RE:PLAY
REPLAY AGENCY LLP is an India-domiciled talent management agency representing 10 music artists across pop, indie-electronic, Bollywood, and DJ genres, monetizing the roster through live show bookings, brand partnerships, and music releases via commission-based arrangements.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What RE:PLAY does
REPLAY AGENCY LLP is an India-domiciled limited liability partnership operating as a boutique talent management agency for music artists. The agency's core function is artist representation: it signs and manages musicians, DJs, singers, producers, and composers, then monetizes the roster through live show bookings, brand partnerships, and music releases on their behalf. Its client base of 10 artists spans pop, indie-electronic, Bollywood, DJ, and international genres, including established acts such as Jay Sean (Billboard Hot 100 #1 'Down'), Anuv Jain (4M+ monthly Spotify listeners, sold-out India tours), Lost Stories (Tomorrowland, Global Citizen Festival), Zaeden (Tomorrowland, Justin Bieber Purpose Tour opener), and Kanishk Seth ('Rangi Saari' with 100M+ streams).
The agency's operating model is a traditional commission-based talent management structure, with revenue generated as a percentage of artist earnings across live performances, brand campaigns, and music releases. There is no proprietary technology platform; the business is human-capital-driven and relationship-driven. The website (replayagency.in) serves as the primary marketing and inbound enquiry channel, with a global distribution footprint covering India, Europe, and North America through its roster's international booking activity.
The go-to-market motion is direct-to-consumer in the sense that the agency engages event organizers, brands, and venues directly through its website enquiry form and email outreach. The underlying moat is the exclusive representation of a curated roster with demonstrable brand equity, though revenue is concentrated across a small number of artists, creating concentration risk inherent to the business model.
RE:PLAY firmographics
Firmographics- Name
- RE:PLAY
- Legal name
- REPLAY AGENCY LLP
- Website
- https://replayagency.in
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- REPLAY AGENCY LLP is an India-domiciled talent management agency representing 10 music artists across pop, indie-electronic, Bollywood, and DJ genres, monetizing the roster through live show bookings, brand partnerships, and music releases via commission-based arrangements.
- Ownership category
- akta.pro rank
RE:PLAY industry classification
Industry- Product category
- Music Talent Management
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Talent Booking Agencies (Live Performance) (MPAIAGAB)
- akta.pro secondary industries
- Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Talent Agency & Representation Services (HSACAHAK), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM)
Keywords
RE:PLAY business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Artist Management and Commission: The agency earns revenue by managing music artists and taking a commission from their bookings, live shows, brand partnerships, and music releases. This is a standard talent agency model.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
RE:PLAY product offering
Product offeringCore offering
REPLAY AGENCY LLP is a talent management agency that represents a roster of 10 music artists including singers, DJs, producers, and songwriters across genres such as pop, electronic, indie, Bollywood, and hip-hop. The agency facilitates live show bookings, brand partnerships, and music releases for its artists, connecting event organizers, brands, and venues with established and emerging music talent. The agency operates on a commission-based standard talent agency model.
Product overview
RE:PLAY AGENCY LLP is a music artist management company that represents a roster of musicians, DJs, and producers. The agency's core offerings are artist representation and live show booking services, connecting its roster of artists with festivals, private events, clubs, and brand partnerships. The represented artists include Anuv Jain (singer-songwriter), Jay Sean (international pop artist), Kanishk Seth (indie-electronic), Kayan (singer/producer-DJ), Lisa Mishra (singer-songwriter), Lost Stories (DJ duo), Nina Shah (DJ), OAFF (producer/composer), Savera (singer/composer), and Zaeden (pop musician).
Differentiator
Problem solved
Functional benefit
Products and services
- Artist Representation & Management Full-service artist management representing music artists including singer-songwriters, DJs, producers, and performers across genres from India and internationally. The agency manages bookings, brand partnerships, contract negotiations, and music releases for its roster of 10 artists.
- Live Show Booking Facilitates live show enquiries and bookings for represented artists at festivals, private events, clubs, and concerts. Event organizers and brands can submit live show enquiries via the website to book artists from the agency's roster.
Companies that use RE:PLAY
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
RE:PLAY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RE:PLAY partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
RE:PLAY competitors and assessment
Company assessmentRegional players
- DNA Entertainment Networks: India-focused artist management and live events company for Bollywood, indie, and electronic acts. Comparable as a competitor for live bookings and brand campaigns involving artists of the type RE:PLAY represents.
- Eternal Sodabottle Openerwalla: Indian artist management and live events agency representing indie and Bollywood artists for tours and festivals. Overlaps with RE:PLAY's music booking and artist representation activities in the Indian market.
- Unison Music: Artist management and live entertainment agency focused on independent and indie-Indian acts. Comparable to RE:PLAY's representation of indie-electronic and singer-songwriter artists such as Anuv Jain and Kanishk Seth.
Broad incumbents
- Teamwork Arts: Indian entertainment company producing festivals, live events, and managing performing artists. Comparable in the live entertainment and artist representation layer where RE:PLAY also monetises.
- Wizcraft Entertainment: Large Indian event management and entertainment services company with artist booking and celebrity management capabilities. Comparable as a broader incumbent that competes for live entertainment, brand activations, and artist representation work.
- Percept Limited: Indian entertainment and communications group spanning events, talent management, and brand solutions. Overlaps with RE:PLAY on artist booking, live entertainment production, and brand-driven music campaigns.
- Sony Music Entertainment India: Major-label affiliate in India that signs, develops, and promotes artists. Adjacent rather than identical because labels differ from pure management, but it directly competes for the same artists (e.g., Jay Sean was on Cash Money, a major label) and brand-IP dollars.
- Universal Music India: Major-label affiliate in India that competes for artist representation, music releases, and brand-sync opportunities that overlap with RE:PLAY's music releases and brand partnership revenue stream.
Direct peers
- Only Much Louder (OML): Indian talent management and live entertainment company that represents musicians, comedians, and performing artists. Directly comparable as a domestic talent agency competing for similar artist rosters, live bookings, and brand partnerships in India.
- Talent Management Company (TMC): India-focused artist management agency representing singers, composers, and DJs for live shows, brand deals, and music releases. Closely mirrors RE:PLAY's business model of commission-based representation of a curated artist roster.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
RE:PLAY social profiles
Digital presenceRE:PLAY financial estimates
Financial estimateRevenue estimate
Valuation estimate
RE:PLAY leadership team
Management profileNumber of profiles
RE:PLAY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RE:PLAY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RE:PLAY
What does RE:PLAY do?
REPLAY AGENCY LLP is a talent management agency that represents a roster of 10 music artists including singers, DJs, producers, and songwriters across genres such as pop, electronic, indie, Bollywood, and hip-hop. The agency facilitates live show bookings, brand partnerships, and music releases for its artists, connecting event organizers, brands, and venues with established and emerging music talent. The agency operates on a commission-based standard talent agency model.
Is RE:PLAY a public or private company?
RE:PLAY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RE:PLAY founded?
RE:PLAY was founded in -1. It employs 1 to 10 people.
How does RE:PLAY make money?
One revenue line is on record: artist Management and Commission.
Who are RE:PLAY's main competitors?
Regional players on record are DNA Entertainment Networks, Eternal Sodabottle Openerwalla and Unison Music. Broad incumbents are Teamwork Arts, Wizcraft Entertainment, Percept Limited, Sony Music Entertainment India and Universal Music India. Direct peers are Only Much Louder (OML) and Talent Management Company (TMC).
Does RE:PLAY have an API?
No public API is recorded for RE:PLAY.
What industry is RE:PLAY in?
RE:PLAY's product category is Music Talent Management. Its primary akta.pro industry code is MPAIAGAB, Talent Booking Agencies (Live Performance), with a secondary code of MPAGAAAF, Artist Booking, Talent Buying & Agency Services. Its NAICS code is 7114 and its SIC code is 7900.