Vivaio Per L'intraprendenza

What Vivaio Per L'intraprendenza does

Vivaio Per L'intraprendenza is an Italian non-profit association (Associazione di Promozione Sociale) headquartered in Florence and operating primarily across the Tuscany region. Founded in 2006 as Vivaio di Imprese di Firenze and rebranded in 2012, it employs six staff and has trained over 3,000 people while supporting the launch of more than 130 businesses since inception. Its service offering combines entrepreneurship training with social inclusion programming for aspiring entrepreneurs, existing business owners, students, and disadvantaged or unemployed individuals.

The association's core product is the proprietary "Social Art" methodology, a theater-based pedagogical approach to entrepreneurship education co-developed with Germany's Projektfabrik under the JobAct© model since 2015. Programs are delivered as in-person workshops and (since 2021) hybrid/digital formats, and have been packaged for cross-border replication through Erasmus+ projects including JobAct Europe (2018) and ArtE (2019). The methodology has been formally recognized as a European best practice in adult learning.

The business model is grant-funded rather than commercial: revenue is sourced from EU programs (Erasmus+), regional and municipal governments (Regione Toscana, Comune di Firenze, Comune di Sesto Fiorentino, SDS Prato, SDS Fiorentina NordOvest), foundations (Fondazione Cassa di Risparmio di Firenze), universities (Università di Firenze), and corporate sponsors (Intesa Sanpaolo, ANPAS Toscana). Documented grant inflows 2018–2025 total approximately €227K, implying annual operating revenue well under €100K, supplemented by member fees and project co-financing.

Name

Vivaio Per L'intraprendenza

Legal name

Vivaio per l'Intraprendenza APS

Website

https://vivaiointraprendenza.it

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Vivaio Per L'intraprendenza is a Florence-based Italian non-profit association delivering entrepreneurship training and social-inclusion programs via its proprietary "Social Art" theater-based methodology, serving aspiring entrepreneurs, students, and disadvantaged individuals across Tuscany since 2006.

Ownership category

akta.pro rank

Product category

Entrepreneurship Training and Social Inclusion Services

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Entrepreneurship Foundations & Startup Basics (EDAMAHAA)

akta.pro secondary industries

Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB), Marketing, Branding & Sales Skills (EDAMAHAG), Entrepreneurship & Small Business Workforce Programs (EDAAAOAM), Entrepreneurship & Self-Employment Transition Support (BPACAOAK), Small Business & Entrepreneurship Community Education (EDAAAFAK)

Keywords

• Entrepreneurship training services
• Business coaching services
• Social inclusion programs
• Startup incubation services
• Nonprofit association services

Headquarters

HQ city

Florence

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Membership fees: Association membership provides access to orientation seminars, workshops, networking events, and coworking discounts. Membership is required to participate in seminars.
2. Public project funding: Vivaio operates primarily through publicly funded projects including Erasmus+ programs, regional welfare funds, municipal contributions, and social welfare grants. Funding supports specific social inclusion and entrepreneurship training projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Vivaio per l'Intraprendenza APS delivers structured entrepreneurship training, business coaching, and social inclusion programs through workshops, seminars, and individual consultations. Its core services include Idea Generation, Business Plan (Piano d'Azione) development, Business Coaching & Networking, and school-based entrepreneurship education (Spirito Imprenditoriale). The organization's flagship Social Art per l'Inclusione program combines theatrical-arts pedagogy with job coaching and entrepreneurial mindset training for unemployed and disadvantaged individuals.

Product overview

Vivaio Per L'Intraprendenza is an Italian non-profit association (APS) offering a portfolio of entrepreneurship support services rather than a traditional technology product. The core services include Idea Generation, Piano d'Azione (Action Plan/Business Planning), Business Coaching & Networking, and Spirito Imprenditoriale (Entrepreneurial Spirit) programs for schools. Additional specialized offerings include seminars on Resilienza, Storytelling, Business Startup, and Brand Positioning. The organization also runs the Social Art per l'Inclusione program combining theater-based training with job coaching and entrepreneurship training. These services are delivered through workshops, individual consultations, networking events, and seminars, primarily serving the Florence province area in Tuscany.

Differentiator

Problem solved

Functional benefit

Products and services

• Idea Generation An orientation and consulting service that helps aspiring entrepreneurs generate and define business ideas and evaluate their feasibility through expert consultations and seminars.
• Piano d'Azione (Action Plan / Business Plan Development) A business development service that teaches participants to develop Business Plans, take decisive startup steps, and transfer entrepreneurial competencies through workshops and individual consultations.
• Business Coaching & Networking Coaching and networking services that help businesses grow through personalized consulting sessions and periodic networking events within the Vivaio circuit.
• Spirito Imprenditoriale (Entrepreneurial Spirit - School Programs) Educational programs that bring entrepreneurial culture to high schools and universities, including simulated business enterprises, teacher training, work-study programs, and training grounds for university students.
• Social Art per l'Inclusione A social inclusion program that uses theater arts as a pedagogical principle combined with entrepreneurship training and job coaching to help unemployed and inactive individuals re-enter the workforce. Adapted from the German JobAct© model of Projektfabrik.
• Impulso A social inclusion project combining theater, job coaching, and entrepreneurship training for disadvantaged individuals, with three editions supported by Fondazione Cassa di Risparmio Firenze.
• Bottega dell'Imprenditorialita (Entrepreneurship Workshop Consultations) Specialized one-on-one consultations covering funding sources, market research, marketing strategies, web marketing, legal structures, fiscal aspects, financial analysis, and banking relations for entrepreneurs.
• Resilienza Seminar A seminar helping entrepreneurs and professionals measure their resilience level, acquire skills to strengthen resilience, learn from experience, and successfully overcome changes.
• Storytelling Seminar A seminar teaching narrative techniques for creating business and product identity, using storytelling to make enterprises and products visible and promoting them effectively.
• Business Startup Seminar A seminar covering the key topics for starting a business in Italy, including legal structures, costs, VAT registration, social contributions, tax benefits, and the flat-rate tax regime.
• Brand Positioning Seminar A seminar helping entrepreneurs develop effective differentiation strategies from competitors, improving business performance and perceived quality of services through brand positioning techniques.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core, major and minor.

• ProjektfabrikcoreStrategic or Co-development Partner · 1 January 2015German social organization headquartered in Witten, Westphalia, that created the JobAct© model. Since 2015, Vivaio has been a partner for the dissemination of the JobAct model in Italy, adapting the Social Art methodology to the Italian context for social inclusion and employment support. Joint projects include JobAct Europe, ArtE, and ViSAS through Erasmus+ programs.
• Regione ToscanacoreStrategic or Co-development PartnerRegional government of Tuscany providing welfare funding and support for Social Art per l'Inclusione projects. Multiple contribution agreements documented from 2018-2024 for social inclusion and entrepreneurship training initiatives.
• Comune di FirenzecoreStrategic or Co-development PartnerMunicipality of Florence providing funding and support for entrepreneurship programs and European projects including Europe Direct initiatives.
• Comune di Sesto FiorentinocoreStrategic or Co-development PartnerMunicipality hosting Social Art per l'Inclusione projects, providing venues including Teatro della Limonaia for theater performances and Circolo Acli Gl'Incontri for training activities.
• Comune di PratocoreStrategic or Co-development PartnerMunicipality of Prato partnering on Social Art per l'Inclusione projects with SDS di Prato, providing spaces for training and theater performances at Officina Giovani.
• SDS Fiorentina Nord OvestcoreStrategic or Co-development PartnerLocal Health and Social District providing collaboration on social inclusion projects, sharing intervention models and impact assessment tools with Vivaio.
• SDS di PratocoreStrategic or Co-development PartnerLocal Health and Social District of Prato collaborating on Social Art per l'Inclusione initiatives.
• Università di Firenze (UNIFI)coreStrategic or Co-development PartnerUniversity of Florence providing collaboration on entrepreneurship education through the Palestra di Intraprendenza program for students, graduates, and PhD researchers, in partnership with the Orientation and Job Placement service.
• Fondazione Cassa di Risparmio FirenzecoreStrategic or Co-development PartnerFoundation supporting three editions of the Impulso project and ongoing social inclusion initiatives through funding contributions.
• ANPAS ToscanamajorStrategic or Co-development PartnerTuscan section of the National Association of Public Assistance, partnering on the 2025 Social Art per l'Inclusione project.
• JA Italia (Junior Achievement Italia)minorStrategic or Co-development PartnerPartner organization for entrepreneurship education in schools.
• Giovani SìminorStrategic or Co-development PartnerRegional youth policy program of Regione Toscana, collaborating on youth entrepreneurship initiatives.
• 91C CoworkingminorImplementation/ SI/ Consulting PartnerCoworking space in Florence offering 10% discount to Vivaio members. Located at Via dei Leoni, offering workspace facilities.
• Associazione ZeramajorStrategic or Co-development PartnerAssociation providing theatrical workshop expertise for Social Art projects, having conducted the theater laboratory for the 2023 project.
• Euroteam ProgettiminorStrategic or Co-development PartnerEuropean project consulting organization, hosting seminars at their venue Via della Spada 3, Florence.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Impact Hub Milano: Italian social-entrepreneurship hub offering incubation, training, and community for impact-driven ventures. Operates with a similar community-led GTM motion and members-based engagement model targeting aspiring entrepreneurs and changemakers.
• Projektfabrik (Germany): German non-profit that originated the JobAct© model and is Vivaio's core methodology partner. Operates the same Social Art-based training for social inclusion in Germany and across EU Erasmus+ consortia, making it the closest functional peer.
• Junior Achievement Italia (JA Italia): Italian branch of Junior Achievement delivering entrepreneurship education programs to students. Vivaio is already a partner of JA Italia via the Spirito Imprenditoriale school program, making it a directly comparable entrepreneurship education provider targeting similar youth and educator segments.

Broad incumbents

• Italia Startup: National Italian association representing the startup ecosystem, including training and policy advocacy for entrepreneurs. Operates as a higher-level network/membership organization with goals partially overlapping Vivaio's networking and orientation mandate.
• PoliHub (Politecnico di Milano): University startup incubator of Politecnico di Milano offering acceleration, training, and venture support. Comparable in providing structured entrepreneurship education and partnering with academic institutions, but with a tech/startup focus versus Vivaio's social-inclusion orientation.
• Ashoka Italia: Italian arm of the global social-entrepreneurship network that recognized Vivaio's Social Art methodology as a European best practice. Ashoka operates a much larger portfolio of social-innovation programs, providing comparable infrastructure for changemaker development and ecosystem building.
• Talent Garden: Italy's largest coworking and education network for digital and entrepreneurial skills. Comparable in providing training, networking, and workspace to entrepreneurs across multiple Italian cities, though with a more technology/ scale-up orientation than Vivaio.

Regional players

• PerMicro: Italian microcredit institution supporting aspiring entrepreneurs and micro-enterprises, particularly underserved individuals. Comparable in serving the same persona of self-employment seekers in Italy, though via financial rather than pedagogical instruments.
• CESVOT (Centro Servizi Volontariato Toscana): Tuscan non-profit supporting third-sector associations and social enterprises in the same region Vivaio operates. Comparable as a Tuscany-based capacity builder for social-purpose organizations, often working with overlapping municipal and welfare-fund channels.

Others

• Fondazione CR Firenze (Programmi di Sviluppo): Tuscan foundation funding Vivaio's Impulso project across three editions. Operates complementary social-inclusion and economic-development grant programs in the same Tuscany geography, making it both a funder peer and a parallel deployment channel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vivaio_imprese
• YouTubeyoutube.com/channel/UCUDnMnO5xuJFTpz6t7nJUlQ/videos
• Facebookfacebook.com/vivaiointraprendenza
• LinkedInlinkedin.com/company/vivaiointraprendenza
• Instagraminstagram.com/vivaiointraprendenza

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivaio Per L'intraprendenza