Al Aswaq

Name

Al Aswaq

Legal name

RAK National Markets L.L.C.

Website

https://aswaqrak.ae

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Grocery and Convenience Retailers (4451)

SIC

Retail-Variety Stores (5331), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Grocery & Pantry Inventory-led Online Retailers (CRAFADAF)

akta.pro secondary industry

Online Grocery Retailers (Inventory-Holding) (AFAIAMAC)

Keywords

• Hypermarket retail
• Online grocery delivery
• Fresh food grocery
• Household essentials
• Consumer staples retail

Headquarters

HQ city

Ras Al Khaimah

HQ country

United Arab Emirates

HQ region

Middle East

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales (Physical Stores): Revenue generated from sales of grocery and household products across 10 hypermarket locations in Ras Al Khaimah. Customers purchase items in-store with payment via cash or card.
2. Online Grocery Delivery: E-commerce revenue from online orders delivered to customers within Ras Al Khaimah. Orders above AED50 receive free delivery; orders below AED50 incur AED15 delivery fee. Payment options include online (Visa/MasterCard) and Cash on Delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Al Aswaq operates 10 hypermarket branches and an online grocery delivery platform (aswaqrak.ae) selling fresh foods (meat, poultry, fish, dairy, fruits and vegetables, bakery), frozen foods, packaged grocery, beverages, baby and kids products, household cleaning and essentials, personal care, pet supplies, and general merchandise to consumers in Ras Al Khaimah, UAE. The company fulfills orders through in-store shopping, the aswaqrak.ae website, and mobile apps on iOS and Android, with delivery handled by in-house staff using company-owned vehicles.

Product overview

Al Aswaq operates as an e-commerce grocery delivery platform (aswaqrak.ae) for Al Aswaq RAK National Markets, a retail chain established in 1987. The platform enables online shopping across multiple product categories: Fresh Section (meat, poultry, fish, dairy, produce, bakery), Frozen Section, Food Section (canned goods, condiments, biscuits, rice, pasta, snacks, confectionery), Beverages, Kids & Babies, Household (cleaning, laundry, storage), Personal Care, Animal Supplies, and Gear. The platform offers same-day and next-day delivery within Ras Al Khaimah for orders above AED 50, with mobile apps available on iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Al Aswaq Online Grocery Delivery Platform E-commerce website and mobile app (iOS/Android) enabling consumers in Ras Al Khaimah to order fresh foods, groceries, household items, baby products, and personal care products for home delivery handled by company staff using company-owned vehicles. Free delivery for orders AED 50 and above; AED 15 delivery fee for orders below AED 50. Payment options include online (Visa/MasterCard) and Cash on Delivery.
• Al Aswaq Hypermarket Retail Stores Physical retail hypermarkets located across Ras Al Khaimah (branches in Al Dhait, Al Kharan, Al Jazeerah, Ghalilah, South Al Dhait, Masafi, Wadi Al Qor, Al Shaghie, Al Zahra, and Khalifa City) offering fresh foods, groceries, household essentials, baby and personal care products, pet supplies, and general merchandise to walk-in customers with payment via cash or card.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Choithrams: UAE supermarket operator with grocery, fresh produce, meat, and household categories plus online ordering — comparable grocery retail model in the UAE market.
• Nesto Hypermarket: Regional hypermarket chain with UAE presence offering full grocery assortment, fresh foods, and household goods at value pricing — competing on price-led grocery retail similar to Al Aswaq's positioning.
• Spinneys UAE: Premium supermarket operator in the UAE with strong fresh foods and grocery assortment plus online ordering and delivery — overlapping in fresh-led grocery retail even if positioned upmarket.
• Union Coop: UAE consumer cooperative running multiple hypermarkets with grocery, fresh, household, and personal care categories and an online ordering and home-delivery platform — directly comparable grocery retail format.
• Grand Hyper / Grandiose: UAE-based hypermarket chain offering full grocery, fresh, household, and personal care categories with online ordering — direct format peer within the regional grocery landscape.
• Lulu Hypermarket UAE: Operates full-range hypermarkets across the UAE (including RAK) with grocery, fresh foods, household and personal care categories and an integrated online ordering platform — directly comparable omnichannel model and target customer.
• Carrefour UAE: Operates hypermarkets and supermarkets across all UAE emirates including RAK with full grocery assortment, fresh foods, and a national e-commerce and delivery platform — competing head-to-head on range, price, and delivery.

Regional players

• KM Trading / KM Hypermarket: UAE-based hypermarket operator focused on value grocery retail — comparable format and customer targeting within the regional competitive set.

Emerging players

• Talabat Mart: Quick-commerce grocery delivery concept operated across the UAE from dark stores — not a hypermarket but directly competing for online grocery basket share and last-mile delivery customers in RAK-adjacent emirates.

Broad incumbents

• Waitrose UAE: Premium grocery operator within the UAE with strong fresh and private-label focus — overlapping assortment and customer demographic even if positioned at a different price tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rak.nationalmarkets
• Instagraminstagram.com/rak.nationalmarkets
• TikToktiktok.com/@al.aswaq.r.a.k
• LinkedInlinkedin.com/company/al-aswaq-al-watania

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Aswaq