Al Aswaq
- Company typePrivate
- Founded1987
- HeadquartersRas Al Khaimah, United Arab Emirates
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Al Aswaq firmographics
Firmographics- Name
- Al Aswaq
- Legal name
- RAK National Markets L.L.C.
- Website
- https://aswaqrak.ae
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Al Aswaq industry classification
Industry- Product category
- Grocery Retail
- NAICS
- Grocery and Convenience Retailers (4451)
- SIC
- Retail-Variety Stores (5331), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Grocery & Pantry Inventory-led Online Retailers (CRAFADAF)
- akta.pro secondary industry
- Online Grocery Retailers (Inventory-Holding) (AFAIAMAC)
Keywords
Where Al Aswaq is headquartered
LocationHeadquarters
- HQ city
- Ras Al Khaimah
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices11 records
Markets served
Al Aswaq business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Sales (Physical Stores): Revenue generated from sales of grocery and household products across 10 hypermarket locations in Ras Al Khaimah. Customers purchase items in-store with payment via cash or card.
- Online Grocery Delivery: E-commerce revenue from online orders delivered to customers within Ras Al Khaimah. Orders above AED50 receive free delivery; orders below AED50 incur AED15 delivery fee. Payment options include online (Visa/MasterCard) and Cash on Delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with free delivery threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Al Aswaq product offering
Product offeringCore offering
Al Aswaq operates 10 hypermarket branches and an online grocery delivery platform (aswaqrak.ae) selling fresh foods (meat, poultry, fish, dairy, fruits and vegetables, bakery), frozen foods, packaged grocery, beverages, baby and kids products, household cleaning and essentials, personal care, pet supplies, and general merchandise to consumers in Ras Al Khaimah, UAE. The company fulfills orders through in-store shopping, the aswaqrak.ae website, and mobile apps on iOS and Android, with delivery handled by in-house staff using company-owned vehicles.
Product overview
Al Aswaq operates as an e-commerce grocery delivery platform (aswaqrak.ae) for Al Aswaq RAK National Markets, a retail chain established in 1987. The platform enables online shopping across multiple product categories: Fresh Section (meat, poultry, fish, dairy, produce, bakery), Frozen Section, Food Section (canned goods, condiments, biscuits, rice, pasta, snacks, confectionery), Beverages, Kids & Babies, Household (cleaning, laundry, storage), Personal Care, Animal Supplies, and Gear. The platform offers same-day and next-day delivery within Ras Al Khaimah for orders above AED 50, with mobile apps available on iOS and Android.
Differentiator
Problem solved
Functional benefit
Products and services
- Al Aswaq Online Grocery Delivery Platform E-commerce website and mobile app (iOS/Android) enabling consumers in Ras Al Khaimah to order fresh foods, groceries, household items, baby products, and personal care products for home delivery handled by company staff using company-owned vehicles. Free delivery for orders AED 50 and above; AED 15 delivery fee for orders below AED 50. Payment options include online (Visa/MasterCard) and Cash on Delivery.
- Al Aswaq Hypermarket Retail Stores Physical retail hypermarkets located across Ras Al Khaimah (branches in Al Dhait, Al Kharan, Al Jazeerah, Ghalilah, South Al Dhait, Masafi, Wadi Al Qor, Al Shaghie, Al Zahra, and Khalifa City) offering fresh foods, groceries, household essentials, baby and personal care products, pet supplies, and general merchandise to walk-in customers with payment via cash or card.
Companies that use Al Aswaq
Customer profileSegments1 record
Ideal customer profiles1 record
Al Aswaq technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Al Aswaq partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Al Aswaq competitors and assessment
Company assessmentDirect peers
- Choithrams: UAE supermarket operator with grocery, fresh produce, meat, and household categories plus online ordering — comparable grocery retail model in the UAE market.
- Nesto Hypermarket: Regional hypermarket chain with UAE presence offering full grocery assortment, fresh foods, and household goods at value pricing — competing on price-led grocery retail similar to Al Aswaq's positioning.
- Spinneys UAE: Premium supermarket operator in the UAE with strong fresh foods and grocery assortment plus online ordering and delivery — overlapping in fresh-led grocery retail even if positioned upmarket.
- Union Coop: UAE consumer cooperative running multiple hypermarkets with grocery, fresh, household, and personal care categories and an online ordering and home-delivery platform — directly comparable grocery retail format.
- Grand Hyper / Grandiose: UAE-based hypermarket chain offering full grocery, fresh, household, and personal care categories with online ordering — direct format peer within the regional grocery landscape.
- Lulu Hypermarket UAE: Operates full-range hypermarkets across the UAE (including RAK) with grocery, fresh foods, household and personal care categories and an integrated online ordering platform — directly comparable omnichannel model and target customer.
- Carrefour UAE: Operates hypermarkets and supermarkets across all UAE emirates including RAK with full grocery assortment, fresh foods, and a national e-commerce and delivery platform — competing head-to-head on range, price, and delivery.
Regional players
- KM Trading / KM Hypermarket: UAE-based hypermarket operator focused on value grocery retail — comparable format and customer targeting within the regional competitive set.
Emerging players
- Talabat Mart: Quick-commerce grocery delivery concept operated across the UAE from dark stores — not a hypermarket but directly competing for online grocery basket share and last-mile delivery customers in RAK-adjacent emirates.
Broad incumbents
- Waitrose UAE: Premium grocery operator within the UAE with strong fresh and private-label focus — overlapping assortment and customer demographic even if positioned at a different price tier.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Al Aswaq social profiles
Digital presenceAl Aswaq compliance and trust
Trust signalCompliance2 records
Al Aswaq financial estimates
Financial estimateRevenue estimate
Valuation estimate
Al Aswaq leadership team
Management profileNumber of profiles
Al Aswaq funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Al Aswaq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Al Aswaq
What does Al Aswaq do?
Al Aswaq operates 10 hypermarket branches and an online grocery delivery platform (aswaqrak.ae) selling fresh foods (meat, poultry, fish, dairy, fruits and vegetables, bakery), frozen foods, packaged grocery, beverages, baby and kids products, household cleaning and essentials, personal care, pet supplies, and general merchandise to consumers in Ras Al Khaimah, UAE. The company fulfills orders through in-store shopping, the aswaqrak.ae website, and mobile apps on iOS and Android, with delivery handled by in-house staff using company-owned vehicles.
Is Al Aswaq a public or private company?
Al Aswaq is a private company. It is classified as unknown and is currently operating.
When was Al Aswaq founded?
Al Aswaq was founded in 1987. It employs 1,001 to 5,000 people.
Where is Al Aswaq based?
Al Aswaq is headquartered in Ras Al Khaimah, United Arab Emirates, in the Middle East region.
How does Al Aswaq make money?
Two revenue lines are on record. Retail Sales (Physical Stores) is the primary driver. The others are online Grocery Delivery.
Who are Al Aswaq's main competitors?
Direct peers on record are Choithrams, Nesto Hypermarket, Spinneys UAE, Union Coop, Grand Hyper / Grandiose, Lulu Hypermarket UAE and Carrefour UAE. KM Trading / KM Hypermarket is listed as a regional player. Talabat Mart is listed as an emerging player. Waitrose UAE is listed as a broad incumbent.
Does Al Aswaq have an API?
No public API is recorded for Al Aswaq.
What industry is Al Aswaq in?
Al Aswaq's product category is Grocery Retail. Its primary akta.pro industry code is CRAFADAF, Grocery & Pantry Inventory-led Online Retailers, with a secondary code of AFAIAMAC, Online Grocery Retailers (Inventory-Holding). Its NAICS code is 4451 and its SIC code is 5331.