YMCA of Wichita

What YMCA of Wichita does

YMCA of Wichita Falls is a community-based 501(c)(3) nonprofit organization affiliated with YMCA of the USA, operating six facility branches across Wichita Falls, Texas, with a founding date documented as either 1944 or 1948 across different source materials. The organization's mission spans youth development, healthy living, and social responsibility, operationalized through a broad service portfolio that includes infant and pre-K childcare, before- and after-school care delivered across 21 elementary school sites, youth and adult sports leagues, swim lessons and aquatics, group exercise, senior wellness programming, adaptive sports (Miracle League), and condition-specific programs such as LIVESTRONG at the YMCA for adult cancer survivors and Parkinson's support classes.

Revenue is generated through a diversified mix of membership dues, childcare tuition, youth sports registration, certification class fees (CPR, lifeguarding, childcare credentials), aquatics and swim program fees, facility and event rentals, philanthropic donations, and grants. Pricing is largely pay-per-program or membership-tiered, with subsidized enrollment supported by state childcare funding (Texas Rising Star) and federal nutrition programs (USDA CACFP). The customer base is intentionally diffuse — families with children, seniors, individuals seeking chronic-condition support, athletes seeking certification credentials, and corporate/community partners.

The underlying technology stack is standard for the YMCA national system: Daxko powers membership management, program registration, and billing, while YMCA360 provides a national on-demand fitness streaming product available to members. No proprietary AI/ML, data flywheel, or differentiated technical capability is evidenced. Operational differentiation comes from physical facility footprint, embedded school partnerships, and credentialed program depth rather than technology.

Name

YMCA of Wichita

Legal name

YMCA of Wichita Falls

Website

https://ymcawf.org

Company type

Private

Founded year

1948

Operating status

Operating

Short description

YMCA of Wichita Falls is a community-based nonprofit operating six facility branches in Wichita Falls, Texas, delivering youth development, health and wellness, childcare, and adaptive sports programming to families, children, seniors, and certification seekers across Wichita County.

Ownership category

akta.pro rank

Product category

Community Recreation and Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Child and Youth Services (62411)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Community fitness services
• Youth sports programs
• Early childhood education
• Childcare services
• Wellness and recreation

Headquarters

HQ city

Wichita Falls

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Annual and monthly membership fees for individuals and families providing access to fitness facilities, pools, group exercise classes, and childwatch services.
2. Childcare and Preschool Programs: Weekly tuition fees for infant/toddler care, preschool programs, and before/afterschool care with differentiated member and non-member rates.
3. Youth Sports Registration: Registration fees for youth sports programs including basketball, volleyball, baseball, soccer, and flag football.
4. Education and Training Classes: Fees for CPR/First Aid certification classes, personal training sessions, small group training, and nutrition coaching programs.
5. Donations and Annual Campaign: Charitable donations through annual campaigns and capital campaigns supporting facility improvements and financial assistance programs.
6. Event and Rental Fees: Fees for birthday party packages, facility rentals, and special event indoor camping (Hotter N' Hell).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

YMCA of Wichita Falls operates as a community-based nonprofit organization delivering youth development, healthy living, and social responsibility programs across six branches in Wichita Falls, Texas. It sells fitness memberships, licensed childcare (infant/toddler, preschool, before/after school, summer camp), youth sports leagues (basketball, baseball, flag football, soccer, volleyball, gymnastics), aquatics, group exercise, personal training, nutrition coaching, certification classes, and specialized wellness programs (Livestrong, Parkinson's support).

Product overview

The YMCA of Wichita Falls operates as a multi-branch community organization offering a comprehensive portfolio of youth development, health and wellness, and social responsibility programs. The organization functions as a platform-plus-services model, combining physical facility memberships with structured programming across six locations. Core products include YMCA360 (a member-exclusive digital streaming platform), diverse youth sports leagues (basketball, baseball, flag football, soccer, volleyball, gymnastics), comprehensive aquatics instruction, and licensed early childhood education (infant/toddler care, preschool, before/after school care, summer camp). Health and wellness offerings span personal training, group exercise classes, nutrition coaching, and specialized programs like Livestrong for cancer survivors and Y CARES for Parkinson's patients. The organization also provides corporate wellness packages and operates event-based services including birthday parties, Corporate Cup competitions, and Hotter N' Hell cycling event camping.

Differentiator

Problem solved

Functional benefit

Brands

• YMCA360 (Y360): On-demand video platform offering group exercise classes, youth sports training, and wellbeing classes available on desktop, mobile, and TV apps.

Products and services

• YMCA360 (Y360) Streaming Platform

Quantifiable outcome

• Staff-to-camper ratio of 1:15 maintained during summer camp programs
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• LIVESTRONG FoundationcoreStrategic or Co-development PartnerYMCA of Wichita Falls partners with the LIVESTRONG Foundation to offer LIVESTRONG at the YMCA, a free 12-week physical activity and well-being program for cancer survivors and those undergoing treatment. The program meets twice weekly for 90 minutes and includes free YMCA membership during the program period. Participants receive personalized exercise programs, wellness education, and community support.
• American Health & Safety Institute (AHSI)coreTechnology or IntegrationAHSI issues certification for CPR/First Aid classes offered at YMCA. Classes certify participants in Adult FA CPR/AED for all ages, meeting OSHA/workplace requirements. YMCA also offers American Red Cross BLS private classes coordinated through Annette Penney.
• USDA Child and Adult Care Food Program (CACFP)coreStrategic or Co-development PartnerYMCA participates in USDA CACFP food program providing breakfast, lunch, and afternoon snacks to childcare participants. Program ensures nutritious meals are provided in conjunction with federal food assistance.
• Local School DistrictscoreStrategic or Co-development PartnerYMCA partners with 21+ elementary schools in Wichita Falls area to provide before and afterschool care programs. Transportation and programming provided at school sites.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• JCC Association of North America: Federation of Jewish Community Centers operating community recreation, early childhood education, camps, fitness, and senior services through membership-based local branches. Direct peer in community-based nonprofit recreation/childcare model and all-ages programming approach.
• Boys & Girls Clubs of America: National nonprofit federation of community-based youth clubs offering after-school programs, sports leagues, and youth development. Direct peer to YMCA of Wichita Falls in mission, member/parent target segment, and nonprofit operating model, though Boys & Girls Clubs focus more narrowly on school-age youth versus the Y's full-family span.

Broad incumbents

• KinderCare Learning Companies: National for-profit early childhood education and childcare provider offering infant care, preschool, and before/after-school programs. Broad-incumbent peer competing with the Y's licensed childcare and preschool revenue lines for working-family enrollment.
• Bright Horizons Family Solutions: Premium employer-sponsored and direct-pay childcare and early education provider with centers offering preschool, before/after school, and back-up care. Broad-incumbent peer competing for the same dual-customer childcare market (families plus employer-paid programs) that the Y serves via school-district partnerships.
• YMCA of the USA: National umbrella organization for all local YMCA chapters. Parent and broad-incumbent peer — sets national standards, branding, and program frameworks (including YMCA360) that Wichita Falls operates within, while operating the same core business model across 2,600+ U.S. locations.
• Gold's Gym: Long-established commercial fitness chain offering memberships, group fitness, and personal training. Broad-incumbent peer in adult fitness competing for the same Wichita Falls-region members the Y serves through its Downtown and Bill Bartley branches.
• Planet Fitness: Largest low-cost commercial fitness chain in the U.S. offering basic gym memberships and group exercise. Broad-incumbent peer that competes for price-sensitive adult members of the Y and pressures the Y's adult membership pricing.
• Life Time Fitness: Large commercial fitness operator offering memberships, group fitness, personal training, kids' programming, and aquatics at premium facilities. Broad-incumbent peer in the fitness/recreation membership category, competing for adult and family wellness members with a more commercial positioning.
• Anytime Fitness: Global 24-hour franchised fitness chain with strong small-metro and secondary-market presence. Broad-incumbent peer competing for adult fitness members in Wichita Falls on convenience and low monthly price.

Emerging players

• Girls Inc. National nonprofit operating after-school and summer programming for youth, with emphasis on life-skills, STEM, and character development. Emerging-player peer with overlapping mission and youth-development positioning, though narrower in age range and activity mix than a full YMCA chapter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xtwitter.com/FallsYmca
• YouTubeyoutube.com/channel/UCUF2c-C_GZA-BByU24WiJ3A
• Facebookfacebook.com/ymcawf
• LinkedInlinkedin.com/company/ymca-of-wichita-falls
• Instagraminstagram.com/ymcawf

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA of Wichita