Z Design LLC

What Z Design LLC does

Z&R Design (legal entity Z Design LLC) is a Los Angeles-based boutique creative agency founded in 2013 by Zlata Nikonovskaya. Operating with a headcount of 1-10, the firm delivers an integrated suite of design services centered on brand identity development, packaging design, digital campaigns, print collateral, trade show booth and event design, website branding, branded merchandise, and photo art direction and retouching. These are not standalone software products but professional creative services delivered project-by-project with quote-based pricing; there is no public pricing disclosure. The agency's core technology is human-led creative production across analog and digital mediums, supported by 18+ years of combined team experience and a multi-GDUSA-award-winning portfolio.

The agency's go-to-market is sales-led and relationship-driven, anchored by a portfolio website, founder podcast appearances, and Instagram/Facebook presence targeting enterprise buyers in the beauty, health, and lifestyle sectors. Distribution is geographically regional (Los Angeles) even though client impact is national and global via enterprise brands. Customer concentration sits in the premium and professional beauty segment (Fenty Beauty, Marc Jacobs Beauty, KVD, Ole Henriksen, Biossance, JVN), with adjacent healthcare-skincare (Face Reality, Senté, Zynx Health, Hearst) and a 2023-2024 push into healthcare technology and food & beverage (LAIE Vermouth, DOM's Taverna). Z&R Design is privately held, founder-owned, with no institutional investment, M&A activity, or subsidiaries disclosed.

Name

Z Design LLC

Legal name

Z&R Design

Website

https://znrdesign.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Z&R Design is a Los Angeles-based boutique creative agency founded by Zlata Nikonovskaya in 2013 that provides brand identity, packaging, digital campaign, trade show, and photo art direction services to enterprise beauty, healthcare, and food and beverage brands.

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industries

Packaging & Brand Identity Creative Agencies (MPAAAAAN), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Brand identity design
• Packaging design services
• Creative agency services
• Trade show booth design
• Digital campaign design

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Creative Agency Services: Project-based creative services including brand identity development, packaging design, trade show graphics, digital campaigns, and print collateral for beauty, health, and lifestyle brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Z&R Design is a Los Angeles-based creative agency that provides integrated brand identity development, packaging design, digital campaign assets, trade show and event design, print collateral, photo art direction and retouching, branded merchandise design, and website branding services. Its offerings are project-based engagements tailored primarily to enterprise beauty, health, lifestyle, and food & beverage brands.

Product overview

Z&R Design is a Los Angeles-based creative agency offering a comprehensive suite of design services rather than a software product platform. The agency provides integrated creative services including brand identity development, trade show and event design, digital campaigns, print collateral, packaging design, photo direction and retouching, branded merchandise, and web design. These services work together to deliver holistic brand experiences, with the agency specializing in the beauty, health, and hospitality industries. Founded in 2013 by Zlata Nikonovskaya, the agency has built a portfolio spanning major clients including Fenty Beauty, Kat Von D Beauty, Ole Henriksen, Marc Jacobs Beauty, and Biossance.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Development
• Trade Show Booth & Event Design
• Digital Campaigns
• Print Collateral Design
• Packaging Design
• Photo Direction and Retouching
• Branded Merchandise Design
• Website Branding and Web Design

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mucca: Boutique design agency known for packaging and brand identity across food, beverage, and beauty. Comparable to Z&R in boutique scale, packaging specialty, and premium consumer brand clients.
• Manual: Creative agency specializing in branding, packaging, and digital for beauty and lifestyle clients. Directly comparable in vertical focus and full-service creative offering for premium beauty brands.
• Gretel: New York-based branding and design agency with notable work in beauty, fashion, and lifestyle. Comparable to Z&R in brand identity focus and enterprise consumer brand portfolio.
• Stranger & Stranger: Independent design agency known for premium packaging design across spirits, beauty, and lifestyle. Comparable to Z&R in its packaging-first approach and roster of premium consumer brands.
• Beardwood & Co. Brooklyn-based creative agency with deep beauty industry work across branding, packaging, and digital. Comparable to Z&R in boutique scale, beauty focus, and enterprise client roster.
• Bulletproof: Global brand and packaging design agency with significant work in beauty, food, and beverage. Comparable to Z&R in offering integrated brand identity and packaging design to enterprise consumer brands.
• Pearlfisher: London/New York brand design agency specializing in packaging and brand identity for premium beauty, food, and beverage clients. Directly comparable to Z&R in vertical focus, packaging-led offering, and boutique creative model.
• Established: Independent creative agency with strong beauty and lifestyle portfolio spanning brand identity, packaging, and campaign work. Comparable to Z&R in vertical specialization and integrated creative services.

Broad incumbents

• Pentagram: Multidisciplinary design firm with broad portfolio including beauty and consumer brand work. Comparable to Z&R in design-led approach but operates at much larger scale and across many more industries.
• Landor & Fitch: Global brand consultancy offering brand strategy and design across beauty, luxury, and consumer categories. Comparable in offering brand identity services to enterprise clients, but at significantly greater scale and breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/znrdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Z Design LLC