Surfing Madonna Oceans Project

Name

Surfing Madonna Oceans Project

Legal name

Surfing Madonna Oceans Project

Website

https://surfingmadonnarun.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Surfing Madonna Oceans Project is a 501c3 nonprofit in Encinitas, CA that hosts annual beach running races (5K/10K/15K/10 Mile) on hard-packed sand at Moonlight Beach, funding ocean conservation, beach accessibility, and special-needs surf programs.

Ownership category

akta.pro rank

Product category

Charitable Sports Events / Nonprofit Race Organization

akta.pro industry

PRIMARYTHAAAIAH

Marine Conservation & Citizen-Science Experiences (reef monitoring, turtle walks)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Marine & Coastal Ecotourism (Diving, Snorkeling, Whale Watching)

SECONDARYTHAJAJAJ

Surfing & Kitesurfing Experiences (Lessons, Camps)

Travel & Hospitality/Tours, Attractions & Experiences/Marine & Water Experiences (Boat Tours, Diving, Snorkeling, Fishing)

SECONDARYTHAAAKAC

Surf Schools & Surf Camps

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure Sports & Activity Centers (Paragliding, Skydiving, Surf Schools)

Keywords

• Beach running events
• Ocean conservation nonprofit
• Charity 5K races
• Community fundraising events
• Special needs surf camp

Headquarters

HQ city

Encinitas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Race Entry Fees: Registration fees for 5K, 10K, 15K, 10 Mile, Kids 1K, and Virtual races. Additional fees for costume contest, race day registration, and registration changes.
2. Engraved Brick Fundraiser: $150 donation per engraved brick placed at Surfing Madonna mosaic site, includes free race entry
3. Surfing Madonna Wine Sales: Partnership with Witch Creek Winery for 'Save the Ocean' red wine. $25 for autographed bottles. Portion of proceeds donated back to nonprofit.
4. Corporate Sponsorships: Sponsorship revenue from local and national brands including Dr. Bronner's, State Farm, Ocean Spray, SDG&E, and others

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Surfing Madonna Oceans Project is a 501c3 nonprofit that organizes the annual Surfing Madonna Beach Run 5K/10K/15K/10 Mile on hard-packed sand at Moonlight Beach in Encinitas, CA. Proceeds from race entry fees, an engraved brick fundraiser, a branded wine partnership, and corporate sponsorships fund ocean conservation, beach accessibility equipment, a surf camp for special needs children, local scholarships, and community grants.

Product overview

Surfing Madonna Oceans Project is a 501c3 nonprofit organization that operates primarily as an event and fundraising entity. Its core product is the annual Surfing Madonna Beach Run offering 5K, 10K, 15K, and 10 Mile beach running events on hard-packed sand at Moonlight Beach in Encinitas, CA. The portfolio includes supplementary offerings such as the Kids 1K Fun Run, Virtual Entry option for remote participation, and the Challenger Series for multi-event completion. Fundraising initiatives include the Engraved Brick Fundraiser and Surfing Madonna Wine partnership with Witch Creek Winery. Community programs include a Surf Camp for Special Needs Children and beach wheelchair donation program. The products are interconnected through shared mission of ocean conservation and community giving, with proceeds from events funding various nonprofit initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Surfing Madonna Beach Run (5K / 10K / 15K / 10 Mile)
• Kids 1K Fun Run
• Virtual Entry

Quantifiable outcome

• 95,000+ donated to community in first 18 months of operation
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Encinitas Half MarathonminorGTM or Marketing Partner · 26 March 2017Challenger Series partnership requiring completion of both Surfing Madonna 15K and Encinitas Half Marathon. Participants receive special tech shirt and commemorative finisher's medal.
• Witch Creek WinerycoreStrategic or Co-development Partner · 25 October 2014Partnership to produce and sell Surfing Madonna 'Save the Ocean' red wine (Aglianico varietal). Available at winery in Carlsbad and online. $25 for autographed bottles by artist Mark Patterson. Portion of proceeds donated back to nonprofit for conservation projects.
• Surf Diva Surf ShopcoreStrategic or Co-development Partner · 19 July 2014Professional surf instructors provide one-on-one surf lessons for Special Needs Surf Camp at La Jolla Shores. Camp is free for families in San Diego area, funded by race proceeds and engraved brick sales.
• Leucadia PizzeriaminorGTM or Marketing PartnerPost-race food/drink specials for participants. Home of the Surfing Madonna mosaic. $4.29 Mojitos and Margaritas, $4.49 Pizza-Pasta-Salad Plate for bib holders.
• D Street GrillminorGTM or Marketing PartnerPost-race specials including $3 Mimosas, $2 off drafts, free mini-burritos for kids 10 and under.
• GoodOnYa DeliminorGTM or Marketing PartnerPre and post-race 20% off organic coffee, breakfast, and kid's organic menu.
• Dr. Bronner'sminorOthersEvent sponsor providing Magic Foam Experience after races. Listed as one of the main sponsors with logo on website.
• Ultima ReplenisherminorOthersProvides hydration/electrolytes at all aid stations along race course.
• Movin ShoesminorChannel Partner/ Reseller/ DistributorPacket pickup location for race participants. Training program partner for Challenger Series preparation.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Surf City Marathon: Annual beach marathon and half marathon in Huntington Beach, CA. Comparable as a Southern California beach running event with charity beneficiaries and coastal tourism positioning.
• Beach to Beacon 10K: Iconic annual beach running event in Cape Elizabeth, Maine, founded by Joan Benoit Samuelson. Directly comparable as a beach running race with community/charity ties and strong regional brand recognition.
• Carlsbad 5000: Annual 5K road race in Carlsbad, CA (adjacent San Diego County city). Comparable regional running event with charity beneficiaries and similar participant demographic profile.
• Best Day Foundation: Nonprofit running free adaptive surf events for children with special needs. Directly comparable to Surfing Madonna's Special Needs Surf Camp at La Jolla Shores, both using donated time from professional instructors.
• Surfrider Foundation: California-based 501c3 nonprofit dedicated to protecting oceans and beaches. Most direct mission peer — both engage coastal communities through events and grassroots fundraising to support ocean conservation outcomes.
• Encinitas Half Marathon: Annual half marathon in Encinitas, CA, partnered with Surfing Madonna on the Challenger Series. Closely comparable as a beach-side running event sharing the same local market and participant base.
• Save the Waves Coalition: California-based nonprofit dedicated to preserving surf ecosystems and beaches. Closely aligned with Surfing Madonna's ocean conservation mission, donor base, and coastal advocacy work.
• Challenged Athletes Foundation: Nonprofit providing grants and adaptive sports opportunities for people with physical disabilities. Comparable mission overlap with Surfing Madonna's accessibility and Special Needs Surf Camp programs.
• Life Rolls On: Nonprofit enabling people with disabilities (including spinal cord injuries) to surf. Closely aligned with Surfing Madonna's beach wheelchair donations and adaptive surfing mission across California beaches.

Broad incumbents

• Ragnar Events: Large-scale relay running event organizer operating nationwide. Comparable as a road race operator with deep sponsor pipeline, but at significantly larger scale, broader geography, and for-profit structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=AstsWIvOrT4
• Facebookfacebook.com/TheSurfingMadonna
• Xx.com/4surfingmadonna
• LinkedInlinkedin.com/company/surfing-madonna-oceans-project

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surfing Madonna Oceans Project