Tony Group

What Tony Group does

Tony Group is a family-owned automotive dealership group headquartered in Waipahu, Hawaii, operating multi-brand franchises across the Hawaiian Islands. Founded by Tony Masamitsu in 1994 and now run by the next generation of the founding family, the group operates eight retail and service locations spanning Oahu (Waipahu autoplex) and the Big Island (Hilo and Kailua-Kona). The company sells new and used vehicles under six franchise brands — Honda, Hyundai, Nissan, Volkswagen, Genesis, and Chevrolet — with Honda represented at three separate locations including the dedicated Tony Honda Hilo and Tony Honda Kona stores.

The company generates revenue through three streams: (1) new and used vehicle sales priced at MSRP plus market adjustments and a $629 dealer document fee, (2) vehicle financing and leasing arranged through partner financial institutions with transaction-fee economics, and (3) post-sale services including manufacturer-certified maintenance and repair, OEM parts sales, collision repair at Tony Group Collision Center, and car wash at Tony Autoplex Carwash. The proprietary Tony Certified Pre-Owned program adds a certification layer to used inventory. Distribution is direct-to-consumer via physical dealership locations, supplemented by brand-specific websites with inventory search, test drive scheduling, and service appointment booking.

The group employs 501-1000 people and reports no proprietary technology platform, no AI capabilities, no patents or trademarks, no disclosed funding history, no M&A activity, no enterprise customers, and no industry awards. The only disclosed regulatory posture is CCPA compliance. Strategic emphasis is placed on an "Aloha" customer service philosophy and 30+ years of local operation in a geographically isolated island market.

Name

Tony Group

Legal name

Tony Group

Website

https://tonygroup.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Tony Group is a family-owned multi-brand automotive dealership group in Hawaii, selling new and used vehicles from Honda, Hyundai, Nissan, Volkswagen, Genesis, and Chevrolet across Oahu and the Big Island, with financing, certified service, collision repair, and parts operations.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Franchise Ownership Groups & Multi-Club Organizations (Multi-team owners, holding companies) (MPAKABAJ)

Keywords

• Auto dealership services
• New vehicle sales
• Used vehicle sales
• Vehicle financing
• Automotive service parts

Headquarters

HQ city

Waipahu

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New and used vehicle sales across multiple brand franchises including Genesis, Honda, Hyundai, Nissan, Volkswagen, and Chevrolet. Revenue generated from vehicle transactions with MSRP-based pricing plus government fees and dealer document charges.
2. Financing Services: Vehicle financing and leasing services offered to customers purchasing or leasing vehicles. Works with financial institutions to arrange competitive financing options.
3. Service and Parts: Maintenance, repair services, and genuine OEM parts sales. Manufacturer-certified technicians provide routine maintenance and repairs. Revenue from service appointments and parts purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Tony Group is a family-owned multi-brand automotive dealership group operating across the Hawaiian Islands, selling new and certified pre-owned vehicles through franchise brands including Genesis, Honda, Hyundai, Nissan, Volkswagen, and Chevrolet. Beyond vehicle sales, the company delivers in-house and partnered vehicle financing and leasing, manufacturer-certified maintenance and repair, genuine OEM parts and accessories, collision repair through its dedicated collision center, and car wash and detailing services.

Product overview

Tony Group Autoplex is a family-owned and operated automotive dealership group serving Hawaii from multiple locations in Waipahu, Hilo, and Kailua-Kona. Founded over 30 years ago by Tony Masamitsu, the group operates as a multi-brand dealership offering new and certified pre-owned vehicles through seven distinct dealership brands: Tony Honda (with three locations including Hilo and Kona), Tony Hyundai, Tony Nissan, Tony Volkswagen, Genesis of Waipio, and Tony Chevrolet Hilo. Beyond vehicle sales, Tony Group provides comprehensive automotive services including manufacturer-certified maintenance and repair, OEM parts and accessories sales, collision repair through its Tony Collision Center, professional car wash services, and in-house and partnered vehicle financing options. The company emphasizes customer relationships built on the aloha spirit, with a philosophy of treating customers as friends.

Differentiator

Problem solved

Functional benefit

Brands

• Genesis of Waipio: Genesis luxury vehicle dealership location
• Tony Honda
• Tony Honda Hilo
• Tony Honda Kona
• Tony Hyundai
• Tony Nissan
• Tony Volkswagen
• Tony Chevrolet Hilo
• Tony Group Collision Center
• Tony's Car Wash

Products and services

• Tony Honda Full-service Honda dealership offering new Honda vehicles, used vehicles, certified pre-owned cars, vehicle financing, manufacturer-certified service, and genuine Honda OEM parts and accessories, serving Waipahu, Hilo, and Kailua-Kona.
• Tony Hyundai Authorized Hyundai dealership providing new and pre-owned Hyundai vehicle sales, competitive financing options, manufacturer-certified service, and genuine Hyundai parts and accessories.
• Tony Nissan Nissan dealership offering the full lineup of new Nissan vehicles, quality used cars, certified pre-owned inventory, vehicle financing, and a comprehensive service and parts department.
• Tony Volkswagen Volkswagen dealership providing new Volkswagen models, pre-owned vehicle selection, financing solutions, factory-authorized service, and genuine VW parts and accessories.
• Genesis of Waipio Genesis luxury brand dealership offering new Genesis vehicles including the GV70, GV80, and G70, pre-owned luxury vehicles, premium financing, and a dedicated Genesis service center.
• Tony Chevrolet Hilo Chevrolet dealership serving the Hilo, Hawaii area offering new Chevrolet vehicles including the Silverado, Equinox, Traverse, Tahoe, and Colorado, plus certified pre-owned inventory.
• Tony Group Collision Center Full-service collision repair center providing vehicle body work, paint services, dent repair, and restoration in Waipahu, Hawaii.
• Tony's Car Wash Professional car wash and detailing service for vehicles at the Tony Autoplex location in Waipahu, Hawaii.
• Vehicle Financing and Leasing Services In-house and partnered financing and lease solutions for new and used vehicle purchases, including pre-qualification and pre-approval options arranged through third-party financial institutions.
• Manufacturer-Certified Vehicle Service and Maintenance Service departments at all dealership locations providing routine maintenance, repairs, oil changes, brake service, battery service, wheel alignment, and warranty repairs using genuine OEM parts and manufacturer-certified technicians.
• OEM Parts and Accessories Genuine OEM replacement parts and accessories available for purchase directly from parts centers, ensuring vehicle fit, quality, and warranty compliance.
• Tony Certified Pre-Owned Program Proprietary certification program for pre-owned vehicles meeting Tony Group quality standards, including multi-point inspections and vehicle history verification.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Big Island Honda / Big Island Motors: Honda dealership group on Hawaii Island competing directly with Tony Honda Hilo and Tony Honda Kona for Big Island new-vehicle buyers.
• Aloha Auto Group: Hawaii-based multi-brand dealer group with Hyundai and Kia franchises on Oahu, directly competing with Tony Hyundai for mass-market import intenders.
• Cutter Auto (Cutter Family Auto Centers): Hawaii multi-brand dealer group operating Chevrolet, GMC, and other franchises on Oahu. Direct competitor in shared Honolulu-area market with overlapping GM franchise and similar new/used vehicle plus service mix.
• Servco Auto Servco Pacific: Largest Hawaii-based auto group, holding Toyota, Lexus, and Subaru franchises. Most directly comparable peer given shared multi-island Hawaii footprint, multi-brand retail model, and full-service (sales/parts/service) structure competing head-to-head for the same local vehicle buyers.
• Pacific Honda: Independent Honda dealer in Honolulu competing with Tony Honda on Oahu for the same Honda franchise volume and service customers.
• Jim Falk Lexus of Hawaii / Jim Falk Motors: Hawaii-based Lexus and luxury dealership group competing directly with Tony Group's Genesis of Waipio franchise for premium-vehicle intenders in the Honolulu market.
• New Carriage of Honolulu (King Auto Group): Hawaii auto group operating Nissan, Volkswagen, and other franchises in Honolulu. Directly comparable as a multi-brand Oahu-based dealer with overlapping OEM relationships (Nissan, VW) and identical new/used/service revenue model.

Broad incumbents

• Group 1 Automotive: U.S./U.K. public dealer group with multi-brand new/used vehicle, parts, and service operations across many OEM franchises. Useful comparable for unit economics and capital structure of a multi-brand dealership operator, though geographically distinct.
• Lithia Motors (Driveway): Largest U.S. public auto retailer with hundreds of franchises nationwide and a digital used-vehicle platform (Driveway). Comparable as a multi-brand dealership operator with vertical F&I, parts, and service capabilities, but operates at vastly larger scale and outside Hawaii.
• AutoNation: Largest U.S. public auto retailer; broadly comparable multi-brand dealership business model with F&I and parts/service operations, though no Hawaii presence and substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tony-group-autoplex

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tony Group