Tony Group
Tony Group is a family-owned multi-brand automotive dealership group in Hawaii, selling new and used vehicles from Honda, Hyundai, Nissan, Volkswagen, Genesis, and Chevrolet across Oahu and the Big Island, with financing, certified service, collision repair, and parts operations.
- Company typePrivate
- Founded1994
- HeadquartersWaipahu, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Tony Group does
Tony Group is a family-owned automotive dealership group headquartered in Waipahu, Hawaii, operating multi-brand franchises across the Hawaiian Islands. Founded by Tony Masamitsu in 1994 and now run by the next generation of the founding family, the group operates eight retail and service locations spanning Oahu (Waipahu autoplex) and the Big Island (Hilo and Kailua-Kona). The company sells new and used vehicles under six franchise brands — Honda, Hyundai, Nissan, Volkswagen, Genesis, and Chevrolet — with Honda represented at three separate locations including the dedicated Tony Honda Hilo and Tony Honda Kona stores.
The company generates revenue through three streams: (1) new and used vehicle sales priced at MSRP plus market adjustments and a $629 dealer document fee, (2) vehicle financing and leasing arranged through partner financial institutions with transaction-fee economics, and (3) post-sale services including manufacturer-certified maintenance and repair, OEM parts sales, collision repair at Tony Group Collision Center, and car wash at Tony Autoplex Carwash. The proprietary Tony Certified Pre-Owned program adds a certification layer to used inventory. Distribution is direct-to-consumer via physical dealership locations, supplemented by brand-specific websites with inventory search, test drive scheduling, and service appointment booking.
The group employs 501-1000 people and reports no proprietary technology platform, no AI capabilities, no patents or trademarks, no disclosed funding history, no M&A activity, no enterprise customers, and no industry awards. The only disclosed regulatory posture is CCPA compliance. Strategic emphasis is placed on an "Aloha" customer service philosophy and 30+ years of local operation in a geographically isolated island market.
Tony Group firmographics
Firmographics- Name
- Tony Group
- Legal name
- Tony Group
- Website
- https://tonygroup.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Tony Group is a family-owned multi-brand automotive dealership group in Hawaii, selling new and used vehicles from Honda, Hyundai, Nissan, Volkswagen, Genesis, and Chevrolet across Oahu and the Big Island, with financing, certified service, collision repair, and parts operations.
- Ownership category
- akta.pro rank
Tony Group industry classification
Industry- Product category
- Automotive Retail Dealership
- NAICS
- New Car Dealers (44111), Used Car Dealers (441120)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Franchise Ownership Groups & Multi-Club Organizations (Multi-team owners, holding companies) (MPAKABAJ)
Keywords
Where Tony Group is headquartered
LocationHeadquarters
- HQ city
- Waipahu
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Tony Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: New and used vehicle sales across multiple brand franchises including Genesis, Honda, Hyundai, Nissan, Volkswagen, and Chevrolet. Revenue generated from vehicle transactions with MSRP-based pricing plus government fees and dealer document charges.
- Financing Services: Vehicle financing and leasing services offered to customers purchasing or leasing vehicles. Works with financial institutions to arrange competitive financing options.
- Service and Parts: Maintenance, repair services, and genuine OEM parts sales. Manufacturer-certified technicians provide routine maintenance and repairs. Revenue from service appointments and parts purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New and used vehicles with variable pricing based on MSRP, market conditions, and vehicle availability |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Tony Group product offering
Product offeringCore offering
Tony Group is a family-owned multi-brand automotive dealership group operating across the Hawaiian Islands, selling new and certified pre-owned vehicles through franchise brands including Genesis, Honda, Hyundai, Nissan, Volkswagen, and Chevrolet. Beyond vehicle sales, the company delivers in-house and partnered vehicle financing and leasing, manufacturer-certified maintenance and repair, genuine OEM parts and accessories, collision repair through its dedicated collision center, and car wash and detailing services.
Product overview
Tony Group Autoplex is a family-owned and operated automotive dealership group serving Hawaii from multiple locations in Waipahu, Hilo, and Kailua-Kona. Founded over 30 years ago by Tony Masamitsu, the group operates as a multi-brand dealership offering new and certified pre-owned vehicles through seven distinct dealership brands: Tony Honda (with three locations including Hilo and Kona), Tony Hyundai, Tony Nissan, Tony Volkswagen, Genesis of Waipio, and Tony Chevrolet Hilo. Beyond vehicle sales, Tony Group provides comprehensive automotive services including manufacturer-certified maintenance and repair, OEM parts and accessories sales, collision repair through its Tony Collision Center, professional car wash services, and in-house and partnered vehicle financing options. The company emphasizes customer relationships built on the aloha spirit, with a philosophy of treating customers as friends.
Differentiator
Problem solved
Functional benefit
Brands
- Genesis of Waipio: Genesis luxury vehicle dealership location
- Tony Honda
- Tony Honda Hilo
- Tony Honda Kona
- Tony Hyundai
- Tony Nissan
- Tony Volkswagen
- Tony Chevrolet Hilo
- Tony Group Collision Center
- Tony's Car Wash
Products and services
- Tony Honda Full-service Honda dealership offering new Honda vehicles, used vehicles, certified pre-owned cars, vehicle financing, manufacturer-certified service, and genuine Honda OEM parts and accessories, serving Waipahu, Hilo, and Kailua-Kona.
- Tony Hyundai Authorized Hyundai dealership providing new and pre-owned Hyundai vehicle sales, competitive financing options, manufacturer-certified service, and genuine Hyundai parts and accessories.
- Tony Nissan Nissan dealership offering the full lineup of new Nissan vehicles, quality used cars, certified pre-owned inventory, vehicle financing, and a comprehensive service and parts department.
- Tony Volkswagen Volkswagen dealership providing new Volkswagen models, pre-owned vehicle selection, financing solutions, factory-authorized service, and genuine VW parts and accessories.
- Genesis of Waipio Genesis luxury brand dealership offering new Genesis vehicles including the GV70, GV80, and G70, pre-owned luxury vehicles, premium financing, and a dedicated Genesis service center.
- Tony Chevrolet Hilo Chevrolet dealership serving the Hilo, Hawaii area offering new Chevrolet vehicles including the Silverado, Equinox, Traverse, Tahoe, and Colorado, plus certified pre-owned inventory.
- Tony Group Collision Center Full-service collision repair center providing vehicle body work, paint services, dent repair, and restoration in Waipahu, Hawaii.
- Tony's Car Wash Professional car wash and detailing service for vehicles at the Tony Autoplex location in Waipahu, Hawaii.
- Vehicle Financing and Leasing Services In-house and partnered financing and lease solutions for new and used vehicle purchases, including pre-qualification and pre-approval options arranged through third-party financial institutions.
- Manufacturer-Certified Vehicle Service and Maintenance Service departments at all dealership locations providing routine maintenance, repairs, oil changes, brake service, battery service, wheel alignment, and warranty repairs using genuine OEM parts and manufacturer-certified technicians.
- OEM Parts and Accessories Genuine OEM replacement parts and accessories available for purchase directly from parts centers, ensuring vehicle fit, quality, and warranty compliance.
- Tony Certified Pre-Owned Program Proprietary certification program for pre-owned vehicles meeting Tony Group quality standards, including multi-point inspections and vehicle history verification.
Companies that use Tony Group
Customer profileSegments1 record
Ideal customer profiles1 record
Tony Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tony Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights3 records
Tony Group competitors and assessment
Company assessmentDirect peers
- Big Island Honda / Big Island Motors: Honda dealership group on Hawaii Island competing directly with Tony Honda Hilo and Tony Honda Kona for Big Island new-vehicle buyers.
- Aloha Auto Group: Hawaii-based multi-brand dealer group with Hyundai and Kia franchises on Oahu, directly competing with Tony Hyundai for mass-market import intenders.
- Cutter Auto (Cutter Family Auto Centers): Hawaii multi-brand dealer group operating Chevrolet, GMC, and other franchises on Oahu. Direct competitor in shared Honolulu-area market with overlapping GM franchise and similar new/used vehicle plus service mix.
- Servco Auto Servco Pacific: Largest Hawaii-based auto group, holding Toyota, Lexus, and Subaru franchises. Most directly comparable peer given shared multi-island Hawaii footprint, multi-brand retail model, and full-service (sales/parts/service) structure competing head-to-head for the same local vehicle buyers.
- Pacific Honda: Independent Honda dealer in Honolulu competing with Tony Honda on Oahu for the same Honda franchise volume and service customers.
- Jim Falk Lexus of Hawaii / Jim Falk Motors: Hawaii-based Lexus and luxury dealership group competing directly with Tony Group's Genesis of Waipio franchise for premium-vehicle intenders in the Honolulu market.
- New Carriage of Honolulu (King Auto Group): Hawaii auto group operating Nissan, Volkswagen, and other franchises in Honolulu. Directly comparable as a multi-brand Oahu-based dealer with overlapping OEM relationships (Nissan, VW) and identical new/used/service revenue model.
Broad incumbents
- Group 1 Automotive: U.S./U.K. public dealer group with multi-brand new/used vehicle, parts, and service operations across many OEM franchises. Useful comparable for unit economics and capital structure of a multi-brand dealership operator, though geographically distinct.
- Lithia Motors (Driveway): Largest U.S. public auto retailer with hundreds of franchises nationwide and a digital used-vehicle platform (Driveway). Comparable as a multi-brand dealership operator with vertical F&I, parts, and service capabilities, but operates at vastly larger scale and outside Hawaii.
- AutoNation: Largest U.S. public auto retailer; broadly comparable multi-brand dealership business model with F&I and parts/service operations, though no Hawaii presence and substantially larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tony Group social profiles
Digital presenceTony Group compliance and trust
Trust signalCompliance1 record
Tony Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tony Group leadership team
Management profileNumber of profiles
Tony Group subsidiaries and ownership
Company hierarchySubsidiaries10 records
Tony Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tony Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tony Group
What does Tony Group do?
Tony Group is a family-owned multi-brand automotive dealership group operating across the Hawaiian Islands, selling new and certified pre-owned vehicles through franchise brands including Genesis, Honda, Hyundai, Nissan, Volkswagen, and Chevrolet. Beyond vehicle sales, the company delivers in-house and partnered vehicle financing and leasing, manufacturer-certified maintenance and repair, genuine OEM parts and accessories, collision repair through its dedicated collision center, and car wash and detailing services.
Is Tony Group a public or private company?
Tony Group is a private company. It is classified as family owned and is currently operating.
When was Tony Group founded?
Tony Group was founded in 1994. It employs 501 to 1,000 people.
Where is Tony Group based?
Tony Group is headquartered in Waipahu, United States, in the North America region.
How does Tony Group make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are financing Services and service and Parts.
Who are Tony Group's main competitors?
Direct peers on record are Big Island Honda / Big Island Motors, Aloha Auto Group, Cutter Auto (Cutter Family Auto Centers), Servco Auto Servco Pacific, Pacific Honda, Jim Falk Lexus of Hawaii / Jim Falk Motors and New Carriage of Honolulu (King Auto Group). Broad incumbents are Group 1 Automotive, Lithia Motors (Driveway) and AutoNation.
Does Tony Group have an API?
No public API is recorded for Tony Group.
What industry is Tony Group in?
Tony Group's product category is Automotive Retail Dealership. Its primary akta.pro industry code is MPAKABAJ, Franchise Ownership Groups & Multi-Club Organizations (Multi-team owners, holding companies). Its NAICS code is 44111 and its SIC code is 5500.