YELLOW IDEAS

What YELLOW IDEAS does

YELLOW IDEAS is a privately held, Brussels-based boutique creative consultancy founded by Mark Raison in 1987. The firm delivers creativity facilitation, strategic seminars, presentation design training, and artistic direction services to corporate executives, enterprise organizations, HR departments, and individual professionals, primarily across Europe with documented engagements spanning five continents. The core delivery team consists of three active professionals — Mark Raison (consultant in strategy, creativity, innovation, and disruption, and author of six books on creativity), Martina Bayers (presentation designer and TED-style coaching specialist, author of one book on PowerPoint communication), and Olivier Massa (artistic director, illustrator, and visual facilitator) — supplemented by the Kiiro dragon, a brand mascot that personifies the firm's creative philosophy.

The firm's product portfolio is organized into three pillars. (1) Creative Facilitation includes the Creativity Day (a full-day session generating 100–300 ideas), the Strategy & Creativity Seminar (a 2–3 day strategic vision engagement co-hosted by the full team), the Creativity & Innovation Training (two-day intensive), the Mégastorm large-group event (20–500 participants), and several themed conferences including 'The Power of the Impossible' and 'Pepper Route Innovation'. (2) Presentation & Communication Design includes Presentation Design training, data-visualization training ('Dress up your numbers'), TED Style Presentation coaching, and the Picasso Manager conference. (3) Artistic Direction includes Olivier Massa's design services, real-time Visual Facilitation during meetings, and tailored artistic direction for HR departments. Underpinning these services are proprietary methodologies (Yellow Box, FLASH 1.2.3, Discovery Report / Rapport d'Étonnement) and seven published books, plus the Kiiro and the Dragonery brand universe with its 12-point creative manifesto.

Commercially, Yellow Ideas operates as a pure professional services firm on a sales-led motion with no disclosed outside funding or institutional backing. Revenue is generated through (a) high-touch on-site engagements (multi-day strategic seminars and megastorm events, custom-quoted), (b) online/videoconference sessions including individual creativity coaching at 600€ per 2-hour session and a four-session virtual training cycle at 1,350€, and (c) book sales through Amazon. Distribution relies on direct consultative engagement via website contact forms, the founder's personal blog and LinkedIn presence, conference speaking, and thought-leadership content (downloadable methodology PDFs, published books). The firm is founder-owned, has no parent company or subsidiaries, and carries no disclosed partnerships, certifications, patents, or regulatory actions.

Name

YELLOW IDEAS

Legal name

Yellow Ideas

Website

https://yellowideas.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Yellow Ideas is a Brussels-based boutique creative consultancy, founded in 1987, delivering creativity facilitation, presentation design training, and artistic direction services through a three-person team to corporate executives, enterprise organizations, HR departments, and individual professionals primarily across Europe.

Ownership category

akta.pro rank

Product category

Creativity Consulting and Innovation Training Services

NAICS

Marketing Consulting Services (541613), Graphic Design Services (541430), Professional, Scientific, and Technical Services (541)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAEAD

Creative Concepting & Campaign Development

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYEDABAMAH

Creativity & Innovation Mindset

Education/Corporate Training & Professional Development/Soft Skills Development

SECONDARYEDAMAHAD

Innovation & Design Thinking Programs

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Entrepreneurship & Business Enrichment

Keywords

• Creativity consulting
• Strategic facilitation
• Innovation training
• Presentation design
• Artistic direction

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Professional Training Services: Two-day training sessions on creativity, presentation design, and data visualization delivered in-person or via videoconference. Targets corporate employees and executives seeking to enhance professional skills.
2. Strategic Seminars: Residential or in-company strategic seminars lasting 2-3 days, facilitated by the full team, integrating creativity and disruption into business projects.
3. Creativity Days: Full-day structured brainstorming and creativity facilitation sessions generating 100-300 ideas per session, led by Mark Raison.
4. Megastorm Events: Large-scale creative meetings accommodating 20 to 500 participants, mobilizing collective intelligence for specific organizational challenges.
5. Keynote Conferences: Conference presentations on topics including creativity, innovation, the power of impossible, and specialized themes like Picasso Manager and Pepper Route Innovation.
6. Artistic Direction Services: Graphic design, illustration, motion design, and visual communication services for corporate communications, delivered by Olivier Massa.
7. Visual Facilitation: Real-time illustration services during strategic meetings and brainstorming sessions, with digital deliverables for client presentations.
8. Individual Coaching: Two-hour individual creativity coaching sessions for personal project development and implementation planning.
9. Book Sales: Sale of books authored by Mark Raison and Martina Bayers on creativity, strategy, and presentation design, available through Amazon.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

YELLOW IDEAS is a boutique creative consultancy that sells creativity facilitation, presentation design training, and artistic direction services to corporate clients. Core offerings include facilitated Creativity Days, multi-day Strategy & Creativity Seminars, large-group Mégastorm sessions, two-day Creativity & Innovation training, individual creativity coaching, TED-style presentation coaching, data visualization training, keynote conferences, visual facilitation during strategic meetings, and artistic direction for corporate communications. The firm also publishes and sells books on creativity and presentation design through Amazon.

Product overview

Yellow Ideas is a boutique professional services firm — not a software product — offering a portfolio of live-service offerings centered on creativity facilitation, presentation design, and graphic communication. The core portfolio spans three activity areas: (1) Creative Facilitation — including the Creativity Day, Strategy & Creativity Seminar, Creativity & Innovation Training, Mégastorm large-group sessions, The Power of the Impossible conference, and the Pepper Trade Route tasting conference; (2) Presentation & Communication Design — including Presentation Design training, Dress Up Your Numbers (data-visualization) training, TED Style Presentation coaching, and the Picasso Manager conference; and (3) Artistic Direction — including Olivier Massa's Artistic Direction services, Visual Facilitation during meetings, and AD for HR. Supporting these are proprietary methodologies and frameworks (Yellow Box, Discovery Report/Rapport d'Étonnement, FLASH 1.2.3), a brand mascot universe (Kiiro and the Dragonery), and six published books by Mark Raison plus one by Martina Bayers. All services are available both online and in-person, delivered by a four-person team of specialized consultants.

Differentiator

Problem solved

Functional benefit

Products and services

• Journée de Créativité (Creativity Day) A structured, full-day facilitated creativity session led by Mark Raison, designed to generate 100 to 300 ideas, select the most promising ones and conclude with a practical action plan and creative recommendations for corporate teams.
• Stratégie & Créativité (Strategy & Creativity Seminar) A multi-day strategic seminar integrating creativity and disruption into business projects, defining a clear strategic vision with the team and producing a professional visual report, co-hosted by Mark Raison, Martina Bayers and Olivier Massa.
• Créativité & Innovation (Creativity & Innovation Training) A two-day intensive training session delivering a simple, efficient creativity methodology, building employee confidence in idea generation and implementation, aligned with company expectations for creativity, innovation and disruption.
• Mégastorm A large-group creative meeting engaging 20 to 500 people to mobilize collective intelligence and creativity around a central organizational challenge, generating a high volume of bold ideas in record time.
• Le pouvoir de l'impossible (The Power of the Impossible Conference) A keynote conference by Mark Raison clarifying the notions of creativity, innovation and disruption, demonstrating that creativity is everyone's responsibility and offering concrete creative tools illustrated with examples from YELLOW IDEAS's experience.
• Sur la Route des Poivres, l'innovation (Pepper Route Innovation Tasting Conference) A tasting conference by Mark Raison exploring the history of the pepper trade route to understand creativity and innovation processes, featuring the tasting of rare peppers and hosted by the founders of l'Académie des Poivres.
• Presentation Design A training session and service led by Martina Bayers teaching creative techniques to structure, lighten and magnify presentations, captivate audiences and anchor strong messages through storytelling and structured image-based slideshows.
• Faites chanter les chiffres (Dress Up Your Numbers) An exclusive two-day training session teaching data enrichment, visualization and storytelling from complex data, mastering practical data visualization and producing memorable quantitative presentations in the era of internet and big data.
• TED Style Presentation A training and coaching program by Martina Bayers guiding executives and teams in delivering unforgettable TED talks within an 18-minute format, covering nine key tips including message clarity, storytelling, audience connection and rehearsal techniques.
• Picasso Manager Conference A conference by Martina Bayers sharing ten management lessons from the life and work of Pablo Picasso, approaching company creativity from an original perspective and proposing practical creative techniques inspired by the painter's radical breaks.
• Direction Artistique (Artistic Direction) Artistic direction services led by Olivier Massa providing creative, personalized communication project development, from listening and analysis to execution with quality, speed and simplicity, covering brand image, websites, blogs and graphic design.
• Facilitation Visuelle (Visual Facilitation) Real-time graphic illustration of participants' ideas during strategic meetings and brainstorming sessions by Olivier Massa, followed by digital reworking and delivery of a branded digital and/or printed file of all meeting illustrations.
• D.A. pour R.H. (Artistic Direction for Human Resources) Tailored artistic direction services for HR departments by Olivier Massa, creating and producing internal communication media including web design, flyers, posters, newsletters, videos, Motion Design and PowerPoint templates.
• Osez la créativité (Individual Creativity Coaching) A two-hour individual coaching session helping clients clarify their creative goals, identify beyond-the-obvious solutions and create a practical action plan for realizing their projects, including a personal creativity notebook and a copy of Mark Raison's book. Priced at 600 EUR per session.
• Cycle de Formation à la Créativité (Creativity Training Cycle) A four-session (4x2-hour) remote training course teaching the most impactful creativity techniques, enabling participants to master the four stages of the creative process and translate ideas into practical recommendations. Priced at 1350 EUR for the full cycle.
• L'Agenda des Oxymores (Diary of an Oxymoron) A book by Mark Raison exploring oxymorons — ingenious juxtapositions of seemingly contradictory words — as tools for opening new understandings of contemporary reality, published by Editions Générales First and sold via Amazon.
• Stratégie & Créativité (Strategy & Creativity) book One of Mark Raison's 'Yellow Notebooks' making strategy and creativity accessible and showing how they can be structured and linked together in practice, containing approximately a hundred concrete and inspiring recommendations; sold via Amazon.
• Osez la créativité (Dare to Unleash your Creativity) A practical book by Mark Raison presenting creative practices that allow companies such as Apple, Dyson, IKEA and Pixar to think outside the box, showing that creativity requires disciplined and organized practice; sold via Amazon.
• Réussissez vos présentations PowerPoint (Successful PowerPoint Presentations) A book by Martina Bayers providing tools to quickly and significantly improve the quality of PowerPoint presentations, focusing on clear communication of ideas and objectives as an essential management skill; sold via Amazon.
• Réveillez sa créativité (Awaken your Creativity) A creativity workbook by Mark Raison offering tips, activities, exercises and games to awaken imagination, boost creativity and energize creative potential with a joyful and adventurous approach; sold via Amazon.
• Le Dictionnaire Improbable de la créativité en entreprise (The Improbable Dictionary of Creativity) A 2019 book by Mark Raison proposing 80 new words to describe what creativity might become, offering unusual imaginary resources at the age of disruption, illustrated by Thomas Vermeire; sold via Amazon.
• L'Impossible (The Impossible) The latest book by Mark Raison published in September 2020, distributed as a complimentary copy to clients of the Osez la créativité individual coaching program and also available via Amazon.

Quantifiable outcome

• 100-300 ideas generated per Creativity Day session
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Duarte: Presentation design and communication consultancy offering training, TED-style coaching, and visual storytelling services. Closest pure-play comparison to Martina Bayers' presentation design and TED-style training offerings.
• Strategos: Strategy and innovation consultancy specializing in strategic foresight, innovation, and business model design for global enterprises. Comparable to Yellow Ideas' Strategy & Creativity seminars and corporate innovation training services.
• Board of Innovation: Belgian-headquartered innovation consultancy specializing in corporate innovation strategy, ideation sessions, and innovation training. Direct geographic and service-line competitor to Yellow Ideas in the European corporate creativity market.
• IDEO: Global design and innovation consultancy offering creativity facilitation, innovation strategy and design services to corporates. Closest analog to Yellow Ideas' integrated model of creativity training, facilitation, and design-led transformation, but at much greater scale.
• Innowe: Belgian innovation and creativity consultancy offering strategic facilitation, ideation workshops, and innovation training. Direct regional competitor serving the same Belgian and Western European corporate client base as Yellow Ideas.
• frog (frog design): Design and innovation consultancy (part of Capgemini Invent) providing creative strategy, design, and transformation services. Comparable to Yellow Ideas in combining design thinking with strategic facilitation for enterprise clients.
• Pentagram: Independent design partnership providing graphic design, branding, and artistic direction services. Comparable to Olivier Massa's artistic direction and visual communication offerings, though operating at a much larger scale across global markets.

Broad incumbents

• Arthur D. Little: Global management consultancy with an innovation and strategy practice serving enterprise clients. Comparable to Yellow Ideas in strategy and innovation consulting, though operating as a broad incumbent rather than a creativity specialist.
• Doblin (Deloitte): Deloitte's innovation practice (formerly Doblin) offering enterprise innovation consulting at global scale. Comparable to Yellow Ideas' creativity and innovation training offerings but as part of a Big Four advisory portfolio rather than as a specialist.

Emerging players

• HYPE Innovation: Innovation management software and consultancy firm providing idea management platforms and corporate innovation programs. Thematically comparable to Yellow Ideas' ideation and creativity work but as a software-enabled emerging player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/YellowIdeas
• LinkedInlinkedin.com/company/yellow-ideas

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YELLOW IDEAS