BUILT Brands, LLC
BUILT Brands, LLC is a Utah-based CPG manufacturer founded in 2018 that produces and sells BUILT Puff and BUILT Sour Puff protein puff bars through built.com and national retailers including Costco and CVS, serving health-conscious consumers and protein-focused snackers with 15-17g protein, collagen, and 140-160 calories per serving.
- Company typePrivate
- Founded2018
- HeadquartersAmerican Fork, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What BUILT Brands, LLC does
BUILT Brands, LLC is a Utah-based consumer packaged goods company founded in 2018 that designs, manufactures, and sells protein puff snacks under the BUILT and Built Bar trademarks. The company's core technology is a proprietary protein puff formulation featuring a soft, marshmallowy texture, an aftertaste-free premium whey protein blend delivering 15-17 grams of protein per serving, and added collagen. Products are positioned at 140-160 calories per bar to compete against traditional protein supplements on taste while delivering functional nutrition, with the portfolio organized around the BUILT Puff line (12-count and 4-count boxes across flavors such as Cookie Dough Chunk, Brownie Batter, Salted Caramel, and Peanut Butter S'mores Chunk), the BUILT Sour Puff line (sour-coated variants like Watermelon Splash and Pink Lemonade Squeeze), and a Build Your Own Box customizer. The intellectual property is protected as a trade secret, and the company is currently in litigation against Blue Unicorn alleging misappropriation via a former food scientist.
BUILT operates a hybrid go-to-market combining direct-to-consumer e-commerce through built.com with national retail distribution through Costco and CVS, plus a wholesale application program. Pricing is structured around unit-based box pricing: 12-count boxes at $29.99 regular / $26.99 sale and 4-count boxes around $10.99, with free standard shipping on most orders over $19.99 within the contiguous US and a $1.97 optional product protection add-on. Marketing channels include built.com storefront, SMS opt-in (text BUILT to 36073 for 15% off), a brand ambassador program, social/influencer presence, and a Fandango rewards integration. All products are manufactured in-house in Utah, with a corporate headquarters in American Fork and a 132,000 sq-ft production facility in Provo opening December 2025 to support up to 500 additional roles.
The company is privately held and reportedly exploring a potential sale with Houlihan Lokey advising at a valuation of over $1 billion (October 2025). Numerator's Brands to Watch 2026 report ranked Built Bar as the #1 fastest-growing CPG brand, reflecting strong consumer demand momentum. The company serves health-conscious consumers, protein-focused fitness users, and mainstream snackers seeking indulgent-tasting better-for-you options, with current geographic coverage in the US and Canada.
BUILT Brands, LLC firmographics
Firmographics- Name
- BUILT Brands, LLC
- Legal name
- BUILT Brands, LLC
- Website
- https://builtbar.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- BUILT Brands, LLC is a Utah-based CPG manufacturer founded in 2018 that produces and sells BUILT Puff and BUILT Sour Puff protein puff bars through built.com and national retailers including Costco and CVS, serving health-conscious consumers and protein-focused snackers with 15-17g protein, collagen, and 140-160 calories per serving.
- Ownership category
- akta.pro rank
BUILT Brands, LLC industry classification
Industry- Product category
- Protein Snacks
- NAICS
- Confectionery Manufacturing from Purchased Chocolate (311352)
- akta.pro primary industry
- Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)
- akta.pro secondary industry
- Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)
Keywords
Where BUILT Brands, LLC is headquartered
LocationHeadquarters
- HQ city
- American Fork
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BUILT Brands, LLC business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online sales through built.com website. Customers purchase directly with various payment options including Amazon, American Express, Apple Pay, PayPal, Shop Pay, Venmo, Visa, Mastercard, Discover, Google Pay, and Diners Club. Free standard shipping on most orders over $19.99 to contiguous US.
- Retail Distribution: Sales through major national retailers including Costco and CVS. Product distributed as a national brand through wholesale arrangements.
- Wholesale/B2B: Wholesale channel for retailers and stores wanting to stock BUILT products. Application process available on website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | BUILT Puff 12ct Box - $29.99 (sale $26.99) |
| Unit Pricing | Pay-as-you-go | BUILT Puff 4ct Box - approximately $10.99 |
| Other | One time/ perpetual license | Product Protection - $1.97 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
BUILT Brands, LLC product offering
Product offeringCore offering
BUILT Brands, LLC manufactures and sells premium protein puff bars under the BUILT Puff and BUILT Sour Puff product lines, featuring a chocolate-covered marshmallowy texture with 15-17g protein, added collagen, and 140-160 calories per bar. The company sells through its built.com e-commerce store and wholesale distribution to major national retailers including Costco and CVS. The product portfolio spans multiple flavor variants and pack sizes (4-count and 12-count boxes), with a Build Your Own Box customization option.
Product overview
BUILT Brands, LLC offers a single unified product line centered on BUILT Puff, a premium protein puff bar featuring a chocolate-covered marshmallowy texture. The core portfolio consists of two main product formats: BUILT Puff (12-count and 4-count boxes) and BUILT Sour Puff (sour-coated variant). Individual flavors include Cookie Dough Chunk, Brownie Batter, Pina Colada, Salted Caramel, Coconut, Peanut Butter Cup, Mint Chip, Chocolate Milkshake, Rocky Road, Churro, Cookies 'N Cream, Strawberries 'N Cream, and Lemon Meringue Pie. The Sour Puff line features Watermelon Splash, Pink Lemonade Squeeze, Blue Razz Blast, Sweet Peach Punch, Green Apple Crush, and Tropical Mango Burst. All products deliver 15-17g protein, plus collagen, in 140-160 calorie servings. Customers can purchase single-flavor boxes, pre-curated mixed boxes, or use the Build Your Own Box option to customize their selection. The company sells directly to consumers via built.com and through major retailers nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- BUILT Puff 12CT (Mixed/Customizable Box) Premium protein puff bar featuring a chocolate-covered marshmallowy texture with 15-17g protein per bar plus collagen, sold in 12-count boxes.
- BUILT Puff 4CT Smaller 4-count format of BUILT Puff protein bars offering the same 15-17g protein, collagen, and 140-160 calories per bar for on-the-go consumption.
- BUILT Sour Puff Sour-coated protein puff bar with the signature soft marshmallowy texture and a sour-crisp coating, delivering 16g protein and 150 calories per bar in flavors including Watermelon Splash, Pink Lemonade Squeeze, Blue Razz Blast, Sweet Peach Punch, and Green Apple Crush.
- Build Your Own Box Customizable 12-count box that lets customers mix and match their preferred BUILT Puff flavors at a promotional price.
Quantifiable outcome
- 15-17g protein per bar
- +2 more outcomes
Companies that use BUILT Brands, LLC
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
BUILT Brands, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
BUILT Brands, LLC partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights6 records
BUILT Brands, LLC competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights7 records
Customer concentration
BUILT Brands, LLC social profiles
Digital presenceBUILT Brands, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
BUILT Brands, LLC leadership team
Management profileNumber of profiles
BUILT Brands, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BUILT Brands, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BUILT Brands, LLC
What does BUILT Brands, LLC do?
BUILT Brands, LLC manufactures and sells premium protein puff bars under the BUILT Puff and BUILT Sour Puff product lines, featuring a chocolate-covered marshmallowy texture with 15-17g protein, added collagen, and 140-160 calories per bar. The company sells through its built.com e-commerce store and wholesale distribution to major national retailers including Costco and CVS. The product portfolio spans multiple flavor variants and pack sizes (4-count and 12-count boxes), with a Build Your Own Box customization option.
Is BUILT Brands, LLC a public or private company?
BUILT Brands, LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BUILT Brands, LLC founded?
BUILT Brands, LLC was founded in 2018.
Where is BUILT Brands, LLC based?
BUILT Brands, LLC is headquartered in American Fork, United States, in the North America region.
How does BUILT Brands, LLC make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution and wholesale/B2B.
Does BUILT Brands, LLC have an API?
No public API is recorded for BUILT Brands, LLC.
What industry is BUILT Brands, LLC in?
BUILT Brands, LLC's product category is Protein Snacks. Its primary akta.pro industry code is CRADABAG, Snack Bars (Granola, Protein, Cereal Bars), with a secondary code of CRADABAM, Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified). Its NAICS code is 311352.