Visia
Visia Inc. is an industrial AI company that builds a multi-sensor platform combining X-ray, LiDAR, and RGB cameras to detect lithium-ion batteries, contaminants, and material composition at recycling, metals, and industrial facilities, serving enterprise operators across North America with hardware-plus-subscription deployments.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Visia does
Visia Inc. is a New York-based industrial AI company, founded in 2021, that develops a multi-sensor detection and decision platform for material recovery facilities, scrap yards, metals recyclers, and adjacent industrial operators. The platform combines proprietary industrial X-ray scanning (the Visia XRT-01) with LiDAR and RGB cameras, feeding multimodal AI models that read chemistry by atomic density, surface composition, and material depth in real time. The product surface is organized into three modules: Material Controls (intake hazard and contaminant detection, including lithium-ion battery identification), Compliance Automation (continuous material auditing, grading, and deduction tracking replacing manual sort-and-weigh), and Ops Improvement (real-time recovery, burden depth, and belt-coverage monitoring with floor displays and loader-cab gauges).
The technology runs on-premise at facility edge to sustain line-speed inference and operate without network connectivity, and detections trigger downstream actions such as laser markers, audio alerts, and line stops. The business model is a hybrid of capital-equipment sales (X-ray scanners, sensors, cameras) plus recurring SaaS subscriptions for detection models and analytics, supplemented by managed services for operational coaching. Visia serves large enterprise customers including Rumpke, Casella Waste Systems, Colt Recycling, Radius Recycling, and Premier Recycle Company across North America, and has reported measurable outcomes such as 80-88% lithium-ion battery detection rates, reduction of thermal events from 3-4 per year to zero at one metals site, and diversion-rate improvements from 40% to 68% at a C&D sort line. The company has raised over $10M from investors including a $6.4M round led by Shine Capital in January 2024, and was recognized as a Fast Company World Changing Ideas 2025 honoree and a Cemex Ventures Top 50 Contech Startup.
Visia firmographics
Firmographics- Name
- Visia
- Legal name
- Visia Inc.
- Website
- https://visia.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Visia Inc. is an industrial AI company that builds a multi-sensor platform combining X-ray, LiDAR, and RGB cameras to detect lithium-ion batteries, contaminants, and material composition at recycling, metals, and industrial facilities, serving enterprise operators across North America with hardware-plus-subscription deployments.
- Ownership category
- akta.pro rank
Visia industry classification
Industry- Product category
- Industrial AI for Recycling and Materials
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Industrial Safety, Compliance & Worker Monitoring (IMAIAMAG)
Keywords
Where Visia is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Visia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware + Software Detection Systems: Revenue from selling and deploying industrial AI hardware (XRT-01 X-ray scanners, LiDAR sensors, cameras) combined with software subscriptions for detection models and analytics. Hardware sold as capital equipment with ongoing software licensing.
- Software as a Service (SaaS): Subscription-based revenue from AI detection models, analytics dashboards, and continuous monitoring services. Enterprise agreements with operators based on facility count or detection volume.
- Operations Improvement Services: Real-time operational intelligence services including recovery coaching, burden depth monitoring, and line optimization analytics.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Visia product offering
Product offeringCore offering
Visia develops a multi-sensor AI platform that combines industrial X-ray (Visia XRT-01), LiDAR, and RGB cameras with multimodal vision-language models to detect hazardous materials such as lithium-ion batteries, automate material composition auditing, and optimize recovery rates in real time at industrial facilities. The platform is deployed at recycling, metals, C&D, and manufacturing operators across North America, running on-premise edge hardware at line speed.
Product overview
Visia is a multi-sensor AI platform for industrial operations, combining proprietary X-ray scanning (Visia XRT-01) with RGB cameras and LiDAR sensors in a unified detection and decision system. The platform is organized into three integrated modules: Material Controls (real-time hazard and contaminant detection at intake), Compliance Automation (continuous material auditing and grading), and Ops Improvement (real-time recovery and efficiency coaching during shifts). All modules share the same underlying multi-sensor AI and run on hardware at the facility for line-speed performance.
Differentiator
Problem solved
Functional benefit
Brands
- Visia XRT-01: Industrial X-ray scanner for battery and hazard detection in recycling operations
- Material Controls
- Compliance Automation
- Ops Improvement
Products and services
- Visia XRT-01 Industrial X-ray Scanner Industrial X-ray scanner that reads atomic density to detect lithium-ion batteries, lead-acid batteries, gas tanks, and other hazards inside inbound loads even when occluded. Deployed at recycling, metals, and manufacturing facilities to flag hazardous items before they reach shredders or furnaces.
- Material Controls Real-time inbound load screening solution that uses XRT-01 X-ray and RGB cameras to flag batteries, contaminants, and non-conforming material at intake for removal before they reach shredders or furnaces. Sold to recycling and metals operators.
- Compliance Automation Continuous material auditing and grading solution that replaces manual spot-check sort-and-weigh with automated composition analysis, generating time-stamped, photo-linked records exportable to regulators and buyers. Achieves 100% audit coverage and sub-5 minute composition audits with ±5% composition accuracy by mass.
- Ops Improvement Real-time operational intelligence solution that tracks recovery percentage, burden depth, and belt coverage continuously during shifts, surfacing metrics to floor displays, loader-cab gauges, and line lead iPads for immediate coaching. Delivered diversion rate improvement from 40% to 68% with 24% reduction in labor hours.
Quantifiable outcome
- 80-88% lithium-ion battery detection rate at Rumpke's Cincinnati MRF
- +7 more outcomes
Companies that use Visia
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Visia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
Visia partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered supporting and minor.
- Google for Startups (Circular Economy)supportingParticipant in Google for Startups Circular Economy program, indicating support for sustainable technology development.
- SWANA (Solid Waste Association of North America)minorIndustry association membership indicating engagement with solid waste and recycling industry standards and networking.
- NSAC (National Safety Compliance)minorIndustry association membership for safety compliance in recycling operations.
- ISRI/REMA (Recycling Equipment Manufacturers Association)minorIndustry association membership for recycling equipment manufacturers.
- CDRA (Construction & Demolition Recycling Association)minorIndustry association membership supporting C&D recycling operations.
- NWRA (National Waste & Recycling Association)minorIndustry association membership for waste and recycling operators.
Scale indicators8 records
Recent moves2 records
Expansion highlights5 records
Visia competitors and assessment
Company assessmentBroad incumbents
- Cognex: Cognex is a leading industrial machine vision company whose products underpin many automated inspection and identification systems used in manufacturing and recycling. It is a broad incumbent in industrial vision that overlaps with Visia's computer vision and AI detection capabilities.
- Steinert: Steinert manufactures sensor-based sorting systems including X-ray, near-infrared, and induction technologies for recycling and mining. It is a broad incumbent in industrial material sorting and a potential competitor or partner for Visia's XRT-01 detection technology.
- Pellenc ST: Pellenc ST designs and produces sensor-based sorting equipment (XRT, optical, induction) used in MRFs and waste processing facilities. It overlaps directly with Visia's industrial X-ray scanning for hazardous material detection and bulk material sorting.
- TOMRA: TOMRA is a global leader in sensor-based sorting equipment for recycling, food, and mining, with deep penetration of MRFs that Visia also targets. Its installed equipment base and broad portfolio overlap with Visia's material detection and sorting intelligence value proposition.
Direct peers
- Bulk Handling Systems (BHS): Bulk Handling Systems designs and builds integrated MRF and recycling systems for solid waste, C&D, and e-scrap operators. It is a direct peer in the recycling systems space and serves many of the same enterprise customers Visia targets.
- AMP Robotics: AMP Robotics applies AI and robotics to material sorting and characterization in recycling facilities, directly competing with Visia in the MRF AI software and analytics layer. Both companies target similar enterprise recycling operators with AI-driven detection and recovery solutions.
- Greyparrot: Greyparrot provides AI-based waste analytics and material characterization software deployed in recycling and waste facilities. It overlaps with Visia's computer vision and material composition analysis capabilities, though Greyparrot focuses more on analytics than X-ray hardware.
- Key Technology (Duravant): Key Technology, a Duravant company, makes digital sorting and inspection equipment for food processing and recycling using cameras, lasers, and sensors. It competes with Visia in advanced sensor-based inspection for industrial material streams.
- Machinex: Machinex Technologies manufactures recycling systems and sorting equipment for MRFs, C&D facilities, and waste sortation lines. It competes with Visia in providing material recovery and processing solutions to recycling operators in North America.
Emerging players
- Everest Labs: Everest Labs provides AI software for MRFs and recycling operations to optimize sortation, recovery, and operational decisions. It overlaps with Visia's Ops Improvement and Compliance Automation modules for recycling facility analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Visia social profiles
Digital presenceVisia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visia leadership team
Management profileNumber of profiles
Profiles1 record
Visia funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visia
What does Visia do?
Visia develops a multi-sensor AI platform that combines industrial X-ray (Visia XRT-01), LiDAR, and RGB cameras with multimodal vision-language models to detect hazardous materials such as lithium-ion batteries, automate material composition auditing, and optimize recovery rates in real time at industrial facilities. The platform is deployed at recycling, metals, C&D, and manufacturing operators across North America, running on-premise edge hardware at line speed.
Is Visia a public or private company?
Visia is a private company. It is classified as venture growth investor backed and is currently operating.
When was Visia founded?
Visia was founded in 2021. It employs 11 to 50 people.
Where is Visia based?
Visia is headquartered in New York, United States, in the North America region.
How does Visia make money?
Three revenue lines are on record. Hardware + Software Detection Systems are the primary driver. The others are software as a Service (SaaS) and operations Improvement Services.
Who are Visia's main competitors?
Broad incumbents on record are Cognex, Steinert, Pellenc ST and TOMRA. Direct peers are Bulk Handling Systems (BHS), AMP Robotics, Greyparrot, Key Technology (Duravant) and Machinex. Everest Labs is listed as an emerging player.
Does Visia have an API?
No public API is recorded for Visia.
What industry is Visia in?
Visia's product category is Industrial AI for Recycling and Materials. Its primary akta.pro industry code is IMAIAMAG, Industrial Safety, Compliance & Worker Monitoring. Its NAICS code is 334513 and its SIC code is 3823.