PINC

What PINC does

PINC, operated by Nutriarts Alimentos ltda, is a Brazilian direct-to-consumer packaged food company specializing in clean-label protein bars and snacks. The company is headquartered in São Sebastião do Caí, Rio Grande do Sul, Brazil, and sells two product lines: PINC BAR, a soft protein bar line offered in 10 flavors, and PINC CRISPY, a newer crispy protein snack line offered in 3 flavors. The PINC CRISPY line is explicitly positioned as GLP-1 friendly, targeting consumers using GLP-1 receptor agonist medications in addition to the brand's core health-conscious audience.

The company's value proposition rests on clean-label formulation: products are marketed as 100% natural, with zero added sugar, zero lactose, zero gluten, and zero additives, serving health-conscious consumers, fitness enthusiasts, and individuals with dietary restrictions. Pricing ranges from R$118.80 to R$142.89 per box of 10–12 units, placing the brand in the premium Brazilian CPG segment. PINC distributes through a Shopify-based DTC e-commerce site, supplemented by a "Pinc Squad" influencer/affiliate program, prescriber pages targeting nutrition and health professionals, and reseller pages. Free shipping is offered on orders above R$249 across the South and Southeast regions of Brazil, with no disclosed presence in North or Northeast markets. The company is private, has not disclosed funding rounds, and has not published revenue, headcount, or leadership information.

Name

PINC

Legal name

Nutriarts Alimentos ltda

Website

https://pincbar.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

PINC (Nutriarts Alimentos ltda) is a Brazilian DTC clean-label protein bar and snack brand serving health-conscious consumers, fitness enthusiasts, and dietary-restricted buyers via Shopify e-commerce, prescriber and reseller channels, and the Pinc Squad influencer program.

Ownership category

akta.pro rank

Product category

Nutritional Snacks

NAICS

Other Snack Food Manufacturing (311919), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Bakery Products (2050)

akta.pro primary industry

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

akta.pro secondary industries

Health/Protein Snack Bars Manufacturing (AFAKAIAN), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• Protein bars
• Clean-label snacks
• Crispy protein snacks
• Healthy snack bars
• Nutritional snacks

Headquarters

HQ city

São Sebastião Do Caí

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: PINC generates revenue through direct-to-consumer sales of protein bars and crispy snacks via their e-commerce platform. Products are sold in boxes of 10-12 units at price points ranging from R$118.80 to R$142.89 per box. The company also offers combo bundles with discounts (R$20 off) and a progressive promo system.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

PINC manufactures and sells two lines of clean-label protein snacks under its own brand: PINC BAR (soft protein bars) and PINC CRISPY (crispy protein snacks). The products are sold directly to Brazilian consumers through the company's own e-commerce store at pincbar.com.br.

Product overview

PINC is a Brazilian food company specializing in clean-label protein bars and snacks. The product portfolio consists of two distinct sub-brands. PINC Bar is the original line of soft, chewy protein bars available in 10 flavors (Chocolate, Chocolate Branco, Beijinho, Morango, Limão Siciliano, Amendoim, Manga e Maracujá, Pistache, Chocolate Sea Salt, and Caramelo Salgado), all made with natural, recognizable ingredients and marketed as dietary supplements per ANVISA regulations. PINC Crispy is the newer sub-brand featuring a lighter, crunchier texture protein snack in 3 flavors (Chocolate, Morango, and Banoffee), positioned as a lower-calorie, higher-fiber option with prebiotic fiber (FOS). Both lines share the core brand pillars: 100% natural ingredients, zero artificial additives, zero added sugars (sweetened with fruit), zero lactose, and zero gluten. Products are sold primarily in boxes of 10–12 units through the e-commerce site pincbar.com.br, with free shipping for orders above R$249 in the South and Southeast regions of Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• PINC CRISPY: A crispy protein bar line featuring flavors like chocolate, banoffee, and morango, with 10g protein and 6g fiber per serving.

Products and services

• PINC BAR PINC BAR is PINC's line of soft protein bars formulated with a clean-label ingredient profile, targeted at Brazilian health-conscious consumers seeking convenient protein-rich snacks free from artificial additives. Sold directly to consumers through the pincbar.com.br online store.
• PINC CRISPY PINC CRISPY is PINC's line of crispy protein snacks offering a textured alternative to its soft protein bars, also formulated with a clean-label ingredient profile for Brazilian consumers looking for healthier, protein-rich snack options. Sold directly through pincbar.com.br.

Quantifiable outcome

• Products deliver 14-15g protein per bar (PINC BAR) and 10g protein per bar (PINC CRISPY) with 2.5-6g fiber content
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Emerging players

• NuGo Nutrition: Protein bar brand focused on better-for-you ingredients including low-sugar and high-protein formulations. Comparable to PINC on clean-label and functional nutrition positioning, though typically distributed through retail rather than pure DTC.

Direct peers

• Growth Supplements: Brazilian DTC sports nutrition and protein bar brand operating through e-commerce. Directly comparable to PINC in target customer (fitness-conscious Brazilian consumers), product category (protein bars/snacks), and distribution model (own storefront).
• Power Crunch: Crispy-textured protein bar and snack brand with wafer-style format. Highly comparable to PINC's PINC CRISPY line on product texture (crunchy protein) and nutritional positioning (high protein, low sugar).
• Barebells: Protein bar brand offering flavored bars (chocolate, crispy variants) with functional positioning. Comparable to PINC across both BAR and CRISPY lines, with overlapping flavor profiles and a similar protein-density value proposition.
• RXBAR: US-based clean-label protein bar brand with minimal ingredient lists and whole-food proteins. Direct comparable to PINC on product philosophy (clean label, no artificial additives) and category positioning, though operating at much larger scale internationally.

Broad incumbents

• Think! (ThinkThin): Established protein bar manufacturer with broader portfolio. Comparable to PINC on category and consumer, though operates at larger scale with traditional retail distribution rather than DTC-only.
• ONE Brands (ONE Protein Bars): Mass-market protein bar brand with extensive flavor range and wide retail distribution. Comparable to PINC on product (protein bars) and consumer (fitness/health-conscious), though positioned at lower price points and broader distribution.
• Quest Nutrition: Established US protein bar and snack manufacturer with broad portfolio across bars, chips, and powders. Comparable to PINC on product format (protein bars) and target consumer, but operates at significantly larger scale with broader category coverage.

Regional players

• Bold Snacks (Brazil): Brazilian protein snack brand operating in the same domestic market as PINC. Comparable in target geography and health-conscious positioning, though with potentially different format and price-tier focus.
• BR Coffee Snacks: Brazilian snack and food brand with health-positioned offerings. Comparable to PINC as a regional Brazilian player in the health-conscious snack space, though with potentially different format and distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pinc.br
• TikToktiktok.com/@pinc.br
• LinkedInlinkedin.com/company/pincbar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PINC