Brio Primary Care
Brio Primary Care is a physician-owned, independent primary care practice in Greenville, South Carolina, founded in 2015. It serves Medicare and adult patients across two clinics and a medical spa via in-person, curbside, same-day, and televisit care.
- Company typePrivate
- Founded2015
- HeadquartersGreenville, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Brio Primary Care does
Brio Primary Care is a physician-owned, private primary care medical practice founded in 2015 and headquartered in Greenville, South Carolina. It operates as a full-service internal medicine practice delivering comprehensive primary care across two physical locations (Bella Grove in Greenville and Harrison Bridge Road in Simpsonville), with a third location (Hartness) planned for Fall 2025. The practice is led by five physician partners: the four 2015 founders (Drs. Ann Meade, Jocelyn Renfrow, Meg Carter, and Melanie Greene) plus Dr. Jim McAlpine, who joined as a partner in early 2024. Through January 1, 2025, Brio operated as part of Tribe513, a partnership with Parkside Partners; it is now an independent medical practice.
The company offers a multi-modal care delivery model spanning Routine Care (in-person visits including X-rays, labs, EKGs, joint injections, immunizations, gynecological services, diabetic care, and yearly physicals), Same Day Care (urgent appointments for acute conditions such as sprains, sutures, UTIs, and IV fluids), Curbside Care (drive-up visits at Bella Grove), and Televisits (virtual consultations for cold/flu, sore throat, weight management, anxiety/depression, and lab or medication reviews). On-site diagnostic capabilities include a CLIA-certified laboratory, X-ray, and EKG, reducing referral dependence and shortening result turnaround (X-rays in 24-48 hours, labs in 5-7 business days). The underlying technology stack consists of Healow for patient portal and mobile app (practice code HBBGDD), Luma Health for online scheduling, Prisma Nurse Triage for after-hours patient call coverage, and Labcorp as the reference laboratory for overflow tests. Brio Aesthetics, opened in 2016 as a wholly-owned medical spa sub-brand at the Bella Grove office, offers cash-pay services including Coolsculpting, injections, facials, microneedling, and laser treatments.
The business model is primarily fee-for-service insurance billing. Brio accepts Medicare and Medicare Advantage plans along with commercial insurance, collecting copays, deductibles, and coinsurance at time of service, and provides self-pay discounts with a minimum $100 payment at visit and a Good Faith Estimate provided in advance. Late-cancellation ($25 within 24 hours) and no-show ($50) fees apply. Customer segments are horizontal, with two primary personas: Medicare and Medicare Advantage patients (a dedicated service line covering annual wellness visits, chronic disease management, and preventive care) and general adult patients seeking comprehensive primary care with a focus on long-term provider relationships. Marketing is predominantly direct-to-consumer via the practice website, online scheduling, live chat, and organic social media (Facebook, Instagram), supplemented by word-of-mouth referrals and local community partnerships (Habitat for Humanity, SWITCH anti-trafficking organization). The practice does not disclose revenue or accept external investment; it is privately held by its physician partners.
Brio Primary Care firmographics
Firmographics- Name
- Brio Primary Care
- Legal name
- Brio Primary Care
- Website
- https://brioprimarycare.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brio Primary Care is a physician-owned, independent primary care practice in Greenville, South Carolina, founded in 2015. It serves Medicare and adult patients across two clinics and a medical spa via in-person, curbside, same-day, and televisit care.
- Ownership category
- akta.pro rank
Brio Primary Care industry classification
Industry- Product category
- Primary Care Medical Services
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Independent Primary Care Practices (HLAFAGAA)
- akta.pro secondary industry
- Medical Spas (Medi-Spas) (HSALAFAB)
Keywords
Where Brio Primary Care is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Brio Primary Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance-Based Care: Revenue generated through accepted insurance plans including Medicare and Medicare Advantage. Collects copays, deductibles, and coinsurance at time of service. Works with insurance companies to seek payment for covered services.
- Self-Pay Patients: Self-pay discount offered to patients without insurance coverage. Good Faith Estimate provided prior to appointment. Minimum $100 payment collected at time of service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard Office Visit |
| Unit Pricing | Pay-as-you-go | Self-Pay Discount |
| Unit Pricing | Pay-as-you-go | Late Cancel Fee |
| Unit Pricing | Pay-as-you-go | No-Show Fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Brio Primary Care product offering
Product offeringCore offering
Brio Primary Care operates a physician-owned primary care medical practice providing comprehensive preventive care, chronic disease management, acute care, and in-house diagnostic services (lab, X-ray, EKG) across multiple delivery channels including in-person routine visits, same-day urgent care, drive-up curbside visits, and virtual televisits. It also operates an affiliated medical spa, Brio Aesthetics, offering cosmetic services such as Coolsculpting, injections, facials, microneedling, and laser treatments.
Product overview
Brio Primary Care operates as a healthcare practice offering a unified portfolio of patient care services across multiple delivery channels. The core offerings include Routine Care (in-person visits with in-house diagnostics like X-rays, labs, and EKGs), Same Day Care (urgent appointments for acute conditions), Curbside Care (drive-up visits at the Bella Grove location), and Televisits (virtual video consultations). An affiliated sub-brand, Brio Aesthetics, provides luxury medical spa services including Coolsculpting, injections, facials, microneedling, and laser treatments. The practice serves both general patients and Medicare patients through three physical locations (Bella Grove in Greenville, Harrison Bridge Road in Simpsonville, and the upcoming Hartness location in Greenville), with a focus on comprehensive, personalized primary care.
Differentiator
Problem solved
Functional benefit
Brands
- Brio Aesthetics: A medical spa offering luxury treatments including Coolsculpting, injections, facials, microneedling, and laser treatments. Located at the Bella Grove office.
Products and services
- Routine Care
Quantifiable outcome
- X-Ray results turnaround: 24-48 hours
- +3 more outcomes
Companies that use Brio Primary Care
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Brio Primary Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Brio Primary Care partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Prisma Health (Prisma Nurse Triage)corePartnership with Prisma Health's Nurse Triage team to provide after-hours urgent care support for patients. When patients call outside normal business hours, their calls are answered by the Prisma Nurse Triage team who can reach the Brio Provider on call as needed.
- SWITCHminorCommunity partnership with SWITCH, a grassroots organization dedicated to ending sex trafficking and exploitation in the Upstate. Brio provides primary care services for women who have fled from sex trafficking and exploitation for the past 4+ years.
- Habitat for HumanityminorCommunity service partnership where Brio team members volunteer with Habitat for Humanity and other local charities to support Upstate SC families.
Scale indicators2 records
Recent moves14 records
Expansion highlights4 records
Brio Primary Care competitors and assessment
Company assessmentDirect peers
- Cano Health: Value-based primary care provider focused on seniors, operating multi-location centers with in-house diagnostics. Directly comparable business model to Brio's Medicare-focused, multi-site primary care approach.
- MDVIP: Network of concierge-style primary care practices offering personalized, relationship-driven care with longer visits and preventive focus. Comparable to Brio's emphasis on whole-person, high-touch primary care and physician-led panel model.
- ChenMed: Physician-owned primary care group serving seniors with a focus on chronic disease management and preventive care across multiple markets. Comparable to Brio's senior-care focus and physician partnership model.
- Oak Street Health (CVS): Primary care provider focused exclusively on Medicare patients, with in-house diagnostics and integrated care management. Closely comparable to Brio's Medicare patient program and in-house lab/X-ray/EKG offering.
- One Medical (Amazon One Medical): Membership-based primary care platform offering in-person and virtual visits across multiple locations. Directly comparable to Brio in omnichannel primary care delivery, patient-experience focus, and multi-site physician-owned model.
Broad incumbents
- CenterWell Senior Primary Care: Senior-focused primary care network operated as part of Humana, offering comprehensive care for Medicare beneficiaries. Comparable to Brio's Medicare patient services and integrated primary care model.
- VillageMD: Large primary care platform with value-based care capabilities and integrated diagnostics. Operates at broader scale than Brio but competes for the same patient demand for comprehensive, coordinated primary care.
Others
- Agilon Health: Value-based care platform partnering with independent primary care physicians to manage Medicare Advantage populations. Comparable as an enabler for physician-owned primary care groups seeking to scale capitated revenue.
Regional players
- Prisma Health: Largest health system in Upstate South Carolina and a partner for after-hours triage services. Competes for the same regional primary care patient base while serving as Brio's after-hours clinical safety net.
- Bon Secours Mercy Health: Regional health system operating primary care and specialty services in the Greenville area. Competes with Brio for patients in Upstate SC, though at a broader health-system scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Brio Primary Care social profiles
Digital presenceBrio Primary Care compliance and trust
Trust signalCompliance1 record
Brio Primary Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brio Primary Care leadership team
Management profileNumber of profiles
Profiles5 records
Brio Primary Care subsidiaries and ownership
Company hierarchySubsidiaries1 record
Brio Primary Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brio Primary Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brio Primary Care
What does Brio Primary Care do?
Brio Primary Care operates a physician-owned primary care medical practice providing comprehensive preventive care, chronic disease management, acute care, and in-house diagnostic services (lab, X-ray, EKG) across multiple delivery channels including in-person routine visits, same-day urgent care, drive-up curbside visits, and virtual televisits. It also operates an affiliated medical spa, Brio Aesthetics, offering cosmetic services such as Coolsculpting, injections, facials, microneedling, and laser treatments.
Is Brio Primary Care a public or private company?
Brio Primary Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brio Primary Care founded?
Brio Primary Care was founded in 2015. It employs 51 to 100 people.
Where is Brio Primary Care based?
Brio Primary Care is headquartered in Greenville, United States, in the North America region.
How does Brio Primary Care make money?
Two revenue lines are on record. Insurance-Based Care is the primary driver. The others are self-Pay Patients.
Who are Brio Primary Care's main competitors?
Direct peers on record are Cano Health, MDVIP, ChenMed, Oak Street Health (CVS) and One Medical (Amazon One Medical). Broad incumbents are CenterWell Senior Primary Care and VillageMD. Agilon Health is listed as an others. Regional players are Prisma Health and Bon Secours Mercy Health.
Does Brio Primary Care have an API?
No public API is recorded for Brio Primary Care.
What industry is Brio Primary Care in?
Brio Primary Care's product category is Primary Care Medical Services. Its primary akta.pro industry code is HLAFAGAA, Independent Primary Care Practices, with a secondary code of HSALAFAB, Medical Spas (Medi-Spas). Its NAICS code is 621111 and its SIC code is 8011.