What Greenview Fertiliser does

Greenview Fertiliser, marketed as GreenView, is a consumer lawn care brand owned by Lebanon Seaboard Corporation, a privately held, family-owned company founded in 1947 and headquartered in Lebanon, Pennsylvania. GreenView develops, manufactures, and distributes premium fertilizers, grass seed, weed control products, and specialty lawn care solutions primarily targeting DIY residential homeowners in the Northeast, Mid-Atlantic, and Midwest United States, regions where cool-season and transitional grasses dominate. The product portfolio is anchored on proprietary slow-release nitrogen technology (including Meth-Ex 40, MESA, and IBDU components) originally formulated for championship golf course turf, marketed under the GreenView Premium Formula and Fairway Formula sub-brands with GreenSmart root-growth technology.

The business operates a direct-to-consumer e-commerce model through greenviewfertilizer.com, with retail pricing ranging from approximately $18.95 to $104.99 per SKU, complemented by an Annual Lawn Plan subscription that delivers products seasonally with free shipping. Lebanon Seaboard markets additional brands within its portfolio (Preen, ProScape, Woodace, Lyric Wild Bird Food, Lebanon Pro, Natural Start, ROOTS, Turf Nurture) targeting adjacent consumer and professional turf segments. Distribution is confined to the continental U.S. with explicit exclusion of Alaska, Hawaii, APO/FPO addresses, and international orders, while the underlying proprietary nitrogen technology is referenced as deployed on championship golf fairways globally. The company is led by Katherine (Kathy) Bishop as President, CEO, and Chairman, with no disclosed external funding rounds, acquisitions, or public financial reporting.

Name

Greenview Fertiliser

Legal name

Lebanon Seaboard Corporation

Website

https://greenviewfertilizer.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

Greenview Fertiliser (GreenView) is a consumer lawn care brand owned by family-held Lebanon Seaboard Corporation. It sells premium fertilizers, grass seed, weed control, and specialty turf products directly to DIY U.S. homeowners via e-commerce and an Annual Lawn Plan subscription.

Ownership category

akta.pro rank

Product category

Lawn Fertilizers

NAICS

Fertilizer and Compost Manufacturing (32531), Nitrogenous Fertilizer Manufacturing (325311), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Agricultural Chemicals (2870), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM)

akta.pro secondary industries

Specialty Fertilizers for Horticulture & Controlled Environment (Greenhouse, Hydroponic, Nursery) (AFABACAL), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

Keywords

• Lawn fertilizers
• Grass seed products
• Weed control solutions
• Slow-release nitrogen
• Lawn care subscriptions

Headquarters

HQ city

Lebanon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales: One-time purchases of lawn fertilizers, grass seeds, weed control products, and garden fertilizers through e-commerce platform
2. Annual Lawn Plan Subscription: Recurring subscription program delivering premium formula fertilizer and weed control products at scheduled intervals based on seasonal timing, with free shipping and subscription discounts

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Greenview Fertiliser develops, manufactures, and sells premium DIY lawn care products directly to residential homeowners through its owned e-commerce platform and the Annual Lawn Plan subscription program. The product portfolio centers on slow-release nitrogen fertilizers (GreenView Premium Formula line), grass seed blends, weed and crabgrass control products, specialty lawn solutions, and disease-control products, with proprietary GreenSmart and Meth-Ex 40/MESA nutrient technologies differentiating its formulations.

Product overview

Greenview Fertiliser is a lawn and garden care product company owned by Lebanon Seaboard Corporation, offering a comprehensive portfolio of consumer lawn care products. The product line is organized around the core GreenView Premium Formula brand of fertilizers featuring proprietary slow-release nitrogen technology (Meth-Ex 40, MESA) that provides extended feeding with fewer applications. The portfolio includes: (1) GreenView Premium Formula fertilizers (spring, fall, and general-purpose) with 59-65% slow-release nitrogen for professional-quality results; (2) GreenView Solutions line for specific lawn care needs (Starter Fertilizer, Natural Base Fertilizer, Crabgrass Control); (3) GreenView Multi-Purpose fertilizers (5-10-5, 12-12-12, 14-14-14) for gardens and landscapes; (4) GreenView grass seeds including Fairway Formula and Pure Grass Seed varieties for different conditions (sun/shade, sunny, dense shade, tall fescue, Kentucky bluegrass, perennial ryegrass); (5) disease and weed control products (Lebanon Eagle Fungicide, Lebanon Broadleaf Weed Killer with Trimec); (6) Woodace acidifying fertilizers for acid-loving plants; and (7) the GreenView Annual Lawn Plan subscription service that delivers products at optimal application times. The company also incorporates GreenSmart technology in select products for enhanced root growth and drought protection.

Differentiator

Problem solved

Functional benefit

Brands

• GreenSmart: Proprietary slow-release nitrogen technology featured in GreenView fertilizers that speeds root growth and improves nutrient absorption for heat and drought resistance.
• Annual Lawn Plan
• Fairway Formula

Products and services

• GreenView Premium Formula Spring Fertilizer Weed & Feed and Crabgrass Preventer Premium spring fertilizer combining weed control, broadleaf weed killer (200+ weeds including dandelions), and crabgrass prevention with approximately 59-65% slow-release nitrogen for extended feeding up to 12 weeks; sold in bag sizes covering 4,000 to 10,000 sq ft ($32.95–$71.95) and aimed at DIY homeowners.
• GreenView Premium Formula Fall Fertilizer Fall fertilizer with 30-0-12 NPK ratio containing slow-release nitrogen and potassium for fall feeding, root restoration, and spring green-up preparation; sold in bag sizes covering 4,000 to 10,000 sq ft ($26.95–$51.95).
• GreenView Premium Formula Lawn Fertilizer General-purpose lawn fertilizer with slow-release nitrogen technology for consistent, even growth throughout the season, sold to DIY homeowners.
• GreenView Lawn Fertilizer with GreenSmart Lawn fertilizer featuring GreenSmart proprietary technology that speeds root growth to improve nutrient absorption and provides heat/drought protection; priced $18.95–$47.95 across bag sizes.
• GreenView Fall Lawn Fertilizer with GreenSmart Fall fertilizer with GreenSmart technology for fall root development and early spring green-up, sold to DIY homeowners.
• GreenView Crabgrass Control + Lawn Fertilizer with GreenSmart Combination product providing crabgrass control and lawn fertilization in a single application with GreenSmart technology, sold to DIY homeowners.
• GreenView Broadleaf Weed Control + Lawn Fertilizer with GreenSmart Combination product controlling broadleaf weeds while providing lawn nutrition with GreenSmart technology, sold to DIY homeowners.
• GreenView Solutions Crabgrass Control Pre-emergent and post-emergent crabgrass control product that prevents crabgrass for up to 4 months and kills seedlings up to 4 weeks old; also controls 40+ other lawn weeds; priced at $22.95 for 5,000 sq ft coverage.
• GreenView Solutions Natural Base Fertilizer Pet and child-friendly natural fertilizer with 15-0-7 NPK ratio containing 70% slow-release nitrogen; adds organic matter to soil and promotes root growth; priced at $56.95 for 5,000 sq ft.
• GreenView Solutions Starter Fertilizer Starter fertilizer with 10-18-10 NPK ratio designed for newly seeded lawns and bare spots; phosphorus helps roots establish quickly while slow-release nitrogen feeds for up to 8 weeks; priced at $21.95 for 15,000 sq ft.
• GreenView Multi-Purpose Fertilizer 5-10-5 Balanced 5-10-5 NPK fertilizer for vegetables, flowers, trees, and shrubs; promotes strong root systems and healthy plant growth; 40 lb bag covers up to 2,000 sq ft at $20.95.
• GreenView Multi-Purpose Fertilizer 12-12-12 Balanced 12-12-12 NPK all-purpose fertilizer for vegetables, flowers, ornamental gardens, trees, and shrubs; feeds for up to 8 weeks.
• GreenView Multi-Purpose Fertilizer 14-14-14 Balanced 14-14-14 NPK fertilizer with 60% slow-release nitrogen for season-long nutrition; includes added micronutrients (magnesium, sulfur, iron, manganese); 15 lb bag feeds up to 4 months at $28.95.
• GreenView Grass Seed Starting Mulch Combination product containing grass seed and mulch for optimal seed germination and establishment in newly seeded or bare lawn areas.
• GreenView Pure Grass Seed Sun & Shade Mixture Versatile grass seed blend designed for lawn areas with varying sun and shade conditions.
• GreenView Pure Grass Seed Turf Type Tall Fescue Sun & Shade Blend Premium turf-type tall fescue blend formulated for sun and shade adaptability, marketed as Fairway Formula quality for residential lawns.
• GreenView Pure Grass Seed Kentucky Bluegrass Blend Premium Kentucky bluegrass blend for residential lawn establishment and renovation.
• GreenView Pure Grass Seed Perennial Ryegrass Blend Perennial ryegrass blend for quick establishment and residential lawn repair.
• Lebanon Eagle 0.62G Specialty Fungicide Granular fungicide for curative and protective control of lawn diseases including dollar spot, copper spot, brown spot, powdery mildew, and summer patch; priced at $46.99.
• Lebanon Broadleaf Weed Killer with Trimec Herbicide Granular herbicide that kills and controls dandelions and over 200 other broadleaf weeds without containing fertilizer; 20 lb bag covers up to 10,000 sq ft at $18.99.
• Woodace A.C.R.E. Acidifying Plant Fertilizer Premium acidifying fertilizer (12-3-6 NPK) with increased sulfur content designed for acid-loving plants such as azaleas, rhododendrons, conifers, and evergreens; contains 59% slow-release nitrogen from MESA technology.
• GreenView Annual Lawn Plan Annual fertilizer subscription program delivering GreenView Premium Formula fertilizer and weed control products at the right time for application; includes free shipping, spreader settings, and expert lawn care assistance.

Quantifiable outcome

• 59-65% slow-release nitrogen vs. less than 20-30% in competing brands
• +4 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenview Fertiliser