Pick Place
- Company typePrivate
- Founded2023
- HeadquartersFully, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pick Place does
Pick Place Sàrl is a Swiss industrial automation and robotics integration firm headquartered in Fully, Canton Valais. The company delivers advanced pick-and-place, machine vision, and mechatronics solutions for packaging and assembly lines, built around delta robot systems, modular robot arms, ABB's ACOPOS 6D magnetic shuttle technology, and 2D/3D industrial vision. It also offers co-development of pilot-ready industrial prototypes, end-to-end robotics project management (including UL/CE compliance and ramp-up training), and an industrial digital marketing / UX-UI service line for automation companies.
The firm sells exclusively on a project-based professional services model to enterprise customers in industrial manufacturing and robotics/automation, engaging via direct consultative B2B sales through website and phone/email contact. Revenue streams are services-led rather than product- or license-led, with no public pricing; engagement scope and value are negotiated per project. The customer set is small and enterprise-weighted, with named references including B&R Industrie-Automation AG (an ABB Group member, which is also a strategic technology partner), Coesia, and g10.
The operating model rests on a lean, highly experienced leadership team — a Managing Director/Chief Robotics Officer with 28+ years in Delta robotics, a Senior Robotics & Project Expert with 27+ years, a Business Operations & Growth Director, a Head of Customer Service, and a Robotics & AI Engineer — which underwrites a 'Swiss precision meets agile execution' positioning. Pick Place claims a 25-year innovation heritage linked to EPFL's invention of the Delta robot, and is presently operating as a private, founder/management-owned entity with no disclosed institutional investors, funding rounds, or revenue figures.
Pick Place firmographics
Firmographics- Name
- Pick Place
- Legal name
- Pick Place Sàrl
- Website
- https://pickplace.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Pick Place industry classification
Industry- Product category
- Industrial Automation Services
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), All Other Industrial Machinery Manufacturing (333248), Industrial Design Services (54142)
- SIC
- General Industrial Machinery & Equipment (3560), Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Industrial Robots (Articulated, SCARA, Delta, Cartesian) (IMAHAHAA)
- akta.pro secondary industries
- Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL), Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG), End-of-Line Integration & Packaging Line Systems (IMAHAOAN)
Keywords
Where Pick Place is headquartered
LocationHeadquarters
- HQ city
- Fully
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Pick Place business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Automation & Robotics Integration Services: Design and implementation of advanced pick-and-place, vision, and motion systems for packaging and assembly lines. Project-based professional services revenue.
- Product Development: Co-creation of industrial products from ideation to pilot-ready prototypes. Includes concept, industrial design, functional prototyping, and UX-driven interfaces.
- Robotics Project Management: End-to-end project coordination from concept to commissioning for complex automation projects. Swiss precision with agile execution methodology.
- Industrial Digital Marketing & UX/UI Services: Brand architecture, global campaigns, lead-driven marketing, brand platforms, PR, and trade fair presence for industrial companies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Pick Place product offering
Product offeringCore offering
Pick Place designs and integrates advanced industrial automation and robotics systems—including delta robots, ACOPOS 6D smart motion shuttles, and 2D/3D machine vision—for pick-and-place applications on packaging and assembly lines. Beyond integration, the firm offers product development from concept to pilot-ready prototypes, end-to-end robotics project management with UL/CE compliance, and industrial digital marketing and UX/UI services for automation companies.
Product overview
Pick Place offers an integrated portfolio of four core service pillars for industrial automation: Automation & Robotics Integration (featuring delta robots, modular arms, ACOPOS 6D smart motion systems, and machine vision with 2D/3D cameras), Product Development (from concept to pilot-ready prototypes), Robotics Project Management (end-to-end coordination with UL/CE compliance), and Industrial Digital Marketing & UX/UI Design. The company specializes in pick-and-place automation for packaging and assembly lines, combining Swiss precision engineering with agile execution. Solutions are designed for uptime, precision, and seamless human-robot collaboration.
Differentiator
Problem solved
Functional benefit
Products and services
- Automation & Robotics Integration
- Product Development
- Robotics Project Management
- Industrial Digital Marketing & UX/UI Design
Quantifiable outcome
- Fast payback, zero waste through automation modernization
Companies that use Pick Place
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Pick Place technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Pick Place partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- B&R Industrie-Automation AG (ABB Group)coreStrategic partner relationship with B&R Industrie-Automation AG, a member of the ABB Group. B&R provides automation technology platforms (ACOPOS 6D) that Pick Place integrates into customer solutions. Testimonial from Sales Engineer Redouane Isli confirms deep collaboration: 'Pick Place brings the local partner we needed—deep expertise in robotics and vision that's recognized across Switzerland and beyond.'
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Pick Place competitors and assessment
Company assessmentBroad incumbents
- FANUC: World's largest industrial robot manufacturer with extensive pick-and-place and vision-integrated solutions. Competes with Pick Place in factory automation cells and packaging lines.
- Rockwell Automation: Large industrial automation and information solutions vendor with strong packaging and assembly-line integration practice. Overlaps with Pick Place on factory automation, motion control, and HMI design.
- Yaskawa: Global manufacturer of industrial robots, motion control, and Delta-style pick-and-place systems. Direct comparator in food/pharma hygienic pick-and-place and packaging automation.
- ABB Robotics: Global leader in industrial and collaborative robotics. Overlaps with Pick Place on Delta-style pick-and-place systems, machine vision integration, and packaging automation; also Pick Place's partner via B&R/ABB.
- KUKA: Major industrial robot and automation solutions provider with strong packaging and pick-and-place applications. Competes with Pick Place for assembly-line integration projects, particularly in European manufacturing.
Direct peers
- Stäubli Robotics: Swiss-headquartered manufacturer of high-speed Delta and SCARA robots with a strong position in food, pharma, and cleanroom automation. Closest direct peer to Pick Place's hygienic high-performance Delta specialization.
- Omron Industrial Automation: Provider of SCARA and parallel (Delta) robots bundled with its own machine vision and motion control. Highly comparable to Pick Place's integration of delta robots with vision and motion systems.
- Universal Robots: Cobot manufacturer widely used in pick-and-place and machine-tending integration projects. Comparable to Pick Place as a vendor whose robots are integrated by third parties for packaging and assembly automation.
Regional players
- Bystronic: Swiss-headquartered industrial automation and machinery specialist serving European manufacturing. Comparable to Pick Place on integration expertise for European industrial customers and on Swiss precision brand positioning.
Emerging players
- RobCo: Modular industrial robotics startup referenced directly in Pick Place's product imagery as a partner/integrator. Comparable as a young modular-arms automation vendor targeting similar European industrial customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Pick Place social profiles
Digital presencePick Place financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pick Place leadership team
Management profileNumber of profiles
Profiles5 records
Pick Place funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pick Place M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pick Place
What does Pick Place do?
Pick Place designs and integrates advanced industrial automation and robotics systems—including delta robots, ACOPOS 6D smart motion shuttles, and 2D/3D machine vision—for pick-and-place applications on packaging and assembly lines. Beyond integration, the firm offers product development from concept to pilot-ready prototypes, end-to-end robotics project management with UL/CE compliance, and industrial digital marketing and UX/UI services for automation companies.
Is Pick Place a public or private company?
Pick Place is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pick Place founded?
Pick Place was founded in 2023. It employs 1 to 10 people.
Where is Pick Place based?
Pick Place is headquartered in Fully, Switzerland, in the Europe region.
How does Pick Place make money?
Four revenue lines are on record. Automation & Robotics Integration Services are the primary driver. The others are product Development, robotics Project Management and industrial Digital Marketing & UX/UI Services.
Who are Pick Place's main competitors?
Broad incumbents on record are FANUC, Rockwell Automation, Yaskawa, ABB Robotics and KUKA. Direct peers are Stäubli Robotics, Omron Industrial Automation and Universal Robots. Bystronic is listed as a regional player. RobCo is listed as an emerging player.
Does Pick Place have an API?
No public API is recorded for Pick Place.
What industry is Pick Place in?
Pick Place's product category is Industrial Automation Services. Its primary akta.pro industry code is IMAHAHAA, Industrial Robots (Articulated, SCARA, Delta, Cartesian), with a secondary code of IMAHAHAL, Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines). Its NAICS code is 3345 and its SIC code is 3560.