Samuel Automation
- Company typePrivate
- Founded1988
- HeadquartersWaterloo, Canada
- Headcount251–500
- GTM typeB2B
- OfferingServices
Samuel Automation firmographics
Firmographics- Name
- Samuel Automation
- Legal name
- Samuel, Son & Co., Limited
- Website
- https://samuelasg.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Samuel Automation industry classification
Industry- Product category
- Industrial Automation Systems
- NAICS
- All Other Industrial Machinery Manufacturing (333248), Industrial Machinery Manufacturing (3332), Industrial Design Services (54142)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550), Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)
- akta.pro secondary industries
- Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK), Industrial & Warehouse Robotics (HDAAAIAA), Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)
Keywords
Where Samuel Automation is headquartered
LocationHeadquarters
- HQ city
- Waterloo
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Samuel Automation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Custom Automation Systems: Design and build custom automated assembly systems and manufacturing automation solutions for OEM partners, delivering turnkey systems that unite proven technology with precision engineering.
- Ongoing Support & Maintenance Services: Partner services including continued support, maintenance, virtual support, and customer portal access for existing installations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Samuel Automation product offering
Product offeringCore offering
Samuel Automation designs, builds, and integrates custom manufacturing automation systems for OEM customers across Life Sciences, Automotive & Transportation, Alternative Energy, Heavy Industrial, and Consumer Products. Core offerings include Autonomous Mobile Robots, Vision Inspection systems, Complex Part Assembly, Medical Device Testing & Assembly, Material Handling Systems, Web Handling, Large-Scale Automation, Cleanroom automation, and Machine Building, complemented by Proof of Principle services and ongoing Partner Services for support and maintenance.
Product overview
Samuel Automation is a manufacturing automation solutions provider offering an integrated portfolio of automation products and services. The core offerings include Autonomous Mobile Robots (AMRs), Vision Inspection Service, and Complex Part Assembly systems, supported by specialized capabilities in Machine Building, Medical Device Testing & Assembly, Leak Testing, Material Handling Systems, Web Handling, Large-Scale Automation, Cleanroom, and Proof of Principle services. The company serves diverse industries including Life Sciences, Automotive & Transportation, Alternative Energy, Heavy Industrial Sector, and Consumer Products. Partner Services provide ongoing support including getting started assistance, continued maintenance, virtual support, and customer portal access. Implementation typically takes 16-24 weeks to complete.
Differentiator
Problem solved
Functional benefit
Products and services
- Autonomous Mobile Robots (AMRs) Industrial Autonomous Mobile Robots designed to transform manufacturing workflows by introducing efficiency, safety, and flexibility to industrial operations. Targeted at OEM manufacturers across multiple verticals.
- Vision Inspection Service Proprietary intelligence software combined with industry-leading vision systems and process monitoring technology to mitigate risks in real time, improving quality, compliance, and time to market for medical devices and other manufacturing processes.
- Complex Part Assembly Systems Automated assembly systems that partner with OEMs to design and build turnkey solutions with capabilities ranging from loading and transfers to testing, inspecting, packing, and unloading. Targeted at OEMs solving complex assembly challenges.
- Machine Building Custom machining capabilities for building specialized manufacturing equipment and machinery tailored to customer production requirements.
- Medical Device Testing & Assembly Specialized testing and assembly services and systems for medical device manufacturers, ensuring quality, compliance, and time to market.
- Leak Testing Systems Precision leak testing services and systems for quality assurance in manufacturing environments.
- Material Handling Systems Automated material handling systems for efficient movement and processing of materials within manufacturing operations.
- Web Handling Automation Specialized automation solutions for web handling applications in manufacturing.
- Large-Scale Automation Automation solutions engineered for large-scale industrial manufacturing operations, including heavy industrial and alternative energy applications.
- Cleanroom Automation Cleanroom manufacturing automation for production environments requiring controlled contamination levels, such as medical devices and nuclear microreactor components.
- Proof of Principle Service Proof of principle development and rapid prototyping services to validate automation concepts before full-scale implementation.
- Partner Services Ongoing support offering including Getting Started assistance, Continued Support & Maintenance, Virtual Support, and Customer Portal access for installed automation systems.
Companies that use Samuel Automation
Customer profileSegments5 records
Ideal customer profiles5 records
Samuel Automation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Samuel Automation partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Canadian Strategic Missions Corporation (CSMC)flagshipSamuel Automation is a key partner in a $3-million manufacturing project led by CSMC to develop manufacturing capacity for nuclear fission microreactors. The project, funded by a $1.2 million federal government grant through NGen's Advanced Manufacturing Technology Program, involves establishing an advanced manufacturing cell for in-factory production of CSMC's LEUNR microreactors based on licensed SLOWPOKE reactor technology. The project aims to advance the microreactor from prototype to deployable product with plans to potentially reach the Moon via NASA's Artemis IV mission planned for 2028.
- Stern LaboratoriescoreStern Laboratories is a partner in the $3-million manufacturing project with CSMC and Samuel Automation to develop nuclear microreactor manufacturing capabilities. Stern Laboratories contributes specialized expertise to the advanced manufacturing cell development for LEUNR microreactor production.
- NGen (Next Generation Manufacturing Canada)coreNGen's Advanced Manufacturing Technology Program provided $1.2 million in federal government funding for the nuclear microreactor manufacturing project led by CSMC with partners Samuel Automation and Stern Laboratories. NGen is Canada's advanced manufacturing industry consortium.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Samuel Automation competitors and assessment
Company assessmentDirect peers
- JR Automation: JR Automation (Hitachi) is a North American integrator of custom automated assembly, material handling, and vision systems for automotive, medical, and industrial customers. Closely overlaps with Samuel Automation across complex part assembly and vision inspection, with shared end-market exposure.
- ATS Corporation: ATS is a Canadian-based global automation integrator that designs, builds, and services custom factory automation systems. Directly comparable to Samuel Automation in custom assembly, life sciences, and transportation verticals, but operating at materially larger scale.
- Systematix Inc. Systematix is a Canadian automation solutions provider specializing in custom automated assembly and testing systems for automotive, medical, and consumer products manufacturers. Geographically and service-mix aligned with Samuel Automation.
- Design Products Ltd. Design Products is an Ontario-based custom automation and machine building firm serving automotive, medical, and industrial customers. Closely matches Samuel Automation on customizability, project-based revenue, and regional Canadian end-market focus.
- Burloak Engineering & Manufacturing: Burloak Engineering is a Canadian advanced manufacturing services firm focused on additive manufacturing, automation, and engineered components for alternative energy and aerospace customers. Comparable to Samuel Automation in custom automation and alternative energy (nuclear-adjacent) segment exposure.
Broad incumbents
- FANUC America: FANUC is one of the largest industrial robot and CNC manufacturers globally, with a broad portfolio used by integrators (including custom shops like Samuel Automation) and end customers. A broad incumbent on the controls and motion side of Samuel Automation's stack.
- KUKA AG: KUKA is a global industrial robotics and automation systems manufacturer offering controllers, robots, and turnkey cells. Competes with Samuel Automation on the robotics and integrated systems side, but operates globally as a broad incumbent versus Samuel Automation's custom-integration focus.
- ABB Robotics: ABB Robotics manufactures industrial robots and autonomous mobile robots (AMRs), overlapping with Samuel Automation's AMR and complex assembly capabilities. Functions as a global incumbent supplier and competitor in integrated automation.
- Rockwell Automation: Rockwell Automation is a global leader in industrial automation, control, and information solutions serving discrete and process manufacturers. Competes across the motion control, PLC, and software stack that Samuel Automation designs around.
Emerging players
- Güntner Industrie-Elektronik GmbH: Symbotic is an emerging automation player that integrates AI-driven robotics and AMRs into large-scale warehousing and supply chain environments. Competes with Samuel Automation's AMR offerings in industrial workflow use cases adjacent to its manufacturing focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Samuel Automation social profiles
Digital presenceSamuel Automation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Samuel Automation leadership team
Management profileNumber of profiles
Profiles1 record
Samuel Automation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Samuel Automation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Samuel Automation
What does Samuel Automation do?
Samuel Automation designs, builds, and integrates custom manufacturing automation systems for OEM customers across Life Sciences, Automotive & Transportation, Alternative Energy, Heavy Industrial, and Consumer Products. Core offerings include Autonomous Mobile Robots, Vision Inspection systems, Complex Part Assembly, Medical Device Testing & Assembly, Material Handling Systems, Web Handling, Large-Scale Automation, Cleanroom automation, and Machine Building, complemented by Proof of Principle services and ongoing Partner Services for support and maintenance.
Is Samuel Automation a public or private company?
Samuel Automation is a private company. It is classified as corporate owned and is currently operating.
When was Samuel Automation founded?
Samuel Automation was founded in 1988. It employs 251 to 500 people.
Where is Samuel Automation based?
Samuel Automation is headquartered in Waterloo, Canada, in the North America region.
How does Samuel Automation make money?
Two revenue lines are on record. Custom Automation Systems are the primary driver. The others are ongoing Support & Maintenance Services.
Who are Samuel Automation's main competitors?
Direct peers on record are JR Automation, ATS Corporation, Systematix Inc., Design Products Ltd. and Burloak Engineering & Manufacturing. Broad incumbents are FANUC America, KUKA AG, ABB Robotics and Rockwell Automation. Güntner Industrie-Elektronik GmbH is listed as an emerging player.
Does Samuel Automation have an API?
No public API is recorded for Samuel Automation.
What industry is Samuel Automation in?
Samuel Automation's product category is Industrial Automation Systems. Its primary akta.pro industry code is IMAHAHAL, Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines), with a secondary code of IMAGABAK, Control System Integration & Engineering Services (Design, Commissioning, Retrofits). Its NAICS code is 333248 and its SIC code is 3550.