Bread Financial
Bread Financial operates a US consumer and merchant financial services platform combining co-branded credit cards, high-yield savings deposits, personal loans, and BNPL financing through subsidiary banks Comenity Bank and Comenity Capital Bank, serving retail partners and individual consumers.
- Company typePublic
- Founded1986
- HeadquartersColumbus, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Bread Financial does
Bread Financial is a Columbus, Ohio-based financial services holding company operating through wholly-owned bank subsidiaries Comenity Bank and Comenity Capital Bank (a Utah state-chartered FDIC member). The company delivers consumer credit cards, high-yield savings accounts, certificates of deposit, individual retirement accounts, personal loans, and buy-now-pay-later financing, organized under sub-brands including Bread Cashback, Bread Rewards, Bread Pay, Bread Loans, and Bread Savings. All deposit products are FDIC-insured up to $250,000 per depositor through Comenity Capital Bank, providing a regulated bank charter and access to insured deposits as funding infrastructure for the lending book.
The company's underlying platform supports both direct-to-consumer digital channels (breadfinancial.com and mobile app, with self-serve application and account management) and merchant-embedded distribution through co-brand credit card programs and Bread Pay checkout financing. Active co-brand relationships span Victoria's Secret (apparel), Academy Sports + Outdoors (sporting goods), Ross Dress for Less (off-price apparel), HP (technology), Sony PlayStation (gaming), and crypto.com (cryptocurrency rewards), with cards issued across Visa, Mastercard, and American Express network licenses. Proprietary surface includes Bread Cashback American Express Card (2% unlimited cash back), a high-yield savings platform (3.95% APY), 9-month CDs (4.15% APY), IRA products (up to 4.15% APY), Bread Pay BNPL, Bread Loans personal loans, and a mobile app for credit servicing and payment scheduling. Bread Financial employs 5,001-10,000 staff and operates exclusively in the United States.
Revenue is generated primarily through interest income on revolving credit card balances (with APRs reaching approximately 36% on accounts such as HP Credit and penalty APRs up to 39.99%), interchange fees from merchants, deposit interest spreads on HYSA/CD/IRA funding, and transaction-based BNPL economics shared with merchant partners. Pricing varies by product class: credit cards carry variable APRs based on creditworthiness with promotional deferred-interest plans and a minimum interest charge of $3; savings products are subscription-style with no monthly fees and minimal opening deposits ($100 HYSA, $1,500 CD); the Cashback card carries no annual fee and no foreign transaction fees, while paper statements carry a $2.99 monthly fee. The company distributes through digital self-serve, embedded merchant integration, and phone-based customer service.
Bread Financial firmographics
Firmographics- Name
- Bread Financial
- Legal name
- Bread Financial
- Website
- https://knowmoresellmore.com
- Company type
- Public
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Bread Financial operates a US consumer and merchant financial services platform combining co-branded credit cards, high-yield savings deposits, personal loans, and BNPL financing through subsidiary banks Comenity Bank and Comenity Capital Bank, serving retail partners and individual consumers.
- Ownership category
- akta.pro rank
Bread Financial industry classification
Industry- Product category
- Consumer Financial Services
- NAICS
- Depository Credit Intermediation (5221), Commercial Banking (522110), Savings Institutions and Other Depository Credit Intermediation (52218)
- SIC
- National Commercial Banks (6021), State Commercial Banks (6022)
- akta.pro primary industry
- Credit Cards & Revolving Credit (FSABAAAC)
- akta.pro secondary industries
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA), BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG)
Keywords
Where Bread Financial is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Bread Financial business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Others, Infrastructure
Revenue model
- Credit Card Interest and Fees: Interest income from revolving credit card balances (35.99% APR mentioned), along with interchange fees from merchants and annual/promotional fees. Cardholder fees including late payment fees and foreign transaction fees (waived for Bread Cashback card).
- Branded Co-Brand Credit Card Programs: Revenue from co-brand credit card programs with retail partners including Victoria's Secret, Academy Sports + Outdoors, Ross Stores, HP, and PlayStation. Earn interchange revenue and interest from cardholders who revolve balances.
- Savings and CD Deposits: Interest spread revenue from savings deposits and certificates of deposit. Bank takes deposits at competitive rates and earns spread through lending activities.
- Bread Pay BNPL Financing: Financing revenue from Pay Over Time installment plans offered at checkout. Merchants share transaction economics; customers pay interest on deferred payment plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | High-Yield Savings Account - 3.95% APY with no monthly fees |
| Subscription | Multi-year contract | Certificates of Deposit - Up to 4.15% APY for 9-month term |
| Subscription | Annual | Individual Retirement Accounts (IRAs) - Up to 4.15% APY |
| Other | Monthly | Bread Cashback American Express Credit Card - No annual fee |
| Transaction based/ take rate | Monthly | Co-Brand Credit Cards - Variable APR financing |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Bread Financial product offering
Product offeringCore offering
Bread Financial provides consumer and merchant financial services, offering private-label and co-brand credit cards, buy-now-pay-later (Bread Pay) financing, personal loans (Bread Loans), and FDIC-insured savings products (high-yield savings, CDs, IRAs) through its subsidiary banks Comenity Bank and Comenity Capital Bank. The company serves both individual consumers directly and merchant partners through branded card programs and embedded BNPL solutions.
Product overview
Bread Financial is a financial technology company operating as a platform-plus-products architecture consisting of two main brands: Bread Financial (consumer financial services) and Bread Payments (merchant/B2B solutions). The consumer-facing portfolio includes credit products (Bread Cashback Card, Bread Rewards Card, multiple co-branded retail cards via Comenity Bank/Capital Bank), savings products (Bread Savings sub-brand with High-Yield Savings Accounts, Certificates of Deposit, and IRAs offering up to 4.15% APY), personal loans (Bread Loans), and financing solutions (Bread Pay BNPL). The company also provides branded credit card programs for merchants (Business Solutions) including Victoria's Secret, Academy, Ross, HP, and PlayStation. All deposit products are FDIC-insured through Comenity Capital Bank, a Utah state-chartered bank and subsidiary of Bread Financial.
Differentiator
Problem solved
Functional benefit
Brands
- Bread Cashback: Cashback credit card program with American Express
- Bread Rewards
- Bread Pay
- Bread Loans
Products and services
- Bread Pay (Pay Over Time) Buy-now-pay-later (BNPL) financing solution enabling consumers to make online and in-store purchases at partner merchants with flexible pay-over-time installment payments. Merchants share transaction economics; customers pay interest on deferred payment plans.
- Bread Cashback American Express Card American Express-branded credit card offering 2% unlimited cash back on purchases with no annual fee and no foreign transaction fees. Includes American Express purchase protection and ID theft insurance. Issued by Comenity Capital Bank.
- Bread Rewards Credit Card Credit card offering rewards and benefits for individual cardholders.
- Bread Loans Personal loan products offered by Comenity Capital Bank for various consumer financing needs.
- High-Yield Savings Account FDIC-insured savings account offering 3.95% APY with no monthly or hidden fees, requiring a minimum $100 opening deposit. Offered under the Bread Savings sub-brand.
- Certificates of Deposit (CDs) Term deposit products with competitive rates, including a 9-month CD offering 4.15% APY. Requires a minimum $1,500 opening deposit, FDIC-insured, with early withdrawal penalty and auto-renewal at maturity.
- Individual Retirement Accounts (IRAs) FDIC-insured retirement savings accounts offering up to 4.15% APY with no hidden fees, available as high-yield savings or CD variants.
- Victoria's Secret Mastercard Credit Card Co-branded Mastercard credit card with Victoria's Secret offering $25 off first purchase. Issued by Comenity Bank pursuant to license from Mastercard.
- myAcademy Rewards Credit Cards Co-branded Visa and Mastercard credit cards with Academy Sports + Outdoors offering $30 off first purchase over $30. Issued by Comenity Capital Bank.
- Ross Credit Card Program Co-branded credit card (Ross Credit Card and Ross Mastercard) with Ross Dress for Less offering 10% off first purchase. Issued by Comenity Capital Bank.
- HP Credit Account Co-branded financing account with HP offering special financing options (variable APR, deferred interest promotions) for HP purchases through hp.com. Issued by Comenity Capital Bank.
- PlayStation Visa Credit Card Co-branded Visa credit card with Sony PlayStation offering a rewards program for PlayStation purchases. Issued by Comenity Bank pursuant to license from Visa U.S.A. Inc.
- Crypto Visa Signature Credit Card Co-branded cryptocurrency rewards Visa Signature credit card with crypto.com offering up to 6% back in crypto. Midnight tier earns 1.5%, Obsidian tier earns 6%. No annual fees. Includes Level Up Program benefits.
Quantifiable outcome
- 3.95% APY on high-yield savings accounts
- +4 more outcomes
Companies that use Bread Financial
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Bread Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bread Financial partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Victoria's SecretcoreCo-brand credit card partnership where Bread Financial issues Victoria's Secret Credit Card and Victoria's Secret Mastercard. New cardholders receive $25 off first purchase. Cards issued by Comenity Bank (Mastercard by Comenity Bank pursuant to license from Mastercard).
- Academy Sports + OutdoorscoreCo-brand credit card partnership issuing myAcademy Rewards credit cards (Visa and Mastercard). New cardholders receive $30 off purchase over $30. Cards issued by Comenity Capital Bank.
- Ross Dress for LesscoreCo-brand credit card partnership for Ross Credit Card and Ross Mastercard. New cardholders receive 10% off first purchase. Cards issued by Comenity Capital Bank.
- HP (Hewlett-Packard)coreHP Credit Account partnership providing special financing options for HP purchases. Cardholders can access promotional financing through hp.com. Issued by Comenity Capital Bank.
- Sony Interactive Entertainment (PlayStation)corePlayStation Visa Credit Card partnership with rewards program for PlayStation purchases. Cards issued by Comenity Bank pursuant to license from Visa U.S.A. Inc.
- crypto.comcoreCrypto Visa Signature Credit Card partnership offering up to 6% back in crypto. Midnight tier earns 1.5%, Obsidian tier earns 6%. No annual fees. Includes Level Up Program benefits.
- American ExpresscoreLicensing partnership for Bread Cashback American Express Credit Card. Card issued by Comenity Capital Bank pursuant to license from American Express. Includes American Express purchase protection and ID theft insurance.
- Visa U.S.A. Inc.coreCard network licensing for PlayStation Visa Credit Card and other Visa-branded cards issued by Comenity Bank. Cards issued pursuant to license from Visa International Service Association.
- Mastercard InternationalcoreCard network licensing for co-brand Mastercard products including Victoria's Secret Mastercard and myAcademy Rewards Mastercard. Cards issued by Comenity Capital Bank pursuant to license from Mastercard International.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Bread Financial competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bread Financial social profiles
Digital presenceBread Financial compliance and trust
Trust signalCompliance1 record
Bread Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bread Financial leadership team
Management profileNumber of profiles
Bread Financial subsidiaries and ownership
Company hierarchySubsidiaries2 records
Bread Financial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bread Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bread Financial
What does Bread Financial do?
Bread Financial provides consumer and merchant financial services, offering private-label and co-brand credit cards, buy-now-pay-later (Bread Pay) financing, personal loans (Bread Loans), and FDIC-insured savings products (high-yield savings, CDs, IRAs) through its subsidiary banks Comenity Bank and Comenity Capital Bank. The company serves both individual consumers directly and merchant partners through branded card programs and embedded BNPL solutions.
Is Bread Financial a public or private company?
Bread Financial is a public company. It is classified as public and is currently operating.
When was Bread Financial founded?
Bread Financial was founded in 1986. It employs 5,001 to 10,000 people.
Where is Bread Financial based?
Bread Financial is headquartered in Columbus, United States, in the North America region.
How does Bread Financial make money?
Four revenue lines are on record. Credit Card Interest and Fees are the primary driver. The others are branded Co-Brand Credit Card Programs, savings and CD Deposits and bread Pay BNPL Financing.
Does Bread Financial have an API?
No public API is recorded for Bread Financial.
What industry is Bread Financial in?
Bread Financial's product category is Consumer Financial Services. Its primary akta.pro industry code is FSABAAAC, Credit Cards & Revolving Credit, with a secondary code of FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings). Its NAICS code is 5221 and its SIC code is 6021.