CPS Onderwijsontwikkeling en advies

What CPS Onderwijsontwikkeling en advies does

CPS Onderwijsontwikkeling en advies is a Dutch education development and advisory firm founded in 1946 and headquartered in Amersfoort, with a publishing operation in Utrecht. The company supports education professionals across four segments — Kinderopvang (childcare), Basisonderwijs (primary education, PO), Voortgezet onderwijs (secondary education, VO), and MBO (secondary vocational education) — through training, coaching, and school-development advisory services. Its offerings address teacher didactics, pedagogy, curriculum design, school leadership, citizenship education, language and mathematics instruction, and parent-school cooperation. Named customer references include IKC De Vaart, De Terebint, De Parel, Het Baken, and Christelijke Basisschool AquaMarijn, all primary schools, indicating the core customer base sits in PO with extensions into VO and MBO.

CPS's core "technology" is a portfolio of proprietary pedagogical frameworks rather than software. These include the Oracy Framework (developed in cooperation with the University of Cambridge), Ouderbetrokkenheid 3.0 (Parent Involvement 3.0, ten criteria plus certification pathway), Lesson Study methodology, Levende Kwaliteitszorg (Living Quality Assurance), and Burgerschap Leerlijnen (Citizenship Learning Pathways aligned with SLO building blocks). The firm is an authorized Dutch licensee of Franklin Covey's 7 Habits / Leader in Me program for PO, VO, and MBO. Content delivery is supported by an in-house publishing arm (CPS Uitgeverij) that produces books, workbooks, posters, and toolkits authored by CPS advisors, covering topics such as self-regulated learning, phonological awareness, and mathematics instruction.

The business model is a multi-stream professional services and content operation. Revenue comes from (1) open-enrollment training at the CPS Academie in Amersfoort priced per participant (e.g., Ouderbetrokkenheid training €1,120/participant and Oracy training €1,020/participant, each two-day programs), (2) customized incompany team training at client schools (quote-based, minimum 6 participants), (3) advisory and coaching engagements for school leaders and teachers, and (4) one-time publication sales via the CPS Uitgeverij webshop (€12.50 posters to €114.95 workbooks). Distribution combines the Amersfoort academy, nationwide on-site delivery, free webinars, a ~30,000-recipient newsletter, and an e-commerce storefront. The company holds Cedeo Onderwijsadvies 2024, the Onderwijsontwikkeling keurmerk, and CRKBO certifications, and operates as an independent private firm with no disclosed external investors or parent company.

Name

CPS Onderwijsontwikkeling en advies

Legal name

CPS Onderwijsontwikkeling en advies

Website

https://cps.nl

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

CPS Onderwijsontwikkeling en advies is a Dutch education consultancy founded in 1946 that delivers training, coaching, and advisory services to childcare, primary, secondary, and vocational (MBO) schools across the Netherlands, supplemented by an in-house publishing arm (CPS Uitgeverij).

Ownership category

akta.pro rank

Product category

Education Consulting and Professional Development Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Education Professionals (Teacher/Administrator CE, CPD) (EDAAALAE)

akta.pro secondary industries

Professional Development / CPD Requirement Administration for Licensure (EDADAJAL), Professional Certification & Training Content Publishing (Exam Prep, CE/CPD) (MPAJACAL)

Keywords

• Educational consulting
• Teacher training
• School development
• Professional development
• Educational advisory

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Training and Education Programs: CPS generates revenue through open enrollment training at the CPS Academie in Amersfoort and incompany training delivered at client schools. Programs include single-day workshops, multi-day courses, and accredited professional development programs. Pricing is per participant with group discounts for school teams.
2. Advisory and Consulting Services: School development consulting, coaching for school leaders and teachers, and transformation project management. Provided both on-site and remotely.
3. Publication Sales: CPS Uitgeverij publishes and sells practical books for education professionals through the webshop at cps-uitgeverij.nl. Products range from €12.50 for posters to €114.95 for comprehensive workbooks. Titles include works on Oracy, self-regulated learning, parental involvement, and teaching methodologies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CPS Onderwijsontwikkeling en advies is a Dutch educational consultancy founded in 1946 and headquartered in Amersfoort. The company delivers training programs, in-company advisory, and educational publications to primary, secondary, and vocational schools as well as childcare organizations, focusing on educational innovation, professional development, and curriculum improvement.

Product overview

CPS Onderwijsontwikkeling en advies is an educational consultancy offering a multi-product portfolio centered around professional development for education professionals. The core offerings include CPS Academie (open training programs in Amersfoort), Teamscholing (customized training delivered at schools), and CPS Uitgeverij (educational publications). The portfolio spans specialized programs like Leader in Me/7 Gewoonten van Covey, Oracy, Lesson Study, and Ouderbetrokkenheid 3.0, complemented by specific books and workbooks including Toolkit Zelfregulerend leren, Oracy de kracht van spreken, denken en luisteren, Werkmap Fonologisch en Fonemisch Bewustzijn, Resultaat met Rekenen en Wiskunde, and De Schrijfrevolutie. The company serves the full educational spectrum: Kinderopvang (childcare), Primair onderwijs (primary education), Voortgezet onderwijs (secondary education), and MBO (vocational education).

Differentiator

Problem solved

Functional benefit

Brands

• CPS Academie: Open training programs, courses and education for teachers and leaders in primary, secondary and vocational education
• CPS Uitgeverij
• Leader in Me

Products and services

• CPS Academie Open-schedule training programs for teachers, school leaders, and education professionals covering topics such as leadership, didactics, and educational innovation, delivered at CPS's training center in Amersfoort.
• Teamscholing (In-Company Training) Customized in-company training and team professional development programs designed and delivered on-site at the customer's school or educational institution, tailored to the institution's specific needs.
• Advies en Begeleiding Long-term advisory and guidance services provided by senior CPS advisors to school boards and educational institutions on educational development, change management, and quality improvement.
• CPS Uitgeverij Publishing division of CPS that develops, produces, and sells books and educational resources for educators and schools via its online webshop at cpsuitgeverij.nl.
• Ouderbetrokkenheid 3.0 CPS's proprietary framework for strengthening parent-school engagement, offered as training and implementation support to schools seeking to systematically involve parents in student learning.
• Lesson Study Lesson Study professional learning program that guides teacher teams in collaborative lesson design, observation, and reflection to improve classroom practice.
• Oracy Programma Oracy development program delivered in partnership with the University of Cambridge, supporting schools in building students' spoken language, reasoning, and communication skills.
• Leader in Me (7 Gewoonten) Whole-school leadership and culture program based on Stephen Covey's 7 Habits, licensed from FranklinCovey and implemented by CPS in Dutch schools.
• Leerlijnen Burgerschap Curriculum lines (leerlijnen) developed by CPS to help Dutch schools deliver citizenship education in compliance with statutory requirements.

Quantifiable outcome

• 80%+ parent attendance during interactive parent evenings organized with CPS methodology
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sardes: Dutch education research and advisory firm focused on school improvement, professional development, and educational innovation, serving primary and secondary schools with methodologies and consulting engagements comparable to CPS.
• KPC Groep: Dutch education advisory and training provider serving primary, secondary, and vocational schools with professional development, leadership coaching, and curriculum support — directly overlapping CPS's core service portfolio and customer base in the Netherlands.
• Oberon: Dutch research and consulting organization working with schools and educational institutions on curriculum development, professionalization, and policy implementation, with similar school-development and CPD offerings.
• APS (Algemeen Pedagogisch Studiecentrum): Long-established Dutch education service organization offering teacher training, school advising, and educational publications, with comparable CRKBO/Cedeo credentials and a similar national reach across PO and VO sectors.
• CINOP: Dutch education advisory organization specializing in vocational education and training (MBO), workforce development, and educational innovation — overlapping CPS's MBO segment and offering similar advisory and training services.
• Bazalt Groep: Dutch education group combining advisory, training, and publishing for schools; its integrated training-plus-publications model closely mirrors CPS's Academie + Uitgeverij structure and serves overlapping Dutch school customers.
• Expertis: Dutch primary education advisory and support organization providing school advising, team coaching, and professional development programs to school boards in the same Dutch PO market as CPS.

Broad incumbents

• Cegos: Large international corporate training and professional development group operating across many industries including education-sector training; overlaps with CPS's training delivery but at much broader scale and across geographies.

Regional players

• ECPO: Dutch education cooperative for primary schools providing shared services, professional development, and school advising within member networks — competes for the same Dutch primary school training and advisory budgets as CPS.

Others

• Franklin Covey: Global leadership development firm that licenses the 7 Habits / Leader in Me methodology to CPS for the Dutch education market; not a competitor but the strategic upstream licensor whose framework underpins a major part of CPS's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPS Onderwijsontwikkeling en advies