Rrraw
Rrraw is a French artisanal raw chocolate maker producing organic bars, truffles, beans, and culinary ingredients without high-temperature roasting. Founded in 2007 under NUTRIVITALITE sarl, it sells direct-to-consumer via e-commerce, a Paris boutique, and subscription boxes across France and the EU.
- Company typePrivate
- Founded2007
- HeadquartersAuxerre, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rrraw does
Rrraw is the consumer brand of NUTRIVITALITE sarl, a French artisanal raw chocolate maker founded in 2007 with headquarters and a boutique workshop in Paris (8 rue de Mulhouse, 75002) and a production facility in Auxerre (1 rue de Valmy, 89000). The company produces handcrafted raw chocolate products including bars in 58–100% cacao, truffles, beans, pralines, spreads, seed-based Crunchy clusters, and a dedicated culinary range for cooking and pastry under the Rrraw Crulinaire sub-brand. Its core technical differentiator is the avoidance of high-temperature roasting or cooking during processing, with the company claiming this preserves live cacao and yields antioxidant content roughly four times higher than roasted chocolate, alongside a flavor profile with pronounced vegetal notes.
The business runs a direct-to-consumer model through a multilingual e-commerce storefront (French/English) accepting EUR, GBP, and USD, with delivery across metropolitan France and EU member states, complemented by an in-person boutique and chocolate-making workshop at the Paris location. Revenue derives from one-time product purchases priced €5–€100+, gift cards at €35/€60/€100 tiers, and recurring subscription boxes (annual €180 single / €324 double with quarterly delivery). Customers are segmented into health-conscious consumers seeking organic, vegan, and gluten-free chocolate, gift buyers, and a smaller professional-chef base sourcing the culinary range.
Products are certified Organic (Bureau Véritas FR-BIO10), Vegan (Vegan Society), Gluten-Free (Afdiag), and 1% for the Planet, and are sweetened with dates, coconut sugar, honey, or agave instead of refined sugar. Since summer 2019, Rrraw and NUTRIVITALITE have operated as part of SFC (Société Français de Cacao), a parent group focused on ethical cocoa standards. No public funding rounds, AI/ML capabilities, or disclosed revenue figures are present in the available data.
Rrraw firmographics
Firmographics- Name
- Rrraw
- Legal name
- NUTRIVITALITE sarl
- Website
- https://rrraw.fr
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rrraw is a French artisanal raw chocolate maker producing organic bars, truffles, beans, and culinary ingredients without high-temperature roasting. Founded in 2007 under NUTRIVITALITE sarl, it sells direct-to-consumer via e-commerce, a Paris boutique, and subscription boxes across France and the EU.
- Ownership category
- akta.pro rank
Rrraw industry classification
Industry- Product category
- Artisanal Specialty Chocolate
- NAICS
- Chocolate and Confectionery Manufacturing from Cacao Beans (311351), Chocolate and Confectionery Manufacturing (31135)
- SIC
- Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Chocolate & Chocolate Confectionery (CRADABAA)
- akta.pro secondary industries
- Specialty Chocolatiers & Confectionery (CRAHAGAH), Chocolate, Sweet Spreads & Syrups Manufacturing (AFAKADAK)
Keywords
Where Rrraw is headquartered
LocationHeadquarters
- HQ city
- Auxerre
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Rrraw business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Product Sales: One-time purchases of artisanal raw chocolate products including bars, truffles, beans, spreads, and culinary ingredients. Products range from €5 to over €100.
- Subscription Boxes: Annual subscription boxes offering recurring deliveries of chocolate products (LA BOX 1 AN at €180 for single, €324 for double). Tablet subscriptions available at approximately €154.
- Gift Cards: Gift vouchers available in €35, €60, and €100 denominations, redeemable across the entire site.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tablet bars 45g - €5.97 to €6.30 |
| Unit Pricing | Pay-as-you-go | Truffles 55g-100g - €12 to €21 |
| Subscription | Annual | Annual Subscription Box - €180 to €324 |
| One time/ perpetual license | Pay-as-you-go | Gift Vouchers - €35, €60, €100 |
| Unit Pricing | Pay-as-you-go | Culinary Range - €10.80 to €15.61 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Rrraw product offering
Product offeringCore offering
Rrraw handcrafts artisanal raw chocolate products — bars (58–100% cacao), cubical truffles with a "croustifondante" texture, cocoa beans, pralines, plant-based spreading creams, seed clusters, and a culinary ingredients line (cocoa paste, butter, powder, nibs). All products are made without high-temperature roasting (torréfaction) in workshops in Paris and Auxerre, preserving live cacao's aromas and nutrients. Products are sold via the company's own e-commerce site and Paris showroom, complemented by annual subscription chocolate boxes and gift cards.
Product overview
Rrraw is a French artisanal raw chocolate maker offering a diverse portfolio of handcrafted products manufactured in Paris and Auxerre. The core product lines include GAMME CACAO+FRUIT (raw cacao bars in 58%-100% cacao with fruit flavors), GAMME Classic (traditional chocolate truffles, bars, and beans), and a specialized Crulinaire (culinary ingredients) range for cooking and pastry. Supporting offerings include Les Crunchy (seed clusters), Crèmes à Tartiner (spreads), Pralines, and various gift/subscription options including the customizable Ultimate Box. The company emphasizes raw, organic, vegan, and gluten-free products made without high-temperature processing to preserve nutritional value and aromatic qualities.
Differentiator
Problem solved
Functional benefit
Brands
- Rrraw Crulinaire: A sub-brand/product line for culinary use of raw cacao, allowing customers to cook and bake with raw cacao ingredients at home.
Products and services
- Tablettes (Chocolate Bars) Hand-crafted raw chocolate bars sold at retail in 45g sizes across multiple cacao percentages and flavor variants (e.g., Intense 88%, Nature 75%, Banane 75%, Doux 69%). Targeted at health-conscious individual consumers seeking organic, vegan, gluten-free chocolate alternatives to conventional chocolate.
- Truffes (Truffles) Cubical raw chocolate truffles in 55g–100g formats, with a "croustifondante" (crunchy-melting) texture and intense plant-based flavors. Made with nuts and cold-pressed oils rather than dairy. Targeted at individual consumers and gift buyers seeking premium raw chocolate.
- Fèves (Cocoa Beans) Raw cocoa beans sold either pure or delicately coated with raw chocolate, in 250g formats. Targeted at individual consumers and culinary users for direct snacking or cooking/baking.
- Pralines Plant-based praline chocolates made with vegetable milk alternatives, targeted at individual consumers seeking dairy-free chocolate options.
- Crèmes à Tartiner (Spreading Creams) Raw vegan chocolate spreads in 200g formats, made with hazelnuts, rapeseed oil, and coconut flower sugar. Available in sweetened and sugar-free versions. Targeted at health-conscious individual consumers.
- Les Crunchy Raw cacao combined with seeds bound by low-temperature coconut flower sugar syrup, sold as cluster-style snacks. Targeted at individual consumers seeking a healthier snacking alternative.
- Gamme Crulinaire (Culinary Range) Raw cacao ingredients for cooking and pastry: cocoa paste (200g, €12), cocoa butter (160g, €15.61), cocoa powder, and nibs (250g, €10.80). Targeted at home bakers and professional chefs/pastry makers via the Rrraw Crulinaire sub-brand.
- Coffrets & Cadeaux (Gift Boxes & Sets) Curated gift boxes featuring combinations of chocolate truffles and bars, priced up to approximately €37.91. Targeted at consumers purchasing premium chocolate for gifting occasions (Valentine's Day, Christmas, birthdays, weddings).
- Abonnements (Chocolate Subscriptions) Recurring chocolate subscription boxes: the annual LA BOX 1 AN at €180/year (single) or DOUBLE ABONNEMENT BOX at €324/year, plus a trio tablet subscription at approximately €154 delivered every four months. Targeted at individual consumers seeking recurring deliveries of raw chocolate.
- Ultimate Box (Customizable Gift Box) Customizable gift boxes that let customers compose their own selection of chocolate tablets and truffles. Targeted at gift buyers seeking a tailored presentation.
- Gift Cards Digital gift vouchers in fixed denominations of €35, €60, and €100, delivered by email or printable at home, redeemable across the entire site. Targeted at gift buyers.
- Visites & Ateliers (Factory Tours & Workshops) Hands-on chocolate-making workshops, guided tastings, and guided factory tours at the Paris (Sentier) and Auxerre locations. Targeted at consumers and small groups seeking experiential engagement with the brand.
Quantifiable outcome
- 4 times more antioxidants compared to roasted chocolate
- +1 more outcomes
Companies that use Rrraw
Customer profileSegments3 records
Ideal customer profiles3 records
Rrraw technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rrraw partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SFC (Société Français de Cacao)coreIn summer 2019, Rrraw and Nutrivitalité joined the SFC group, which is dedicated to elevating cacao ethics standards in the industry. This partnership positions Rrraw within a larger ecosystem focused on ethical cocoa production.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Rrraw competitors and assessment
Company assessmentBroad incumbents
- Pralus: French family-owned chocolate maker with single-origin bars, truffles, and Praluline specialty. Comparable French artisanal premium chocolate competitor with own production and retail footprint.
- Bonnat Chocolatier: Historic French artisan chocolatier producing single-origin bars and confections. Comparable as a French single-origin premium chocolate maker with similar craftsmanship positioning.
- Valrhona: French premium chocolate maker, dominant in professional pastry and culinary B2B channels. Comparable as a French-origin premium chocolate brand with strong culinary positioning, though much larger and B2B-focused.
- Lindt: Global Swiss premium chocolate incumbent with broad portfolio across dark, milk, and specialty bars. Comparable as the dominant premium-segment incumbent whose pricing and product range anchor the category in which Rrraw competes.
Direct peers
- Pacari Chocolate: Ecuadorian premium organic and biodynamic chocolate maker selling bars and gift boxes internationally. Comparable as a single-origin, organic, ethically-sourced artisanal chocolate brand with similar certifications and premium pricing.
- Pana Organic: Australian-origin raw, organic, vegan chocolate maker with bars, truffles, and spreads. Most directly comparable peer given matching raw-chocolate positioning and D2C-led distribution.
- Raw Chocolate Company: UK-based raw chocolate maker with bars and truffles positioned on unroasted cacao and health benefits. Most direct competitor on the 'raw' processing claim itself.
- Alter Eco: Organic and fair-trade chocolate brand with bars and truffles sold across multiple markets. Comparable as a mission-driven, certified-organic premium chocolate brand.
- Vivani: German organic chocolate manufacturer producing bars and specialty confections under organic/vegan/fair-trade certifications. Comparable European peer with similar ethical-positioning and retail distribution model.
Emerging players
- Endangered Species Chocolate: US-based ethical chocolate brand with Fair Trade, non-GMO, and vegan certified bars. Comparable as a mission-driven, certified-organic/ethical chocolate brand with similar D2C and natural-retail distribution patterns.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rrraw social profiles
Digital presenceRrraw financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rrraw leadership team
Management profileNumber of profiles
Rrraw funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rrraw M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rrraw
What does Rrraw do?
Rrraw handcrafts artisanal raw chocolate products — bars (58–100% cacao), cubical truffles with a "croustifondante" texture, cocoa beans, pralines, plant-based spreading creams, seed clusters, and a culinary ingredients line (cocoa paste, butter, powder, nibs). All products are made without high-temperature roasting (torréfaction) in workshops in Paris and Auxerre, preserving live cacao's aromas and nutrients. Products are sold via the company's own e-commerce site and Paris showroom, complemented by annual subscription chocolate boxes and gift cards.
Is Rrraw a public or private company?
Rrraw is a private company. It is classified as corporate owned and is currently operating.
When was Rrraw founded?
Rrraw was founded in 2007. It employs 11 to 50 people.
Where is Rrraw based?
Rrraw is headquartered in Auxerre, France, in the Europe region.
How does Rrraw make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are subscription Boxes and gift Cards.
Who are Rrraw's main competitors?
Broad incumbents on record are Pralus, Bonnat Chocolatier, Valrhona and Lindt. Direct peers are Pacari Chocolate, Pana Organic, Raw Chocolate Company, Alter Eco and Vivani. Endangered Species Chocolate is listed as an emerging player.
Does Rrraw have an API?
No public API is recorded for Rrraw.
What industry is Rrraw in?
Rrraw's product category is Artisanal Specialty Chocolate. Its primary akta.pro industry code is CRADABAA, Chocolate & Chocolate Confectionery, with a secondary code of CRAHAGAH, Specialty Chocolatiers & Confectionery. Its NAICS code is 311351 and its SIC code is 2060.