Pro Bar

What Pro Bar does

Pro Bar, operated by PROBAR srl, is a Rome-based online wholesale retailer of professional bar equipment, bartender tools, glassware, and related accessories, distributing primarily to cocktail bars, nightclubs, caterers, professional and amateur bartenders, and baristas across Europe and worldwide. The company sells a broad catalog organized around its own Lumian premium plated-stainless-steel line, the The Bars shaker/mixing brand, a molecular mixology range built around the Flavour Blaster cocktail gun, portable Workstation bar counters, full cocktail glassware, and barista coffee equipment. It also offers online video training courses (Videocorsi) and cocktail books.

Name

Pro Bar

Legal name

PROBAR srl

Website

https://attrezzaturabarman.it

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Bar Equipment Distribution

akta.pro primary industry

Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Professional bar equipment
• Bartender tools
• Cocktail glassware
• Molecular mixology supplies
• Portable bar workstations

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2C & B2B): Online sales of professional bar equipment to both private individuals and businesses, with special pricing for orders exceeding €1000.
2. Premium Membership Cards: Subscription-style membership tiers (Gold, Platinum, Diamond) providing spending credits and exclusive bonuses for frequent buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Pro Bar (PROBAR srl) operates an online wholesale e-commerce platform distributing professional bar equipment including bartender tools (shakers, jiggers, strainers, bar spoons), cocktail glassware, portable bar workstations, coffee barista equipment, and molecular mixology devices (Flavour Blaster, smoking guns, siphons) to cocktail bars, hospitality venues, professional and amateur bartenders, and event caterers across Europe and worldwide. The company also offers a Premium Card membership program (Gold/Platinum/Diamond tiers) and online video training courses for bartenders.

Product overview

Pro Bar is an online wholesale platform for cocktail bars, operated by PROBAR srl based in Rome, Italy. The offering is a diversified e-commerce portfolio of professional bar equipment and accessories. The core products include the Lumian line of premium-plated bartender tools (shakers, jiggers, strainers, bar spoons), Cocktail glasses (tumblers, old fashioned, cocktail cups, Moscow mule mugs), portable Bar workstations and counters, Molecular Mixology equipment (Flavour Blaster cocktail guns, smoking guns, siphons), and Coffee equipment for baristas. Additional offerings include membership Premium Cards, and video training courses for bartenders. The company distributes throughout Europe with free shipping over €100 and offers payment installments.

Differentiator

Problem solved

Functional benefit

Brands

• Lumian: Line of bar equipment featuring stainless steel tools with various plating finishes (silver, gold, copper, bronze, black)
• The Bars
• Premium Card PROBAR
• Flavour Blaster

Products and services

• Lumian Line Premium sub-brand of bar equipment featuring stainless steel tools with various plating finishes (Silver, Gold, Bronze, Copper, Black). Includes shakers, jiggers, bar spoons, strainers, and complete bartender kits, targeted at professional and amateur bartenders seeking differentiated, premium-finish tools.
• Kit Barman Lumian Complete 8-piece bartender kit in stainless steel with various plating finishes. Includes Parisienne Chrono shaker, Cobbler Bomber, Strainer, Julep Strainer, Garnish Tongs, Jigger, Bottle Opener, and Bar Spoon Muddler, marketed as an all-in-one professional bartender's toolkit.
• Flavour Blaster Cocktail Gun Professional molecular mixology device that creates edible aromatic bubbles on top of cocktails using specially formulated food-grade aroma preparations, targeted at mixologists and creative bartenders seeking differentiation in cocktail presentation.
• Flavour Blaster Aromas Food-grade aroma preparations in 10ml bottles specifically formulated for the Flavour Blaster cocktail gun. Available in flavors including Neutral, Citrus, Berry, Rosemary, Smoked, Elderflower, Ginger, Grapefruit, and Lavender.
• Boston Shaker & Half Tin Pair of balanced Boston shakers in 28oz and 20oz sizes made from 18/10 stainless steel with a reinforced bottom for added weight and stability. Sold as the essential American-style bartender cocktail shaking tool.
• Shaker Parisienne Chrono Lumian Two-piece 55cl Parisienne shaker in 18/10 stainless steel, 22.5cm height, 350g weight, available in Silver, Black, Gold, Copper, and Bronze plating finishes.
• Cobbler Shaker Decò Three-piece 90cl cobbler shaker in mirror-finished stainless steel AISI 304 with Art Deco modernist design-inspired styling.
• Metal Pour Inox Pack of 12 stainless steel pour spouts with rubber base for fitting onto spirit bottles, designed for American Bar counting method with precise pouring. 15g weight, 30mm length, 120mm height per spout.
• Premium Card PRO BAR Membership program for frequent buyers offering purchase bonuses: Gold (€250) provides a €300 voucher, Platinum (€500) provides a €575 voucher, and Diamond (€1,000) provides a €1,200 voucher. All tiers include access to the Officer's Circle bonus program.
• Workstation Series Portable bar workstations including Comfort, Professional, Smart, and Easy models. Easy version weighs 7kg with a cardboard structure; other models feature ABS/polycarbonate construction with quick assembly and foldable design for events, catering, and mobile bartending.
• Videocorsi Online video courses for bartenders covering topics including Pre-Batch and Vacuum Laboratory for Cocktail Delivery, Mediterranean Drink Mastermind, Sustainable Bartending, and Cocktail Jam workshops.
• Attrezzatura PRO Bartender Shoppable collection of professional bartender equipment including shakers, jiggers, bar spoons, strainers, muddlers, bottle openers, and mixing glasses in vintage and professional styles with stainless steel, gold, bronze, copper, and black plating finishes.
• Bicchieri da Cocktail Shoppable collection of cocktail glassware including tumblers, old fashioned glasses, cocktail cups, goblets, rocks glasses, stackable glasses, Moscow mule mugs, julep cups, and shot glasses.
• Banconi Bar Shoppable collection of bar counters and workstations including portable bars, Workstation series (Comfort, Professional, Smart, Easy), and bar counter accessories.
• Molecular Mixology Shoppable collection of molecular mixology equipment including smoking guns, siphons, Flavour Blaster cocktail guns, and accessories for food-grade aromatic bubble creation.
• Attrezzatura PRO Barista Coffee Shoppable collection of professional coffee equipment including cappuccino milk pitchers, coffee tampers, tamper holders, knock boxes, milk thermometers, latte art pens, and cocoa dusters.
• Affumicatura (Smoking Equipment) Shoppable collection of food-grade smoking equipment including portable smokers, glass bells for cold smoking, professional Smoking Gun Pro, and wood chips (cherry, apple, apricot, plum) for flavoring cocktails and food.
• Sifoni (Siphons) Shoppable collection of cream and foam siphons in stainless steel and aluminum with fixed valve, available in 1L, 50cl, and 25cl sizes for hot/cold foams and whipped cream in molecular cuisine applications.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Others

• Alessi: Italian design house producing premium tabletop and bar accessories (including cocktail tools and barware). Comparable to Pro Bar as an Italian-origin producer of premium bar items that Pro Bar could resell or compete against on premium SKUs.
• Pinti Inox: Italian stainless-steel housewares and tableware manufacturer including bar tools and barware. Comparable to Pro Bar as an Italian stainless-steel category competitor/supplier whose Lumian-style plating finishes compete with Pro Bar's premium private-label positioning.
• iSi Culinary: Austrian manufacturer of cream whippers, siphons, and culinary dispensers widely used in molecular mixology. Comparable to Pro Bar as a key upstream supplier of the siphon category that Pro Bar retails, and as a brand whose direct-to-buyer strategy could compress Pro Bar's distribution role.

Direct peers

• A Bar Above: Direct-to-consumer bar tools and education brand selling curated bartender kits, tools, and online mixology content. Comparable to Pro Bar in the bartender-tools niche, with a stronger content/education layer that mirrors Pro Bar's Videocorsi offering.
• BarProducts.com: Long-standing online bar supplies and equipment retailer offering glassware, shakers, bar tools, and bartender accessories. Comparable to Pro Bar as a pure-play bar equipment e-commerce specialist targeting both professionals and consumers.
• Cocktail Kingdom: Specialty e-commerce retailer focused on professional bartending tools, glassware, and barware, serving both professional bartenders and home enthusiasts. Closely comparable to Pro Bar in product depth and target buyer, with a stronger US/English-language footprint.

Broad incumbents

• Amazon Business: B2B arm of Amazon offering bar tools, glassware, and hospitality supplies with fast fulfillment. Comparable to Pro Bar as a default purchase channel for the same bartender and small-business buyer, against which Pro Bar must differentiate on curation, exclusivity, and service.
• Restaurant Depot: Membership-based wholesale foodservice supplier selling bar smallwares, glassware, and bartender tools to restaurants and bars. Comparable to Pro Bar as a B2B procurement source for the same professional bar/hospitality customer, though with a much broader foodservice catalog.
• Webstaurant Store: Largest US-based online foodservice equipment and supply retailer with extensive bar/waitstaff equipment selection. Comparable to Pro Bar as a broad-line competitor that overlaps on bartending tools and glassware, but with much larger scale and broader catalog.

Emerging players

• Cocktail Crate: Subscription-box and bar-tools e-commerce brand targeting home cocktail enthusiasts. Comparable to Pro Bar in overlapping product assortment and end-buyer (bartender/hobbyist), but with a recurring-subscription model rather than à-la-carte wholesale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PROBAR_Products
• Facebookfacebook.com/probar.international
• LinkedInlinkedin.com/company/pro-bar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Bar