77R&C

What 77R&C does

77 Research and Consulting Co., Ltd. (77R&C; 七十七リサーチ&コンサルティング株式会社) is a wholly-owned subsidiary of 77 Bank Co., Ltd., established on July 18, 2018 in Sendai, Miyagi Prefecture, Japan, with ¥200 million registered capital. The company operates three integrated service pillars for the Miyagi and broader Tohoku regional economy: commissioned and autonomous economic research, management consulting, and membership services. Its core product is the monthly magazine FLAG (機関誌FLAG), published 12 times per year with 4 enhanced quarterly editions, alongside commissioned research reports on population dynamics, economic structure, regional planning, and economic ripple effects.

Primary customers fall into three segments: local and regional governments (Miyagi Prefecture, Sendai City, the Tohoku Bureau of Economy Trade and Industry, and multiple smaller municipalities including Higashimatsushima, Kama, Tomiya, and Kami Town), regional SMEs requiring business succession, strategic planning, and organizational consulting, and corporate/individual members paying an annual ¥33,000 subscription fee. Supporting service lines include an online member portal, expert consultations with lawyers, tax accountants, and HR specialists (delivered in-person and via Zoom), and an annual seminar program covering topics such as data-driven marketing, public policy management, and time management.

Revenue is generated through three streams: recurring membership subscriptions, commissioned research contracts (professional services), and management consulting engagements (professional services). Distribution leverages the 77 Bank parent group's extensive Tohoku branch network for client acquisition and member enrollment, with memberships processed through 77 Bank branch windows. The company's geographic footprint is concentrated in Japan (Miyagi Prefecture and Tohoku region), with operations run from a single Sendai headquarters under CEO Kobayashi Jun (小林 淳). The company is privately held with no external investors, no funding rounds, and no subsidiaries.

Name

77R&C

Legal name

七十七リサーチ&コンサルティング株式会社

Website

https://77rc.co.jp

Company type

Private

Founded year

2018

Operating status

Operating

Short description

77 Research and Consulting (77R&C) is a wholly-owned subsidiary of 77 Bank providing regional economic research, management consulting, and subscription-based membership services to local governments, regional SMEs, and corporate/individual members across Miyagi Prefecture and the Tohoku region.

Ownership category

akta.pro rank

Product category

Regional Economic Research & Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Membership Organizations (8600)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industry

Change Management & Transformation Consulting (BPAHAGAC)

Keywords

• Economic research services
• Management consulting
• Business succession advisory
• Membership information services
• Regional development consulting

Headquarters

HQ city

Sendai

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Services: Annual membership fee providing access to monthly magazine 'FLAG', seminars, expert consultations (legal, tax, HR), and online portal with business reports, industry news, and market information. Target customers are corporate members and individuals in Miyagi Prefecture.
2. Commissioned Research: Custom research services for local governments, public institutions, and private enterprises including economic structure analysis, population trends, regional planning, industrial analysis, and economic ripple effect calculations.
3. Management Consulting: Business succession planning, business strategy formulation, management diagnosis, organizational restructuring, human resources systems, and M&A advisory services for regional enterprises.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

77R&C provides regional economic research, management consulting, and member-based information services focused on Miyagi Prefecture and the broader Tohoku region, operating as the dedicated research and consulting arm of the 77 Bank Group. The company conducts commissioned and autonomous research on regional economics, industry trends, and population dynamics; delivers consulting services covering business succession, strategic planning, and organizational restructuring for regional SMEs; and operates an annual membership program anchored by the monthly magazine FLAG, providing economic intelligence, expert consultations, seminars, and an online information portal.

Product overview

77R&C operates as a regional research and consulting firm within the 77 Bank Group, offering three integrated service pillars: Research Services (調査研究業務), Consulting Services (コンサルティング業務), and Membership Services (会員サービス). The core product is FLAG Magazine (機関誌FLAG), a monthly economic journal published since 2018 providing regional economic analysis and business intelligence to member subscribers. Supporting offerings include a members-only information portal, expert consultation services with legal/tax/HR professionals (available in-person and via Zoom), and annual seminar programs. Research capabilities span commissioned economic studies, autonomous regional research, and tourism-related DMO/PMO support. The consulting division focuses on business succession, strategic planning, management diagnosis, and organizational restructuring.

Differentiator

Problem solved

Functional benefit

Brands

• FLAG: Monthly magazine covering Miyagi Prefecture economic survey data and business management information for enterprises; published 12 times per year with 4 enhanced quarterly issues.

Products and services

• FLAG Magazine (機関誌FLAG) Monthly economic journal focusing on Miyagi Prefecture's regional economy, providing business management insights and economic survey data; published 12 times annually with 4 enhanced quarterly editions, and distributed as the anchor of the 77R&C annual membership program at 33,000 yen/year.
• 77R&C Membership Service (Annual Subscription) Annual membership subscription (年会費 33,000 yen, tax included) bundling FLAG Magazine, seminars and lectures, expert consultations with lawyers/tax accountants/social insurance labor consultants (in-person and via Zoom), and access to the online member information portal with industry reports, business news, and form templates; enrollment processed through 77 Bank branch windows with account-transfer billing.
• Research Services (調査研究業務) Commissioned and autonomous research on regional economics, industry trends, population dynamics, and regional development planning, including economic structure analysis, economic ripple effect estimation, and input-output table creation; targeted at local governments, public institutions, and private enterprises in Miyagi Prefecture and the Tohoku region.
• Management Consulting (経営コンサルティング) Comprehensive consulting services including business succession support, strategic planning, management diagnosis, organizational restructuring, HR system design, and M&A advisory for regional enterprises, primarily SMEs in Miyagi Prefecture; delivered through direct consulting engagements and the 77R&C Management Research Association co-hosted with Funai General Research Institute.
• Seminars and Lectures (講演会・セミナー) Scheduled seminar and lecture program covering practical business themes such as data-driven marketing, public policy management, and time management, delivered as a member benefit and through publicly bookable sessions including two-day courses; offered both as part of membership and as individually bookable events.

Quantifiable outcome

• Published independent research on regional economy including population decline and economic growth analysis, income disparity factors, labor market analysis, and economic growth potential projections

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core, secondary and primary.

• 株式会社船井総合研究所coreStrategic or Co-development Partner · 5 June 202677R&C co-hosts the '77R&C Management Research Association' with Funai General Research Institute, targeting mid-market and small-to-medium enterprises seeking sustainable growth. The program provides management consulting services and business improvement guidance led by professional consultants.
• 株式会社ReliccoreStrategic or Co-development Partner · 14 May 202677R&C and Relic entered into a business partnership to comprehensively support new business development for regional enterprises. The partnership aims to provide comprehensive support for regional companies seeking to create new business opportunities through leveraging both companies' expertise.
• 公益財団法人七十七ビジネス振興財団secondaryGTM or Marketing Partner · 15 April 202677R&C co-sponsors online lectures organized by the 77 Business Promotion Foundation, contributing to regional business education and knowledge sharing.
• 株式会社七十七銀行primaryOthersParent company and sole shareholder (100%). 77 Bank provides the subsidiary with its extensive regional network, client referrals, and information-gathering capabilities. The subsidiary is an integral part of the 77 Bank Group's service ecosystem for regional economic development.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Funai Sogo Research Institute (船井総合研究所): Japan-focused management consulting firm specializing in SME and mid-market growth advisory. 77R&C already co-hosts its Management Research Association with Funai, and the firms compete directly for SME consulting mandates in regional Japan.
• Fuji Keizai (富士経済): Japanese market research firm specializing in industry and market analyses across multiple sectors. Competes with 77R&C for commissioned industry research and produces comparable syndicated reports.
• Yano Research Institute (矢野経済研究所): Leading Japanese market and industry research firm producing syndicated and custom research. 77R&C competes with Yano for commissioned industry/economic research mandates from Japanese enterprises and government bodies.

Broad incumbents

• Teikoku Databank (帝国データバンク): Japan's largest corporate information and credit research provider. While much larger and credit-focused, TDB publishes industry and regional economic analyses that overlap with 77R&C's research and membership content offerings.
• Dai-ichi Life Economic Research Institute (第一生命経済研究所): Economic research institute affiliated with Dai-ichi Life Insurance that publishes regional economic analyses, demographic studies, and policy commentary. Highly comparable content output to 77R&C's FLAG magazine and research reports.
• Nomura Research Institute (NRI): Large Japanese research and consulting firm with broad economic research, policy advisory, and management consulting capabilities. Overlaps with 77R&C on commissioned regional economic studies and consulting for Japanese enterprises.
• Tokyo Shoko Research (東京商工リサーチ): Major Japanese business information and economic research firm with broad industry coverage. Competes with 77R&C for government and SME research mandates and produces similar regional economic commentary.
• Mitsubishi Research Institute (三菱総合研究所): Large Japanese think tank and consulting firm providing policy research, economic analysis, and management consulting. Frequently competes with 77R&C for government commissioned research in Tohoku.
• Japan Research Institute (日本総合研究所): Major research and consulting arm of Sumitomo Mitsui Financial Group, providing economic policy research and management consulting. Comparable in parent-bank affiliation, regional economic research, and consulting service mix.

Emerging players

• Relic (株式会社Relic): Japanese consulting firm focused on new business development and intrapreneurship. 77R&C's partnership with Relic signals overlapping service scope in supporting regional companies' new business creation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@77rcinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 77R&C