GORILLA
GORILLA Schweiz is a Swiss non-profit that delivers health promotion and freestyle sports education programs to children and youth through a four-pillar digital platform, in-person school workshops, and branded merchandise e-commerce across the DACH region.
- Company typePrivate
- Founded2003
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
GORILLA firmographics
Firmographics- Name
- GORILLA
- Legal name
- GORILLA Schweiz
- Website
- https://schtifti.ch
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GORILLA Schweiz is a Swiss non-profit that delivers health promotion and freestyle sports education programs to children and youth through a four-pillar digital platform, in-person school workshops, and branded merchandise e-commerce across the DACH region.
- Ownership category
- akta.pro rank
GORILLA industry classification
Industry- Product category
- Youth Health Education
- NAICS
- Sporting Goods Retailers (45911), Sports and Recreation Instruction (611620)
- SIC
- Sporting & Athletic Goods, Nec (3949), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
- akta.pro secondary industry
- Outdoor, Adventure & Recreational Wellness Education (Hiking, Breathwork in Nature) (EDAAAHAO)
Keywords
Where GORILLA is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
GORILLA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- E-commerce Merchandise Sales: GORILLA operates an online shop selling branded merchandise including clothing, sports equipment (skateboards, scooters, balance boards), accessories, and playground equipment. Revenue is generated through direct consumer purchases.
- School Program Services: GORILLA delivers freestyle sports workshops and educational programs to schools in German-speaking Switzerland and Liechtenstein, with proceeds reinvested into community programs.
- Donations and Sponsorship: The organization accepts donations to support workshops for children, with all proceeds from merchandise and donations going to fund youth programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases via online shop |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
GORILLA product offering
Product offeringCore offering
GORILLA is a Swiss non-profit that delivers youth health promotion and education through freestyle sports. Its core offering combines a four-pillar content platform (Action tutorials, Food/nutrition, Green/sustainability, Balance/mental wellness) with in-person Schulprogramm workshops delivered to schools in German-speaking Switzerland and Liechtenstein, plus an e-commerce shop selling branded and co-branded freestyle sports merchandise whose proceeds fund the workshops.
Differentiator
Problem solved
Functional benefit
Products and services
- Schulprogramm (School Program) Health promotion program delivered directly to schools in German-speaking Switzerland and Liechtenstein, using freestyle sports to teach movement, healthy eating, and sustainable lifestyle to students. Includes access to the Bildungsplattform and optional GORILLA Playground equipment.
- Bildungsplattform (Education Platform) Online learning management system providing structured lesson units on sports, nutrition, sustainability, and music, used as the digital backbone for the GORILLA Schulprogramm.
- Gorilla.ch Online Shop E-commerce storefront selling branded and co-branded freestyle sports merchandise including clothing, skateboards, scooters, balance boards, helmets, bags, water bottles, and playground equipment, with proceeds funding GORILLA's youth workshops.
- GORILLA Playground Modular sports and play equipment designed for schools and outdoor facilities, enabling freestyle sports activities (e.g., skateboarding, balance training) in schoolyards and public spaces.
Companies that use GORILLA
Customer profileSegments2 records
Ideal customer profiles2 records
GORILLA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GORILLA partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Atlantic RainforestminorGORILLA partnered with Atlantic Rainforest initiative, combining freestyle sports with environmental conservation efforts. This partnership supports sustainability education and awareness among youth participants.
- Indiana (Skateboards)coreGORILLA sells Indiana brand skateboard cruisers in their online shop, including models in walnut and bamboo materials. This is a product distribution partnership.
- CHILLI ScooterscoreGORILLA sells CHILLI brand scooters including the CHILLI Scooter Base in black/orange colorway in their online shop.
- InpeddocoreGORILLA collaborates with Inpeddo on co-branded complete skateboards and decks under the GORILLA x Inpeddo line, including special editions like 'GO BANKSY'.
- TSG (Protection Equipment)coreGORILLA sells TSG helmets including the TSG Helm Evolution in their online shop for safety protection during freestyle sports.
Scale indicators3 records
GORILLA competitors and assessment
Company assessmentBroad incumbents
- Sport-Thieme: Established German-speaking Europe retailer and supplier of sports equipment for schools, clubs, and educational institutions. Comparable as a broad incumbent serving the same school-based sporting goods category that GORILLA's e-commerce targets.
- Decathlon: Global sporting goods retailer with broad product portfolio and growing private-label presence. Comparable at the e-commerce and brand layer for the same equipment categories (skateboards, scooters, helmets) sold by GORILLA.
Direct peers
- PeacePlayers International: Non-profit using basketball to bring together youth from divided communities. Comparable as a sport-for-development foundation combining structured sport instruction with broader social-emotional outcomes for youth.
- The Skateroom: Art-themed skateboard brand that funds social impact projects through sales. Highly comparable to GORILLA's model of selling branded/co-branded skateboards and scooters to fund youth programs.
- The Skatepark Project: US-based non-profit (formerly Tony Hawk Foundation) focused on skateboarding community programs and youth skatepark access. Comparable mission of using action sports infrastructure and community to drive youth outcomes.
- Action for Healthy Kids: Non-profit that delivers school-based health and wellness programs for youth, including physical activity and nutrition. Comparable in targeting the school channel with health-promotion content, though without the action-sports identity.
- Right to Play: Global non-profit that uses sport and play to educate and empower children facing adversity. Comparable in mission, foundation structure, school-based delivery, and blend of sports instruction with broader life-skills content.
- Skateistan: Non-profit using skateboarding as a vehicle for youth education and empowerment across multiple countries. Closest mission analog to GORILLA: action-sports-based youth development foundation with school-linked program delivery and a lifestyle brand identity.
- Laureus Sport for Good: Foundation using sport to address social challenges facing youth. Comparable as a sports-focused foundation funding youth development programs and leveraging a strong brand identity to drive donations and partnerships.
Emerging players
- Win4Youth by Technogym: Corporate-led initiative leveraging fitness/sport to fundraise for youth causes globally. Comparable hybrid of sport brand and youth-focused fundraising/community building, though on a corporate-funded rather than foundation model.
Market position
Customer concentration
GORILLA social profiles
Digital presenceGORILLA financial estimates
Financial estimateRevenue estimate
Valuation estimate
GORILLA leadership team
Management profileNumber of profiles
GORILLA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GORILLA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GORILLA
What does GORILLA do?
GORILLA is a Swiss non-profit that delivers youth health promotion and education through freestyle sports. Its core offering combines a four-pillar content platform (Action tutorials, Food/nutrition, Green/sustainability, Balance/mental wellness) with in-person Schulprogramm workshops delivered to schools in German-speaking Switzerland and Liechtenstein, plus an e-commerce shop selling branded and co-branded freestyle sports merchandise whose proceeds fund the workshops.
Is GORILLA a public or private company?
GORILLA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was GORILLA founded?
GORILLA was founded in 2003. It employs 11 to 50 people.
Where is GORILLA based?
GORILLA is headquartered in Zürich, Switzerland, in the Europe region.
How does GORILLA make money?
Three revenue lines are on record. E-commerce Merchandise Sales are the primary driver. The others are school Program Services and donations and Sponsorship.
Who are GORILLA's main competitors?
Broad incumbents on record are Sport-Thieme and Decathlon. Direct peers are PeacePlayers International, The Skateroom, The Skatepark Project, Action for Healthy Kids, Right to Play, Skateistan and Laureus Sport for Good. Win4Youth by Technogym is listed as an emerging player.
Does GORILLA have an API?
No public API is recorded for GORILLA.
What industry is GORILLA in?
GORILLA's product category is Youth Health Education. Its primary akta.pro industry code is MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support), with a secondary code of EDAAAHAO, Outdoor, Adventure & Recreational Wellness Education (Hiking, Breathwork in Nature). Its NAICS code is 45911 and its SIC code is 3949.