GORILLA

Name

GORILLA

Legal name

GORILLA Schweiz

Website

https://schtifti.ch

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

GORILLA Schweiz is a Swiss non-profit that delivers health promotion and freestyle sports education programs to children and youth through a four-pillar digital platform, in-person school workshops, and branded merchandise e-commerce across the DACH region.

Ownership category

akta.pro rank

Product category

Youth Health Education

NAICS

Sporting Goods Retailers (45911), Sports and Recreation Instruction (611620)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industry

Outdoor, Adventure & Recreational Wellness Education (Hiking, Breathwork in Nature) (EDAAAHAO)

Keywords

• Youth health promotion
• Freestyle sports education
• School health programs
• Youth wellness content
• Sports merchandise retail

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. E-commerce Merchandise Sales: GORILLA operates an online shop selling branded merchandise including clothing, sports equipment (skateboards, scooters, balance boards), accessories, and playground equipment. Revenue is generated through direct consumer purchases.
2. School Program Services: GORILLA delivers freestyle sports workshops and educational programs to schools in German-speaking Switzerland and Liechtenstein, with proceeds reinvested into community programs.
3. Donations and Sponsorship: The organization accepts donations to support workshops for children, with all proceeds from merchandise and donations going to fund youth programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

GORILLA is a Swiss non-profit that delivers youth health promotion and education through freestyle sports. Its core offering combines a four-pillar content platform (Action tutorials, Food/nutrition, Green/sustainability, Balance/mental wellness) with in-person Schulprogramm workshops delivered to schools in German-speaking Switzerland and Liechtenstein, plus an e-commerce shop selling branded and co-branded freestyle sports merchandise whose proceeds fund the workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Schulprogramm (School Program) Health promotion program delivered directly to schools in German-speaking Switzerland and Liechtenstein, using freestyle sports to teach movement, healthy eating, and sustainable lifestyle to students. Includes access to the Bildungsplattform and optional GORILLA Playground equipment.
• Bildungsplattform (Education Platform) Online learning management system providing structured lesson units on sports, nutrition, sustainability, and music, used as the digital backbone for the GORILLA Schulprogramm.
• Gorilla.ch Online Shop E-commerce storefront selling branded and co-branded freestyle sports merchandise including clothing, skateboards, scooters, balance boards, helmets, bags, water bottles, and playground equipment, with proceeds funding GORILLA's youth workshops.
• GORILLA Playground Modular sports and play equipment designed for schools and outdoor facilities, enabling freestyle sports activities (e.g., skateboarding, balance training) in schoolyards and public spaces.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Atlantic RainforestminorStrategic or Co-development Partner · 7 May 2024GORILLA partnered with Atlantic Rainforest initiative, combining freestyle sports with environmental conservation efforts. This partnership supports sustainability education and awareness among youth participants.
• Indiana (Skateboards)coreChannel Partner/ Reseller/ DistributorGORILLA sells Indiana brand skateboard cruisers in their online shop, including models in walnut and bamboo materials. This is a product distribution partnership.
• CHILLI ScooterscoreChannel Partner/ Reseller/ DistributorGORILLA sells CHILLI brand scooters including the CHILLI Scooter Base in black/orange colorway in their online shop.
• InpeddocoreChannel Partner/ Reseller/ DistributorGORILLA collaborates with Inpeddo on co-branded complete skateboards and decks under the GORILLA x Inpeddo line, including special editions like 'GO BANKSY'.
• TSG (Protection Equipment)coreChannel Partner/ Reseller/ DistributorGORILLA sells TSG helmets including the TSG Helm Evolution in their online shop for safety protection during freestyle sports.

Scale indicators3 records

Broad incumbents

• Sport-Thieme: Established German-speaking Europe retailer and supplier of sports equipment for schools, clubs, and educational institutions. Comparable as a broad incumbent serving the same school-based sporting goods category that GORILLA's e-commerce targets.
• Decathlon: Global sporting goods retailer with broad product portfolio and growing private-label presence. Comparable at the e-commerce and brand layer for the same equipment categories (skateboards, scooters, helmets) sold by GORILLA.

Direct peers

• PeacePlayers International: Non-profit using basketball to bring together youth from divided communities. Comparable as a sport-for-development foundation combining structured sport instruction with broader social-emotional outcomes for youth.
• The Skateroom: Art-themed skateboard brand that funds social impact projects through sales. Highly comparable to GORILLA's model of selling branded/co-branded skateboards and scooters to fund youth programs.
• The Skatepark Project: US-based non-profit (formerly Tony Hawk Foundation) focused on skateboarding community programs and youth skatepark access. Comparable mission of using action sports infrastructure and community to drive youth outcomes.
• Action for Healthy Kids: Non-profit that delivers school-based health and wellness programs for youth, including physical activity and nutrition. Comparable in targeting the school channel with health-promotion content, though without the action-sports identity.
• Right to Play: Global non-profit that uses sport and play to educate and empower children facing adversity. Comparable in mission, foundation structure, school-based delivery, and blend of sports instruction with broader life-skills content.
• Skateistan: Non-profit using skateboarding as a vehicle for youth education and empowerment across multiple countries. Closest mission analog to GORILLA: action-sports-based youth development foundation with school-linked program delivery and a lifestyle brand identity.
• Laureus Sport for Good: Foundation using sport to address social challenges facing youth. Comparable as a sports-focused foundation funding youth development programs and leveraging a strong brand identity to drive donations and partnerships.

Emerging players

• Win4Youth by Technogym: Corporate-led initiative leveraging fitness/sport to fundraise for youth causes globally. Comparable hybrid of sport brand and youth-focused fundraising/community building, though on a corporate-funded rather than foundation model.

Market position

Customer concentration

• YouTubeyoutube.com/c/GorillaChSchweiz
• Facebookfacebook.com/gorilla.ch
• LinkedInlinkedin.com/company/gorillaschweiz
• Instagraminstagram.com/gorilla.ch
• TikToktiktok.com/@gorilla.ch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GORILLA