San Jose State Spartans

What San Jose State Spartans does

San José State Spartans is the intercollegiate athletics department of San José State University, a public institution founded in 1857 and part of the California State University system. The department fields 20+ NCAA Division I men's and women's sports programs — including football, basketball, baseball, softball, soccer, gymnastics, swimming and diving, track and field, water polo, golf, tennis, volleyball, cross country, and beach volleyball — and competes primarily in the Mountain West Conference. It operates from CEFCU Stadium and the Spartan Tennis Complex on the SJSU campus in San Jose, California, drawing its fan and stakeholder base from the South Bay community, current students, alumni, and corporate partners.

The program's operating technology stack is built on third-party platforms: eVenue for ticketing (sjsuspartans.evenue.net), Kiswe for the new MW+ conference streaming service, and Inflcr for the SJSU NIL Marketplace that enables student-athlete Name, Image, and Likeness sponsorships. All Spartan Athletic venues operate as cashless facilities, and the department runs dedicated social media channels per sport, a weekly Spartan Brew newsletter, and regional TV coverage via NBC Sports Bay Area's "The Charge" show. Sponsorship and merchandise are managed in partnership with Under Armour (athletic apparel across all programs) and Playfly (corporate partnership and multimedia rights management).

SJSU generates revenue through ticket sales (season memberships, individual game tickets, group sales), Mountain West Conference media rights distributions (now flowing through the new CBS Sports / FOX Sports / The CW Network / Kiswe package), corporate sponsorships, donor contributions via the One Spartan Nation giving program, NIL marketplace transaction fees, and merchandise sales. Its go-to-market combines direct-to-consumer ticketing and a 2026 "Fan-Friendly" pricing model with three pillars — Community Focus (lowered season-ticket entry points), Fan Friendly (concentrated lower-bowl seating), and Family Fun (discounted family bundles) — alongside event-driven content distribution through MW+, NBC Sports Bay Area, and the Spartan Brew newsletter. Customer segments span local South Bay residents and families, students, alumni/donors, and corporate partners, with no single enterprise customer disclosed.

Name

San Jose State Spartans

Legal name

San José State Spartans

Website

https://sjsuspartans.com

Company type

Private

Founded year

1857

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

San José State Spartans is the NCAA Division I athletics department of San José State University, fielding 20+ men's and women's sports in the Mountain West Conference. It serves South Bay fans, students, alumni, donors, and corporate partners through ticketing, conference media rights, sponsorships, NIL programs, and fundraising.

Ownership category

akta.pro rank

Product category

College Athletics

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

College/University Athletic Departments & Varsity Programs (MPAKACAB)

akta.pro secondary industries

College/University Sports Events (NCAA & equivalents) (MPAGAMAE), Intercollegiate Athletics (Varsity Sports Programs) (EDALAIAA)

Keywords

• College athletics programs
• NCAA Division I sports
• Athletic ticket sales
• Sports media rights
• NIL marketplace

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue from individual game tickets, season ticket memberships, group tickets, and premium seating at CEFCU Stadium and other athletic venues across 20+ sports programs
2. Media Rights: Mountain West Conference media rights package collaboration with CBS Sports, FOX Sports, The CW Network, and Kiswe for broadcast and streaming distribution
3. Corporate Sponsorships: Corporate partner relationships including Under Armour (apparel), Playfly (sponsorship management), and various South Bay businesses through Community Nights programs
4. Donor Contributions: One Spartan Nation giving program including general donations, sports-specific gifts, scholarship fund, and Giving Day campaigns
5. NIL Marketplace: Name, Image and Likeness marketplace facilitating student-athlete sponsorships and fan support through Inflcr platform integration
6. Merchandise and Licensing: Official Spartans online store offering apparel and merchandise through branded e-commerce storefronts

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

San Jose State Spartans is the intercollegiate athletics department of San Jose State University, fielding 20+ NCAA Division I men's and women's sports programs including football, basketball, tennis, swimming, baseball, softball, soccer, golf, gymnastics, volleyball, and water polo. The department sells tickets and season memberships, distributes content through the MW+ streaming platform, operates the SJSU NIL Marketplace for student-athlete sponsorships, and markets official Spartans apparel and merchandise. Revenue is complemented by corporate sponsorships, donor contributions, and Mountain West Conference media rights.

Product overview

San Jose State Athletics operates as a college sports program offering a digital platform for fans to access streaming content, purchase tickets, and support student-athletes through NIL programs. The core product is the MW+ streaming platform, which provides dedicated SJSU content as part of the Mountain West Conference's media rights package. Additional offerings include the SJSU NIL Marketplace for athlete name, image, and likeness support, the Spartan Athletic Ticketing System for event admissions, CEFCU Stadium premium seating experiences, and the Spartan Brew Newsletter for fan communication. The program also hosts annual fundraising events such as the Spartan Golf Classic presented by Provident Credit Union.

Differentiator

Problem solved

Functional benefit

Products and services

• 2026 Football Season Ticket Memberships Annual season ticket membership granting the same reserved seat for all seven SJSU Spartans home football games at CEFCU Stadium, including priority renewal, ticket exchange privileges, and priority access to postseason tickets. Targeted at South Bay community, alumni, and fans.
• Individual Game Tickets and Group Sales Single-game tickets and group-rate ticket packages for SJSU football and other ticketed sports at CEFCU Stadium and the Spartan Tennis Complex; upper-level seating available for large group sales and Community Nights.
• CEFCU Stadium Premium Seating Premium seat offerings at CEFCU Stadium for SJSU football home games, part of the Fan-Friendly 2026 pricing initiative focused on an electric lower-bowl atmosphere.
• MW+ Streaming Platform Dedicated streaming service for San Jose State athletics content under the Mountain West Conference's MW+ platform, powered by Kiswe, with direct fan support capabilities. Provides Spartans fans with live and on-demand coverage outside traditional broadcast windows.
• SJSU NIL Marketplace Name, Image, and Likeness marketplace powered by Inflcr that enables sponsors, brands, and fans to discover and engage in paid partnership opportunities with San Jose State student-athletes.
• Official Spartans Online Store (Merchandise) Branded e-commerce storefront selling official San Jose State Spartans apparel, footwear, and merchandise across men's, women's, and kids' departments under the Under Armour partnership.
• One Spartan Nation Donor Program Philanthropic giving program supporting SJSU Athletics through general donations, sport-specific gifts, scholarship contributions, and Giving Day campaigns; donors receive engagement benefits and access tied to athletics programming.

Quantifiable outcome

• 124 student-athletes earned Academic All-Mountain West honors (school-record 233 total academic all-conference recognitions)
• +3 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Mountain West Conference (MW+)coreStrategic or Co-development Partner · 1 July 2026Mountain West Conference streaming platform powered by Kiswe featuring dedicated SJSU content and direct fan support. Also encompasses new media rights package with CBS Sports, FOX Sports, and The CW Network.
• CBS Sports, FOX Sports, The CW Network, KiswecoreGTM or Marketing Partner · 3 February 2026Mountain West Conference media rights partnership announced February 2026. CBS Sports, FOX Sports, and The CW Network broadcast MW athletics content, with Kiswe powering streaming capabilities.
• Provident Credit UnionminorGTM or Marketing Partner · 29 January 2026Presenting sponsor for the 2026 Spartan Golf Classic at Cinnabar Hills Golf Club. Annual fundraising event for athletics department.
• Under ArmourcoreGTM or Marketing PartnerOfficial athletic apparel and footwear partner for San Jose State athletics. Under Armour supplies uniforms, gear, and branded merchandise for all 20+ Spartan sports programs.
• PlayflycoreGTM or Marketing PartnerSponsorship management and athletic department operations partner. Playfly handles corporate partnership development and athletic business operations for SJSU athletics.
• CEFCU StadiumcoreOthersCEFCU Stadium is the primary home venue for SJSU football and major athletics events. The stadium features premium seating and cashless operations, hosting 7 home football games in 2026.
• OpendorsecoreTechnology or IntegrationNIL (Name, Image and Likeness) marketplace platform (app.inflcr.com/exchange/san-jose-state-university) enabling student-athlete sponsorship partnerships and fan support.
• NBC Sports Bay AreaminorGTM or Marketing PartnerRegional sports network featuring SJSU athletics content through 'The Charge' show (Season 3, Episode 5 available).

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SJSUAthletics
• Facebookfacebook.com/SJSUSpartans
• Instagraminstagram.com/sanjosestatefb
• LinkedInlinkedin.com/company/sjsu-football

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Jose State Spartans