Specialty Forest Products

What Specialty Forest Products does

Specialty Forest Products Inc is a privately held wholesale distributor of hardwood flooring and specialty wood products founded in 1985 and headquartered in Hopedale, Massachusetts. The company serves three primary B2B buyer segments across the New England region: flooring contractors, floor stores, and lumber yards. It distributes unfinished and prefinished hardwood flooring from more than ten branded manufacturers — including Riva Spain, Wickham, Mirage, Hallmark, Somerset, Kährs, and Indiana Hardwood — alongside luxury vinyl tile lines from CoreTec/USFloors, and a complementary supplies assortment covering finishes (Bona, Poloplaz), tools (Crain, Norton, Primatech), vents (Grillworks), and accessories.

The company's operating footprint consists of a custom-built 30,000 sq.ft. headquarters facility in Hopedale, MA (warehouse, showroom, office, and jobsite truck fleet, built in 2004), supplemented by two New Hampshire satellite locations in Hudson and Plaistow. Its technology stack is modest: a Wix-hosted company website plus an interactive virtual showroom powered by mpembed.com for remote product browsing, complemented by physical showroom appointments and recurring customer events such as Bona Kemi Contractor Day.

The business model is B2B wholesale with quote-based pricing; revenue is generated through one-time product sales rather than recurring contracts. Go-to-market is sales-led, combining field/inside sales associates with showroom visits and educational events. The company is independently owned, with no disclosed parent, investors, or institutional funding, and operates only in the New England market.

Name

Specialty Forest Products

Legal name

Specialty Forest Products Inc

Website

https://specialtyforestproducts.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Specialty Forest Products is a privately held wholesale distributor of hardwood flooring, LVT, and flooring supplies founded in 1985, serving flooring contractors, floor stores, and lumber yards across New England from its Hopedale, MA headquarters and two New Hampshire locations.

Ownership category

akta.pro rank

Product category

Hardwood Flooring Distribution

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Hardwood Lumber Distribution & Trading (IMAMAIAB)

akta.pro secondary industry

Veneer & Specialty Wood Products Trading (IMAMAIAL)

Keywords

• Wholesale hardwood flooring
• Specialty wood products
• Flooring supplies distribution
• Hardwood flooring distributor
• Commercial flooring materials

Headquarters

HQ city

Hopedale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Hardwood Flooring Products: Wholesale distribution of unfinished and prefinished hardwood flooring products to flooring contractors, floor stores, and lumber yards. Product line includes multiple species, colors, textures, and styles from various brand name manufacturers.
2. Flooring Supplies: Sale of flooring supplies including finishes (Bona, Poloplaz), tools (Crain Tools, Norton, Primatech), vents (Grillworks), and accessories to contractors and floor stores.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Specialty Forest Products is a wholesale distributor of unfinished and prefinished hardwood flooring, luxury vinyl tile (LVT), and specialty wood products sourced from multiple brand-name manufacturers. The company also distributes flooring supplies including finishes, abrasives, tools, vents, and accessories. Sales are quote-based and targeted at flooring contractors, floor stores, and lumber yards across the New England region, with fulfillment via warehouse pick-up, jobsite truck delivery, and a physical showroom by appointment.

Product overview

Specialty Forest Products is a wholesale hardwood flooring and specialty wood products distributor operating since 1985. The company offers a diverse line of unfinished and prefinished hardwood flooring products from multiple branded manufacturers including Riva Spain European white oak, Wickham Hardwood, CoreTEC Floors, Tenoaks Flooring, Hallmark Floors, Somerset Floors, Mirage Floors, Kährs, and Indiana Hardwood. They also provide luxury vinyl tile (LVT) products such as Stocking Broadway and Surfside. Their offerings include flooring supplies such as Bona and Poloplaz finishes, Crain Tools, Norton abrasives, Grillworks Vents, and Primatech products. Services include a virtual showroom experience and a physical showroom by appointment.

Differentiator

Problem solved

Functional benefit

Products and services

• Riva Spain European White Oak Flooring Prefinished engineered European white oak flooring distributed by Specialty Forest Products, featuring wire-brushed texture, matte finish, 5/8" thickness, 8" width, 4mm wear layer, Baltic Birch plywood backer, and character grade. Available in stock colors with special order options and 7' lengths. Targeted at flooring contractors and floor stores.
• Stocking Broadway LVT Luxury Vinyl Tile (LVT) flooring product carried in stock by Specialty Forest Products for sale to flooring contractors and floor stores.
• Surfside LVT Luxury Vinyl Tile (LVT) flooring product carried in stock by Specialty Forest Products for sale to flooring contractors and floor stores.
• Wickham Hardwood Flooring Hardwood flooring line from Wickham distributed by Specialty Forest Products to contractors and floor stores.
• CoreTEC Floors (USFloors) CoreTEC luxury vinyl flooring brand from USFloors carried by Specialty Forest Products for trade customers.
• Ten Oaks Flooring Hardwood flooring brand distributed by Specialty Forest Products to flooring contractors and floor stores.
• Hallmark Floors Hardwood flooring brand distributed by Specialty Forest Products to trade customers.
• Montroyal Hardwood Hardwood flooring brand distributed by Specialty Forest Products to flooring contractors and floor stores.
• Mirage Floors Hardwood flooring brand distributed by Specialty Forest Products to flooring contractors and floor stores.
• Somerset Floors Hardwood flooring brand distributed by Specialty Forest Products to flooring contractors and floor stores.
• Kährs Flooring European hardwood flooring brand distributed by Specialty Forest Products, including floor planning tools referenced for product specification.
• Indiana Hardwood Specialists Flooring Hardwood flooring brand distributed by Specialty Forest Products to trade customers.
• Bona Finishes & Products Flooring finish products from Bona (including the Bona Power Scrubber) distributed by Specialty Forest Products to flooring contractors and floor stores.
• Poloplaz Finishes Poloplaz floor finish products distributed by Specialty Forest Products to flooring contractors and floor stores.
• Crain Tools Professional flooring installation tools from Crain Tools distributed by Specialty Forest Products to flooring contractors and floor stores.
• Norton Abrasives Abrasive products for floor sanding and finishing from Norton distributed by Specialty Forest Products to flooring contractors and floor stores.
• Grillworks Wood Floor Vents High-quality wood floor vents and grilles from Grillworks distributed by Specialty Forest Products to flooring contractors and floor stores.
• Primatech Flooring Products Flooring products and supplies from Primatech distributed by Specialty Forest Products to flooring contractors and floor stores.
• Woodwise Products Wood flooring products and supplies from Woodwise distributed by Specialty Forest Products to flooring contractors and floor stores.
• Virtual Showroom Interactive virtual showroom experience allowing flooring contractors, floor stores, and lumber yards to view hardwood flooring products remotely via the mpembed platform.
• Flooring Supplies Store Well-stocked physical flooring supplies store offering finishes, tools, abrasives, vents, and accessories required for flooring installation and finishing projects, serving contractors and floor stores.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• Wickham HardwoodminorOthersBrand of hardwood flooring products carried and distributed by Specialty Forest Products.
• Riva SpaincoreOthersEuropean white oak flooring manufacturer. Specialty Forest Products is an authorized dealer carrying Riva Spain products including in-stock engineered flooring (5/8" x 8", 4mm wear layer, wire brushed texture, matte finish). Featured in Riva/Specialty design book showcasing New England installations.
• GrillworksminorOthersSupplier of high-quality wood floor vents. Products featured in flooring supplies section.
• Coretec (USFloors)minorOthersLVT (Luxury Vinyl Tile) flooring brand carried in stock (Stocking Broadway LVT, Surfside LVT).
• Ten Oaks FlooringminorOthersHardwood flooring brand carried by Specialty Forest Products.
• Hallmark FloorsminorOthersHardwood flooring brand carried by Specialty Forest Products.
• Montroyal HardwoodminorOthersHardwood flooring brand carried by Specialty Forest Products.
• Mirage FloorsminorOthersHardwood flooring brand carried by Specialty Forest Products.
• Somerset FloorsminorOthersHardwood flooring brand carried by Specialty Forest Products.
• BonacoreOthersWorld leader in flooring finish products. Bona finishes and tools (Power Scrubber) featured. Company hosts Bona Kemi Contractor Day events for education and product demos.
• PoloplazminorOthersFloor finish brand with over 50 years of industry leadership. Products featured in supplies section.
• PrimatechminorOthersFlooring tools and supplies brand carried by Specialty Forest Products.
• Crain ToolsminorOthersProfessional flooring tools brand carried in supplies section.
• NortonminorOthersAbrasives and sanding products brand carried in flooring supplies.
• WoodwiseminorOthersWood flooring products brand featured in supplies section.
• KahrsminorOthersHardwood flooring brand with floor planning tools. Linked for product reference.
• Indiana Hardwood SpecialistsminorOthersHardwood flooring brand carried by Specialty Forest Products.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Floor & Decor Holdings: Large-format flooring retailer-distributor with a broad assortment of hardwood, tile, LVT, and accessories serving both pros and consumers. Overlaps with Specialty Forest Products in hardwood flooring category but operates at national scale with a fundamentally different (retail-led) model.
• BlueLinx Holdings: National distributor of building products including lumber, panels, and specialty items serving dealers and contractors. Comparable in wholesale distribution model and trade customer base, but at much broader scale and product breadth.
• LL Flooring (formerly Lumber Liquidators): National flooring retailer carrying hardwood, vinyl, and laminate — a broad incumbent in the retail flooring category. Comparable product category but fundamentally a retail-direct consumer model rather than trade wholesale.
• BMC Stock Holdings: National supplier of building materials, lumber, and millwork to professional builders and contractors with distribution centers across the US. Comparable in B2B distribution-to-trade model, though covering a broader product portfolio than specialty hardwood.

Direct peers

• Hood Distribution: Wholesale hardwood lumber and specialty wood products distributor serving cabinet, flooring, and millwork manufacturers across the US. Comparable wholesale-hardwood distribution model with multi-brand coverage and trade customer base.
• J. Gibson McIlvain Company: Hardwood lumber distributor serving contractors and lumber yards with a broad import and domestic hardwood inventory. Closely comparable to Specialty Forest Products in distribution-driven hardwood specialty sales to the trade.
• Rex Lumber Company: Wholesale distributor of hardwood lumber and specialty wood products with stocking and direct-delivery capabilities. Comparable in distribution-driven hardwood specialty sales to flooring and millwork professionals.
• M. Bohlke Lumber: Wholesale hardwood lumber distributor with showroom facilities serving flooring professionals and lumber yards. Directly comparable in business model, customer base, and specialty hardwood focus.
• Allegheny Millwork Lumber: Regional building materials and lumber distributor in the Northeast/Mid-Atlantic with a millwork showrooms and direct delivery to contractors. Comparable to Specialty Forest Products in regional wholesale distribution and trade customer focus.
• L. Fishman & Son: Wholesale hardwood flooring distributor with a multi-brand specialty offering and a long operating history. Comparable in product mix (unfinished/prefinished hardwood), customer base (contractors and floor stores), and branded dealer relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Specialty-Forest-Products-Inc/265045803511047
• LinkedInlinkedin.com/company/specialty-forest-products-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Specialty Forest Products