patricia perche conseils marketing

What patricia perche conseils marketing does

Patricia Perche Conseils Marketing is a solo B2B marketing consultancy based in Nanterre (Paris metropolitan area), founded in 2018 by Patricia Perche as an auto-entrepreneur practice. The firm serves French TPE and PME business owners, plus independent professionals, who need senior marketing expertise without making a full-time hire. Its core proposition is offer marketing — the strategic design, structuring and piloting of a client's product and service offers — rather than marketing communications.

The service portfolio comprises three named offers plus complementary services. Offre Impact (starting from €2,500 HT, 4–6 weeks) delivers market positioning, offer structuring, and communication alignment. Offre Eloquence (starting from €800 HT, 3–5 weeks) produces marketing messaging, storytelling, and sales content. Offre Go/No Go (starting from €1,500 HT, 3 months) validates new offers with market testing before launch. Complementary work includes digital transformation consulting (website, SEO, social media), AI tool training workshops for marketing teams (ChatGPT, Claude, Google AI Studio), and mentorship through the LiveMentor training platform.

The business model is project-based professional services: one-time fees per defined engagement, sold directly via a free 45-minute Calendly discovery call, with no subscription or recurring contract component. There is no proprietary technology platform — services are delivered personally by Patricia Perche using her own methodology and frameworks, supported by an inbound marketing motion centred on a categorised blog, LinkedIn and Instagram presence, named case studies, Google reviews, and referral channels including the Activateurs France Num government network and LiveMentor. Headcount is approximately one (the founder), with six named SMB case-study clients and 15+ testimonials visible on the website; revenue is not publicly disclosed.

Name

patricia perche conseils marketing

Legal name

Patricia Perche

Website

https://patriciaperche.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Patricia Perche Conseils Marketing is a solo French B2B marketing consultancy offering strategic positioning, offer structuring, messaging, and market validation services to TPE and PME business owners, founded in 2018 by Patricia Perche in Nanterre and delivered as project-based engagements across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Nanterre

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Strategic Marketing Consulting: Project-based consulting engagements delivering marketing strategy, positioning, offer structuring, and messaging services. Three defined service offerings (Impact, Eloquence, Go/No Go) with fixed price points and durations. Revenue is generated through one-time project fees rather than recurring retainer relationships, though ongoing advisory relationships may develop.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Patricia Perche Conseils Marketing is a solo B2B marketing consulting practice that helps French TPE and PME business owners structure their offers, clarify market positioning, develop aligned marketing messages, and validate new offerings before launch. Core services are sold as three fixed-fee project engagements (Offre Impact, Offre Eloquence, Offre Go/No Go), supplemented by digital transformation consulting (website, SEO, social media, AI training) and mentorship programs delivered personally by Patricia Perche.

Product overview

Patricia Perche Conseils Marketing offers a three-offer service portfolio for TPE/PME businesses: Offre Impact focuses on strategic positioning and offer structuring; Offre Eloquence addresses marketing messaging and discourse alignment; and Offre Go/No Go provides market validation before product launches. Complementary services include digital transformation consulting (website, SEO, social media, AI integration), mentorship programs, and part-time marketing director services. The business operates as a consultancy rather than a software platform, with all services delivered through personalized consulting engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Offre Impact

Quantifiable outcome

• Advancedge achieved improved market visibility and was subsequently acquired by the Xefi group following positioning work
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

One partnership is on record.

• Activateurs France NumminorGTM or Marketing PartnerPatricia Perche is a member of the 'Activateurs France Num' network, a French government initiative supporting TPE/PME digital transition. As a certified digital expert, she receives visibility and referrals from the network in exchange for providing digital marketing expertise to small businesses seeking to digitize their operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Webedia: Large French digital media and marketing services group offering comprehensive marketing, content, and digital transformation services. Comparable as an incumbent alternative for French businesses seeking integrated marketing support at greater scale.
• SQLI: European digital services and consulting firm with marketing, digital transformation, and technology practices serving mid-market clients. Comparable as a larger-scale competitor for PME digital and marketing consulting mandates.
• EY-Parthenon (France): Strategy consulting arm of EY with marketing and commercial strategy practices serving larger French enterprises. Comparable as a source of competition for senior-level marketing strategy engagements, though targeting significantly larger clients.

Emerging players

• LiveMentor: French online training platform for entrepreneurs where Patricia serves as a mentor. Directly comparable as both serve French TPE/PME with marketing and digital skills training, and they overlap as referral channels for each other's services.

Regional players

• AB Tasty: Paris-headquartered marketing technology vendor offering conversion optimization and personalization tools. Comparable as a French-headquartered company serving similar marketing buyer needs, though operating at scale in a different category (SaaS vs. consulting).

Direct peers

• Malt: Leading European freelance marketplace with a large pool of French marketing consultants. Comparable as a direct competitor for the same solo-consultant marketing engagements that Patricia targets with French SMEs.
• Freelance.fr: French platform connecting businesses with independent marketing and consulting freelancers. Comparable as a channel where French TPE/PME find marketing consultants, making it a direct marketplace competitor to Patricia's solo practice.

Others

• Activateurs France Num: Government-backed network of digital transformation experts serving French TPE/PME. Comparable as a channel for the same target buyers (small businesses seeking digital and marketing support), though it operates as an ecosystem rather than a single competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/patricia-perche
• Instagraminstagram.com/patriciaperchemarketing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about patricia perche conseils marketing