What Yeşilay does

Yeşilay (Green Crescent), legally Türkiye Yeşilay Cemiyeti, is a non-profit civil society organization founded in 1920 and headquartered at the Sepetçiler Kasrı in Istanbul's Fatih district. It is Turkey's oldest and largest anti-addiction organization, addressing five categories of addiction: tobacco, alcohol, substances, gambling, and internet. Its service portfolio spans prevention, counseling, rehabilitation, education, research, and advocacy. The organization operates 119 branches across Turkey and Northern Cyprus, 105 free YEDAM (Yeşilay Danışmanlık Merkezi) counseling centers with a 115 hotline, three residential rehabilitation centers, and the TBM school-based prevention education program, which has trained 28,000 guidance teachers and reached 20 million students. Education programs include OBM (school-based intervention), YYBE (life skills), and the Yeşilay Remote Education Platform; academic output includes the peer-reviewed Addicta journal and multiple annual addiction reports.

The organization sustains operations through a hybrid funding model: individual and corporate donations, government and institutional grants (e.g., BEBKA-supported rehabilitation-employment projects), and commercial activities via Yeşilay Market (publications, books, merchandise). The flagship Independence Campaign (Bağımsızlık Seferberliği), annual Zümrüdüanka Awards under presidential patronage, International Cartoon Contest, debate and talent competitions, and simultaneous Cycling Tour across all 81 provinces constitute its awareness and engagement infrastructure. Through the International Federation of Green Crescent (IFGC), Green Crescent organizations operate in 70 countries. Yeşilay holds Special Consultative Status with the UN ECOSOC, ISO 9001:2015 certification, EFQM Turkey Excellence Award, and Kincentric Best Employer recognition, and maintains cooperation protocols with the Turkish Ministries of Interior, Health, Family and Social Services, Culture and Tourism, the Directorate of Religious Affairs, WHO, and UNODC. Revenues are not publicly disclosed.

Name

Yeşilay

Legal name

Türkiye Yeşilay Cemiyeti

Website

https://yesilay.org.tr

Company type

Private

Founded year

1920

Operating status

Operating

Short description

Yeşilay (Green Crescent) is Turkey's oldest non-profit anti-addiction organization, founded in 1920. It delivers free counseling, rehabilitation, and prevention education across 119 branches, 105 YEDAM centers, and 81 provinces, reaching 20 million students and serving the general public.

Ownership category

akta.pro rank

Product category

Addiction Prevention and Recovery Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (62322), Educational Support Services (611710)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD)

akta.pro secondary industry

Psychiatry & Medication Management (EDALAFAC)

Keywords

• Addiction prevention services
• Addiction counseling centers
• Rehabilitation center services
• Addiction education programs
• Public health NGO

Headquarters

HQ city

Istanbul

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Donations and Charitable Contributions: Primary funding source from individual and corporate donations supporting addiction prevention and rehabilitation programs
2. Yeşilay Market: Sale of publications, magazines, books, and merchandise with proceeds supporting rehabilitation services
3. Institutional Grants: Government and development agency funding for specific programs such as BEBKA-supported rehabilitation and employment projects

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Yeşilay provides free, nationwide addiction prevention, counseling and rehabilitation services in Turkey through 119 branches and 105 YEDAM counseling centers, a 115 hotline, residential REHAB centers, and school- and youth-based education programs (TBM, OBM, YYBE). It also publishes the Addicta academic journal, Yeşilay and Mavi Kırlangıç magazines, and operates the Yeşilay Market storefront, all sustained by donations, grants and 180,000 volunteers.

Product overview

Yeşilay (Green Crescent) operates as a comprehensive addiction prevention and recovery organization offering multiple interconnected services and programs. The core service portfolio includes YEDAM counseling centers (105+ locations) providing free psychological and social support via hotline 115, and REHAB rehabilitation centers offering residential treatment. Education initiatives include the TBM (Turkey Addiction Prevention Training Program), OBM (School-Based Intervention Program), and YYBE (Life Skills Training Program), delivered through both in-person and the Yeşilay Remote Education Platform. The organization publishes the Addicta academic journal, Yeşilay Magazine, and Mavi Kırlangıç children's magazine. Awareness and engagement programs include the annual International Cartoon Contest, High School Debate Tournament, SNSG Talent Competition, and Short Film Competition, along with the Yeşilay Cycling Tour and Yeşilay Sports Club. The Yeşilay Market e-commerce platform sells publications and merchandise supporting rehabilitation. International operations include the International Green Crescent Federation spanning 70+ countries. The organization maintains a network of 119 branches across Turkey with 180,000 volunteers.

Differentiator

Problem solved

Functional benefit

Brands

• YEDAM: Yeşilay Danışmanlık Merkezi - Free counseling services for addiction
• REHAB
• Addicta
• TBM
• Zümrüdüanka Ödülleri
• Yeşilay Haftası

Products and services

• YEDAM Counseling Centers Free psychological and social support counseling centers for individuals experiencing tobacco, alcohol, substance, internet or gambling addiction, with services also extended to family members.
• REHAB Rehabilitation Centers Residential rehabilitation centers offering comprehensive treatment programs for individuals recovering from addiction.
• TBM (Turkey Addiction Prevention Training Program) National addiction prevention education program providing training to guidance teachers and reaching millions of students across Turkey.
• OBM (School-Based Addiction Intervention Program) School-based intervention program for addiction prevention targeting students in educational settings.
• YYBE (Yeşilay Life Skills Education Program) Life skills training program developed by Yeşilay to build resilience and coping skills in youth.
• Yeşilay Uzaktan Eğitim Platformu Remote learning platform for delivering addiction education and training content online.
• YEDAM 115 Hotline Free telephone hotline (115) providing immediate counseling and referral services for addiction-related issues.
• Yeşilay Magazine Monthly magazine covering literature, culture and academia, published by Yeşilay.
• Mavi Kırlangıç Children's Magazine Children's magazine published by Yeşilay, first issued in 1969, promoting healthy and addiction-free lifestyles for children.
• Addicta: The Turkish Journal on Addictions Peer-reviewed academic journal published quarterly, serving as an international interdisciplinary platform for original research on addiction.
• Yeşilay Market Online store selling books, magazines and gift products, with proceeds supporting addiction rehabilitation.
• Yeşilay Akademi Academy platform providing professional development and specialized training programs for addiction prevention professionals.
• Türkiye Bağımlılık Dizini Comprehensive database and index tracking addiction statistics and research in Turkey.

Quantifiable outcome

• 20 million students reached through education programs
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, major, minor and moderate.

• T.C. İçişleri Bakanlığı (Ministry of Interior)coreStrategic or Co-development PartnerComprehensive cooperation protocol for joint initiatives in addiction prevention and community awareness. Ministry supports Yeşilay's civil society capacity building programs.
• Aile ve Sosyal Hizmetler Bakanlığı (Ministry of Family and Social Services)coreStrategic or Co-development PartnerStrong collaboration in combating addiction with joint programs and policy development for family and social protection.
• Diyanet İşleri Başkanlığı (Directorate of Religious Affairs)majorStrategic or Co-development PartnerJoint efforts to provide addiction prevention training to religious officials and communities through mosques and religious channels.
• World Health Organization (WHO)majorStrategic or Co-development PartnerParticipation in WHO forums on alcohol, drugs, and addictive behaviors. Strategic collaboration on global addiction prevention standards.
• United Nations Office on Drugs and Crime (UNODC)majorStrategic or Co-development PartnerActive participation in UN CND sessions. Sharing expertise and experiences with international community on drug prevention.
• Ziraat KatılımminorGTM or Marketing PartnerCooperation on 'Bağımsız Kart' (Independence Card) project for charitable donations and support.
• T.C. Kültür ve Turizm Bakanlığı (Ministry of Culture and Tourism)moderateStrategic or Co-development PartnerCooperation protocol for joint cultural and awareness activities.
• Cumhurbaşkanlığı (Presidency of Turkey)coreStrategic or Co-development PartnerUnder the auspices of the President for Zümrüdüanka Awards ceremony. Highest level governmental support for addiction prevention mission.
• T.C. Sağlık Bakanlığı (Ministry of Health)majorStrategic or Co-development PartnerCollaboration on public health initiatives and addiction treatment policies.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Partnership to End Addiction: Leading US-based nonprofit focused on substance use prevention, treatment support, and family services. Directly comparable as a multi-addiction, prevention-plus-treatment civil society organization operating a hotline, education programs, and policy advocacy.
• Mentor Foundation: International drug prevention NGO with UN consultative status, focused on youth drug prevention and partnerships with international bodies. Directly comparable in mission, youth education focus, and UN/WHO-aligned advocacy model.
• Truth Initiative: Major US tobacco prevention organization delivering youth-focused public education campaigns, research, and quit-smoking digital tools. Comparable in mission, mass-media education model, and emphasis on youth prevention at national scale.
• Action on Addiction: UK-based charity addressing multiple addictions (alcohol, drugs, gambling) through prevention, treatment, and research. Comparable multi-addiction mandate, integrated service portfolio, and policy advocacy approach.

Broad incumbents

• Alcoholics Anonymous World Services: Global 12-step fellowship focused on alcohol addiction recovery with presence in 180+ countries. Comparable as a long-established, volunteer-driven, multi-country alcohol addiction organization with comparable longevity and grassroots reach.
• American Lung Association: Established US nonprofit focused on lung health including tobacco control and smoking cessation. Comparable as a long-standing, large-scale tobacco prevention and cessation organization with research, advocacy, and direct services.
• Narcotics Anonymous World Services: Global 12-step fellowship for drug addiction recovery operating in 140+ countries. Comparable volunteer-based international addiction recovery model focused on substances, complementing Yeşilay's addiction coverage.

Emerging players

• LifeRing Secular Recovery: Secular, peer-run addiction recovery network offering meetings and online support. Comparable volunteer-driven, non-religious recovery model — an alternative peer-support modality to Yeşilay's counseling-based YEDAM.
• National Council on Problem Gambling: US national advocacy organization dedicated to problem gambling prevention, treatment, and research. Comparable as a single-addiction-focused national body providing helpline, education, and policy advocacy — a subset of Yeşilay's mandate.

Others

• International Society of Addiction Journal Editors (ISAJE): Professional association supporting addiction-related academic publishing. Comparable only as an ecosystem participant — Yeşilay publishes Addicta, a peer-reviewed addiction journal, making ISAJE an adjacent scholarly-community peer rather than a competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yesilay
• YouTubeyoutube.com/@yesilay
• Facebookfacebook.com/yesilay
• LinkedInlinkedin.com/company/1920yesilay
• Instagraminstagram.com/yesilay

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yeşilay