ORCHARD LAKE COUNTRY CLUB

What ORCHARD LAKE COUNTRY CLUB does

Orchard Lake Country Club is a private, family-focused country club founded in 1926 and located at 5000 West Shore Drive on the shores of Orchard Lake, Michigan. The club operates a single integrated product experience built around an 18-hole championship golf course designed by Colt & Alison (Harry Colt and Tom Simpson), which has historically hosted professional golf figures including Arnold Palmer, Sam Snead, Gene Sarazen, and Gary Player. Beyond golf, the property offers four premium clay tennis courts, six outdoor pickleball courts, four winter platform courts, a fitness center with trainers and group programming, 600 feet of lakefront shoreline supporting sailing, kayaking, paddleboarding, and pontoon boats, multiple dining venues (including the lakeside Lakehouse Restaurant and an elegant ballroom), and a calendar of social and holiday events.

The club monetizes access through a subscription-based membership model with two primary tiers. Active Membership grants full access to all amenities and is currently oversubscribed, with a Member-in-Waiting program providing Social Member privileges to applicants awaiting Active availability. Social Membership offers access to the non-golf amenities and is the entry point for most prospects. Membership pricing is not publicly disclosed, consistent with private club industry norms. Member services are delivered through a ClubHub online portal integrated with a HubSpot CMS website, and prospective members engage via a 'Request Information' call-to-action.

The go-to-market motion is community-led: marketing emphasizes multi-generational family traditions, lifelong friendships, and word-of-mouth referral, supplemented by an organic Instagram presence and affiliation with the Distinguished Clubs network. The club self-positions as the premier family club in the Midwest and serves regional members across Michigan and the broader Midwest. No institutional investors, parent companies, M&A activity, or outside ownership signals are present in the source data.

Name

ORCHARD LAKE COUNTRY CLUB

Legal name

Orchard Lake Country Club

Website

https://orchardlakecountryclub.com

Company type

Private

Founded year

1926

Operating status

Operating

Short description

Orchard Lake Country Club is a private, family-focused country club in Orchard Lake, Michigan, founded in 1926. It offers Active and Social membership tiers providing access to a Colt & Alison designed 18-hole golf course, racquets facilities, waterfront, fitness, and dining amenities.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industries

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF), Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)

Keywords

• Private country club
• Championship golf course
• Racquet sports facilities
• Waterfront recreation
• Private club dining

Headquarters

HQ city

Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Active Membership: Full-access membership offering privileges to all club activities including golf, racquets, water sports, fitness, and dining. Active members receive access to the 18-hole Colt & Alison championship golf course, driving range, short-game practice facility, private lessons, waterfront, and year-round racquets programming.
2. Social Membership: Partial-access membership providing access to waterfront activities, racquets facilities, fitness center, dining, social events, and holiday events. Social membership is also available through the Member-in-Waiting program for those on the full membership waitlist.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

A private membership country club founded in 1926 in Orchard Lake, Michigan, offering championship golf, racquet sports (tennis, pickleball, and platform tennis), waterfront activities, dining venues, and fitness facilities. The club operates on a member-owned model with tiered membership access including Active and Social memberships, as well as a Member-in-Waiting program.

Product overview

Orchard Lake Country Club is a private family-focused country club founded in 1926, offering a single unified membership experience built around its Colt & Alison designed 18-hole championship golf course. The club's product portfolio centers on Active and Social Membership tiers with access to golf, racquets (tennis, pickleball, platform courts), waterfront activities, fitness facilities, and dining. The club also operates a Member-in-Waiting program for prospective members on the waitlist. Digital access is provided through a members-only online portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Active Membership Full-access private club membership for individuals and families seeking comprehensive use of all club facilities including golf, racquet sports, waterfront activities, dining, and fitness.
• Social Membership

Quantifiable outcome

• Members forge lifelong friendships through shared sportsmanship, teamwork, and respect

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wabeek Country Club: Private country club in Bloomfield Hills, Michigan, offering golf, racquets, swimming, and dining to family memberships. Comparable as a metro Detroit private country club with a similar multi-generational family focus.
• Saucon Valley Country Club: Premier private country club in Bethlehem, Pennsylvania, with three championship 18-hole golf courses and full family amenities. Comparable as an elite, multi-course family-oriented private club in the Northeast/Mid-Atlantic.
• Olympia Fields Country Club: Distinguished private country club in Olympia Fields, Illinois, featuring two championship 18-hole courses and a full family amenity portfolio. Comparable as a Midwest Distinguished Clubs peer serving affluent families.
• Bloomfield Hills Country Club: Premier private country club located in Bloomfield Hills, Michigan, offering golf, racquets, dining, and social amenities to an exclusive family membership. Direct regional competitor serving the same metro Detroit affluent family demographic.
• Scioto Country Club: Private country club in Columbus, Ohio, with a Jack Nicklaus-redesigned championship golf course and traditional family club amenities. Comparable as a Midwest private club with golf-centric identity and family focus.
• Country Club of Detroit: Historic private country club in Grosse Pointe Farms, Michigan, featuring a championship golf course and full country club amenities. Comparable as a long-established Michigan private club serving family memberships.
• Detroit Athletic Club: Iconic private city athletic club in Detroit founded in 1887, offering fitness, dining, social events, and athletic programming to a member-only clientele. Comparable as a long-standing Michigan private membership club, though more urban-focused.

Broad incumbents

• Winged Foot Golf Club: Legendary private golf club in Mamaroneck, New York, with two championship 18-hole courses. Comparable as a heritage private club with prestigious course design pedigree, though at a higher national profile tier.

Regional players

• Indianwood Golf and Country Club: Private country club in Lake Orion, Michigan, offering golf, dining, and member amenities. Comparable as a Michigan-based private club competing in the same regional metro Detroit market.
• Point O'Woods Country Club: Private family-oriented country club in St. Joseph, Michigan, offering golf, racquets, lake access, and dining. Comparable as a Michigan private club with a lake-based, family-focused positioning similar to Orchard Lake.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/orchardlakecountryclub
• LinkedInlinkedin.com/company/orchard-lake-country-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORCHARD LAKE COUNTRY CLUB