MILLION KIDS
Million Kids is a Riverside, California-based 501(c)(3) nonprofit that delivers prevention education and intervention resources against child exploitation, sex trafficking, sextortion, and online predation, serving parents, children, educators, and law enforcement agencies in California.
- Company typePrivate
- Founded2008
- HeadquartersRiverside, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MILLION KIDS does
Million Kids is a registered 501(c)(3) nonprofit organization (EIN 26-3174662) founded in 2008 and headquartered in Riverside, California. The organization delivers prevention education and intervention resources focused on child exploitation, including sex trafficking, child sexual abuse materials (CSAM), online predation, sextortion, and image-based sexual abuse. Its core offerings include the Protect & Prevent Podcast, in-person comprehensive workshops, online training videos, webinar presentations, a weekly "In the News" email newsletter, the Kids Video Series ("What Should I Do?"), Missing Kids flyers, and an online shop selling books and educational materials authored by CEO Opal Singleton.
Million Kids serves four primary audiences: parents and families, children and teenagers, schools and educators, and law enforcement and government agencies (including the Riverside County Anti-Human Trafficking Task Force, where Million Kids holds an Advisor seat on the Training and Outreach Team). The organization is not a technology company; its platform is content and education delivery across digital channels (YouTube, podcast, email, website) and in-person community workshops, rather than proprietary software.
The business model is donation-driven nonprofit funding supplemented by modest e-commerce product sales. Revenue sources include individual charitable donations, grants (notably from five Walmart store locations in 2024), and corporate sponsorships from local businesses such as BMW of Riverside and Coldwell Banker-Armstrong Realty. Geographic operations are concentrated in California, with no disclosed national or international footprint.
MILLION KIDS firmographics
Firmographics- Name
- MILLION KIDS
- Legal name
- Million Kids
- Website
- https://millionkids.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Million Kids is a Riverside, California-based 501(c)(3) nonprofit that delivers prevention education and intervention resources against child exploitation, sex trafficking, sextortion, and online predation, serving parents, children, educators, and law enforcement agencies in California.
- Ownership category
- akta.pro rank
MILLION KIDS industry classification
Industry- Product category
- Child Safety Education
- NAICS
- Child and Youth Services (62411), Educational Support Services (611710), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Child Protection & Child Rights (BPAGABAG)
- akta.pro secondary industries
- Child Rights & Protection (BPADAGAG), Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM), Child Safety & Exploitation Prevention Operations (CSAM detection workflows, escalation) (BPAAALAK)
Keywords
Where MILLION KIDS is headquartered
LocationHeadquarters
- HQ city
- Riverside
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MILLION KIDS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations: Million Kids is a registered 501(c)(3) nonprofit organization that relies on charitable donations from individuals, businesses, and community partners to fund their prevention education programs and intervention resources.
- Product Sales: The organization operates a shop selling educational materials and merchandise, including books by Opal Singleton (Million Kids President/CEO) such as 'Opal Singleton'.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
MILLION KIDS product offering
Product offeringCore offering
Million Kids is a 501(c)(3) nonprofit that delivers education and intervention resources to prevent child exploitation, including sex trafficking, child sexual abuse materials (CSAM), sextortion, online enticement, and image-based sexual abuse. Its core offerings include in-person comprehensive workshops, online training videos, webinar presentations, the Protect & Prevent Podcast, a weekly "In the News" email newsletter, Missing Kids flyers, and a shop that sells educational materials and books authored by its leadership. Services are targeted at parents, families, children, educators, schools, and law enforcement agencies.
Product overview
Million Kids is a nonprofit organization offering a suite of educational and awareness products and services focused on protecting children from predators, human trafficking, and online exploitation. The core offerings include the Protect & Prevent Podcast, in-person comprehensive workshops, online training videos, webinar presentations, and a weekly 'In the News' email newsletter. Additional offerings include Missing Kids flyers, the Shop for educational materials, and specialized video series for kids and parents addressing topics like sextortion, online grooming, and technology hazards. The organization operates as a unified platform of educational resources rather than a software product, combining digital content delivery with in-person community engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Protect & Prevent Podcast A podcast series providing education and awareness about protecting families from predators, online exploitation, sextortion, and trafficking trends.
- In-Person Comprehensive Workshops Hands-on educational workshops delivered in-person to families, communities, schools, and organizations on child protection, trafficking prevention, and predator awareness.
- Online Training Videos Video-based educational content covering sextortion, online grooming, technology hazards, and safe online practices, available online for parents, children, and professionals.
- Webinar Presentations Live and recorded webinar presentations educating parents, caregivers, and professionals about online child exploitation, sextortion, and prevention strategies.
- Weekly "In the News" Email Newsletter A weekly email newsletter providing analysis of global news related to child exploitation, with insights and protective information for parents and caregivers.
- Missing Kids Flyers Resource materials for distributing information about missing children to aid in their recovery and raise community awareness.
- Shop - Educational Materials & Resources An online store offering books, guides, and educational materials authored by Million Kids leadership (including works by Opal Singleton) for purchase.
- Kids Video Series (What Should I Do?) Short educational videos for children addressing scenarios such as receiving unsolicited nude photos, sextortion, AI-generated nudes, and how to respond to online threats.
- Parent Education Resources Comprehensive guides and resources for parents covering social media contracts, recognizing grooming, technology hazards, and protective strategies for children online.
Companies that use MILLION KIDS
Customer profileSegments4 records
Ideal customer profiles3 records
MILLION KIDS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MILLION KIDS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Riverside County Anti-Human Trafficking Task Force (RCAHT)coreMillion Kids serves as an Advisor to the Training and Outreach Team of the Riverside County Anti-Human Trafficking Task Force. They have played a vital role in educating and training key government and civic agencies to strengthen the community's response to human trafficking and exploitation.
- BMW of RiversideminorBusiness supporter of Million Kids, contributing to the organization's mission of protecting children from predators.
- Coldwell Banker - Armstrong Realty (Colleen Horgan)minorBusiness supporter of Million Kids, with contact person Colleen Horgan providing real estate industry support.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
MILLION KIDS competitors and assessment
Company assessmentDirect peers
- ECPAT-USA: Advocacy and education nonprofit focused on ending commercial sexual exploitation of children; overlaps Million Kids' work in trafficking prevention and policy engagement.
- Childhelp: Nonprofit dedicated to preventing child abuse and serving victims; comparable nonprofit education and intervention mission aimed at child protection.
- Thorn: Nonprofit building technology and tools to combat child sexual exploitation; comparable mission of child protection and prevention, with a more technology-driven approach versus Million Kids' education-led model.
- National Center for Missing & Exploited Children (NCMEC): The leading U.S. nonprofit operating the CyberTipline and providing child exploitation prevention resources; directly comparable mission and an organization Million Kids explicitly references in its CSAM content and partner ecosystem.
- Polaris Project: Nonprofit operating the National Human Trafficking Hotline and trafficking prevention programs; directly comparable in trafficking intervention and victim-resource delivery.
- Internet Crimes Against Children (ICAC) Task Force Program: Federal/state task force network Million Kids actively partners with for law enforcement training and CSAM investigations; an overlapping rather than competing entity that Million Kids explicitly lists as a partner.
Broad incumbents
- ASACP (Association of Sites Advocating Child Protection): Industry-supported nonprofit focused on online child protection and content labeling; operates more as a broad industry coalition overlapping Million Kids' CSAM prevention work.
- National Children's Alliance: National nonprofit accrediting children's advocacy centers and supporting child abuse response; comparable in serving child victims but with a broader scope beyond online exploitation.
Emerging players
- Enough Abuse: Smaller nonprofit focused on child sexual abuse prevention education and advocacy; comparable community-education mission at a smaller scale than Million Kids.
Regional players
- Internet Watch Foundation (IWF): UK-based nonprofit focused on removing CSAM and promoting online safety; comparable mission but operates primarily in the United Kingdom rather than the U.S. market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MILLION KIDS social profiles
Digital presenceMILLION KIDS financial estimates
Financial estimateRevenue estimate
Valuation estimate
MILLION KIDS leadership team
Management profileNumber of profiles
Profiles1 record
MILLION KIDS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MILLION KIDS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MILLION KIDS
What does MILLION KIDS do?
Million Kids is a 501(c)(3) nonprofit that delivers education and intervention resources to prevent child exploitation, including sex trafficking, child sexual abuse materials (CSAM), sextortion, online enticement, and image-based sexual abuse. Its core offerings include in-person comprehensive workshops, online training videos, webinar presentations, the Protect & Prevent Podcast, a weekly "In the News" email newsletter, Missing Kids flyers, and a shop that sells educational materials and books authored by its leadership. Services are targeted at parents, families, children, educators, schools, and law enforcement agencies.
Is MILLION KIDS a public or private company?
MILLION KIDS is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MILLION KIDS founded?
MILLION KIDS was founded in 2008. It employs 1 to 10 people.
Where is MILLION KIDS based?
MILLION KIDS is headquartered in Riverside, United States, in the North America region.
How does MILLION KIDS make money?
Two revenue lines are on record. Donations are the primary driver. The others are product Sales.
Who are MILLION KIDS's main competitors?
Direct peers on record are ECPAT-USA, Childhelp, Thorn, National Center for Missing & Exploited Children (NCMEC), Polaris Project and Internet Crimes Against Children (ICAC) Task Force Program. Broad incumbents are ASACP (Association of Sites Advocating Child Protection) and National Children's Alliance. Enough Abuse is listed as an emerging player. Internet Watch Foundation (IWF) is listed as a regional player.
Does MILLION KIDS have an API?
No public API is recorded for MILLION KIDS.
What industry is MILLION KIDS in?
MILLION KIDS's product category is Child Safety Education. Its primary akta.pro industry code is BPAGABAG, Child Protection & Child Rights, with a secondary code of BPADAGAG, Child Rights & Protection. Its NAICS code is 62411 and its SIC code is 8300.