Re-Use Austria

Reuse and circular economy advocacy servicesreuseaustria.at

Re-Use Austria is a Vienna-based nonprofit association advocating for social-economy reuse, repair, and circular-economy initiatives in Austria, serving 44+ member organizations and operating the WIDADO second-hand marketplace with 26+ social enterprises.

Company typePrivate
Founded2004
HeadquartersVienna, Austria
Headcount1–10
GTM typeB2B and B2C
OfferingServices

What Re-Use Austria does

Re-Use Austria (legally Verein Re-Use Austria, formerly RepaNet) is an Austrian nonprofit association founded on 25 August 2004 and headquartered in Vienna that acts as the umbrella advocacy and network body for social-economy reuse, repair, and recycling enterprises. It represents 44+ full member organizations and a wider set of supporting (Fördermitglied) organizations spanning social enterprises like Caritas, Volkshilfe, and Rotes Kreuz alongside waste-management firms and Repair Café operators. The organization coordinates EU and national project activity, hosts the annual Markterhebung market survey, runs paid workshops and webinars, and operates the Helvetia Repair Café insurance program (73 enrolled initiatives by 2023).

Its core digital product is WIDADO, an e-commerce marketplace launched on 23 November 2022 that aggregates over 14,000 second-hand products from 26+ social Re-Use enterprises across clothing, accessories, household goods, and furniture categories. Supporting offerings include Let'sFIXit (free school teaching materials on repair culture for ages 10–14), Shift2Green (Erasmus+ eco-habit gamification), the BuySocCirc and DigiSocCirc international projects on circular procurement and digitalization of social enterprises, and GreenBoost4WISEs for Work Integration Social Enterprise green transformation.

Funding comes from three streams: recurring membership and supporting-membership subscriptions, project-based grants (Austrian Federal Ministry BMK, Sozialministerium, European Social Fund, packaging waste prevention funding), and event/workshop registration fees of €90–€250. Distribution combines a physical Re-Use shop network, the WIDADO online marketplace, and community-based Repair Café events, while go-to-market relies on community-led advocacy, policy engagement with ministries and the European Commission DG Environment, and earned media rather than paid acquisition.

Re-Use Austria firmographics

Firmographics

Name: Re-Use Austria
Legal name: Verein Re-Use Austria
Website: https://reuseaustria.at
Company type: Private
Founded year: 2004
Operating status: Operating
Headcount range: 1–10 employees
Short description: Re-Use Austria is a Vienna-based nonprofit association advocating for social-economy reuse, repair, and circular-economy initiatives in Austria, serving 44+ member organizations and operating the WIDADO second-hand marketplace with 26+ social enterprises.
Ownership category
akta.pro rank

Re-Use Austria industry classification

Industry

Product category: Reuse and circular economy advocacy services
NAICS: Personal and Household Goods Repair and Maintenance (8114), Used Merchandise Retailers (459510)
SIC: Services-Membership Organizations (8600), Services-Miscellaneous Repair Services (7600)
akta.pro primary industry: Reuse & Resale / Recommerce Operations (EUAIANAC)
akta.pro secondary industries: Repair, Refurbishment & Remanufacturing Services (EUAIANAB), Apparel, Footwear & Accessories Resale (CRAFAGAA), Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD)

Keywords

Circular economy advocacy
Reuse and repair
Social enterprise networking
Second-hand marketplace
Repair Café coordination

Where Re-Use Austria is headquartered

Location

Headquarters

HQ city: Vienna
HQ country: Austria
HQ region: Europe

Offices1 record

Markets served

Re-Use Austria business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Membership Fees: Re-Use Austria operates as a non-profit association funded through membership fees from full members (44+ organizations) and supporting/förder members (etliche Fördermitglieder).
Project Funding and Grants: Funded through government and EU project grants. Notable funders include BMK (Federal Ministry for Climate Protection), Sozialministerium, European Social Fund (ESPR, DigiSocCirc), and waste avoidance funding programs.
Event Registration Fees: Revenue generated from webinar and workshop registrations. Pricing ranges from €150-250 per workshop depending on membership status.

Pricing tiers

Model	Billing	Price
Subscription	One time	Normal price for non-members
Subscription	One time	Member and supporting member price
Subscription	One time	Both workshops bundle

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Re-Use Austria product offering

Product offering

Core offering

Re-Use Austria is a Vienna-based nonprofit association (formerly RepaNet) that advocates for and networks Austria's social-enterprise Re-Use and repair sector. Its operational centerpiece is the WIDADO online marketplace, which aggregates more than 14,000 second-hand products from 26+ social enterprises across 146 shops for direct consumer purchase. The association also delivers Repair Café coordination, the Helvetia-backed insurance program for repair initiatives, the Let'sFIXit school curriculum, an annual market survey, paid educational webinars, and participation in EU-funded circular-economy cooperation projects.

Product overview

Re-Use Austria operates as an advocacy and network organization (formerly RepaNet) for social economy Re-Use businesses in Austria. Its core product is WIDADO, a digital marketplace platform connecting social Re-Use businesses with consumers for sustainable online shopping. Supporting offerings include Let'sFIXit (educational materials for repair culture in schools), the Helvetia Repair Café insurance program, and an annual market survey. The organization also coordinates multiple international projects including GreenBoost4WISEs, Shift2Green, BuySocCirc, and DigiSocCirc focused on green transformation, circular procurement, and digitalization of social enterprises. Educational webinars on graphic design, content creation, and AI tools are offered alongside.

Differentiator

Problem solved

Functional benefit

Brands

WIDADO: Digital marketplace for Second Hand products from social Re-Use businesses across Austria, launched autumn 2022. The platform enables sustainable online shopping with products from social economy organizations.

Products and services

WIDADO online marketplace Digital marketplace platform for second-hand products from social Re-Use businesses across Austria, enabling sustainable and social online shopping. Products range from clothing and accessories to furniture and household goods. WIDADO aggregates inventory from 26+ Austrian social enterprises and connects them to consumers nationwide.
Let'sFIXit Educational teaching materials for integrating repair culture into school curricula (ages 10–14), covering electronics, textiles, and bicycles, with accompanying toolbox and lesson modules. The materials are available free of charge and used across Austrian schools and teacher training programs.
Helvetia Repair Café Insurance Free customized insurance package for Austrian Repair Cafés and their volunteer staff, provided pro bono by Helvetia Austria since May 2021. Covers consequential damages from unsuccessful repairs and protects volunteer workers. Requires annual registration with Re-Use Austria.
Markterhebung (Market Survey) Annual market survey tracking Austrian Re-Use sector activities, including collection quantities, economic impact, and participation statistics. Used by policy makers, member organizations and the press to benchmark the Austrian social-enterprise reuse sector.
Educational Webinars Educational webinars and workshops delivered for Re-Use Austria member organizations and the broader public on topics including graphic design with Canva, content creation, AI tools, and circular-economy themes. Pricing is differentiated by membership status.

Quantifiable outcome

164,000 tonnes of used goods collected by Dutch BKN members (comparable sector benchmark)
+2 more outcomes

Companies that use Re-Use Austria

Customer profile

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Re-Use Austria technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Re-Use Austria partnerships and signals

Strategic signal

Partnerships

Ten partnerships are on record, tiered core and minor.

RREUSEcoreStrategic or Co-development Partner · 1 October 2023European umbrella organization for social enterprises in reuse, repair, and recycling. Re-Use Austria is an active member and participates in EU policy advocacy. Led DigiSocCirc project consortium. Successfully advocated for Re-Use inclusion in EU Waste Framework Directive and EU EAG Directive.
arbeit pluscoreStrategic or Co-development Partner · 1 October 2023Austrian association of social enterprises providing work integration. Partner in GreenBoost4WISEs project to support social enterprises in green transformation. Joint work on circular economy position papers.
WU Wien - Institute for Marketing and Consumer ResearchminorStrategic or Co-development Partner · 1 October 2021Research cooperation in Wintersemester 2021/22 with approximately 40 marketing students led by Dr. Monika Koller and Dr. Barbara Hartl. Research focused on social media and influencer marketing for the Sachspendendrehscheibe/WIDADO project.
Helvetia Versicherungen AGcoreOthers · 1 May 2021Provides free, tailored insurance package for Austrian Repair Cafés since May 2021. Covers consequential damages from unsuccessful repairs and protects volunteer workers. In 2023, 73 initiatives participated in the program.
DigiSocCirc Consortium PartnerscoreStrategic or Co-development PartnerTen-partner project consortium under RREUSE leadership: AFF (Romania), Humana Nova (Croatia), BKN (Netherlands), Re-Use Deutschland, Kierrätyskeskus (Finland), AERESS (Spain), ENVIE (France), Emmaus Europe. Funded by European Social Fund.
BuySocCirc Consortium PartnerscoreStrategic or Co-development PartnerEight-partner consortium: RREUSE (lead), AERESS (Spain), Ateliere Fără Frontiere (Romania), ENVIE (France), La Città Verde (Italy), HERWIN (Belgium), and Re-Use Austria. Promotes B2B partnerships between social enterprises and private sector.
GreenBoost4WISEs International PartnerscoreStrategic or Co-development PartnerCross-border cooperation with ENSIE (Belgium/Ireland), Irish Social Enterprise Network, EVT (Italy), Idee in Rete (Italy). Project runs October 2023 to March 2025 supporting social enterprises in green transformation.
Let'sFIXit Project PartnerscoreStrategic or Co-development PartnerPartnership with DIE UMWELTBERATUNG and Österreichisches Ökologie-Institut. Project 2018-2020 created educational materials for repair culture in schools. Funded by waste prevention program of packaging collection and recycling systems.
BMK (Bundesministerium für Klimaschutz, Umwelt, Energie, Mobilität, Innovation und Technologie)coreOthersFederal ministry funder of Re-Use Austria studies (textile waste study, repair measures study) and BMK Befragung Re-Use Betriebe project.
Sozialministerium (Federal Ministry of Social Affairs)coreOthersFunded the Sachspendendrehscheibe project that developed WIDADO platform, with particular focus on social participation and inclusion of poverty-risk groups.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Re-Use Austria competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

Re-Use Austria financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Re-Use Austria leadership team

Management profile

Number of profiles

Profiles2 records

Re-Use Austria funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Re-Use Austria M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Re-Use Austria

What does Re-Use Austria do?

Is Re-Use Austria a public or private company?

Re-Use Austria is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Re-Use Austria founded?

Re-Use Austria was founded in 2004. It employs 1 to 10 people.

Where is Re-Use Austria based?

Re-Use Austria is headquartered in Vienna, Austria, in the Europe region.

How does Re-Use Austria make money?

Three revenue lines are on record. Membership Fees are the primary driver. The others are project Funding and Grants and event Registration Fees.

Does Re-Use Austria have an API?

No public API is recorded for Re-Use Austria.

What industry is Re-Use Austria in?

Re-Use Austria's product category is Reuse and circular economy advocacy services. Its primary akta.pro industry code is EUAIANAC, Reuse & Resale / Recommerce Operations, with a secondary code of EUAIANAB, Repair, Refurbishment & Remanufacturing Services. Its NAICS code is 8114 and its SIC code is 8600.