PT Asuransi Etiqa Internasional Indonesia

What PT Asuransi Etiqa Internasional Indonesia does

PT Asuransi Etiqa Internasional Indonesia is an OJK-licensed general insurance company headquartered in Jakarta and operating as a subsidiary of the Etiqa Group, the pan-Asian insurance franchise affiliated with Maybank. The company offers a full-spectrum general insurance portfolio covering both personal lines (Travel 360 for domestic and international trips, motor vehicle comprehensive and TLO coverage, property insurance with PAR and FLEXAS variants, and personal accident insurance) and corporate lines (corporate property, marine cargo with ICC A/B/C coverage, engineering insurance including CAR/EAR, corporate motor fleet, and tailor-made group health insurance for SMEs through multinationals). Underlying the product suite is a digital-first service platform comprising online purchase and e-polis delivery via etiqa.co.id, the e-Claim Etiqa portal for 24/7 online vehicle claim submission with digital document upload, video-call claim surveys eliminating in-person inspection, Fast Track Claim processing for minor vehicle damage, 24-hour Emergency Road Assistance, and integration with the REY health app for unlimited telemedicine consultations bundled with personal accident insurance.

The business model is built on recurring insurance premium revenue collected across short-term and long-term policies, with pricing stratified by product, coverage tier, and customer segment — travel insurance starts at Rp28,000 per domestic trip and Rp210,000 for worldwide coverage, personal accident from Rp36,000/month, and cycling insurance at Rp70,000/year, while group health and corporate lines are tailor-priced. Go-to-market combines four channels: direct-to-consumer online sales, a licensed AAUI-certified agency network operating from 11 branch and representative offices across Indonesia (Jakarta, Bandung, Surabaya, Medan, Pontianak, Palembang, Lampung, Semarang, Denpasar, Makassar), bancassurance with Maybank Indonesia, and embedded distribution through ecosystem partnerships such as the MyMRTJ app with PT MRT Jakarta. Customer segments span individual retail consumers, SMEs, and corporate/enterprise clients, with healthcare distribution anchored by acceptance at over 1,300 hospitals nationwide. Distribution strength is reinforced by brand associations including VFS Global's official recommendation of Etiqa Travel 360 for Schengen Visa applications and recurring principal sponsorship of the Maybank Marathon.

Name

PT Asuransi Etiqa Internasional Indonesia

Legal name

PT Asuransi Etiqa Internasional Indonesia

Website

https://etiqa.co.id

Company type

Private

Founded year

2017

Operating status

Operating

Short description

PT Asuransi Etiqa Internasional Indonesia is an OJK-licensed general insurer and Etiqa Group subsidiary offering travel, motor, property, accident, marine cargo, engineering, and group health insurance across Indonesia through direct online sales, an AAUI-certified agency network, bancassurance with Maybank, and embedded partnerships such as the MyMRTJ app.

Ownership category

akta.pro rank

Product category

General Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Health and Medical Insurance Carriers (524114), Insurance Carriers and Related Activities (524)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Insurance Carriers, Nec (6399)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

akta.pro secondary industries

Personal Accident Insurance (Injury, Disability & Income Benefit) (FSAJAJAD), Commercial Auto & Fleet Insurance (FSAJAMAB), International/Expatriate Individual Health Insurance (FSAIAEAH)

Keywords

• General insurance products
• Motor vehicle insurance
• Travel insurance coverage
• Property insurance
• Group health insurance

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Premium Revenue: Revenue generated from short-term and long-term insurance policies across personal and corporate product lines including travel, vehicle, property, accident, cargo, engineering, and health insurance. Premiums are collected upfront or on a periodic basis.
2. Group Health Insurance Premiums: Tailor-made group/kumpulan health insurance packages for companies from small enterprises to multinational corporations, providing 24/7 hospital care coverage throughout Indonesia with cards valid at over 1,300 hospitals.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

PT Asuransi Etiqa Internasional Indonesia is a general insurance company offering a portfolio of personal and corporate insurance products distributed through direct online sales, an agency network, and bancassurance. The personal suite covers Travel 360 travel insurance, property (PAR and FLEXAS), motor vehicle (Comprehensive and TLO), and personal accident insurance with telemedicine. The corporate suite covers corporate property, marine cargo (ICC A/B/C), engineering (CAR/EAR), corporate motor fleets, and tailor-made group health insurance with coverage at over 1,300 hospitals in Indonesia.

Product overview

PT Asuransi Etiqa Internasional Indonesia is a general insurance company offering a portfolio of personal and corporate insurance products. The personal product suite comprises Travel 360 Insurance (domestic and international travel coverage), Asuransi Properti (property/fire insurance with PAR and FLEXAS variants), Asuransi Kendaraan Bermotor (motor vehicle insurance with Comprehensive and TLO options), and Asuransi Kecelakaan Diri (personal accident insurance with integrated telemedicine via the REY app). The corporate suite includes Asuransi Properti Korporasi, Asuransi Pengangkutan (marine cargo), Asuransi Rekayasa (engineering/CAR/EAR), Asuransi Kendaraan Bermotor Korporasi, and Asuransi Kesehatan Kumpulan (group health). The company supplements its core products with digital service tools including e-Claim Etiqa (online claims portal), Fast Track Claim (expedited minor damage claims), Survey Klaim via Video Call, and Emergency Road Assistance. Products are distributed through agents, the banca.etiqa.co.id and buy.etiqa.co.id online platforms, and partnerships such as the MyMRTJ app for personal accident insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel 360 Insurance Comprehensive travel insurance for domestic and international trips, offered as single trip or annual plan, covering flight delays, trip cancellation, medical emergencies, baggage loss, and optional COVID-19 coverage. Available to individual travelers and families, including Schengen visa applicants (recommended by VFS Global). Domestic plans start at Rp28,000 per trip; Asia from Rp75,000; Worldwide from Rp210,000.
• Asuransi Properti (Property Insurance) Property insurance for residential and commercial buildings and contents against fire, lightning, explosion, aircraft impact, smoke, flooding, earthquakes, theft, and other risks. Available in Property All Risk (PAR) and FLEXAS (Fire, Lightning, Explosion, Impact of Aircraft, and Smoke) variants for individual consumers and small business owners.
• Asuransi Kendaraan Bermotor (Motor Vehicle Insurance) Motor vehicle insurance for personal cars and motorcycles, offering Comprehensive and Total Loss Only (TLO) coverage including collision, theft, fire, malicious acts, and natural disasters. Available to individual consumers with Fast Track Claim for minor damage and video call survey for remote claims processing across an extensive nationwide workshop network.
• Asuransi Kecelakaan Diri (Personal Accident Insurance) Personal accident insurance covering death, permanent disability, medical expenses, and daily hospitalization benefit due to accidents. Enhanced with unlimited telemedicine via the REY health app. Available in 1-month, 3-month, and 12-month packages with sum assured up to Rp100 million. Premiums start from Rp36,000/month (with telemedicine) and Rp50,000/year.
• Asuransi Pengangkutan (Marine Cargo Insurance) Marine cargo insurance protecting goods during transportation by sea, land, or air against risks including collision, grounding, theft, fire, and natural disasters. Offers ICC A, B, C coverage levels for international shipments and covers export, import, and inter-island cargo for corporate clients.
• Asuransi Rekayasa (Engineering Insurance) Engineering insurance covering construction and installation projects for corporate clients, including Contractors All Risk (CAR), Erection All Risk (EAR), Civil Engineering Insurance, Electronic Equipment Insurance, and Heavy Equipment Insurance lines. Protects against losses during project execution.
• Asuransi Kesehatan Kumpulan (Group Health Insurance) Tailor-made group health insurance for corporate clients from SMEs to multinational corporations, providing hospitalization coverage at over 1,300 hospitals across Indonesia and worldwide with cashless settlement. Available 24/7 with cards valid nationwide, designed to deliver comprehensive and flexible benefits within employer budgets.
• Asuransi Properti Korporasi (Corporate Property Insurance) Corporate property insurance protecting business buildings and assets under FLEXAS and Property All Risk programs, with optional business interruption coverage for loss of gross profit due to insured material damage. Targeted at companies seeking protection for commercial premises and operations.
• Asuransi Kendaraan Bermotor Korporasi (Corporate Motor Insurance) Corporate motor vehicle insurance for company fleets, covering Comprehensive and Total Loss Only (TLO) damage and theft, with complimentary 24-hour emergency road assistance and towing services. Designed for businesses managing vehicle fleets.

Quantifiable outcome

• Policy activation in minutes after online transaction completion
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PT MRT Jakarta (Perseroda)coreStrategic or Co-development Partner · 1 May 2026Etiqa Insurance Indonesia and PT MRT Jakarta launched a Personal Accident Insurance program with unlimited telemedicine access via the REY app, available through the MyMRTJ application. The collaboration, effective May 2026, provides MRT Jakarta users with accident coverage including medical cost reimbursement, hospitalization allowance, permanent disability, and death benefits, plus unlimited telemedicine consultations. Each purchase includes a free MRT journey voucher (promotion valid through July 31, 2026). The partnership is promoted as supporting urban mobility and digital health access for Jakarta's public transport users.
• VFS GlobalcoreGTM or Marketing PartnerEtiqa Travel 360 insurance is officially recommended by VFS Global for Schengen Visa applications. VFS Global is a trusted visa processing services provider for embassies and consulates, making this recommendation a significant quality endorsement that drives international travel insurance sales for visa applicants traveling to Schengen countries.
• Maybank IndonesiacoreGTM or Marketing PartnerBancassurance partnership through the Maybankers Insurance program, offering Travel 360 insurance via Maybank banking channels. Etiqa has been principal sponsor of Maybank Marathon for 4 consecutive years (2022-2025), providing Personal Accident Insurance coverage for all runners at the Bali event (August 2025). Maybank Currency Shield program offers exchange rate loss reimbursement up to Rp1 million for Maybank debit card users traveling abroad (valid through December 31, 2025).
• Health Insurance Partners (Unnamed)minorStrategic or Co-development PartnerEtiqa partners with specialized health insurance partners to develop and provide Group Health Insurance (Asuransi Kesehatan Kumpulan) products. These partnerships enable Etiqa to offer tailor-made health insurance products designed specifically for the Indonesian market, leveraging partners' expertise in health insurance underwriting and hospital network management.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Asuransi Astra: Indonesia's largest general insurer by motor premium, offering motor, health, property and life-like general lines to retail and corporate customers. Highly comparable multi-line general insurance model with strong bancassurance and agent distribution overlap with Etiqa.
• Sompo Insurance Indonesia: Japanese-affiliated P&C insurer in Indonesia underwriting motor, property, marine cargo, and engineering lines. Directly comparable in core commercial lines (motor, marine cargo, engineering) and SME/corporate target customers.
• Allianz Utama Indonesia: Major international multi-line insurer in Indonesia offering motor, property, health and personal accident products through bancassurance and agency channels. Comparable breadth of general insurance portfolio and bancassurance-led distribution strategy.
• Asuransi Central Asia: Established Indonesian general insurer offering motor, property, marine cargo, and engineering coverage. Directly comparable multi-line general insurance portfolio targeting both retail and corporate customers across Indonesia.
• Adira Insurance: Bancassurance-affiliated Indonesian P&C insurer (linked to Bank Danamon) underwriting motor, property, and personal accident lines. Comparable bancassurance-driven acquisition model and product mix, especially in motor and personal accident.
• Chubb Insurance Indonesia: Global P&C insurer's Indonesian operations underwriting motor, property, accident and specialty lines. Comparable as an international multi-line general insurer competing in Indonesia's corporate and affluent retail segments.
• Zurich Insurance Indonesia: Global insurer's Indonesian subsidiary offering motor, property, accident and specialty commercial lines. Comparable multi-line general insurance franchise serving both retail and corporate customers in Indonesia.
• AXA Insurance Indonesia: International multi-line insurer providing motor, property, health, and personal accident coverage in Indonesia through agency and bancassurance channels. Comparable general insurance breadth and customer segmentation.
• MSIG Indonesia: Japanese-affiliated P&C insurer offering motor, property, marine cargo, and engineering lines in Indonesia. Closely comparable product mix (motor, marine, engineering) and target customer base of corporate and retail segments.

Broad incumbents

• Etiqa Life International (Malaysia): Malaysian parent group offering life and general insurance products across ASEAN. Comparable as the regional Etiqa operating company that defines brand standards, product architecture, and Etiqa Way principles applied to the Indonesian subsidiary.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCli4dJlKKUXeRjRJ8EZulow?hl=id&gl=ID
• LinkedInlinkedin.com/company/asuransi-etiqa-international-indonesia
• Instagraminstagram.com/etiqa.id/?hl=id

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Asuransi Etiqa Internasional Indonesia