Soccer Shots

What Soccer Shots does

Soccer Shots is a U.S.-based private company (Soccer Shots LLC) that operates a franchised youth soccer enrichment program for children ages 18 months through 8 years. Founded in 1992 and headquartered in Middletown, the company delivers its services through a franchise network spanning 43+ U.S. states and 2 Canadian provinces, with corporate headcount of 51-100 employees supporting local franchise operations. Its core offering is a three-tier, age-segmented curriculum: Mini (toddler, 18+ months), Classic (preschool), and Premier (school-age, up to 8 years), each combining age-appropriate soccer skill development with character-building themes such as respect, teamwork, and appreciation.

The business is fundamentally an in-person services franchise rather than a technology platform. Soccer Shots generates revenue through two primary streams: recurring class registration fees collected by local franchisees from parents, and one-time franchise license fees from new franchisees who purchase the right to operate Soccer Shots programs in defined territories. Distribution combines a direct-to-consumer channel (parents locating and enrolling via the company's website location finder) with a B2B channel in which Soccer Shots partners with childcare centers, preschools, and elementary schools to deliver on-site enrichment programming. Marketing is executed through multi-platform social media, email newsletters, school outreach, location-based SEO, and a dedicated franchise development site.

The company has assembled a partnership ecosystem including the US Soccer Foundation (strategic), Nike Soccer (equipment/apparel), Panini (sports collectibles), Augusta Sportswear (uniforms), Soccer Post (retail/equipment), and consumer-brand sponsors such as Downy, Treetop, and Trust & Will. Pricing is set at the local franchise level and is not publicly disclosed; class fees, program structures, and availability vary by location.

Name

Soccer Shots

Legal name

Soccer Shots LLC

Website

https://soccershots.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Soccer Shots is a private U.S. franchise company (founded 1992) that delivers youth soccer enrichment programs for children ages 18 months to 8 years through local franchisees across 43+ U.S. states and 2 Canadian provinces.

Ownership category

akta.pro rank

Product category

Youth Sports Instruction

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Youth soccer programs
• Children's sports instruction
• Soccer enrichment programs
• Youth athletic development
• Preschool soccer classes

Headquarters

HQ city

Middletown

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Class Registration Fees: Parents pay registration/tuition fees for their children to attend Soccer Shots soccer classes. Programs are offered in seasons (summer season mentioned). Fees are collected locally through franchise locations.
2. Franchise Fees: Soccer Shots generates revenue through franchise ownership fees, selling franchise opportunities to entrepreneurs who operate local Soccer Shots programs in their territories.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Soccer Shots provides structured, age-based youth soccer enrichment programs for children ages 18 months to 8 years through a three-tiered curriculum (Mini, Classic, Premier). Programs are delivered locally via a franchise network across 43+ U.S. states and two Canadian provinces, offered in community venues and on-site at partnering childcare centers, preschools, and elementary schools.

Product overview

Soccer Shots offers a three-tiered youth soccer program for children ages 18 months to 8 years. The Mini program introduces toddlers to fundamental soccer principles, the Classic program develops preschool-aged children through creative games and character building, and the Premier program challenges school-age children with advanced skills and competitive play. The programs are franchised across over 43 U.S. states and two Canadian provinces, with each location offering age-appropriate curriculum focused on soccer skills and positive character development.

Differentiator

Problem solved

Functional benefit

Products and services

• Mini (Toddler Program) A high-energy toddler soccer program for ages 18 months and older that introduces children to fundamental soccer principles such as using their feet, dribbling, and basic rules of the game through songs, fun games, and positive reinforcement.
• Classic (Preschool Program) A preschool soccer program for ages 3-5 that uses creative and imaginative games to focus on basic soccer skills like dribbling, passing, and shooting, while highlighting a positive character trait each session such as respect, teamwork, and appreciation.
• Premier (School-Age Program) An advanced soccer program for school-aged children up to 8 years that builds on soccer skills and introduces competitive play through a curriculum specifically designed for this age group, challenging children through fun games and team competitions.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Downy Fabric RinseminorGTM or Marketing PartnerDowny Fabric Rinse is listed as a corporate partner/sponsor on the Soccer Shots website. The partnership appears to be a co-marketing or promotional sponsorship arrangement.
• PaniniminorGTM or Marketing PartnerPanini America is listed as a corporate partner/sponsor. Panini is a sports trading cards and memorabilia company, suggesting potential promotional or co-marketing activities.
• TreetopminorGTM or Marketing PartnerTreetop (a snack/food brand) is listed as a corporate partner on the Soccer Shots website, indicating a sponsorship or promotional relationship.
• Trust & WillminorGTM or Marketing PartnerTrust & Will (an online estate planning service) is listed as a corporate partner, suggesting a cross-promotional or sponsorship arrangement.
• Nike SoccerminorGTM or Marketing PartnerNike Soccer is listed as a corporate partner. Nike likely provides soccer equipment, apparel, or footwear for Soccer Shots programs, representing a product sponsorship.
• US Soccer FoundationcoreStrategic or Co-development PartnerThe US Soccer Foundation is a strategic partner of Soccer Shots. The Foundation works to promote and grow soccer in the United States, and this partnership validates Soccer Shots' role in youth soccer development.
• Augusta Sportswear BrandsminorGTM or Marketing PartnerAugusta Sportswear Brands is listed as a corporate partner, likely providing athletic apparel or uniforms for Soccer Shots staff and programs.
• Soccer PostminorGTM or Marketing PartnerSoccer Post (a soccer specialty retailer) is listed as a corporate partner, potentially for equipment sourcing or retail promotions.

Scale indicators3 records

Expansion highlights5 records

Direct peers

• Super Soccer Stars: US-based youth soccer enrichment program offering age-tiered classes and camps for young children. Closest US-headquartered competitor with overlapping curriculum approach and parent-targeted positioning.
• Skyhawks Sports Academy: Franchised youth sports instruction provider offering multi-sport camps and classes for children. Overlaps with Soccer Shots on franchise delivery, school partnerships, and age-tiered programming.
• Challenger Sports: US-based youth soccer camp, clinic, and class operator with national franchise and partner networks. Overlaps with Soccer Shots in school/childcare delivery and coach training infrastructure.
• i9 Sports: Franchised youth sports league and program provider offering multiple sports for kids ages 3-13. Comparable franchise distribution, parent-targeted marketing, and school/community-venue delivery model.
• UK International Soccer: Runs youth soccer camps and classes across North America through franchise and partnership models. Comparable age tiering and franchise structure to Soccer Shots' Premier-level offerings.
• Little Kickers: UK-originated youth soccer franchise running age-based classes for toddlers and preschoolers worldwide. Most directly comparable to Soccer Shots in curriculum structure, age range, and franchise delivery model.
• British Soccer Academy: Operates youth soccer programs and camps across the US through franchised and club partnerships. Comparable in age range, school-channel delivery, and franchise-based scaling.

Emerging players

• TGA Premier Youth Sports: Franchised youth sports enrichment provider delivering school-based programs in tennis, golf, and other sports. Comparable franchise-plus-school-channel go-to-market, though anchored in individual rather than team sports.

Broad incumbents

• US Youth Soccer (USYS): National youth soccer governing body and league operator serving competitive and recreational play across the US. Adjacent category incumbent whose ecosystem influences Soccer Shots' upstream funnel.
• YMCA: Broad incumbent offering youth sports, childcare, and enrichment programs through a national community-facility footprint. Competes with Soccer Shots for parent wallet share and school/childcare partnership slots.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SoccerShotsLLC
• Facebookfacebook.com/SoccerShotsLLC
• LinkedInlinkedin.com/company/soccer-shots
• Instagraminstagram.com/soccershotshq
• TikToktiktok.com/@soccershotshq
• Xx.com/soccershots

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soccer Shots