ProSound Music
ProSound Music is Colorado's largest independently owned musical instrument retailer, operating a Colorado Springs showroom and e-commerce site that sell instruments, pro audio, and recording gear alongside equipment rentals, repairs, and music lessons.
- Company typePrivate
- Founded1974
- HeadquartersColorado Springs, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ProSound Music does
ProSound Music is a privately held, independent musical instrument retailer headquartered at 2235 Academy Pl, Colorado Springs, Colorado, operating a single physical showroom plus an e-commerce storefront. The company sells new and used guitars (Fender, Gibson, Martin, Taylor), basses, keyboards, guitar and bass amplifiers (Mesa Boogie, Ampeg, Peavey), drums (Pearl), DJ/lighting, and recording equipment (PreSonus, Shure, Sennheiser, Boss, Behringer, Pioneer DJ), alongside pro-audio gear from Electro-Voice, JBL, QSC, and Crown. Beyond retail resale, the business generates usage-based revenue from pro-audio rentals (notably Electro-Voice ELX200 subs at $100/day and ELX200 mains at $50/day), professional service revenue from instrument and pro-audio repairs, and instruction fees from a multi-style guitar lesson program featuring named instructors such as Robert Beard.
The core technology stack is conventional: a WordPress-based website with online catalog browsing, email-list capture via Constant Contact, and standard social channels (Facebook, Instagram). There is no proprietary software, app, SDK, or API; competitive differentiation rests on assortment breadth across roughly twenty major brands, in-store expertise, post-sale service (lessons, repairs, rentals), and a 50-plus-year brand heritage recognized by Music Inc. Magazine's "Retailer of the Year Award." The go-to-market is direct-to-consumer through the Colorado Springs showroom and the website, with quote-based pricing that explicitly seeks to beat internet and Big Box competitors, supplemented by periodic 50th-anniversary and Christmas promotional events and a special-order service for out-of-stock brands.
Founded in July 1974 as Solid Sound on Pearl Street in Boulder, Colorado, the company served local artists including Tommy Bolin, Richie Furay, The Astronauts, Dan Fogelberg, and Firefall during its early years. It was renamed ProSound Music in 1982 and subsequently grew into Colorado's largest independently owned and operated musical instrument store, now operating with 11–50 employees and serving customers across Colorado and the Rocky Mountain region. Ownership is private and bootstrapped; no parent company, external funding rounds, M&A activity, or recent leadership changes are disclosed.
ProSound Music firmographics
Firmographics- Name
- ProSound Music
- Legal name
- ProSound Music
- Website
- https://prosoundmusic.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ProSound Music is Colorado's largest independently owned musical instrument retailer, operating a Colorado Springs showroom and e-commerce site that sell instruments, pro audio, and recording gear alongside equipment rentals, repairs, and music lessons.
- Ownership category
- akta.pro rank
ProSound Music industry classification
Industry- Product category
- Musical Instrument Retail
- NAICS
- Musical Instrument and Supplies Retailers (459140), Musical Instrument and Supplies Retailers (45914)
- akta.pro primary industry
- Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH)
- akta.pro secondary industries
- Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC), DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC), Instrument Rentals & Leasing (Band/Orchestra Programs) (CRALAEAG)
Keywords
Where ProSound Music is headquartered
LocationHeadquarters
- HQ city
- Colorado Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ProSound Music business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Musical Instrument Sales: Retail sales of guitars, keyboards, amps, pro audio, drums, DJ/lighting, recording equipment, and accessories. Both new and used gear available.
- Equipment Rentals: Rental of musical instruments and audio equipment including Electro-Voice subs and mains. Subs at $100/day, mains at $50/day.
- Repair Services: Repair services for string instruments, Pro Audio equipment, and electronics.
- Music Lessons: Guitar lessons taught by experienced instructors for various styles including pop, classical, and jazz.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Equipment rental - Electro-Voice ELX200-18SP Sub |
| Unit Pricing | Pay-as-you-go | Equipment rental - Electro-Voice ELX200-12P Mains |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
ProSound Music product offering
Product offeringCore offering
ProSound Music is a Colorado-based independent musical instrument retailer that sells new and used guitars, basses, keyboards, amplifiers, drums, DJ/lighting, pro audio, and recording equipment from major industry brands, alongside complementary services including instrument and pro audio rentals, instrument and pro audio repairs, private music lessons, and special ordering for brands not in stock. The company operates from a Colorado Springs showroom and an e-commerce website serving musicians, students, and venues.
Product overview
ProSound Music is Colorado's largest independently owned and operated musical instrument retail store, offering a comprehensive range of music equipment and services. The company operates as a single retail platform with multiple product categories including guitars (acoustic, electric, bass), keyboards, amplifiers (guitar and bass), pro audio equipment, drums, DJ/lighting gear, and recording equipment. The business model centers on selling major industry brands (Fender, Gibson, Peavey, Mesa Boogie, Martin, Taylor, Roland, Yamaha, Pearl, Ampeg, PreSonus) combined with complementary services such as instrument rentals (pro audio equipment including Electro-Voice subs and mains), repairs (string instruments, pro audio, electronics), music lessons (guitar instruction), and special ordering for out-of-stock items.
Differentiator
Problem solved
Functional benefit
Products and services
- Guitars
Companies that use ProSound Music
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
ProSound Music technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ProSound Music partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core.
- FendercoreMajor brand carried in inventory including guitars, bass amps, and pro audio equipment
- GibsoncoreMajor brand carried in inventory
- PeaveycoreMajor brand carried in inventory including amps and recording equipment
- Mesa BoogiecoreMajor brand carried in inventory including guitar and bass amps
- MartincoreMajor acoustic guitar brand carried in inventory
- TaylorcoreMajor acoustic guitar brand carried in inventory
- RolandcoreMajor brand carried in inventory including keyboards and electronic instruments
- YamahacoreMajor brand carried in inventory including keyboards, pro audio, and musical instruments
- PearlcoreMajor drum brand carried in inventory
- AmpegcoreFull line of Ampeg products carried including bass amplifiers
- Electro-VoicecorePro audio equipment brand available for sale and rental including ELX200-18SP subs and ELX200-12P mains
- JBLcorePro audio brand carried for live sound systems
- Crown AmplifierscorePro audio amplifier brand carried for live sound systems
- QSC AmplifierscorePro audio amplifier brand carried for live sound systems
- ShurecoreMicrophone and pro audio brand carried in both pro audio and recording equipment
- PresonuscoreRecording equipment brand carried including audio interfaces and studio equipment
- BosscoreRecording equipment and effects brand carried
- BehringercoreRecording and pro audio equipment brand carried
- Pioneer DJcoreDJ equipment brand carried for recording and DJ applications
- SennheisercoreMicrophone and audio equipment brand carried in recording equipment
- LD SystemscorePro audio brand carried for live sound systems
- Radial EngineeringcorePro audio and recording equipment brand carried including direct boxes and signal processing
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
ProSound Music competitors and assessment
Company assessmentDirect peers
- Sweetwater: One of the largest U.S. retailers of musical instruments and pro audio equipment, selling online and by phone across the same major brands (Fender, Gibson, Taylor, Yamaha, Shure) that ProSound carries. Directly comparable in product mix and target customer (musicians and audio professionals).
- Full Compass Systems: Pro audio, recording, and lighting equipment retailer. Comparable specifically on ProSound's pro audio and recording categories though smaller overlap on traditional musical instruments.
- American Musical Supply: Large online retailer of musical instruments, pro audio, recording, and DJ equipment. Overlaps substantially with ProSound's full product catalog and serves the same musician/pro audio buyer with greater scale.
Regional players
- Alto Music: Mid-sized music retailer selling instruments, pro audio, and offering lessons and repairs. Highly comparable in service mix though operating in a different U.S. region.
- Schmitt Music: Regional Midwest music retailer offering instruments, lessons, and repairs across multiple store locations. Highly comparable in service breadth (lessons, repairs, sales) but serves a different geographic market than ProSound's Colorado focus.
- Chuck Levin's Washington Music Center: Family-owned music retailer offering instruments, pro audio, and repair services. Similar independent regional player positioning to ProSound, though in a different U.S. region.
Broad incumbents
- Guitar Center: The largest U.S. chain of musical instrument retail superstores, selling guitars, amps, pro audio, recording gear, and offering lessons. Overlaps with ProSound's full category mix but operates at national scale with significantly larger footprint.
- Sam Ash: Long-established U.S. musical instrument retailer with multiple locations and broad product assortment including guitars, pro audio, and recording gear. Comparable in product depth though ProSound is far smaller in scale.
- B&H Photo Video: Major electronics retailer carrying pro audio, recording, and DJ gear alongside broader consumer electronics. Overlaps with ProSound's pro audio and recording categories as part of a much larger product catalog.
Emerging players
- Reverb: Online marketplace for new and used musical instruments and gear. Directly competes with ProSound's used-gear sales and online channel, but operates purely digitally with no physical showroom.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ProSound Music social profiles
Digital presenceProSound Music financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProSound Music leadership team
Management profileNumber of profiles
Profiles1 record
ProSound Music funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProSound Music M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProSound Music
What does ProSound Music do?
ProSound Music is a Colorado-based independent musical instrument retailer that sells new and used guitars, basses, keyboards, amplifiers, drums, DJ/lighting, pro audio, and recording equipment from major industry brands, alongside complementary services including instrument and pro audio rentals, instrument and pro audio repairs, private music lessons, and special ordering for brands not in stock. The company operates from a Colorado Springs showroom and an e-commerce website serving musicians, students, and venues.
Is ProSound Music a public or private company?
ProSound Music is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProSound Music founded?
ProSound Music was founded in 1974. It employs 11 to 50 people.
Where is ProSound Music based?
ProSound Music is headquartered in Colorado Springs, United States, in the North America region.
How does ProSound Music make money?
Four revenue lines are on record. Musical Instrument Sales are the primary driver. The others are equipment Rentals, repair Services and music Lessons.
Who are ProSound Music's main competitors?
Direct peers on record are Sweetwater, Full Compass Systems and American Musical Supply. Regional players are Alto Music, Schmitt Music and Chuck Levin's Washington Music Center. Broad incumbents are Guitar Center, Sam Ash and B&H Photo Video. Reverb is listed as an emerging player.
Does ProSound Music have an API?
No public API is recorded for ProSound Music.
What industry is ProSound Music in?
ProSound Music's product category is Musical Instrument Retail. Its primary akta.pro industry code is MPAIAJAH, Instrument & Pro Audio Retail (Online/Brick-and-Mortar), with a secondary code of CRALAEAC, Pro Audio & Recording Equipment Retail (MI-adjacent). Its NAICS code is 459140.