Score Pizza

What Score Pizza does

Score Pizza is a Canadian fast-casual pizza chain founded in 2018 by hospitality-industry veterans Joel Braunstein (President, 35+ years experience) and Paul Hineman (Co-Founder, prior senior roles at Planet Hollywood, Cracker Barrel, and First Watch, former Executive Director of the National Restaurant Association). The company operates stone-fired pizza restaurants with a build-your-own model in which customers choose size, sauce, cheese, and unlimited toppings for a single price point; pizzas cook in under ten minutes. The menu extends to signature pizzas (e.g., The Classic, All Dressed, Great White North, Veggie Fresh, Spicy Hawaiian, K-Town, Bar-B-Q Chicken), fired sandwiches, salads, desserts, and house-made lemonade, with a gluten-free crust option and a nut-free kitchen supporting gluten-free, vegetarian, and vegan dietary requests.

The company serves three customer segments. The primary segment is individual consumers and families seeking quick, customizable dine-in or takeout in Ontario, ordering in-store, via the Clover-integrated online ordering platform for pickup, or through the Deliverect-integrated delivery channel. Corporate clients comprise a secondary segment, served through a catering program for corporate events, family gatherings, birthday parties, and fundraisers. Franchisees form a third segment via a Canadian franchise program with a $150,000 minimum liquid capital requirement and tiered investment bands from $150K up to $750K+. The technology stack centers on stone-fired ovens as the core operational asset, supplemented by commodity third-party SaaS (Clover for POS and online ordering, Deliverect for delivery) and organic social marketing across Facebook, Instagram, TikTok, and email.

Score Pizza operates as a privately held, founder-owned business with no disclosed funding rounds, parent company, or institutional investors, headquartered in Ontario, Canada. Nine retail locations are open across Kingston, Newmarket, Waterloo, Barrie, Belleville, Kitchener, Niagara Falls, and Cobourg, with a tenth location at Toronto Premium Outlets announced as coming soon. The leadership team includes Director of Operations Gabrielle Arvanitis (recognized on the National Restaurant News Powerlist 2021 and Food Service Magazine Top 30 under 30 2022) and Director of Training Brianna O'Leary (with the company since 2018). The expansion strategy combines company-operated unit growth in Ontario with franchise-based national Canadian expansion.

Name

Score Pizza

Legal name

Score Pizza

Website

https://scorepizza.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Score Pizza is a Canadian fast-casual pizza chain founded in 2018, operating nine stone-fired pizza restaurants in Ontario with build-your-own, unlimited-toppings pricing, plus catering and a national franchise program targeting franchisees with $150K minimum liquid capital.

Ownership category

akta.pro rank

Product category

Fast-Casual Pizza Restaurants

NAICS

Limited-Service Restaurants (722513), Caterers (722320)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Fast casual pizza
• Stone fired pizza
• Build your own pizza
• Pizza restaurant chain
• Pizza franchise Canada

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Pizza Sales: Direct pizza sales to consumers at 9 Ontario locations with dine-in, takeout, and online ordering capabilities
2. Catering Services: Corporate events, family gatherings, birthday parties, and fundraisers - serving groups with customizable menu options including gluten-free, vegetarian, and vegan options
3. Franchise Fees: Franchise development program where franchisees invest minimum $150K liquid capital to open Score Pizza locations across Canada

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Score Pizza operates a Canadian fast-casual pizza restaurant chain selling stone-fired Build Your Own and Signature Pizzas with unlimited toppings at a single price, prepared in under 10 minutes across 9 Ontario locations (dine-in, takeout, online pickup, and delivery). The company also offers catering services for corporate and private events and licenses its brand through a Canadian franchise program requiring minimum $150K liquid capital per franchisee.

Product overview

Score Pizza is a Canadian fast-casual dining restaurant chain offering stone-fired pizza with a build-your-own concept. The core product offering consists of customizable Build Your Own Pizzas with unlimited toppings at a single price, alongside Signature Pizzas (pre-designed specialty pizzas like The Classic, All Dressed, Great White North, Veggie Fresh, Spicy Hawaiian, K-Town, and Bar-B-Q Chicken). The menu also includes Fired Sandwiches (Spicy BBQ Chicken, Balsamic Chicken, Big Pep, Ultimate Veggie), Score Salads (Caesar, Chopped Feta, Score Salad), and complementary items such as Gluten-Free Crust options, Bottled Beverages, House-Made Lemonade, Desserts (brownies, cookies), and Fired Garlic Sticks with dipping sauce. Additional services include Catering for events (corporate, family gatherings, parties, fundraisers) with dietary accommodations (gluten-free, vegetarian, vegan, nut-free), and a Franchise Program for expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Build Your Own Pizza Customizable pizza where customers select size (Mini and Regular), sauce, cheese, meats, veggies, and finishes with unlimited toppings included at one price. Targeted at individuals, families, and groups seeking a tailored fast-casual meal.
• Signature Pizzas Pre-designed specialty pizzas including The Classic, All Dressed, Great White North, Veggie Fresh, Spicy Hawaiian, K-Town, and Bar-B-Q Chicken, each with specific toppings and sauces. Aimed at customers wanting a curated pie without building it themselves.
• Fired Sandwiches Fast-fired sandwiches including Spicy BBQ Chicken, Balsamic Chicken, Big Pep, and Ultimate Veggie, served on house-made buns with various fillings and sauces. Targeted at customers seeking a non-pizza fast-casual option.
• Score Salads Fresh salads including Score Caesar, Chopped Feta Salad, and Score Salad with various toppings and dressings. Offered as a lighter alternative to the pizza and sandwich menu.
• Catering Service

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/scorepizza
• Instagraminstagram.com/scorepizza
• TikToktiktok.com/@scorepizza?lang=ms-MY
• Xx.com/ScorePizzaYOW
• LinkedInlinkedin.com/company/score-pizza

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Score Pizza