Renwick & Company

What Renwick & Company does

Renwick & Company is a boutique branded entertainment agency headquartered in the Empire State Building in New York, founded and led by Brett L. Renwick. The firm specializes in product placement, branded content, and branded entertainment integrations across film, television, and streaming media. Its service scope covers negotiation of product integration deals, branded content development, and end-to-end management of brand partnerships that leverage entertainment IP.

The firm's client roster is enterprise-weighted and spans multiple verticals, including Jacob & Co., American Airlines, Hilton, PepsiCo, Samsung, American Express, McDonald's, Best Buy, Budweiser, Diageo, and W Hotels. Notable executed projects include Uncle Drew (2018, with Lionsgate and Temple Hill Entertainment, anchored by PepsiCo), The Disappearing Man (with West End Films), and Lollipop (a streaming series developed with director David Ayer). The firm has extended into adjacent categories — gaming via a partnership with Elite Sports Gaming on ESG Football, original literary IP through the Atonement Avenue novel, and a data/strategy capability through the S&D (Strategy & Data) sub-practice.

Renwick & Company operates as a privately held, founder-led services business with no disclosed external investment and no proprietary technology platform. Revenue mechanics follow a services-based project-and-retainer model tied to brand-integration campaign scopes; pricing is not publicly disclosed. The business model relies on the personal relationships and industry track record of its founder, whose prior roles span Village Roadshow, Digitas, and the Weinstein Company, with credits on more than 50 film projects.

Name

Renwick & Company

Legal name

Renwick & Company

Website

https://renwickco.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Renwick & Company is a New York-based boutique branded entertainment agency that negotiates product placements and brand integrations across film, television, and streaming for enterprise clients such as PepsiCo, Hilton, and Samsung.

Ownership category

akta.pro rank

Product category

Branded Entertainment Services

NAICS

Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Partnerships & Endorsement Agencies (MPAIAGAF)

akta.pro secondary industry

Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

Keywords

• Product placement services
• Branded entertainment agency
• Brand integration strategy
• Sponsorship consulting
• Entertainment marketing services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Product Placement & Brand Integration: Fees paid by brands to have their products placed in feature films, TV series, streaming content, and video games. Services include prop placement, preference placement, and scripted brand mentions, with category exclusivity and positive portrayal assurances negotiated on behalf of brands.
2. Branded Entertainment & Sponsorship: Co-branded entertainment deals where brands co-produce or sponsor original content (e.g., Lollipop racing series, gaming integrations) with promotional activations across retail, OOH, digital ads, and social media.
3. Retail Promotions & Sweepstakes: In-store, outdoor, broadcast, print, mobile, DVD, in-pack and on-pack promotions; sweepstakes and contests tied to theatrical releases, red carpet events, and private screenings; coupon and freestanding insert programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Renwick & Company is a branded entertainment agency that places consumer brands into theatrical films, scripted and reality TV, streaming series, webisodes, DVD releases, and sports properties to drive purchase intent and brand awareness. The agency negotiates product placement, category exclusivity, and positive portrayal assurances on behalf of brand clients, and manages the full lifecycle of deals from ideation and creative deliverables through business and legal affairs. Adjacent offerings include retail promotions (sweepstakes, contests, premiums, coupons, FSI programs), sponsorship and licensing deals, the Strategy & Data (S&D) omni-channel planning service, and the Lollipop streaming racing series co-created with David Ayer.

Product overview

Renwick & Company operates as a branded entertainment agency offering three core service lines—Brand Integration, Retail Promotions, and Sponsorship & Licensing—alongside proprietary entertainment properties. The agency specializes in placing brands within theatrical films, scripted and reality TV, webisodes, DVD releases, and sports properties to drive purchase intent and brand ignition. The portfolio includes Lollipop, a streaming racing series created by David Ayer with interactive storytelling powered by StageCraft visual effects; a Strategy & Data service for omni-channel content planning; and Atonement Avenue, a novel by founder Brett L. Renwick. The company connects brands with film and TV production opportunities while providing full-cycle deal management from ideation through business and legal affairs.

Differentiator

Problem solved

Functional benefit

Brands

• Lollipop: A new streaming series from the creator of 'The Fast and the Furious' by David Ayer. An innovative Next-Generation Storytelling experience combining episodic entertainment, gaming, and LIVE professional sports with emergent technologies.
• S&D

Products and services

• Brand Integration
• Retail Promotions
• Sponsorship and Licensing

Quantifiable outcome

• $8 million+ in media value from a single watch placement in The Accountant 2
• +3 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• LionsgatecoreStrategic or Co-development PartnerRenwick & Co. partnered with Lionsgate and Temple Hill Entertainment to produce Uncle Drew (2018), a sports comedy film starring Kyrie Irving, built around the Pepsi Max advertising character. The film grossed $49M (inflation-adjusted domestic) on an $18M production budget, demonstrating that audiences will pay to watch branded content.
• Temple Hill EntertainmentcoreStrategic or Co-development PartnerCo-producer of Uncle Drew alongside Lionsgate and PepsiCo. Temple Hill Entertainment brought franchise IP and talent relationships that Renwick & Co. leveraged to secure branded entertainment integrations for participating brands.
• Elite Sports Gaming (ESG)coreStrategic or Co-development PartnerRenwick & Co. is working with Elite Sports Gaming to integrate brands into ESG Football, a free-to-play multiplayer American football game for Xbox, PlayStation, and PC. Sponsorship categories include arena naming (sold), energy drink (sold), headphones (sold), insurance, and crypto. Placement units include interactable products, stadium signage, character skins, and virtual storefronts.
• West End Films, LLCminorStrategic or Co-development PartnerRenwick & Co. is working on The Disappearing Man, an action/thriller film starring Oscar Isaac and Nicola Coughlan, with a planned global theatrical release (PG-13). Placement categories include automotive/SUV, consumer electronics, and spirits/beer.
• David AyerflagshipStrategic or Co-development PartnerRenwick & Co. is the branded entertainment agency for Lollipop, a streaming racing series created, written, and directed by David Ayer (creator of The Fast and the Furious, director of Suicide Squad, Training Day). The series uses StageCraft/ILM technology and Unreal Engine 5 for immersive visuals, with 10 global races and 900 minutes of content anticipated to reach 5-10M users per episode. Sponsorship categories include petroleum (sold), CPG, automotive, apparel, beverages, consumer electronics, financial, travel, beauty, insurance, and QSR.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rogers & Cowan (Ankler): Rogers & Cowan (now part of Ankler) is an entertainment PR and partnerships agency historically known for product placement deals in major theatrical releases (including the Up in the Air work referenced in Renwick's materials). It is a longstanding direct competitor in entertainment brand integrations.
• Ion Brand Studio: Ion Brand Studio is a boutique entertainment partnership agency specializing in brand integrations, product placement, and sponsorships across film, TV, and streaming. It is a comparable specialist competitor serving brand and studio clients in the same niche as Renwick & Co.
• Allied Integrated Marketing: Allied Integrated Marketing specializes in film and TV marketing partnerships, handling product placement, promotions, and publicity tie-ins for major studios. It is a direct competitor to Renwick in the theatrical placement and entertainment partnership space.
• MKG (MKG Entertainment): MKG is an experiential and branded entertainment agency that connects brands with cultural and entertainment properties through sponsorships, placements, and live activations. Like Renwick, it serves as an intermediary between brands and content creators, with comparable services in entertainment-led marketing.

Emerging players

• Propagate Content: Propagate Content is a content studio that develops and produces branded entertainment and co-branded IP for advertisers and platforms. It competes for the same brand dollars seeking entertainment-driven marketing outcomes as Renwick, but operates more as a producer than a placement intermediary.
• Hello Sunshine (Candle Media): Hello Sunshine develops and produces branded entertainment and female-focused content, often with brand integration opportunities. It overlaps with Renwick's branded content work but operates more as an IP creator than a placement intermediary.

Broad incumbents

• Endeavor (WME) Brand Partnerships: Endeavor's brand partnerships group (formerly WME) represents talent and properties for endorsement, sponsorship, and integration deals. It is a larger-scale competitor in entertainment IP and talent-to-brand partnerships with deeper talent relationships than Renwick.
• Creative Artists Agency (CAA) Brand Consulting: CAA's brand consulting practice arranges sponsorships, endorsements, and entertainment integrations for global brands. As a major talent agency, it competes for the same brand integration mandates but with significantly greater scale and roster depth.
• Horizon Media: Horizon Media is a large independent media agency that includes entertainment partnerships and integration planning as part of its broader media buying offering. It competes for brand entertainment budgets but at significantly larger scale and across more channels than Renwick.
• Davie Brown Entertainment (Omnicom): Davie Brown Entertainment is the entertainment marketing arm of Omnicom that connects brands with celebrities, producers, and entertainment properties. It competes in the same brand-to-entertainment space as Renwick but with the backing of a global holding company portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renwick & Company