Shredded

What Shredded does

Shredded is a privately-held taco catering company headquartered in Austin, Texas, operating from a single production site at 1300 E Anderson Lane, Building D Suite 1106, Austin TX 78752. The company operates under the brand positioning of the "Borderless Hospitality" culinary collective, framing its cuisine as interior Mexican food adapted with modern techniques. It serves three distinct customer segments: direct consumers placing online orders for pickup and delivery, event clients (corporate events, weddings, private parties, and festivals), and wholesale B2B buyers such as coffee shops, offices, and food service operators. The business is built on the stated 20+ years of combined culinary experience of its two founders — a professional chef and a food enthusiast.

The company generates revenue through three channels with different operating economics. The direct-to-consumer channel runs Tuesday through Saturday from 7am to 1pm, offering breakfast tacos, family meals, and a la carte items. The catering channel requires a $200-$250 minimum order with a 72-hour lead time and targets occasion-based events across Central Texas. The wholesale channel distributes breakfast tacos to recurring B2B accounts. Menu items center on slow-cooked proteins, house-made salsas, and breakfast/lunch taco formats. There is no proprietary technology platform — the ordering interface is a standard website and no mobile app, backend systems, or software assets are disclosed.

The business maintains a 5-star Google rating and is geographically concentrated in Austin and Central Texas. No funding rounds, investors, acquisitions, patents, awards, or third-party certifications are documented. There is no published management team beyond the two founders, no disclosed headcount, and no revenue or financial performance metrics have been released. Shredded operates as a founder-owned, single-location local food business with a multi-channel go-to-market motion.

Name

Shredded

Legal name

Shredded Taco Catering

Website

https://eatshreddedtacos.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Shredded is a privately-held Austin, Texas taco catering company operating under the Borderless Hospitality collective, serving DTC consumers, event clients, and wholesale B2B accounts via pickup, delivery, catering, and breakfast taco distribution.

Ownership category

akta.pro rank

Product category

Taco Catering Services

NAICS

Caterers (722320), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)

akta.pro secondary industry

Mexican & Tex-Mex Fast Casual (THAFABAC)

Keywords

• Taco catering services
• Breakfast tacos
• Event catering
• Wholesale food supply
• Family meal delivery

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Catering Services: Full-service taco catering for corporate events, weddings, private parties, and festivals. Professional setup, menu customization, and dietary accommodations. Orders require 72-hour lead time with $200-$250 minimum.
2. Retail Food Sales (Pickup & Delivery): Direct consumer ordering of breakfast tacos, entrees, family meals, and a la carte items. Available Tuesday-Saturday 7am-1pm for pickup and local delivery in Austin.
3. Wholesale B2B: Bulk breakfast taco supply to coffee shops, offices, and food service operations. Fresh daily delivery with flexible weekly ordering and competitive pricing for business partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Shredded sells professional taco catering services and ready-to-eat taco food through three channels: (1) pickup and delivery of breakfast tacos, entrees, and family meals to individual consumers in Austin; (2) full-service catering for corporate events, weddings, private parties, and festivals; and (3) wholesale supply of fresh breakfast tacos to coffee shops, offices, and food service operators. The menu is built on slow-cooked meats, house-made salsas, and traditional interior Mexican cuisine adapted with modern techniques.

Product overview

Shredded is a single-concept taco catering company operating under the Borderless Hospitality culinary collective. The business offers a unified catering service centered on professional taco catering with over 20 years of culinary experience. The product portfolio includes: core catering services (Pickup & Delivery, Corporate Catering, Wedding Catering, Private Events, Festival & Large Events) offered through the main catering platform; a comprehensive menu of food products including All Day Breakfast Tacos (Migas, Chorizo, Potato options), Entrees (Birria Grilled Cheese, Nachos, Quesadillas, Protein Bowls, Taco Plates), and Family Meals (Chicken Tinga, Beef Birria, Ground Beef, Pork Carnitas, Guajillo Chickpea, Main Event, Family Feast); and Wholesale Breakfast Tacos for business partners including coffee shops and offices. All offerings share the same passion and precision, emphasizing slow-cooked meats, house-made salsas, and interior Mexican cuisine.

Differentiator

Problem solved

Functional benefit

Products and services

• Pickup & Delivery Service Direct-to-consumer ordering channel for individuals and families in Austin to purchase breakfast tacos, entrees, family meals, and a la carte items for pickup or local delivery on a Tuesday-Saturday, 7am-1pm schedule.
• Corporate Catering Professional taco catering service for Austin-area businesses covering lunch meetings, team building events, client meetings, office parties, employee appreciation, and corporate celebrations, with flexible service styles and dietary accommodations.
• Wedding Catering Wedding and rehearsal-dinner taco catering with signature tacos, custom menu planning, professional staff, elegant presentation, and flexible service styles suited to both intimate and grand receptions.
• Private Events Catering Catering for birthday parties, anniversaries, family reunions, and intimate gatherings with personalized service, flexible portions, custom setup, and memorable taco experiences.
• Festival & Large Events Catering High-volume taco catering for festivals, block parties, food trucks, and large-scale public events with mobile setup, efficient service, and crowd-pleasing menu items, with a 72-hour lead time and $200-$250 minimum order.
• Wholesale Breakfast Tacos Bulk wholesale supply of fresh, handcrafted breakfast tacos to coffee shops, offices, and food service operations in Austin, with flexible weekly orders, custom quantities, and reliable Tuesday-Saturday delivery between 6:30am and 8:30am.
• Breakfast Taco Boxes (Pick 10 / Pick 20 / Pick 50) Bulk breakfast taco assortments sold in boxes of 10, 20, or 50 with Salsa Verde and Roasted Red Salsa, suited for group meals, offices, and small gatherings.
• Family Meals (Protein Variety, Five Sizes) Pre-configured family-style meals for 2-15 people across Chicken Tinga, Beef Birria, Ground Beef, Pork Carnitas, Guajillo Spiced Chickpea, Main Event (multi-protein), and Family Feast varieties, each with tortillas, beans, rice, salsas, queso, and chips.

Quantifiable outcome

• 5.0 Google rating reflecting customer satisfaction
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Borderless HospitalitycoreStrategic or Co-development PartnerBorderless Hospitality is a culinary collective founded by Shredded's owners. It represents the umbrella organization and brand philosophy behind Shredded. The belief system states 'food should have no limits—no borders on flavor, no boundaries on creativity, no ceiling on quality.' This strategic partnership provides the brand identity and operational philosophy that differentiates Shredded from competitors.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Taco Bell (Yum! Brands): Mass-market Mexican QSR incumbent that defines the value-tier price ceiling and demand baseline that any craft taco caterer must differentiate against.
• Qdoba Mexican Eats: National fast-casual Mexican chain with comparable menu (tacos, bowls, quesadillas) and a catering platform targeting corporate and group orders.
• Chipotle Mexican Grill: National fast-casual Mexican incumbent with overlapping menu (bowls, tacos, burritos) and a catering program; sets the scale benchmark against which Austin independents compete.
• Freebirds World Burrito: Texas-based burrito/taco chain founded in College Station with Austin presence, overlapping with Shredded's Texas-based Mexican menu and broader mass-market positioning.

Direct peers

• Bartaco: Elevated Mexican coastal-inspired fast-casual concept with similar premium positioning, menu of tacos/quesadillas/bowls, and strong catering/event-program emphasis.
• Tacodeli: Austin-founded Mexican restaurant chain specializing in breakfast tacos and catering, with similar menu focus (migas, chorizo, potato tacos) and a comparable DTC/catering/wholesale mix.
• Torchy's Tacos: Austin-born fast-casual taco concept with a strong, story-driven brand identity similar to Shredded's 'tacos with backstories' positioning, now scaled across multiple states with catering programs.
• Veracruz All Natural: Austin-based authentic Mexican and taco concept with a similar craft-driven menu, farmer's market and food truck roots, and comparable focus on interior Mexican flavors and house-made salsas.
• Valentina's Tex Mex BBQ: Austin-based Tex-Mex/BBQ hybrid operating food trucks and catering services, sharing Shredded's craft food positioning, Austin-local catering identity, and event-driven demand model.
• Royal Fig Catering: Austin-based professional catering company serving corporate events, weddings, and large gatherings, directly comparable to Shredded's catering motion and Austin enterprise customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/eatshreddedtacos
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/shredded-taco-catering-events

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shredded