Roasted Brown
Roasted Brown is an Irish specialty coffee roastery and coffee shop founded in 2012, operating from Kilcoole, Co. Wicklow. It sells single origin seasonal coffees, subscriptions, brewing equipment, and commercial espresso machines to Irish consumers, cafés, and wholesale B2B customers.
- Company typePrivate
- Founded2012
- HeadquartersKilcoole, Ireland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Roasted Brown does
Roasted Brown is an Irish specialty coffee roastery founded in 2012 by Ferg Brown and his wife Sarah-Jane, operating from a roastery and coffee shop headquarters on Main Street in Kilcoole, Co. Wicklow. The company roasts single origin seasonal coffees on Loring S35 Kestrel and S70 Peregrine systems, with quality control conducted through manual cupping, tasting, and density analysis. Its product portfolio spans retail coffee (espresso and filter roasts from origins including Colombia, Brazil, Guatemala, Ethiopia, Honduras, and Kenya), coffee gear (AeroPress, Moccamaster grinders and filters, Timemore, Baratza), and premium commercial espresso equipment (La Marzocco KB90, Linea PB, and Linea Classic S priced €10,942–€18,776). The company is an accredited reseller for La Marzocco, Simonelli, and Slayer, and operates a bundled La Marzocco Linea Micra subscription offering.
The business operates a hybrid revenue model across six streams: DTC retail coffee sales via a Shopify storefront shipping to Ireland, NI, EU, UK, and internationally; recurring coffee subscriptions (PAYG monthly and 6/12-month prepaid, 250g to 5kg sizes with free Ireland/NI shipping); B2B wholesale supply to cafés, restaurants, bars, and corporate offices across the Island of Ireland; retail coffee-gear sales; commercial espresso equipment sales; and professional services including barista training, water testing, cupping, workflow consulting, and café design. Wholesale customers are supported through an Orderspace wholesale portal, while DTC customers are retained through a Smile.io loyalty programme (5 points per €1 spent) and email newsletter.
Roasted Brown differentiates through direct-trade sourcing (since 2016), publication of FOB pricing data via The Pledge transparency initiative (99.92% of 2024 coffees), and bundled equipment-coffee services for B2B customers. The company is founder-owned with no disclosed external investment, private equity backing, or parent company, and operates as a privately held Irish entity.
Roasted Brown firmographics
Firmographics- Name
- Roasted Brown
- Legal name
- Roasted Brown
- Website
- https://roastedbrown.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Roasted Brown is an Irish specialty coffee roastery and coffee shop founded in 2012, operating from Kilcoole, Co. Wicklow. It sells single origin seasonal coffees, subscriptions, brewing equipment, and commercial espresso machines to Irish consumers, cafés, and wholesale B2B customers.
- Ownership category
- akta.pro rank
Roasted Brown industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasting & Grinding (AFAFADAB)
- akta.pro secondary industries
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Coffee, Espresso & Tea Appliances Retail (CRACADAC)
Keywords
Where Roasted Brown is headquartered
LocationHeadquarters
- HQ city
- Kilcoole
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Roasted Brown business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Coffee Sales: Direct-to-consumer sales of roasted wholebean coffee through e-commerce storefront. Offers espresso and filter coffees in 250g, 500g, 1kg sizes. One-time purchase model with optional grind upgrades.
- Coffee Subscriptions: Recurring subscription revenue from PAYG monthly and 6/12 month prepaid plans. Includes Microlot Filter, House Espresso, Seasonal Espresso, and Microlot Espresso options in various sizes. Free shipping for Ireland and NI subscribers.
- Wholesale Coffee Supply: B2B supply to cafés, coffee shops, restaurants, bars, corporate offices. Options include exclusive partnerships, guest roaster supply, flexible feature supply, and collaboration coffee. Supported by training and quality control services.
- Coffee Equipment Retail: Resale of brewing equipment including AeroPress, grinders, scales, filters, and La Marzocco espresso machines ranging from consumer to commercial grade. One-time equipment purchases with occasional premium commercial equipment sales.
- Commercial Equipment Sales: Sale of premium commercial espresso machines including La Marzocco KB90, Linea PB, and Linea Classic S to coffee shops. High-value B2B transactions with prices from €10,942 to €18,776.
- Professional Services: Barista training, water testing, quality control visits, cupping sessions, recipe development, brew advice, café design, workflow consulting, and equipment selection consulting for wholesale customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail Coffee - 250g bag |
| Unit Pricing | Pay-as-you-go | Retail Coffee - 1kg bag |
| Subscription | Pay-as-you-go | PAYG Monthly Subscription |
| Subscription | Multi-year contract | 6 or 12 Month Prepaid Subscription |
| Unit Pricing | Pay-as-you-go | Coffee Equipment |
| Unit Pricing | Pay-as-you-go | Commercial Espresso Machines |
| Other | Pay-as-you-go | Gift Cards |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Roasted Brown product offering
Product offeringCore offering
Roasted Brown roasts and sells specialty coffee beans for espresso and filter brewing, both as one-off retail purchases and through recurring subscriptions. The company also operates a physical coffee shop and roastery in Kilcoole, Co. Wicklow, supplies coffee on a wholesale basis to cafés, restaurants and offices, and retails coffee equipment such as grinders, espresso machines and kettles.
Product overview
Roasted Brown is a specialty coffee roastery and online retailer based in Kilcoole, Co. Wicklow, Ireland, roasting since 2015. The company offers a focused portfolio centered on single origin, seasonal coffees across two main categories: retail coffee products (espresso and filter coffees from origins including Colombia, Brazil, Guatemala, Ethiopia, Honduras, and Kenya) and coffee equipment/accessories (AeroPress, Moccamaster, grinders, scales, filters, and La Marzocco espresso machines). The offering is unified through a subscription service (Pay-As-You-Go and 6/12 Month options) that delivers fresh roasted coffee regularly, complemented by a La Marzocco partnership bundle offering machines with bundled subscriptions. Beyond direct-to-consumer sales, Roasted Brown operates a wholesale division supplying cafes and restaurants with coffee, training, and equipment consultation, plus a physical roastery and coffee shop in Kilcoole open to walk-in customers. The company differentiates through direct trade relationships, transparency in coffee pricing via The Pledge initiative, and barista competition-winning expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Specialty Roasted Coffee Beans
- Coffee Subscription
- Coffee Equipment Retail
- Wholesale Coffee Supply
- Roasted Brown Coffee Shop
Quantifiable outcome
- 99.92% of coffees roasted in 2024 have published transparency data
- +2 more outcomes
Companies that use Roasted Brown
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Roasted Brown technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Roasted Brown partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- La MarzoccocoreFlagship partnership where Roasted Brown serves as main Irish supplier of La Marzocco espresso machines for nearly 10 years. Collaboration on La Marzocco Linea Micra home espresso machine launch includes complimentary 1-year Roasted Brown coffee subscription. Roasted Brown is an accredited reseller for La Marzocco, Simonelli, and Slayer commercial espresso equipment.
- The Pledge / Transparency CoffeecoreRoasted Brown has signed up to The Pledge transparency initiative managed by Transparency Coffee. Commits to reporting and publishing coffee pricing data including FOB prices, enabling producer price comparison and industry benchmarking. Aligns with company's direct trade and ethical sourcing values.
- Specialty Coffee Transaction GuideminorUses the annual Specialty Coffee Transaction Guide to benchmark pricing against industry averages and ensure equitable payments to producers. Guide provides pricing context based on cup scores, lot sizes, and origin for informed purchasing decisions.
- SimonellicoreRoasted Brown is an accredited reseller for Simonelli commercial espresso equipment, offering sales and consulting to Irish coffee businesses alongside their coffee supply.
- Slayer EspressocoreRoasted Brown is an accredited reseller for Slayer commercial espresso equipment, offering sales and consulting to Irish coffee businesses alongside their coffee supply.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Roasted Brown competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Roasted Brown social profiles
Digital presenceRoasted Brown compliance and trust
Trust signalCompliance2 records
Roasted Brown financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roasted Brown leadership team
Management profileNumber of profiles
Profiles2 records
Roasted Brown funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roasted Brown M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roasted Brown
What does Roasted Brown do?
Roasted Brown roasts and sells specialty coffee beans for espresso and filter brewing, both as one-off retail purchases and through recurring subscriptions. The company also operates a physical coffee shop and roastery in Kilcoole, Co. Wicklow, supplies coffee on a wholesale basis to cafés, restaurants and offices, and retails coffee equipment such as grinders, espresso machines and kettles.
Is Roasted Brown a public or private company?
Roasted Brown is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roasted Brown founded?
Roasted Brown was founded in 2012. It employs 1 to 10 people.
Where is Roasted Brown based?
Roasted Brown is headquartered in Kilcoole, Ireland, in the Europe region.
How does Roasted Brown make money?
Six revenue lines are on record. Retail Coffee Sales are the primary driver. The others are coffee Subscriptions, wholesale Coffee Supply, coffee Equipment Retail, commercial Equipment Sales and professional Services.
Does Roasted Brown have an API?
No public API is recorded for Roasted Brown.
What industry is Roasted Brown in?
Roasted Brown's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAB, Coffee Roasting & Grinding, with a secondary code of CRADAHAG, Coffee (Roasted, Ground, Whole Bean). Its NAICS code is 311920 and its SIC code is 2080.