Resonate

What Resonate does

Resonate, LLC is a privately held boutique design and branding agency headquartered in Minneapolis/St. Paul, Minnesota, founded as Resonate with a stated mission to connect with clients and communities through design in service of the greater good. The firm is led by two partners, Tod Foley (Partner, Brand Identity Designer) and Tonja Larson (Partner, Strategic Publication Designer), with complementary expertise in visual identity systems and strategic publication design. Resonate is independently owned with no disclosed institutional funding and operates as an LLC.

The firm's core offerings include strategic brand development, visual identity systems, annual reports (impact reports, digital reports, financial statements), logo design, social media strategy, content development and copywriting, graphic design, and print management. Service delivery is project-based and human-driven; there is no proprietary technology platform, no software product, no AI/ML tools, no API, and no application. Outputs are primarily tangible communications assets (brand guidelines, print collateral, event signage, digital reports). The firm is a member of the Minnesota Council of Nonprofits (MCN).

Resonate serves mission-driven organizations across three primary verticals: nonprofits (Feeding America, AAHI, The Retreat, Strategic Consulting & Coaching, AdFed), government and public health (Minnesota Department of Health), and healthcare including addiction recovery (Horowitz Health). The go-to-market is relationship-based B2B professional services, with prospective clients initiating contact through a website form. Pricing is custom and quote-based; no recurring subscription model exists. Geographic reach is regional, concentrated in the Minneapolis/St. Paul metropolitan area, though national nonprofits such as Feeding America are among named clients.

Name

Resonate

Legal name

Resonate, LLC

Website

https://resonatemn.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Resonate is a Minneapolis-based boutique design agency offering strategic brand development, annual reports, visual identity, and print management services to mission-driven nonprofits, government, and healthcare organizations. The firm is led by two partners.

Ownership category

akta.pro rank

Product category

Brand Design Services

NAICS

Graphic Design Services (541430), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Sustainability & Purpose Brand Design (ESG Narrative, Impact Branding) (MPAAAEAL), Rebrand & Brand Refresh Programs (MPAAAEAJ)

Keywords

• Brand development services
• Visual identity design
• Annual report design
• Nonprofit branding agency
• Graphic design services

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Design and Brand Development Services: Project-based professional services including brand strategy, visual identity design, annual report creation, print collateral, and marketing material production. Revenue is generated through custom project engagements rather than recurring subscriptions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Resonate is a design and branding agency that provides strategic brand development, visual identity design, annual and impact reports, logo design, social media strategy, content development and copywriting, graphic design, and print management services. The firm serves mission-driven organizations including nonprofits, government agencies, healthcare organizations, and community-focused entities, translating organizational purpose into visual and narrative communications.

Product overview

Resonate is a design and branding agency offering strategic brand development, visual identity design, annual reports, graphic design, and marketing communications services for non-profit and mission-driven organizations. Their core offerings include Brand Development (strategic brand messaging platforms and visual identity systems), Annual Reports (impact reports, digital reports, and financial statements), Logo Design, Social Media Strategy, Graphic Design, Content Development, and Print Management. They partner with clients across healthcare, hunger relief, addiction recovery, and community organizations to translate organizational purpose into compelling visual and narrative communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Development Strategic brand messaging platform development and visual identity design services, including comprehensive style guides with messaging and visual guidelines, delivered for mission-driven organizations.
• Annual Reports Design and production of annual reports, impact reports, and digital reports for nonprofit organizations, including financial statements, donor communications, and gratitude reports.
• Logo Design Logo creation and redesign services, including logo lockups for parent companies and existing program logos for nonprofit and mission-driven organizations.
• Social Media Strategy Social media strategy development including competitor audits, content pillars, content calendars, branded post designs, and style guides for mission-driven organizations.
• Graphic Design Graphic design services including print assets such as foamcore signage, large fabric installations, cut vinyl, event materials, and marketing collateral for organizations and events.
• Content Development Content development and copywriting services including discovery sessions with stakeholders and narrative creation for organizational communications such as annual reports and brand launches.
• Print Management Print management services including coordinating with printers and producing accessible printed materials, including materials designed for screen reader accessibility compliance.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Advertising Federation of Minnesota (AdFed)minorGTM or Marketing Partner · 1 January 2024Resonate provides pro-bono partnership/sponsorship service creating 75-100 print assets for AdFed's annual The Show awards event. This is a reciprocal relationship where Resonate gains visibility in the Minnesota advertising/design community while supporting the organization's events through creative production services.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Pentagram: Multidisciplinary design firm with a strong portfolio in nonprofit, cultural, and identity work. Overlaps with Resonate in brand identity and design but serves a much broader set of high-profile clients nationally.
• Landor & Fitch: Global brand consulting and design firm with deep nonprofit and government practice. Comparable to Resonate in brand identity and visual systems work, but operates at vastly larger scale with full global delivery.

Direct peers

• Big Duck: New York-based branding and marketing agency focused exclusively on nonprofit and social impact organizations. Directly comparable to Resonate in mission-driven specialization, brand development, and annual report design services.
• Russ Reid: Long-standing direct-response and branding agency dedicated to nonprofit clients. Comparable to Resonate in mission-driven focus and integrated brand/donor communications.
• Mal Warwick Donnelly: Berkeley-based agency providing branding, fundraising, and strategic communications for nonprofits and progressive organizations. Shared nonprofit vertical and brand strategy depth.
• Pursuant: Dallas-based agency serving nonprofits with fundraising, branding, and digital marketing services. Comparable to Resonate in nonprofit vertical focus and integrated brand-to-fundraising service stack.

Regional players

• Periscope: Minneapolis-based creative agency with brand strategy, design, and digital capabilities. Shares Twin Cities market and core creative services with Resonate but serves a broader client base.
• Olson Engage: Minneapolis-based integrated marketing agency with social impact and nonprofit practice. Comparable to Resonate in Minneapolis market and nonprofit audience reach, but operates at larger scale.
• Carmichael Lynch: Minneapolis-based creative agency offering brand strategy and advertising for consumer and nonprofit clients. Geographic and creative-service overlap with Resonate, though larger and broader in scope.

Emerging players

• Modern Tribe: Digital agency with nonprofit and association practice offering branding, web, and digital strategy. Partial overlap with Resonate in mission-driven clients and visual identity, with stronger digital product capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/resonatemn
• LinkedInlinkedin.com/company/resonate-design-that-matters

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resonate