SAASA B2E

What SAASA B2E does

SAASA B2E is a privately-held, multi-line business consulting and professional services firm operating across India, the UAE, and Cameroon, with stated service reach into at least nine countries across the Middle East and sub-Saharan Africa. Founded by seasoned professionals from India and Cameroon, the firm is structured through multiple subsidiaries — SAASA B2E Global Pvt. Ltd. (India, headquarters in Thane), SAASA B2E Global L.L.C-FZ (UAE, Dubai), SAASA B2E Management SARL (Cameroon, Yaoundé), SAASA B2E EXIM Pvt. Ltd. (India, Ludhiana), and SAASA B2E TRADES Pvt. Ltd. (India, Hisar) — and operates sub-brands including SAASA B2E TRADES (procurement and international trade) and SAASA B2E LAW (legal services).

The company offers ten core service lines: Human Resource Management (recruitment, payroll, employee outsourcing, international talent sourcing), Import/Export and Trades, Company Creation and Project Management, Accounting/Auditing/Tax Management, Legal and Public Assistance, Equipment Leasing, Business Consulting and Outsourcing Management, Digital Marketing and Advertising, IT Equipment Trades and IT Services, and Ticketing/Visa/Medical Services. It also operates an iSmartRecruit-powered Job Portal that enables self-service job postings and candidate applications across African markets. The firm cites a proprietary 5-C Strategy framework (Country, Community, Culture, Constitution, Company) as its solution methodology, but no proprietary technology platform is disclosed.

SAASA B2E generates revenue through a mix of professional services fees, transaction-based procurement margins, managed outsourcing contracts, and recurring equipment leasing. The go-to-market combines enterprise field sales, inside sales via the job portal, and direct sales-led engagement through its regional office network. Customers include enterprises and SMEs across trading, construction, power/energy, engineering, education, and manufacturing sectors, with named clients such as Sundha International, Multi Tech Construction, MBH Power Limited, Skyline Engineering SARL, Enko la Gaieté International School, and La Reference Sarl. Pricing is quote-based and tailored per engagement; no public pricing exists.

Name

SAASA B2E

Legal name

SAASA B2E Global Pvt. Ltd.

Website

https://saasab2e.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

SAASA B2E is a privately-held business consulting and professional services firm headquartered in India, with offices in the UAE and Cameroon, offering HR management, international recruitment, import/export, consulting, legal, and related services to enterprises and entrepreneurs across Africa and Asia.

Ownership category

akta.pro rank

Product category

Business Consulting Services

NAICS

Management Consulting Services (54161), Office Administrative Services (5611), Offices of Certified Public Accountants (541211), Travel Agencies (561510), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro primary industry

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

akta.pro secondary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

Keywords

• Business consulting services
• International recruitment services
• Import export trading
• Company formation services
• HR outsourcing services

Headquarters

HQ city

Thane

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Human Resource Management Services: The company provides end-to-end HR solutions including recruitment, payroll processing, employee outsourcing, and international talent sourcing. Revenue is generated through service fees for talent acquisition and workforce management.
2. Import, Export, and Procurement Services: SAASA B2E TRADES handles international procurement and trading services for businesses across Africa. The company procures goods including heavy machinery, FMCG, pharmaceuticals, IT equipment, and more from global suppliers. Revenue is generated through service fees and transaction margins on procurement.
3. Business Consulting & Outsourcing Management: Provides strategic consulting, process optimization, back-office support, customer service outsourcing, IT support, and business project management. Revenue generated through consulting fees and outsourcing service contracts.
4. Digital Marketing Services: Offers SEO, social media marketing, and branding/advertising campaign services to businesses seeking online presence.
5. Equipment Leasing: Provides printer and office equipment leasing services with flexible short-term and long-term options.
6. Ticketing, Visa & Medical Services: Handles visa processing, flight bookings, corporate travel management, medical support, and airport assistance services.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

SAASA B2E provides end-to-end B2B professional services including human resource management, international recruitment, import/export and procurement, company formation and project management, accounting/auditing/tax, legal assistance, equipment leasing, business consulting and outsourcing, digital marketing, IT services, and ticketing/visa/medical services. The firm primarily serves businesses and entrepreneurs establishing or expanding operations across African markets, with operational presence in India, UAE, and Cameroon. It also operates an iSmartRecruit-powered job portal for self-serve recruitment across Africa.

Product overview

SAASA B2E is a business consulting and international recruitment company offering a comprehensive portfolio of professional services. The company operates as a multi-service consulting firm with a network of subsidiaries including SAASA B2E TRADES for import/export operations and a Job Portal powered by iSmartRecruit for recruitment services. The core service portfolio includes Human Resource Management, Import/Export/Trades, Company Creation & Project Management, Accounting/Auditing/Tax Management, Legal & Public Assistance, Leasing Printers & Office Equipment, Business Consulting & Outsourcing Management, Digital Marketing & Advertising, IT Equipment & Services, and Ticketing/Visa/Medical Services. The company serves clients across the Middle East, Central Africa, West Africa, Southern Africa, and East Africa with operations spanning India, Cameroon, UAE, Rwanda, and Nigeria.

Differentiator

Problem solved

Functional benefit

Brands

• SAASA B2E TRADES: A subsidiary company based in India operating in the African market focusing on procurement business, import and export, and trading business with trusted local and international suppliers and manufacturers.
• SAASA B2E LAW

Products and services

• Human Resource Management End-to-end HR solutions including recruitment, employee outsourcing, payroll processing, performance management, and international talent sourcing for businesses across Africa and Asia.
• Import, Export, and Trades (SAASA B2E TRADES) Global trade services encompassing sourcing, procurement, logistics, supply chain management, and customs clearance for businesses operating in African markets. Sources goods including heavy machinery, FMCG, pharmaceuticals, and IT equipment from suppliers across multiple countries.
• Company Creation and Project Management End-to-end support for business formation, legal compliance, strategic planning, and project execution from inception to delivery for clients entering or operating in African markets.
• Accounting, Auditing, and Tax Management Financial compliance services including bookkeeping, financial reporting, tax planning, audit management, and process improvement recommendations for businesses operating across Africa and the Middle East.
• Legal & Public Assistance Legal support services covering contract drafting, intellectual property protection, business licensing, government contracts, and regulatory compliance across African jurisdictions.
• Leasing Printers and Office Equipment Printer and office equipment rental solutions providing flexible leasing options to preserve capital and maintain up-to-date technology for businesses.
• Business Consulting & Outsourcing Management Strategic consulting services including business strategy development, process optimization, market expansion, back-office support outsourcing, customer service outsourcing, and IT support.
• Digital Marketing and Advertising Online presence optimization through SEO strategies, social media marketing, branding campaigns, and targeted advertising for businesses seeking online visibility.
• IT Equipment Trades and IT Services IT solutions including hardware/software procurement, infrastructure setup, cybersecurity services, and technical support for businesses.
• Ticketing, Visa, and Medical Services Travel facilitation services covering visa processing, flight bookings, corporate travel management, medical support, and airport assistance for business travelers.
• Job Portal (iSmartRecruit-powered) Self-service online job board platform for employers to post vacancies and manage candidate applications across Africa, supporting job applications for positions in multiple countries.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Concentrix: Global business services and customer experience provider operating across continents including Africa. Comparable to SAASA B2E's outsourcing management, back-office, and digital marketing support services for enterprise clients.
• Adecco Group: Global staffing and workforce solutions leader with established African and Asia-Pacific operations. Directly comparable to SAASA B2E's HR, recruitment, and talent outsourcing services, though with broader geographic reach and proprietary digital platforms.
• Randstad: Global recruitment and HR services firm with operations in Africa and Asia. Comparable through staffing, workforce management, and international recruitment offerings overlapping with SAASA B2E's HR Management practice.
• Robert Walters: International recruitment consultancy with operations across Africa, Asia, and the Middle East. Directly comparable to SAASA B2E's executive search and international talent placement offerings, particularly for cross-border roles.
• ManpowerGroup: Global workforce solutions company with presence in Africa delivering staffing, recruitment process outsourcing, and career management. Overlaps directly with SAASA B2E's recruitment, talent sourcing, and workforce management services.
• TTEC Holdings: Global customer experience and BPO provider with delivery capabilities across Africa and Asia. Comparable to SAASA B2E's customer service outsourcing, back-office support, and IT support offerings as part of its consulting/outsourcing services.

Broad incumbents

• Deloitte Africa: Global Big Four professional services firm with deep African presence across consulting, audit, tax, and advisory. Comparable in offering management consulting, HR advisory, and cross-border market entry services — though at vastly larger scale and broader scope.
• EY (Ernst & Young) Africa: Big Four professional services network with extensive African presence covering consulting, tax, and transaction advisory. Competes for the same enterprise clients seeking advisory and outsourcing partners for Africa-focused engagements.
• PricewaterhouseCoopers (PwC) Africa: Big Four consultancy with extensive African footprint offering audit, tax, advisory, and HR consulting. Competes for the same enterprise clients seeking multi-disciplinary business support across African markets.
• KPMG Africa: Big Four professional services firm with deep African footprint offering audit, tax, and advisory services. Comparable to SAASA B2E's accounting, tax, company creation, and business consulting services from an enterprise-servicing standpoint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/sasab2e
• YouTubeyoutube.com/channel/UCvhV7ISK1bSDZzvQxJ1Kf8w
• Facebookfacebook.com/saasab2eworld
• LinkedInlinkedin.com/company/saasa-b2e

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAASA B2E