Sports Connect UK

What Sports Connect UK does

Sports Connect UK is a private sports education and community development organisation headquartered in Faversham, Kent, operating across the Southeast of England. Founded in 2019 (UK Company Number 11836481), the company delivers accredited sports coaching qualifications, personal development programmes, and community health and well-being initiatives to young people, students, vulnerable adults, and asylum seekers. It operates an integrated four-cornerstone model covering Education and Training, Community and Health, Sports Coaching and Development, and Restorative Practice, delivered through a network of more than eight partner education sites spanning Appleyard, Aylesford, Anchorians Sports Club, Baypoint, Northdown Family Hub, Sheerness, and football club academies at Dartford Valley, Faversham Town FC, Ramsgate FC, and Whitstable Town FC. The organisation holds NCFE and 1st4Sport Approved Centre status and is a Kent FA Licensed Football Provider, with an Ofsted 'Good in all areas' rating providing independent quality validation.

The company monetises through three distinct streams: education and training delivery via approved centres, commissioned public-sector contracts (notably with the Kent and Medway Violence Reduction Unit for youth violence prevention), and retail via the Pro Perform e-commerce shop selling sports apparel and equipment. A related Community Interest Company, Sports Connect CIC, channels community and social impact work. Customer segments are split between individuals (students, asylum seekers, community members) and institutional clients (local authorities, schools, football clubs). Marketing and distribution lean heavily on a community-led go-to-market approach, leveraging six social media channels, podcasts, news/blog content, community events such as Open Week, and sponsorship relationships such as the Consult QRD headline sponsorship announced in April 2026. No external funding rounds, acquisitions, or institutional investors are disclosed, and ownership appears founder/management-controlled.

Name

Sports Connect UK

Legal name

Sports Connect UK

Website

https://sportsconnect.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Sports Connect UK is a private Kent-based organisation that delivers accredited sports coaching qualifications, community health programmes, and restorative practice services to young people and vulnerable adults across the Southeast of England.

Ownership category

akta.pro rank

Product category

Sports Education and Training Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis) (THAJAKAN)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)

Keywords

• Sports education services
• Accredited coaching qualifications
• Community sports programmes
• Sports coaching development
• Sports apparel retail

Headquarters

HQ city

Faversham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Education and Training Services: Delivery of accredited sports coaching qualifications and education programmes through their network of approved centres (NCFE, 1st4Sport) across Kent education sites.
2. Community Programme Commissions: Commissioned by Kent and Medway Violence Reduction Unit to deliver community sports programmes in areas at risk of youth violence and community issues.
3. Pro Perform Retail: Sale of sports clothing, equipment and merchandise through the Pro Perform e-commerce shop.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sports Connect UK is a sports education and community development organisation that delivers NCFE and 1st4Sport accredited coaching qualifications, football and rugby coaching through partner club academies, restorative practice programmes, and community-based social interventions (via Sports Connect CIC) across Kent and the Southeast of England. It also sells Pro Perform branded sports apparel and equipment through an online shop. The four operating pillars are Education & Training, Community & Health, Sports Coaching & Development, and Restorative Practice.

Product overview

Sports Connect UK is a sports education and coaching organization operating primarily in Kent and Medway. The offering consists of three core pillars: Education & Training programmes (including NCFE accredited courses and football academy partnerships with clubs such as Faversham Town, Ramsgate, Whitstable Town, and Dartford Valley Rugby), Sports Coaching & Development, and Restorative Practice services. The organization also operates a Community CIC for broader social impact. A commercial sub-brand called Pro Perform generates revenue through an online shop selling clothing, equipment, and sports apparel. Education sites are distributed across multiple partner locations including Appleyard, Aylesford, Anchorians Sports Club, Baypoint, Northdown Family Hub, and Sheerness. The organization is registered as an NCFE and 1st4Sport Approved Centre, and is a Kent FA Licensed Football Provider.

Differentiator

Problem solved

Functional benefit

Brands

• Pro Perform: Sports equipment and clothing brand offering coaching gear and sports apparel
• Sports Connect CIC

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Consult QRDcoreGTM or Marketing Partner · 8 April 2026Consult QRD announced as headline sponsor of Sports Connect in April 2026. Sponsorship relationship providing brand visibility and financial support for community sports and education programmes.
• Kent and Medway Violence Reduction UnitcoreStrategic or Co-development PartnerCommissioned by the Kent and Medway Violence Reduction Unit to deliver community sports programmes across Kent in areas at risk of youth violence and community issues. Partnership involves collaboration with other providers.
• NCFEcoreStrategic or Co-development PartnerOfficial NCFE Approved Centre status, enabling delivery of NCFE accredited sports coaching qualifications and education programmes.
• 1st4SportcoreStrategic or Co-development PartnerOfficial 1st4Sport Approved Centre status for delivering sports coaching qualifications through their education network.
• Kent FAcoreStrategic or Co-development PartnerKent Football Association Licensed Football Provider status, providing official accreditation for football coaching and development programmes.
• Football Club AcademiesminorStrategic or Co-development PartnerPartnerships with Dartford Valley Rugby Academy, Faversham Town FC Academy, Ramsgate FC Academy, and Whitstable Town FC Academy for delivering education and coaching programmes.
• Education Site PartnersminorStrategic or Co-development PartnerPartnerships with Appleyard, Aylesford, Anchorians Sports Club, Baypoint, Northdown Family Hub, and Sheerness for hosting education and training programmes.
• Margate PhoenixminorStrategic or Co-development PartnerCommunity organisation working with Sports Connect to deliver football sessions for asylum seekers and refugees, providing community integration support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• StreetGames: UK charity that uses sport to engage young people in disadvantaged communities, with a similar commissioning model from police/crime commissioners and local authorities. Highly comparable to Sports Connect's VRU-style community sport programmes and youth-focused intervention work.
• Sported: UK network organisation supporting community sports clubs and groups serving underrepresented populations. Comparable to Sports Connect's CIC arm delivering commissioned community programmes across a regional geography.
• Youth Sport Trust: UK charity focused on improving young people's lives through sport and PE, working with schools and government. Comparable to Sports Connect's accredited education programmes and school partnership model.
• Active Communities Network: UK organisation delivering sport-based programmes for social change, working with marginalised communities and young people at risk. Directly comparable to Sports Connect's VRU-commissioned violence reduction work.
• Access Sport: UK charity expanding access to community sport for disadvantaged children and young people. Operates a regional hub model comparable to Sports Connect's Kent/Southeast network and targets similar VRU/Youth Endowment Fund style commissioning.
• Greenhouse Sports: UK charity delivering long-term sports coaching and mentoring programmes for young people in underserved areas, often in partnership with schools. Comparable to Sports Connect's academy-style delivery model and youth development focus.
• National League Trust: Charitable arm of the English National League system delivering community sports programmes through football clubs. Comparable to Sports Connect's football club academy partnerships (Faversham Town, Ramsgate, Whitstable).

Regional players

• ParkLives: UK community sport and physical activity programme (previously delivered by Everyone Active/Sports Leisure Management) offering free sport sessions in local parks. Comparable as a regional community sport delivery model, though focused more on general fitness than accredited education.

Broad incumbents

• Goals Soccer Centres: UK operator of 5-a-side football facilities and coaching programmes with multiple regional sites. Comparable as a regional football coaching and facility operator, though larger and more commercially focused than Sports Connect.
• Decathlon UK: Major sporting goods retailer in the UK selling sports clothing, equipment, and accessories. Comparable to the Pro Perform retail sub-brand as a competitor in the same sports equipment e-commerce category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sportsconnectUK
• YouTubeyoutube.com/channel/UCTf1CQKsqFDG0Q9vdEIYOeA
• Facebookfacebook.com/SportsConnectUK
• LinkedInlinkedin.com/company/sportsconnectuk
• Instagraminstagram.com/sportsconnectuk
• TikToktiktok.com/@sportsconnectuk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Connect UK