Roar

What Roar does

Roar® Performance Marketing Ltd is a London-based full-service international marketing agency that specializes in sports content monetization and broader performance marketing for global enterprise brands. The firm operates as part of Mapp Group, a three-agency conglomerate alongside AVC Innovation (ad-tech for publishers and advertisers) and AudioPlus (audio agency). Roar offers four core service lines: Campaign Management (strategy, targeting, planning, tracking, and oversight), Tracking & Analysis, Creative Support (branding, websites, video, collateral), and a Complete Creator Package for talent sourcing and influencer management. The agency's stated differentiation is omni-channel execution across OTT, CTV, mobile, web, audio, and OOH platforms, with a particular focus on bridging the gap between sports media and advertising through sponsor-safe, incremental revenue generation for sports rights holders.

The agency's underlying technology stack centers on ad-tech and digital marketing technology platforms rather than proprietary software products; the firm operates as a unified service model rather than a platform-plus-modules architecture. Revenue is generated through professional services (strategy, creative, campaign management) and advertising-based monetization on sports content. Pricing is custom/quote-based for enterprise clients under long-term partnership arrangements, with no publicly disclosed pricing tiers. The agency has no standalone mobile app, no public API or SDK, no disclosed integrations, and no patent portfolio beyond its registered Roar® trademark. Go-to-market is direct enterprise field sales targeting ambitious global brands, primarily via long-term partnership engagements rather than transactional or self-service channels.

Roar's customer base spans 14+ named enterprise clients across sports (Real Madrid, Taylormade, Tissot x 6 Nations, Mocha Global, Birmingham 2022 Commonwealth Games), automotive (McLaren), technology (Samsung, Microsoft 365, XBOX, Apple Music), entertainment (Universal Music Group, Minions: Rise of Gru), beverages (Coca-Cola), retail/food (IKEA, Subway), and fashion (Nina Ricci). Management consists of a Managing Director (Jeremy), Creative Director (Jan), and a small team reported at 1-10 employees. The firm is privately held with no disclosed funding rounds, investors, or revenue figures, and operates as a wholly-owned subsidiary within Mapp Group.

Name

Roar

Legal name

Roar® Performance Marketing Ltd

Website

https://roar-co.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Roar® Performance Marketing Ltd is a London-based international marketing agency specializing in sports content monetization and full-service campaign management, creative production, and creator talent services for global enterprise brands across sports, technology, automotive, and entertainment verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Experiential Staffing & Brand Ambassadors (MPAAAGAJ)

Keywords

• Sports advertising monetization
• Performance marketing agency
• Creative campaign management
• International marketing services
• Ad-tech platform development

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Agency Services: Performance marketing agency services focused on client business outcomes. Provides strategy, planning and activation across all online marketing platforms.
2. Campaign Management: Full-service campaign management including tracking, analysis, creative support, and creator talent services for global brands.
3. Sports Audience Monetisation: Turning premium sports content into incremental advertising revenue across multiple platforms including OTT, CTV, mobile, web, audio and OOH.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Roar is a London-based full-service international marketing agency that delivers strategy, creative and talent services to enterprise brands, with a specialisation in monetising premium sports content into advertising revenue across OTT, CTV, mobile, web, audio and OOH channels. Its four service pillars—Campaign Management, Tracking & Analysis, Creative Support and a Complete Creator Package—combine ad-tech platforms, omni-channel activation, analytics and influencer sourcing into a single outsourced marketing function for global brands.

Product overview

Roar is a full-service international marketing agency based in London offering strategy, creative, and talent services. The core offering consists of Campaign Management (strategy, targeting, planning, tracking, and oversight), Tracking & Analysis (analytics), Creative Support (branding, websites, video, collateral), and Complete Creator Package (creator/influencer sourcing and management). Service offerings span paid media, social content, CRM integration, brand strategy, and ecommerce setup. The agency operates as a unified service model rather than a platform-plus-modules architecture, providing hands-on marketing expertise across multiple channels for ambitious brands seeking global growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign Management

Quantifiable outcome

• Revenue increase in 42+ territories
• +9 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered parent, sister_agency, core, flagship and major.

• Mapp GroupparentStrategic or Co-development PartnerMapp is a dynamic and innovative group company that operates three strategically aligned agencies: AVC Innovation, Roar, and AudioPlus. Each agency brings its own unique expertise to deliver comprehensive solutions for growth and business transformation.
• AVC Innovationsister_agencyStrategic or Co-development PartnerTechnology-driven business supporting publishers and advertisers with cutting-edge solutions that generate greater content consumption and increased revenues. Part of Mapp Group alongside Roar.
• AudioPlussister_agencyStrategic or Co-development PartnerIndependent audio agency for Brands & Creators with unique partnerships with the world's largest streaming platforms through to individual podcasts. Part of Mapp Group alongside Roar.
• Mocha GlobalcoreStrategic or Co-development PartnerLong-term relationship marketing branded keyboard apps for major global sports partners. Over 500k installs achieved through partnership with Roar handling creative strategy and user acquisition.
• Birmingham 2022 Commonwealth GamescoreStrategic or Co-development PartnerLong-term creative relationship producing video content for the 2022 Commonwealth Games. Over 100 unique assets created over 2+ years focusing on fan engagement and local-community engagement to drive global awareness.
• TaylormadeflagshipChannel Partner/ Reseller/ DistributorGlobal sports equipment brand with ongoing partnership for direct-to-consumer launches, product launches (P790 Gen 2), paid media and sales record achievements for Taylormade irons.
• SamsungflagshipChannel Partner/ Reseller/ DistributorGlobal electronics brand partnership for creator search & strategy, creator support, TikTok ads, and audience engagement campaigns.
• Apple (Music)flagshipChannel Partner/ Reseller/ DistributorPerformance marketing strategy partnership including global team centralisation in London, growing team from 11 to 40 in 4 months, exceeding CPA targets in 3 months.
• Microsoft 365majorChannel Partner/ Reseller/ DistributorOngoing partnership for marketing services with global technology brand Microsoft.
• Universal Music Group (UMG)majorChannel Partner/ Reseller/ DistributorPartnership with global music and entertainment company UMG for marketing and content initiatives.
• Real MadridflagshipChannel Partner/ Reseller/ DistributorPartnership with one of the world's most prestigious football clubs for sports content and fan engagement.
• McLarenflagshipChannel Partner/ Reseller/ DistributorAccelerated online revenues, community engagement, biggest ever launch #SENNACustom Social Content, attained #1 social auto ranking for McLaren automotive.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WPP: Largest global advertising holding company (GroupM, Ogilvy, VMLY&R); competes for enterprise media buying, creative and sports rights holder mandates that Roar also targets.
• Dentsu: Global advertising holding company with a dedicated sports and MKTG practice offering media, creative and experience services; broader incumbent competing for the same global brand budgets as Roar.
• Publicis Groupe: Global advertising holding company with sports, entertainment and creator practices (Publicis Sports & Entertainment, Leo Burnett, Digitas); competes with Roar for global brand mandates at greater scale.
• Hill & Knowlton Strategies: Global communications and marketing consultancy (part of WPP) with a sports practice serving rights holders and global brands; comparable service mix of strategy, creative and content for sports clients.

Direct peers

• Two Circles: Sports-focused digital marketing agency serving rights holders and brands with fan data, CRM and content monetization services; directly comparable to Roar in mission and customer base (sports rights holders and global brands).
• Synergy: Global sports marketing agency providing sponsorship, content and digital activation for rights holders and brands; comparable to Roar in offering end-to-end sports marketing and monetisation support.
• Wasserman: Sports marketing, consulting and talent representation firm delivering brand strategy, digital and experiential for sports properties and global brands; overlaps with Roar's sports monetization and creator offerings.
• Octagon: Global sports marketing agency (part of IPG) delivering sponsorship consulting, experiential and creative services to brands and rights holders; competes for the same sports-IP monetization and brand activation mandates as Roar.
• MKTG: Experiential and creator-led marketing agency (Dentsu network) operating sports and lifestyle campaigns for global brands; comparable in creator sourcing and full-service campaign delivery.

Emerging players

• Captiv8: Influencer marketing platform combining creator discovery, campaign management and analytics; overlapping with Roar's "Complete Creator Package" but delivered via a self-serve SaaS model rather than bespoke services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roar-co-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roar