Rely Innovations
Rely Innovations is a privately held US fire-safety hardware company operating two brands — Rely Safety for residential/commercial smoke and CO detection with bilingual voice alerts, and Rely FX for industrial fire extinguishers serving transportation, oil and gas, marine, and mining.
- Company typePrivate
- Founded2022
- HeadquartersEau Claire, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Rely Innovations does
Rely Innovations, Inc. is a privately held US fire-safety products company headquartered at 3925 North Hastings Way, Eau Claire, Wisconsin. The company operates a dual-brand portfolio: Rely Safety delivers smoke and carbon monoxide alarm solutions for residential and commercial applications, featuring what the company markets as the first and only English/Spanish bilingual voice alerts combined with visual display alerts; Rely FX supplies industrial-grade fire extinguishers engineered for heavy-duty environments including transportation, oil and gas refineries, off-shore/marine, and mining, with positioning that the products exceed commercial and environmental standards. Underlying technology is electromechanical life-safety hardware with embedded audio/visual alert firmware, supported by a Qualtrics consumer survey cited by the company showing widespread confusion among both English- and Spanish-speaking respondents about CO alarm beep patterns.\n\nRely Innovations generates revenue through hardware sales across both brands. The go-to-market is sales-led and bifurcated by segment: Rely Safety sells through an authorized representative network (with a password-protected Rep Portal), direct phone contact (833-205-0935), web-form inquiries, and the brand's own e-commerce site (relysafety.com); Rely FX similarly uses direct enterprise sales contact and its own site (relyfire.com) to reach industrial buyers. Marketing is primarily organic social (LinkedIn, Facebook, Instagram) plus brand-specific website content.\n\nThe customer base spans two distinct segments: long-tail residential homeowners and SMB/commercial buyers for Rely Safety, and concentrated industrial accounts in transportation, oil and gas, marine, and mining for Rely FX. No external funding rounds, headcount figures, or revenue disclosures were identified in the available sources, and ownership, management team, founding date, and patent portfolio are not documented. The company is incorporated in Wisconsin as Rely Innovations, Inc., operates only in North America, and maintains active hiring through a Paylocity careers portal.
Rely Innovations firmographics
Firmographics- Name
- Rely Innovations
- Legal name
- Rely Innovations, Inc.
- Website
- https://relyinc.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rely Innovations is a privately held US fire-safety hardware company operating two brands — Rely Safety for residential/commercial smoke and CO detection with bilingual voice alerts, and Rely FX for industrial fire extinguishers serving transportation, oil and gas, marine, and mining.
- Ownership category
- akta.pro rank
Rely Innovations industry classification
Industry- Product category
- Fire Safety Equipment
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Combination Smoke/CO Alarm Systems (HSAHAFAC)
- akta.pro secondary industries
- Smoke Alarm Systems (Battery, Hardwired & Interconnected) (HSAHAFAA), Ancillary Fire Safety Devices & Integration (Audible/Visual Alarms, Strobes, Sirens) (HSAHAFAL)
Keywords
Where Rely Innovations is headquartered
LocationHeadquarters
- HQ city
- Eau Claire
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rely Innovations business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Fire Safety Detection Products: Sale of smoke and carbon monoxide alarms for residential and commercial applications through the Rely Safety brand
- Fire Suppression Products: Sale of industrial-grade fire extinguishers and suppression solutions for heavy industrial environments through the Rely FX brand
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Rely Innovations product offering
Product offeringCore offering
Rely Innovations designs, manufactures, and sells fire and life safety hardware through two brands. Rely Safety produces smoke and carbon monoxide alarms featuring bilingual English/Spanish voice alerts and visual display alerts that communicate danger levels and response actions. Rely FX produces heavy-duty, eco-friendly, code-compliant fire extinguishers and suppression solutions for industrial environments such as transportation, oil and gas, offshore and marine, and mining.
Product overview
Rely Innovations operates a dual-brand portfolio serving distinct fire safety market segments. The core offering spans two product lines: (1) Rely Safety — residential and commercial fire and carbon monoxide detection solutions featuring bilingual voice alerts and visual display alerts, and (2) Rely FX — industrial-grade fire extinguishers built for heavy-duty applications. Together, the brands address detection, alerting, and suppression across homes, businesses, and demanding industrial environments.
Differentiator
Problem solved
Functional benefit
Brands
- Rely Safety: Advanced fire and carbon monoxide alarm solutions designed for homes and businesses, featuring bilingual voice alerts in English and Spanish.
- Rely FX
Products and services
- Rely Safety Smoke and Carbon Monoxide Alarms
Quantifiable outcome
- Only 34% of Spanish-speaking and 47% of English-speaking respondents could identify CO alarm beeps correctly, highlighting the need for voice alert technology
Companies that use Rely Innovations
Customer profileSegments3 records
Ideal customer profiles3 records
Rely Innovations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rely Innovations partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Rely Innovations competitors and assessment
Company assessmentBroad incumbents
- Ansul (Johnson Controls): Ansul, part of Johnson Controls, supplies industrial fire suppression systems and agents for oil & gas, marine, mining, and transportation. Comparable to Rely FX as a much larger incumbent in industrial suppression.
- Resideo (Honeywell Home): Resideo, spun out of Honeywell, offers a broad residential safety and security portfolio including smoke/CO detection alongside thermostats and connected home products. Overlaps Rely Safety on residential detection within a much larger portfolio.
- Notifier by Honeywell: Notifier manufactures commercial fire alarm and life-safety systems for buildings and campuses. Comparable to Rely Safety on the commercial detection side as a much larger commercial life-safety incumbent.
Direct peers
- Kidde: Kidde (a Carrier brand) is one of the largest US manufacturers of residential smoke and carbon monoxide alarms. Directly comparable to Rely Safety across product category, retail distribution, and target homeowner/landlord buyer.
- Google Nest (Nest Protect): Nest Protect is a connected smoke and CO alarm with spoken alerts, competing with Rely Safety in the smart/voice-alert detection category. Comparable on the bilingual-voice differentiator and consumer residential targeting.
- Amerex Fire Extinguisher Co. Amerex is a major US manufacturer of portable and wheeled fire extinguishers for industrial, commercial, and marine markets. Directly comparable to Rely FX in industrial-grade suppression solutions.
- Buckeye Fire Equipment: Buckeye Fire Equipment manufactures fire extinguishers, suppression agents, and related products for industrial, oil & gas, marine, and aviation end markets. Overlaps Rely FX on industrial suppression and code-compliant hardware.
- First Alert / BRK Electronics: First Alert (BRK Brands) is a leading maker of residential smoke, CO, and combination alarms sold through mass retail and hardware channels. Closely overlaps Rely Safety in combination alarm SKUs and DIY consumer buyers.
- Universal Security Instruments: Universal Security Instruments manufactures residential smoke, CO, and combination alarms sold through mass-market retail. Comparable to Rely Safety as a dedicated residential detection hardware maker.
Emerging players
- Safety Technology International (STI): STI makes protective covers, stops, and accessory devices for fire alarm pull stations, smoke detectors, and call points. Adjacent to Rely Safety on the residential/commercial detection side as an enabling accessory supplier.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Rely Innovations social profiles
Digital presenceRely Innovations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rely Innovations leadership team
Management profileNumber of profiles
Rely Innovations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rely Innovations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rely Innovations
What does Rely Innovations do?
Rely Innovations designs, manufactures, and sells fire and life safety hardware through two brands. Rely Safety produces smoke and carbon monoxide alarms featuring bilingual English/Spanish voice alerts and visual display alerts that communicate danger levels and response actions. Rely FX produces heavy-duty, eco-friendly, code-compliant fire extinguishers and suppression solutions for industrial environments such as transportation, oil and gas, offshore and marine, and mining.
Is Rely Innovations a public or private company?
Rely Innovations is a private company. It is classified as unknown and is currently operating.
When was Rely Innovations founded?
Rely Innovations was founded in 2022. It employs 51 to 100 people.
Where is Rely Innovations based?
Rely Innovations is headquartered in Eau Claire, United States, in the North America region.
How does Rely Innovations make money?
Two revenue lines are on record. Fire Safety Detection Products are the primary driver. The others are fire Suppression Products.
Who are Rely Innovations's main competitors?
Broad incumbents on record are Ansul (Johnson Controls), Resideo (Honeywell Home) and Notifier by Honeywell. Direct peers are Kidde, Google Nest (Nest Protect), Amerex Fire Extinguisher Co., Buckeye Fire Equipment, First Alert / BRK Electronics and Universal Security Instruments. Safety Technology International (STI) is listed as an emerging player.
Does Rely Innovations have an API?
No public API is recorded for Rely Innovations.
What industry is Rely Innovations in?
Rely Innovations's product category is Fire Safety Equipment. Its primary akta.pro industry code is HSAHAFAC, Combination Smoke/CO Alarm Systems, with a secondary code of HSAHAFAA, Smoke Alarm Systems (Battery, Hardwired & Interconnected). Its NAICS code is 33451 and its SIC code is 3640.