Ross & Brown

What Ross & Brown does

Ross & Brown Eyewear is an Italy-based, privately-held direct-to-consumer eyewear brand founded in 2016, operating with a stated 1-10 person team out of Lombardi, Italy. The company designs and sells premium sunglasses and eyeglasses organized into themed 'City' and 'District' collections (e.g., Berlin, Lisbon, Cape Town, Los Angeles, Chicago, London, Monaco, Venezia), supported by a lifestyle accessories line that includes clip-on lenses, cases, backpacks, passport holders, and pouch bags. Frames are built from premium materials including Acetate, Beta Titanium, and HD Acetate + Beta Titanium combinations, and are priced at $209-$296 USD, with accessories at $39 USD.

Name

Ross & Brown

Legal name

Ross & Brown

Website

https://rossandbrown.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Ross & Brown is an Italian direct-to-consumer eyewear brand selling premium sunglasses, eyeglasses, and lifestyle accessories worldwide through a Shopify storefront and a dedicated B2B wholesale portal.

Ownership category

akta.pro rank

Product category

Designer Eyewear

NAICS

Optical Goods Retailers (45613), Optical Goods Retailers (456130)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Sunglasses (Non-Prescription) (CRAAAKAB)

akta.pro secondary industries

Prescription Eyewear Frames (Optical) (CRAAAKAA), Luxury & Designer Eyewear (CRAAAKAD)

Keywords

• Designer eyewear
• Premium sunglasses
• Prescription eyeglasses
• Beta titanium frames
• Eyewear accessories

Headquarters

HQ city

Lombardi

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: The company sells eyewear (sunglasses and eyeglasses) and accessories directly to consumers through their e-commerce platform. Products include frames at various price points ($209-$296 USD) and accessories like pouch bags ($39 USD).
2. Wholesale/B2B: Ross & Brown operates a B2B portal for wholesale inquiries, indicating they sell to retailers and business partners globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ross & Brown designs, sources, and sells premium designer eyewear — sunglasses and prescription eyeglasses — organized around city-inspired City and District collections, using materials such as Acetate, Beta Titanium, and HD Acetate + Beta Titanium combinations. The catalog is supplemented by accessories including clip-on lenses, cases, backpacks, passport holders, and pouch bags, with worldwide direct-to-consumer shipping and a parallel B2B wholesale channel.

Product overview

Ross & Brown is a direct-to-consumer eyewear brand offering a unified product portfolio centered on premium sunglasses and eyeglasses, supplemented by accessories. The core offerings include Sunglasses and Eyeglasses organized into City and District themed collections, featuring frames in Acetate, Beta Titanium, and hybrid materials. Accessories include Clip On lenses, Cases, Backpacks, Passport Holders, and Pouch Bags. The product line includes specific frame models such as Hackney, Cape Town, Los Angeles, Observatory, Chicago, Echo Park, Gardens, London, Monaco, Regla, Saint-Germain, and Venezia series. All products are sold through the company's Shopify-powered ecommerce platform with worldwide shipping via DHL.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunglasses Designer sunglasses collection featuring City and District themed frames in Acetate, Beta Titanium, and HD Acetate + Beta Titanium materials, with gradient and classic lens options across Extra narrow to Extra wide fits and Man/Woman/Unisex gender configurations. Sold to style-conscious individual consumers worldwide via rossandbrown.com and to optical retailers through the B2B portal.
• Eyeglasses Prescription eyeglasses collection offering City and District themed frames using Acetate, Beta Titanium, and HD Acetate + Beta Titanium materials, with the same fit range (Extra narrow to Extra wide) and gender-inclusive sizing as the sunglasses line, targeted at consumers seeking distinctive prescription eyewear.
• Clip-On Lenses Magnetic clip-on lenses designed to attach to existing Ross & Brown eyewear frames, converting them into sunglasses for sun protection. Targeted at existing eyeglass customers seeking flexible sun-protection functionality.
• Eyewear Cases Protective cases for storing and transporting Ross & Brown sunglasses and eyeglasses, sold as part of the accessories range to frame buyers.
• Backpacks Bags and backpacks offered as part of the Ross & Brown accessories portfolio, aligned with the brand's travel-inspired "Citizens of the World" identity.
• Passport Holders Travel passport holders positioned as part of the brand's travel-themed accessories portfolio, sold alongside eyewear to reinforce the cosmopolitan brand narrative.
• Pouch Bags Small pouches and bags available in city-themed designs (Lisbon, Amsterdam, Berlin, Milano, Cape Town, Marseille) priced at $39 USD, reinforcing the brand's city-inspired identity and providing entry-price-point accessories.
• B2B Wholesale Program Wholesale program supporting optical shops and fashion retailers via a dedicated B2B portal (b2b.rossandbrown.com), enabling partners to stock Ross & Brown sunglasses, eyeglasses, and accessories for resale to their own customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• DHLcoreOthersDHL handles all international shipping for Ross & Brown orders. Once orders are packed at the warehouse, DHL picks up and delivers worldwide with tracking provided to customers.
• ShopifycoreTechnology or IntegrationRoss & Brown's e-commerce platform and point-of-sale (POS) system is powered by Shopify, providing the technical infrastructure for their online store and payment processing.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Persol: Iconic Italian luxury eyewear maison owned by EssilorLuxottica, rooted in craftsmanship and timeless design. Comparable to Ross & Brown in premium Italian positioning and acetate heritage, though at dramatically larger scale.
• Ray-Ban: Global eyewear category leader owned by EssilorLuxottica, covering sunglasses and optical frames across mass and premium tiers. Comparable as the dominant brand competing for the same consumer eyewear dollars as Ross & Brown.
• Oliver Peoples: Luxury eyewear brand owned by EssilorLuxottica, known for understated premium acetate and titanium frames. Comparable to Ross & Brown in premium acetate positioning and design-led storytelling, though at substantially larger scale.
• Lindberg: Danish premium eyewear specialist known for ultra-lightweight titanium frames and minimalist design. Comparable to Ross & Brown in its emphasis on Beta Titanium materials and premium positioning within the independent-leaning eyewear space.

Direct peers

• Eyebobs: Independent reading glasses and sunglasses brand with a witty, brand-driven personality sold through DTC and select retail. Comparable in DTC-led distribution and personality-driven branding at similar scale to Ross & Brown.
• Warby Parker: Direct-to-consumer eyewear brand offering prescription frames and sunglasses at accessible premium price points with a home try-on model. Most relevant comparable for Ross & Brown's DTC-led, design-forward approach, though Warby Parker operates at vastly greater scale.
• Cutler and Gross: British heritage eyewear brand with bold design collections and a strong independent identity in the premium eyewear market. Comparable to Ross & Brown in its design-led positioning and premium price tier, though at higher brand maturity.
• Gentle Monster: Korean design-led eyewear and lifestyle brand known for bold, narrative-driven frame collections and immersive retail experiences. Directly comparable to Ross & Brown's city-inspired storytelling and premium positioning.
• Salt Optics: California-based independent eyewear brand focused on premium acetate and titanium frames with a design-driven, lifestyle-positioned catalog. Comparable scale and material/positioning strategy to Ross & Brown.
• Karen Walker: Independent design-led eyewear brand built around a strong founder narrative and city/lifestyle-inspired collections, sold through premium boutiques globally. Closely comparable in size, positioning, and brand-story-driven differentiation to Ross & Brown.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks10 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/rossandbrown
• Instagraminstagram.com/rossandbrown

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ross & Brown