SKS Michael Russ

What SKS Michael Russ does

SKS Michael Russ GmbH is a privately held German live entertainment and event management company headquartered at Charlottenplatz 17 in Stuttgart. The company operates as a full-service regional promoter, providing local event organization, in-house technical production (stage, lighting, sound), cultural marketing, and personnel staffing for concerts and cultural performances across the Stuttgart metropolitan area and Baden-Württemberg. Its flagship digital asset is stuttgart-live.de, a regional ticket portal that the company claims offers the largest event selection within a 100 km radius of Stuttgart, supplemented by a telephone ticket hotline and on-site box office sales at venues such as Residenzschloss Ludwigsburg, LKA Longhorn, Im Wizemann, and Liederhalle.

The business generates revenue across four streams: ticket sales (transaction-based), event organization and promotion fees, technical production services, and cultural marketing services. Pricing is per-event and transaction-based, with shipping fees on ticket orders and payment processed via direct debit or credit card. Customer-facing channels include the proprietary ticketing portal, a corporate website, Facebook event promotion, and press relations managed via a dedicated press spokesperson. The company is a member of the Verband Deutscher Konzertdirektionen e.V. and reports reaching up to 1 million visitors annually. SKS Michael Russ GmbH is managed by Geschäftsführer Michaela Russ and Paul Woog, operates as a German GmbH (private limited company) with no external investors identified, and is actively recruiting operational staff across event production, catering, and security roles.

Name

SKS Michael Russ

Legal name

SKS Michael Russ GmbH

Website

https://michaelrussgmbh.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

SKS Michael Russ GmbH is a Stuttgart-based live entertainment company that organizes, produces, and markets concerts and cultural events for artists and audiences across the Stuttgart region via its stuttgart-live.de ticketing portal and in-house production services.

Ownership category

akta.pro rank

Product category

Live Event Management and Concert Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)

Keywords

• Live event management
• Concert promotion
• Event production services
• Cultural marketing
• Ticket sales services

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales through stuttgart-live.de portal and ticket hotline, with shipping fees charged per order based on shipping method.
2. Event Organization and Promotion: Revenue from organizing and promoting live entertainment events, concerts, and cultural performances.
3. Technical Production Services: Full-service technical implementation for events using their own production staff, including stage setup, lighting, and sound.
4. Cultural Marketing Services: Specialized marketing services for cultural events and artist promotion.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SKS Michael Russ GmbH is a Stuttgart-based live entertainment company that organizes, produces, and markets concerts and cultural events. The company provides end-to-end event services including artist booking, technical production with in-house staff, cultural marketing, and personnel staffing, supported by the stuttgart-live.de regional ticket portal that lists the largest number of events within a 100 km radius of Stuttgart.

Product overview

SKS Michael Russ GmbH operates as a live entertainment company offering a multi-service portfolio. The core offering consists of local event organization (Örtlicher Veranstalter), technical production with own production staff (Produktion und Technik), cultural marketing, and personnel staffing services. These services are supported by the company's stuttgart-live.de ticket portal, a regional ticketing platform claiming the largest event selection within 100 km of Stuttgart. Together, these services enable the company to serve as a full-service partner for cultural event production, from organization through ticket sales, reaching up to 1 million visitors annually.

Differentiator

Problem solved

Functional benefit

Brands

• stuttgart-live.de: The company's ticket portal with the largest number of events in a 100 km radius around Stuttgart.

Products and services

• Local Event Organization (Örtlicher Veranstalter) Local live entertainment event organization and management services for concerts and cultural events in the Stuttgart region, including artist booking and venue coordination.
• Production and Technology (Produktion und Technik) Full-service technical production for events using the company's own production staff, including stage setup, lighting, and sound implementation at concerts and cultural events.
• Cultural Marketing Services Specialist cultural marketing services for event promotion, audience development, and artist promotion in the Stuttgart region.
• Personnel Services Staffing solutions for event operations including stagehands, catering support, forklift operators, and security personnel for concerts and cultural events.
• stuttgart-live.de Ticket Portal Regional online ticket portal enabling online ticket booking for concerts and cultural events, featuring the largest event coverage within a 100 km radius of Stuttgart and offering online booking with quick, uncomplicated, and cost-effective service.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Konzertdirektion RusscoreStrategic or Co-development PartnerAffiliated concert direction company operating under the Russ brand, collaborating on artist bookings and event organization in the Stuttgart region.
• stuttgart-live.decoreChannel Partner/ Reseller/ DistributorRegional ticket portal operated by the company with the largest number of events within 100 km radius around Stuttgart. Serves as the primary ticket distribution channel for all company-organized events.
• Verband Deutscher Konzertdirektionen e.V.minorOthersGerman industry association for concert directors. SKS Michael Russ GmbH is a member of this professional organization.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Michael.Russ.GmbH
• LinkedInlinkedin.com/company/sks-michael-russ-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SKS Michael Russ