VBRNT

What VBRNT does

VBRNT INC. is a small business collective founded in 2024 and headquartered in the Greater Toronto Area, Ontario, Canada. The company organizes popup market events at major Canadian retail locations—including Square One (Mississauga), Scarborough Town Centre (STC), Hillcrest Mall (Richmond Hill), and Toronto Metropolitan University (TMU)—where small business vendors rent booth space to showcase and sell artisan goods, gourmet treats, and seasonal merchandise. The company is led by co-founders Shindy (Founder) and André (Co-Founder), both former small business operators who scaled their own ventures into full-time enterprises before launching VBRNT.

VBRNT's revenue model is a transaction/booth-fee model: small business vendors apply through Google Forms, are curated by VBRNT, and pay to secure booth space at scheduled markets. The portfolio spans roughly 8–10+ events annually, including seasonal and culturally-themed events such as Diwali at Square One, "Love Is In The Air" at Hillcrest Mall, "Summer at STC," Back to School events at TMU, and Harvest Mart. The company also operates a vendor payment portal (vbrnt.ca/store/payment-portal) to facilitate on-site transactions. Marketing is concentrated on Instagram (@VBRNT.INC), a Squarespace-hosted website with an event calendar, and email outreach via [email protected].

The underlying technology stack is minimal and consumer-facing rather than enterprise-grade: a Squarespace website, Google Forms for vendor applications, Stripe-style payment portal links, and Instagram for promotion. There is no disclosed proprietary platform, no mobile application, and no API. The business is bootstrapped, privately held by its two founders, with no institutional funding, no disclosed headcount, and no parent company. Growth depends entirely on continued access to partner mall and university venues, with revenue concentration risk tied to those venue relationships.

Name

VBRNT

Legal name

VBRNT INC.

Website

https://vbrnt.ca

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

VBRNT INC. is a Toronto-area small business collective that organizes popup market events at major Canadian shopping centres and university campuses, providing booth space, vendor curation, and payment processing for small business entrepreneurs across the Greater Toronto Area.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Small-Format / Neighborhood Mass Merchandisers (CRAGABAD)

Keywords

• Popup market events
• Small business collective
• Vendor event management
• Retail marketplace events
• Mall popup markets

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Vendor Booth Fees: VBRNT generates revenue by charging small business vendors fees to participate in popup market events at major retail locations. Vendors apply through Google Forms and pay to secure booth space at events like Summer at STC, Diwali at Square One, and Valentine's Day markets at Hillcrest Mall.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

VBRNT is a small business collective that organizes and operates popup market events at major Canadian retail locations including Square One, Scarborough Town Centre, Hillcrest Mall, and Toronto Metropolitan University. The company curates vendors, recruits small business owners through applications, charges vendor booth fees, and provides a payment portal for transactions during these seasonal and themed market events.

Product overview

VBRNT is a small business collective that operates as a platform connecting small business owners with major retail opportunities. The company organizes popup market events at prominent Canadian shopping centres and university campuses, providing vendors with physical retail space to showcase and sell their products. Key offerings include scheduled popup markets at STC (Scarborough Town Centre), Square One, Hillcrest Mall, and Toronto Metropolitan University. The company also provides a Payment Portal service for vendors to process transactions. Events range from seasonal celebrations (Diwali, Valentine's Day, Back to School) to general pop-up markets.

Differentiator

Problem solved

Functional benefit

Products and services

• VBRNT Popup Market Events Curated popup market events held at premium Canadian retail venues (Square One, Scarborough Town Centre, Hillcrest Mall, Toronto Metropolitan University) where small business vendors apply and pay to secure booth space, showcase products, and sell directly to consumers during seasonal and themed markets.
• VBRNT Payment Portal A payment processing service for vendors participating in VBRNT popup market events, enabling them to handle transactions and manage payments at the markets.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Hillcrest MallcoreStrategic or Co-development Partner · 12 February 2026Hillcrest Mall x VBRNT INC. co-presents 'Love Is In The Air' Valentine's Day market at Hillcrest Mall's Bay Court location. VBRNT curates the vendor selection and market experience while the mall provides the physical retail space. The mall is located in Richmond Hill with proximity to major stores like Aritzia and Sephora.
• STC (Scarborough Town Centre)coreStrategic or Co-development Partner · 31 July 2025STC hosts VBRNT-organized markets including 'Days in the Sun' during civic holiday weekends and 'New Year, New Beginnings' events. VBRNT provides vendor curation and market operations while STC offers retail space for popup markets.
• Square OnecoreStrategic or Co-development Partner · 10 April 2025Square One (Mississauga) partners with VBRNT for multiple popup markets including Spring Market, Diwali celebrations, and other seasonal events. Square One is one of Canada's largest shopping centres. VBRNT organizes vendor recruitment and market curation while Square One provides retail space in centre court locations.
• Toronto Metropolitan University (TMU)coreStrategic or Co-development Partner · 4 September 2024Toronto Metropolitan University partners with VBRNT for campus popup markets held at the Sheldon & Tracy Levy Student Learning Centre. Events include Back to School markets (September 2024), Campus Mart (September 2024), and Harvest Mart (October 2024). The university provides campus venue access while VBRNT organizes vendors and market operations.
• Yasmeen JewelsminorOthersYasmeen Jewels is a small business vendor that has participated in VBRNT events. The founder Jasmine M. provided a testimonial praising Shindy and André as 'one of the most thoughtful and well organized.'

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Stackt Market: Toronto container-based marketplace featuring rotating small business vendors and food creators. Regional peer serving the same GTA market with overlapping vendor and consumer audiences, though with more permanent infrastructure.
• Toronto Christmas Market: Annual holiday market at the Distillery District featuring artisans, food vendors, and seasonal retailers. Regional competitor in the GTA operating large-scale seasonal popup events for small businesses during peak shopping periods.
• Toronto Outdoor Art Fair: Annual Toronto art exhibition and market featuring Canadian artists and artisans. Regional peer in the GTA with overlapping vendor base and similar booth-fee revenue model for showcasing independent creators.

Direct peers

• Renegade Craft Fair: Organizes large-scale popup craft fairs across multiple U.S. cities featuring independent artisans and makers. Directly comparable to VBRNT's popup market model for small business vendors, with similar booth-fee revenue structure and event-driven GTM.
• Brooklyn Flea: Long-running weekend popup market in New York City featuring artisans, vintage sellers, and food vendors. Operates the same event-driven small business marketplace model as VBRNT, with similar vendor curation and booth-based revenue approach.
• One of a Kind Show: Toronto-based seasonal artisan show featuring Canadian makers and designers. Closest direct competitor in VBRNT's home market, with established brand recognition and the same target vendor and consumer base.
• Portland Saturday Market: One of North America's largest continuously operating open-air craft markets, hosting artisans and food vendors. Mirrors VBRNT's model of recurring popup markets for small businesses, with comparable booth-fee revenue structure.
• Unique Markets: Los Angeles-based popup market organizer hosting curated artisan and small business events across multiple cities. Directly comparable to VBRNT's model with similar focus on independent makers and seasonal event programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/VBRNT.INC
• LinkedInlinkedin.com/company/vbrnt-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VBRNT