Starrd Brands

What Starrd Brands does

Starrd Brands is a New York-based, privately held multidisciplinary agency founded in 2018 that develops, launches, and accelerates direct-to-consumer (D2C) and consumer packaged goods (CPG) brands. The firm operates with a small team (1–10 employees) and bills itself as connecting brands, creators, and consumers globally through an end-to-end service offering that spans brand development, product development, branding, marketing strategy, packaging and label design, web development, SEO, product photography, and AI-powered marketing.

The agency both serves external clients and operates an internal portfolio of sub-brands. Named client/portfolio brands include SensoVet (veterinary sensory products), AlwaysPups (dog nutrition and wellness), Maykids and TtasomKids (children's products), Terrabite and Oasis (consumer goods), and RTS and Bluetilelab (technology), spanning pet, children's, consumer goods, and technology verticals. The website cites aggregate portfolio metrics of 55K audience, 80+ products, 12+ brands, and $14.6M+ revenue — the latter most likely reflecting aggregate client-brand revenue rather than the agency's own top line, given the headcount and service model. No AI/ML technical infrastructure, patents, proprietary models, or data assets are disclosed; "AI Powered Marketing" appears to be a service line leveraging third-party AI tools rather than a developed internal capability.

Starrd Brands generates revenue through professional services contracts with brands it incubates, launches, and accelerates. Pricing is not publicly disclosed. The go-to-market is direct sales-led engagement with D2C/CPG brands, with no disclosed partnerships, investors, acquisitions, regulatory actions, or leadership changes. The company is operating (2026 website copyright), has no disclosed funding rounds or institutional backing, and operates from New York with an aspirational global reach claim.

Name

Starrd Brands

Legal name

Starrd Brands

Website

https://starrdbrands.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Starrd Brands is a New York-based multidisciplinary agency founded in 2018 that incubates, launches, and accelerates D2C and CPG brands through branding, product development, packaging, web, SEO, photography, and AI-powered marketing services.

Ownership category

akta.pro rank

Product category

Brand Development Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)

Keywords

• Brand development services
• Product development agency
• Packaging design services
• Digital marketing services
• Consumer brand incubation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Agency Services Revenue: Starrd Brands generates revenue through providing comprehensive D2C/CPG brand development agency services including brand development, product development, branding, marketing strategy, packaging and label design, web development, SEO, product photography, and AI-powered marketing. Revenue appears to be generated through professional services contracts with brands they incubate, launch, and accelerate.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Starrd Brands is a D2C/CPG brand development agency that incubates, launches, and accelerates consumer brands through end-to-end services spanning brand development, product development, branding, marketing strategy, packaging and label design, web development, SEO, product photography, and AI-powered marketing. The agency operates with global reach, connecting brands, creators, and consumers across markets.

Product overview

Starrd Brands is a D2C/CPG brand development agency that operates as a single integrated service offering rather than a platform with discrete modules. The agency's core offering encompasses brand development, product development, branding, marketing strategy, packaging and label design, web development, SEO, product photography, and AI-powered marketing services. Starrd Brands has incubated, launched, and manages a portfolio of eight sub-brands: SensoVet (veterinary sensory products), AlwaysPups (dog nutrition and wellness), Maykids, Terrabite, RTS, Oasis, Bluetilelab, and TtasomKids. The agency combines creative services with proven market data and smart technology to connect brands, creators, and consumers globally.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 14.6M+ revenue generated across portfolio
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Anchour: Anchour is a branding, web, and marketing agency serving ambitious consumer brands. It is a direct peer given the same multidisciplinary brand development and digital marketing service mix aimed at D2C/CPG clients.
• DE-YAN: DE-YAN is a New York-based branding and creative agency working with consumer and lifestyle brands. It is a direct peer given overlapping New York footprint, CPG/lifestyle client base, and multidisciplinary brand development service mix.
• The Shipyard: The Shipyard is a marketing and brand-building agency that helps consumer brands launch and grow. It is a direct peer for end-to-end brand development, digital marketing, and D2C growth services.
• Beardwood&Co: Beardwood&Co is a brand strategy and creative agency that builds and launches consumer brands. It is a direct peer given its comparable brand development, product launch, and digital marketing offering for D2C clients.
• Pearlfisher: Pearlfisher is a brand design and strategy agency with deep CPG and packaging expertise. It is a direct peer in branding, packaging design, and CPG brand building.
• Ginco: Ginco is a D2C brand growth agency that builds, launches, and scales consumer brands. It is a direct peer to Starrd Brands given the same end-to-end 'build and grow' D2C/CPG focus and sales-led agency model.
• Gershoni Creative: Gershoni is a brand and creative agency with CPG expertise across packaging, identity, and digital. It is a direct peer in branding, packaging, and CPG brand development services.
• The Brand Consultancy (TBC): The Brand Consultancy is a brand strategy and design firm focused on consumer and CPG brands. It is comparable to Starrd Brands for its end-to-end brand development and CPG specialization.
• Dinosaur (Dino): Dinosaur is a brand design and strategy agency building consumer brands across categories. It is a direct peer in consumer brand identity, packaging, and product launch work.

Broad incumbents

• Lippincott: Lippincott is a long-established global brand strategy consultancy serving large CPG and consumer enterprises. It is a broad incumbent comparable to Starrd at the brand strategy layer, but at significantly greater scale and enterprise client base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/starrd-brands

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starrd Brands