Reverde
Reverde Energia S.A. is a Brazilian digital platform that aggregates residential consumers onto distributed solar plants via the ANEEL SCEEE framework, delivering 15–20% bill savings to 30,000+ users across 10 states through partnerships with major distributors and Raízen backing.
- Company typePrivate
- Founded2022
- HeadquartersRio De Janeiro, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Reverde does
Reverde Energia S.A. is a Brazilian distributed-energy aggregator operating as a digital platform that connects residential consumers to remote solar generation plants under the ANEEL-regulated SCEEE (Sistema de Compensação de Energia Elétrica) framework. Founded in 2022 and headquartered in Rio de Janeiro with operations in Belo Horizonte, the company has onboarded more than 30,000 consumer units across 2,500+ municipalities and 10 states, marketed as delivering 15–20% reductions on electricity bills with no upfront investment and a R$120 minimum bill. The core architecture combines utility-side integration with the five largest Brazilian distributors (CEMIG, CPFL, Neoenergia, Energisa, Enel) and centralized credit reconciliation under REN 482/2012 and REN 687/2015, structured to remain compliant with Lei 14.300/2022.
The business model rests on three revenue streams: (i) a recurring SCEEE subscription margin on the spread between generated credits sold to consumers and the customer-facing savings passed through; (ii) Clube Reverde, a R$8.90/month membership bundling non-energy benefits; and (iii) commissions paid to a network of independent consultants who refer new subscribers. Strategic backing includes Raízen (Cosan/Shell) as a disclosed investor, and the company reports R$10M+ in cumulative consumer savings and ~1,000 tonnes of CO2 avoided per month. Reverde is structured as a Sociedade Anônima (CNPJ 45.845.985/0001-94) with an employee base of 11–50, indicating a capital-light, technology-and-distribution-led operating model rather than a generation-asset owner.
Reverde firmographics
Firmographics- Name
- Reverde
- Legal name
- Reverde Energia S.A.
- Website
- https://reverde.com.br
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reverde Energia S.A. is a Brazilian digital platform that aggregates residential consumers onto distributed solar plants via the ANEEL SCEEE framework, delivering 15–20% bill savings to 30,000+ users across 10 states through partnerships with major distributors and Raízen backing.
- Ownership category
- akta.pro rank
Reverde industry classification
Industry- Product category
- Distributed Solar Energy Services
- NAICS
- Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Residential DER Aggregation & VPPs (Solar+Storage, Smart Home, Community) (EUAFAHAA)
- akta.pro secondary industry
- Auto-Switching & Price Comparison Platforms (EUAGAEAD)
Keywords
Where Reverde is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Reverde business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Energy Credit Subscription: Monthly subscription model where customers pay the Reverde unified bill ( Conta Única ) instead of their conventional utility bill. The payment is connected to the utility distributor system for automatic processing. Customers generate energy credits through participation in Reverde-administered solar plants without installing panels.
- Clube Reverde Membership: Monthly membership fee of R$8.90 after initial free period, offering telemedicine, discounts up to 80% at partner establishments, and cashback benefits.
- Consultant Program: Consultant and executive partners earn commissions through activation fees (10% for consultants) and recurring fees (2% for consultants, 3% for executives), with additional leadership and pool bonuses for executives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Energy subscription with savings on utility bill |
| Subscription | Monthly | Clube Reverde health and discount membership |
| Transaction based/ take rate | Monthly | Consultor Reverde partner program |
| Transaction based/ take rate | Monthly | Executivo Reverde partner program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Reverde product offering
Product offeringCore offering
Reverde operates a digital platform that connects Brazilian residential electricity consumers to administered solar power plants through the ANEEL-regulated Sistema de Compensação de Energia Elétrica (SCEE) / Geração Distribuída framework. Subscribing customers receive monthly energy credits that reduce their electricity bills by approximately 15%, without needing to install rooftop solar panels or make any upfront investment. The company manages the customer relationship end-to-end via its Conta Única unified billing system, which integrates with distribution utilities (CEMIG, CPFL, Neoenergia, Energisa, Enel) for automatic settlement, and serves over 30,000 consumer units across 10 Brazilian states.
Product overview
Reverde operates as a distributed renewable energy platform offering a portfolio of interconnected products. The core offering is the Reverde energy service, which connects residential consumers to administered solar power plants through Brazil's Geração Distribuída system, enabling electricity bill savings without installation. The Clube Reverde add-on provides health and lifestyle benefits (telemedicine, discounts, cashback) to enhance customer retention. The company also operates partner programs (Consultor Reverde and Executivo Reverde) for network-based sales distribution.
Differentiator
Problem solved
Functional benefit
Brands
- Clube Reverde: A loyalty program offering health benefits including telemedicina, discounts up to 90%, and cashback at partner establishments.
Products and services
- Reverde Energia Solar (Energia com Desconto) Subscription-based service for Brazilian residential utility account holders (minimum monthly bill of R$120) in states MG, SP, BA, AL, PE, RN, MT, MS, CE, and TO. Customers are connected remotely to solar plants administered by Reverde under the SCEE framework and receive monthly energy credits that offset their electricity bills. Includes 100% online registration, no installation, no upfront investment, no fidelity period, and access to the Conta Única unified billing system with automatic payment to the distribution utility.
- Clube Reverde Subscription membership program (R$8.90/month after free initial period) providing telemedicine services across 19+ medical specialties, psychological consultations, home care, up to 80–90% discounts at partner establishments, and cashback benefits. Available free during the plant connection waiting period.
Quantifiable outcome
- 15% energy bill savings without panel installation
- +5 more outcomes
Companies that use Reverde
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Reverde technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Reverde partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Cooperativas e Consórcios de Energia RenovávelcoreRenewable energy cooperatives and consortia that participate in the Sistema de Compensação de Energia Elétrica (SCEE). These entities own and operate the solar plants that generate energy credits shared with Reverde customers.
- CEMIGcoreMajor Minas Gerais electricity distribution utility. Active coverage area for Reverde residential service.
- CPFL PaulistacoreSão Paulo electricity distribution utility. Active coverage area for Reverde residential service.
- Neoenergia (Elektro, Coelba, Celpe, Cosern)coreNeoenergia group distribution utilities serving São Paulo, Bahia, Pernambuco, and Rio Grande do Norte. Active coverage areas for Reverde residential service.
- EnergisacoreDistribution utility serving Mato Grosso, Mato Grosso do Sul, and Tocantins states. Active coverage areas for Reverde residential service.
- Enel (Rio de Janeiro, Ceará)coreEnel distribution utilities serving Rio de Janeiro and Ceará states. Active coverage areas for Reverde residential service.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Reverde competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Reverde social profiles
Digital presenceReverde compliance and trust
Trust signalCompliance4 records
Reverde financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reverde leadership team
Management profileNumber of profiles
Profiles1 record
Reverde funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reverde M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reverde
What does Reverde do?
Reverde operates a digital platform that connects Brazilian residential electricity consumers to administered solar power plants through the ANEEL-regulated Sistema de Compensação de Energia Elétrica (SCEE) / Geração Distribuída framework. Subscribing customers receive monthly energy credits that reduce their electricity bills by approximately 15%, without needing to install rooftop solar panels or make any upfront investment. The company manages the customer relationship end-to-end via its Conta Única unified billing system, which integrates with distribution utilities (CEMIG, CPFL, Neoenergia, Energisa, Enel) for automatic settlement, and serves over 30,000 consumer units across 10 Brazilian states.
Is Reverde a public or private company?
Reverde is a private company. It is classified as venture growth investor backed and is currently operating.
When was Reverde founded?
Reverde was founded in 2022. It employs 11 to 50 people.
Where is Reverde based?
Reverde is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does Reverde make money?
Three revenue lines are on record. Energy Credit Subscription is the primary driver. The others are clube Reverde Membership and consultant Program.
Does Reverde have an API?
No public API is recorded for Reverde.
What industry is Reverde in?
Reverde's product category is Distributed Solar Energy Services. Its primary akta.pro industry code is EUAFAHAA, Residential DER Aggregation & VPPs (Solar+Storage, Smart Home, Community), with a secondary code of EUAGAEAD, Auto-Switching & Price Comparison Platforms. Its NAICS code is 22112 and its SIC code is 4911.