Reverde

What Reverde does

Reverde Energia S.A. is a Brazilian distributed-energy aggregator operating as a digital platform that connects residential consumers to remote solar generation plants under the ANEEL-regulated SCEEE (Sistema de Compensação de Energia Elétrica) framework. Founded in 2022 and headquartered in Rio de Janeiro with operations in Belo Horizonte, the company has onboarded more than 30,000 consumer units across 2,500+ municipalities and 10 states, marketed as delivering 15–20% reductions on electricity bills with no upfront investment and a R$120 minimum bill. The core architecture combines utility-side integration with the five largest Brazilian distributors (CEMIG, CPFL, Neoenergia, Energisa, Enel) and centralized credit reconciliation under REN 482/2012 and REN 687/2015, structured to remain compliant with Lei 14.300/2022.

The business model rests on three revenue streams: (i) a recurring SCEEE subscription margin on the spread between generated credits sold to consumers and the customer-facing savings passed through; (ii) Clube Reverde, a R$8.90/month membership bundling non-energy benefits; and (iii) commissions paid to a network of independent consultants who refer new subscribers. Strategic backing includes Raízen (Cosan/Shell) as a disclosed investor, and the company reports R$10M+ in cumulative consumer savings and ~1,000 tonnes of CO2 avoided per month. Reverde is structured as a Sociedade Anônima (CNPJ 45.845.985/0001-94) with an employee base of 11–50, indicating a capital-light, technology-and-distribution-led operating model rather than a generation-asset owner.

Name

Reverde

Legal name

Reverde Energia S.A.

Website

https://reverde.com.br

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Reverde Energia S.A. is a Brazilian digital platform that aggregates residential consumers onto distributed solar plants via the ANEEL SCEEE framework, delivering 15–20% bill savings to 30,000+ users across 10 states through partnerships with major distributors and Raízen backing.

Ownership category

akta.pro rank

Product category

Distributed Solar Energy Services

NAICS

Electric Power Transmission, Control, and Distribution (22112)

SIC

Electric Services (4911)

akta.pro primary industry

Residential DER Aggregation & VPPs (Solar+Storage, Smart Home, Community) (EUAFAHAA)

akta.pro secondary industry

Auto-Switching & Price Comparison Platforms (EUAGAEAD)

Keywords

• Distributed solar energy
• Renewable energy credits
• Residential energy savings
• Solar subscription service
• Electricity bill reduction

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Energy Credit Subscription: Monthly subscription model where customers pay the Reverde unified bill ( Conta Única ) instead of their conventional utility bill. The payment is connected to the utility distributor system for automatic processing. Customers generate energy credits through participation in Reverde-administered solar plants without installing panels.
2. Clube Reverde Membership: Monthly membership fee of R$8.90 after initial free period, offering telemedicine, discounts up to 80% at partner establishments, and cashback benefits.
3. Consultant Program: Consultant and executive partners earn commissions through activation fees (10% for consultants) and recurring fees (2% for consultants, 3% for executives), with additional leadership and pool bonuses for executives.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Reverde operates a digital platform that connects Brazilian residential electricity consumers to administered solar power plants through the ANEEL-regulated Sistema de Compensação de Energia Elétrica (SCEE) / Geração Distribuída framework. Subscribing customers receive monthly energy credits that reduce their electricity bills by approximately 15%, without needing to install rooftop solar panels or make any upfront investment. The company manages the customer relationship end-to-end via its Conta Única unified billing system, which integrates with distribution utilities (CEMIG, CPFL, Neoenergia, Energisa, Enel) for automatic settlement, and serves over 30,000 consumer units across 10 Brazilian states.

Product overview

Reverde operates as a distributed renewable energy platform offering a portfolio of interconnected products. The core offering is the Reverde energy service, which connects residential consumers to administered solar power plants through Brazil's Geração Distribuída system, enabling electricity bill savings without installation. The Clube Reverde add-on provides health and lifestyle benefits (telemedicine, discounts, cashback) to enhance customer retention. The company also operates partner programs (Consultor Reverde and Executivo Reverde) for network-based sales distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Clube Reverde: A loyalty program offering health benefits including telemedicina, discounts up to 90%, and cashback at partner establishments.

Products and services

• Reverde Energia Solar (Energia com Desconto) Subscription-based service for Brazilian residential utility account holders (minimum monthly bill of R$120) in states MG, SP, BA, AL, PE, RN, MT, MS, CE, and TO. Customers are connected remotely to solar plants administered by Reverde under the SCEE framework and receive monthly energy credits that offset their electricity bills. Includes 100% online registration, no installation, no upfront investment, no fidelity period, and access to the Conta Única unified billing system with automatic payment to the distribution utility.
• Clube Reverde Subscription membership program (R$8.90/month after free initial period) providing telemedicine services across 19+ medical specialties, psychological consultations, home care, up to 80–90% discounts at partner establishments, and cashback benefits. Available free during the plant connection waiting period.

Quantifiable outcome

• 15% energy bill savings without panel installation
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Cooperativas e Consórcios de Energia RenovávelcoreStrategic or Co-development PartnerRenewable energy cooperatives and consortia that participate in the Sistema de Compensação de Energia Elétrica (SCEE). These entities own and operate the solar plants that generate energy credits shared with Reverde customers.
• CEMIGcoreStrategic or Co-development PartnerMajor Minas Gerais electricity distribution utility. Active coverage area for Reverde residential service.
• CPFL PaulistacoreStrategic or Co-development PartnerSão Paulo electricity distribution utility. Active coverage area for Reverde residential service.
• Neoenergia (Elektro, Coelba, Celpe, Cosern)coreStrategic or Co-development PartnerNeoenergia group distribution utilities serving São Paulo, Bahia, Pernambuco, and Rio Grande do Norte. Active coverage areas for Reverde residential service.
• EnergisacoreStrategic or Co-development PartnerDistribution utility serving Mato Grosso, Mato Grosso do Sul, and Tocantins states. Active coverage areas for Reverde residential service.
• Enel (Rio de Janeiro, Ceará)coreStrategic or Co-development PartnerEnel distribution utilities serving Rio de Janeiro and Ceará states. Active coverage areas for Reverde residential service.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKyjPUL_U2vuWW5uSoWLzaQ
• Facebookfacebook.com/reverdeoficial
• LinkedInlinkedin.com/company/reverde-energia
• Instagraminstagram.com/reverdeoficial

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reverde