What Old Main Village does

Old Main Village is a private senior living community operating from a single site at 301 South 5th Street in downtown Mankato, Minnesota, housed in a 1924 building on the National Register of Historic Places that was formerly part of Minnesota State University, Mankato's lower campus. The community, founded as a senior living operator in 2002 and managed by The Goodman Group, offers 72 residences across three care tiers: Independent Living, Assisted Living, and Respite Care, with à la carte personal care services and a 24-hour on-site staffing model. Complementing residential care is an event venue business — the Heritage Dining Room, which accommodates up to 225 guests for weddings, ceremonies, and receptions. Ancillary programs include the Valiant Veterans® rent discount, FIT Functional Fitness®, Lifelong U® lifelong learning, Food for Life® dining, and the Ages Entwined intergenerational program.

The business model is a recurring monthly rental subscription across all three living tiers, with pricing held privately and quote-based, and veterans receiving a 5% monthly rent discount. Independent Living packages include utilities, continental breakfast and lunch, Wi-Fi, and emergency call systems; Assisted Living adds three chef-inspired meals and personal assistance with activities of daily living; Respite Care is a per-stay short-term offering. The community supplements subscription revenue with Heritage Dining Room venue fees and catering, à la carte service fees, and move-in specials. Marketing is sales-led and executed by an in-house Director of Sales & Marketing and team via tours (in-person and virtual), website inquiries, content marketing through the Goodman Group blog, Facebook, email newsletters, and Google remarketing.

Technology is functional rather than differentiated: a community-management platform, the GiGi Assistant® mobile concierge app for resident/family engagement, and the Viking Pure Solutions™ cleaning protocol form the proprietary stack. No AI/ML capabilities, public APIs, or external integrations are disclosed. The legal entity is Spring Park Center Limited Partnership (d/b/a Old Main Village), a private limited partnership with no disclosed outside investors, no funding rounds, and no subsidiaries. The community reports 11–50 employees, operates only in Mankato, and has earned AHCA/NCAL Bronze National Quality Awards in 2011, 2017, and 2024.

Name

Old Main Village

Legal name

Old Main Village d/b/a Spring Park Center Limited Partnership

Website

https://oldmainvillage.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Old Main Village is a single-site senior living community in Mankato, Minnesota offering 72 residences across Independent Living, Assisted Living, and Respite Care, plus a 225-guest event venue, managed by The Goodman Group.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Active Adult (55+) Independent Living Communities (HLADAAAD), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

Keywords

• Senior living community
• Independent living services
• Assisted living care
• Respite care services
• Event venue rental

Headquarters

HQ city

Mankato

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Monthly Rental - Independent Living: Residents pay monthly rent for independent living apartments. Includes maintenance-free living, utilities (excluding telephone and cable), complimentary Wi-Fi in common areas, 24-hour emergency call system, and continental breakfast and lunch daily. Month-to-month rental with no buy-in fee.
2. Monthly Rental - Assisted Living: Residents pay monthly rent for assisted living with three chef-inspired meals per day and personal assistance with activities of daily living including medication management, dressing, grooming, bathing, escorts, toileting assistance, and laundry. 24-hour on-site staffing is provided.
3. Respite Care: Short-term rental for seniors recovering from medical procedures or for family caregivers in need of a break. Includes fully furnished apartment, weekly housekeeping, laundry and linen services, remote activated call pendant system, basic satellite TV, and care services. Charged on a per-stay basis.
4. À La Carte Services: Personalized care services available on an à la carte basis, allowing residents to select only the services they prefer to live as independently as possible while paying for only what they need.
5. Venue Rental - Heritage Dining Room: The Heritage Dining Room and Heritage Room serve as an event venue for weddings, ceremonies, and receptions. The venue can accommodate up to 225 people and includes professional chef-prepared event cuisine. Revenue is generated through venue rental fees and catering services.
6. Veterans Rent Discount: Veterans receive a 5% discount off monthly rent for the length of their lease through the Valiant Veterans® program. This applies to the base rent component of independent or assisted living.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Old Main Village operates a senior living community in Mankato, Minnesota, housed in a restored 1924 historic building offering 72 residences across independent living, assisted living, and short-term respite care. The community also operates the Heritage Dining Room as a private event venue for weddings, receptions, parties, and business meetings.

Product overview

Old Main Village is a single-site senior living community offering a continuum of residential care services across three primary living options: Independent Living, Assisted Living, and Respite Care. These core residential products are supported by the company's Platinum Service philosophy and complemented by lifestyle programs including the Platinum Lifestyle initiative (with components like FIT Functional Fitness, Lifelong U, and the Ages Entwined intergenerational program), a venue rental service, and the Valiant Veterans recognition program. The community also provides a mobile concierge app called GiGi Assistant and uses Viking Pure Solutions for cleaning. The portfolio represents a unified care model where residents can transition between levels of support while remaining in the same community.

Differentiator

Problem solved

Functional benefit

Brands

• Platinum Service: The company's customer service philosophy and cornerstone of their organization, delivering unparalleled service standards daily.
• Platinum Lifestyle
• Valiant Veterans
• Lifelong U
• FIT Functional Fitness
• GiGi Assistant
• Ages Entwined
• Food for Life

Products and services

• Independent Living Independent living residences within Old Main Village's 72-unit senior community, providing housing plus weekly housekeeping, scheduled transportation, utilities, social activities, and access to amenities for older adults who can live without daily hands-on care.
• Assisted Living Assisted living services for residents who need help with activities of daily living, delivered with personalized care plans within Old Main Village's senior living community.
• Respite Care Short-term respite care stays providing temporary housing and support services for seniors whose caregivers need a break or who require transitional care.
• Heritage Dining Room Event Venue Private event venue inside Old Main Village available for weddings, receptions, parties, and business meetings, with on-site catering and bar service offerings.
• À la Carte Personal Services Add-on personal services available to Old Main Village residents on an individual, fee-for-service basis beyond standard housing and care packages.

Quantifiable outcome

• 72 residences of independent living, assisted living, and respite care
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Missoula Children's Theatre (MCT)coreStrategic or Co-development PartnerOld Main Village partners with Missoula Children's Theatre (MCT) to host a one-week multi-generational summer theatre camp, producing performances such as 'Peter & Wendy.' This partnership is part of the Ages Entwined program and involves school-age students from the community and senior residents working together to develop confidence, skills, self-esteem, and meaningful relationships through theatre.
• Kato Public Charter SchoolcoreStrategic or Co-development PartnerOld Main Village partners with Kato Public Charter School for a six-week intergenerational pottery program. Eight 7th grade students and eight senior residents create ceramic bowls together, facilitated by artist Michelle Kaisersatt. The program is part of the Ages Entwined program and is made possible by a grant from the Prairie Lakes Regional Arts Council. The resulting exhibit travels to the Blue Earth County Library for public display.
• CADA (Committee Against Domestic Abuse)minorStrategic or Co-development PartnerThe Twisted Stitchers resident knitting group at Old Main Village donates hand-knitted items (stocking caps, ear warmers, mittens, slippers) to CADA, the Committee Against Domestic Abuse, which provides the only emergency safety shelter for women and children experiencing domestic and sexual violence in South Central Minnesota.
• Prairie Lakes Regional Arts CouncilminorStrategic or Co-development PartnerThe intergenerational pottery program between Old Main Village and Kato Public Charter School is made possible by a grant from the Prairie Lakes Regional Arts Council, funded by the Minnesota State Legislature.
• Minnesota State University, MankatocoreStrategic or Co-development PartnerMinnesota State University, Mankato co-hosted the 100-year celebration of the Old Main Village building, which was previously the university's lower campus. MSU-Mankato contributed to the promotion and execution of this historic event, honoring the building's legacy as part of the original Mankato State Teachers College built in 1924.
• Blue Earth County Historical SocietyminorStrategic or Co-development PartnerThe Blue Earth County Historical Society co-hosted the 100-year celebration of the Old Main Village building alongside Old Main Village and Minnesota State University, Mankato. The society contributed historical expertise and helped promote the event to alumni and the public.
• Honor Flight (Southeast Minnesota Hub)minorGTM or Marketing PartnerOld Main Village participates in Honor Flight, a national program that flies WWII and other veterans to Washington, D.C. to see the memorial dedicated to them. The community's Life Enrichment Director assists veterans interested in the program. Old Main Village has a monthly Veterans Club and annual events to observe Memorial Day and Veterans Day.
• The Goodman GroupcoreOthersOld Main Village is managed by The Goodman Group, a Minnesota-based company with more than 60 years of experience developing and managing senior living and health care communities, residential communities, and commercial properties. The Goodman Group provides operational support, branding (Platinum Service®), proprietary programs, and corporate services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cassia (formerly Augustana Care): Minnesota-based nonprofit senior housing, assisted living, memory care, and services organization. Closely comparable to Old Main Village in Minnesota-based, faith-affiliated nonprofit operating model and IL/AL/memory care service continuum.
• Presbyterian Homes & Services: Minnesota-headquartered nonprofit operating senior living communities offering independent living, assisted living, memory care, and care coordination. Closely comparable to Old Main Village in continuum-of-care model, Midwest geography, and nonprofit/values-based orientation.
• Ecumen: Minnesota-based nonprofit operator of independent living, assisted living, memory care, and skilled nursing communities across the Upper Midwest. Directly comparable to Old Main Village in service mix (IL/AL continuum), geography (Minnesota footprint), and mission-driven operating model.
• Benedictine Living Communities: Catholic-sponsored operator of independent living, assisted living, and memory care communities across the Upper Midwest. Directly comparable to Old Main Village in faith-affiliated mission, IL/AL continuum, and Minnesota/Midwest footprint.
• The Goodman Group (other managed communities): Parent management company that operates other Platinum Service-branded senior living communities nationwide. Comparable to Old Main Village as sister communities sharing identical branding, programs (Platinum Lifestyle, Valiant Veterans, Ages Entwined), and operational playbooks.
• Walker Methodist: Minnesota-based senior services organization offering independent living, assisted living, memory care, and skilled nursing across multiple Twin Cities-area communities. Comparable to Old Main Village in service portfolio, Minnesota geography, and faith-affiliated operating approach.
• Ebenezer (Fairview Senior Services): Minnesota-based nonprofit operating independent living, assisted living, and memory care communities in the Twin Cities region. Comparable to Old Main Village in IL/AL continuum, Minnesota geography, and nonprofit integrated-services approach.

Broad incumbents

• Sunrise Senior Living: National senior living operator focused on assisted living and memory care with a continuum-of-care model. Comparable to Old Main Village in assisted living service emphasis and quality branding, though at a much larger national scale.
• Atria Senior Living: National senior living operator offering independent living, assisted living, and memory care across 200+ communities. Comparable to Old Main Village in IL/AL service mix and quality-oriented positioning, but with substantially broader geographic and scale footprint.
• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and skilled nursing nationwide. Comparable to Old Main Village in core service offering (IL/AL continuum) but operates at vastly greater scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OldMainVillage
• LinkedInlinkedin.com/company/old-main-village

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Main Village